home For a beginner Job description for the brand manager (brand promotion manager). Job description for promotion manager Job description for promotion manager

Job description for the brand manager (brand promotion manager). Job description for promotion manager Job description for promotion manager

An Internet marketer is a specialist who strategically plans the promotion of a company, service or product on the Internet. At the same time, an Internet marketer is a managerial profession rather than an executive one. The entire technical side of the work is delegated to other specialists. His task is to select the optimal promotion method and control the work and results of copywriters, web designers, and layout designers.

The main complex of a marketer's work is next:

market research;
competently setting up an advertising campaign and attracting new customers;
using the knowledge of the latest web technologies in practice;
improving the company's image.

Most employers require specialists to have work experience: someone 1 year or more, someone 3-5 years... The level of knowledge and experience in this area directly reflects the size of the salary. If you have no experience, but you have certificates of prestigious schools, then some employers will be ready to hire you, but the salary in this case will be minimal.

An employment contract with an Internet marketer is concluded as with a manager and is drawn up accordingly. The employment contract, its annex and job description regulate the work of a marketer, indicate what knowledge and skills he must have, what qualifications he must have to solve the necessary tasks.

Each employer has its own requirements for the candidate for the position of internet marketer. This may depend on the type of activity of the company and on the specialists of this company. Main job list internet marketer is presented below:

Market research, business niche, promoted product and competitors.
Analysis of supply and demand in a given market.
Creation of a strategy for product promotion.
Control in the creation and implementation of advertising campaigns, analysis of results.
Lead generation - attracting customers through paid traffic.
Mobile marketing with website optimization for mobile devices is more relevant every day.
Development of an SMM strategy, content plan or delegation of these powers to the relevant specialists.
SEO optimization, target audience determination, website promotion for key queries.
Development and implementation of e-mail newsletters to potential clients, creation of mailing list layouts and setting up triggers, evaluation of results.
Development of technical specifications for freelancers and assessment of the results of their activities.

An Internet marketer can choose where he works - in the office or remotely, in the IT sphere or in retail. The rapidly increasing number of online stores makes the internet marketer profession one of the leading in-demand jobs.

Professional characteristics

The standard job description for a marketer describes the knowledge required for a specialist during work, and what a marketer should be guided by when working in a company:

RF laws;
company regulations, charter, labor contract rules and annex to it;
this instruction;
orders of managers.

Also, the job description spelled out the functional responsibilities of the marketer, the rights and obligations of the parties (employee and employer).

The personal qualities of a specialist are no less important than professional ones. Internet business today is one of the toughest industries, competition does not allow you to relax and forces you to constantly improve your not only professional, but also personal qualities.

New digital tools appear every day, and employers are ready to pay fabulous sums to those who know how to get involved in work on time, experiment and do their job at the highest level. Basic personal qualitiesNeeded by an internet marketer:

initiative;
a responsibility;
the ability to quickly find and assimilate new information;
creativity;
sociability;
the ability to work with objections, persuade;
the ability to quickly switch to different types of work, receive a large amount of information;
leadership skills.

According to many people, the profession of an internet marketer is simple, and a specialist simply makes his fantasies come true. However, this is not the case, and the routine in this profession is enough. The monotonous work of counting numbers, scheduling, analyzing the work received, as well as processing a huge amount of new information requires a specialist perseverance and attentiveness.

Minimum Requirements to the candidate for the position of internet marketer:

Fluency in Google Analytics, Yandex.Metrica.
Ability to set up targeted advertising and analyze the received data in Yandex.Direct, Google Adwords, Facebook.
Landing Page creation.
Understanding the term "marketing funnel".

How to get a profession

The field of Internet marketing is relatively new and dynamically developing, so you cannot limit yourself to one-time training and consider yourself a specialist. It is necessary to constantly update your knowledge, supplementing it with practice.

Basic steps mastering the specialty Internet marketer:

Take specialized courses... Today, many online schools allow you to master the profession of an Internet marketer remotely. At the end of most courses, a specialist certificate is issued. Some schools, after successful graduation, provide an opportunity to undergo an internship and gain the necessary experience for further employment in any company.
Find a mentor... To obtain not only theoretical, but also practical skills, beginners need to plunge into the world of Internet marketing, and do this with the help of a competent person who can explain and teach all the nuances of this specialty.
Follow the news of the sphere... To remain in demand as a specialist, you need to constantly acquire new knowledge. You should read the news, subscribe to mailings in this area.

The profession of an Internet marketer combines several professions at once, which in the future will allow you to expand the boundaries of opportunities, to manage entire marketing departments.

Fields of application of the profession:

Analyzing this specialty, we can conclude that the school of Internet marketers is releasing specialists of various professions into the vastness of the Global Network: strategists, mathematicians, designers, psychologists, writers. Of course, in a large company, a marketer cannot perform all tasks at once, but must delegate authority, however, the level of professionalism and diversified development of marketers is highly valued in the business market and brings high income.

Creation of a new product, analysis of its market, pricing and quality control are the direct responsibilities of the product manager.

He completely controls the production process, is engaged in marketing and cooperates with those. support.

The product manager is the liaison between all specialists, executives, engineers and the rest of the company.

Main functional responsibilities

The main task of the product manager is team building, specialists in their field, with the help of which a high-quality product will be manufactured. He is responsible for the entire production process, from the very first to the last stage. Further implementation is also on his shoulders.

He is a kind of leader, determines the development strategy and makes important decisions. But it is important to understand that a product manager is not a full-fledged director; to a large extent, his organization of leadership over people is built on respect and trust.

His authority does not include direct power over subordinates, so an illiterate manager who decides to command the participants in the process disrespectfully will most likely not achieve a positive result.

The interesting properties of a product manager include the fact that he does not perform any one task, but is versatile specialist... He needs to listen to the opinions of employees and the customers themselves. In the future, based on their opinions and preferences, conclusions are drawn that are reflected in the production of the product and its quality.

Direct responsibilities and tasks that can be prescribed in the job description of a product manager:

creation and implementation of a new product;
management of Key Performance Indicators;
creation of a price category;
sales management;
competitive market analysis;
development of a sales increase program;
creating quality marketing;
project presentation;
communication with the client;
creation of a development strategy.

The entire life cycle of a product manager can be summed up in a few words. At the initial stage of creating a product, the main task is to define it, to understand what to create. Next, you need to create a team and do everything to ensure that it worked productively... Ultimately, he needs to take care of the release of the product.

Taking a closer look at the entire creation cycle, the diagram looks like this:

planning and detailed analysis;
design development of packaging;
conducting tests after implementation;
presentation of the finished product.

Depending on the complexity of the organization of the creation process or the norms of an individual company, the responsibilities of a product manager can be divided between by two or more performers, while in the job description of each product manager, his functional tasks should be fixed.

The first performer is responsible for business processes, his position is called product manager, and the second for technical part - technical product manager.

When looking for a job and further interviewing an employer, the product manager needs to prepare and take into account several factors. During the interview, the applicant needs to think not only about future functional responsibilities.

Next, we will try to consider the most popular questions that are raised at an interview with a future employee of the company applying for the position of a product promotion manager or a service promotion manager.

For successful communication with the employer, of course, it is important to know all the information and correctly answer the questions asked. But you also need to take care of minor, but very important things, such as appearance, correctly written resume... It is imperative to work on the presentation of information and on your own confidence. And don't forget about punctuality.

Skills that a successful product manager must possess:

the ability to win over people and build successful communication with them;
ability to think strategically and organize work processes;
the ability to build a competent team;
have creative thinking;
resistance to stressful situations;
be a real leader;
know your professional responsibilities perfectly.

Consider 10 popular questionsthat can be asked at an interview:

What is the most interesting and main project you have worked on? Explain why he is;
Do you enjoy working as a product manager and why did you become one?
How do you plan to improve the process of creating a product in our company in the future?
What professional tools do you use to create your development process?
What difficulties and unpleasant situations did you experience in your previous job?
What do you recommend to improve in the packaging of our website to increase conversion?
What situations during work hours can throw you off balance?
What failures in your career do you remember the most?
In what three words can your previous colleagues describe you?
Why did you choose our firm?

Work on these issues and on the other qualities described, and then you will not escape success.

The monthly income depends on the size of the city, on the success of the company and on the personal and professional skills of the product manager himself.

In Moscow, the monthly payment is from 100,000 to 250,000 rubles.

In Kaliningrad, a product manager has a monthly income of 30,000 to 90,000 rubles.

In Krasnodar, the average salary reaches 80,000 rubles a month.

Highest paying product manager positions in big cities such as Moscow and St. Petersburg. The level of wages decreases as the city decreases. Also income depends on the work experience of the applicant, recommendations from previous jobs, a correctly written resume.

Working on oneself, developing professional and personal qualities will lead to inevitable success, which will directly affect monthly income, demand and career growth.

For more information on who a product manager is and how to become one, see the video:

Job Description for Promotion Manager

APPROVED
CEO
Surname I.O.________________
"________" _____________ ____

1. General Provisions

1.1. Promotion manager belongs to the category of managers.
1.2. Appointment to the position of promotion manager and dismissal from it is made by order of the general director of the organization on the recommendation of the personnel manager.
1.3. The promotion manager reports directly to the general director of the organization.
1.4. During the absence of the promotion manager, his duties are performed by another specialist appointed by the order of the general director of the organization, who acquires the relevant rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher professional (economic) education, additional training in management and marketing, as well as at least two years of experience in a similar position is appointed to the position of promotion manager.
1.6. Promotion manager should know:
- laws and regulatory legal documents governing the implementation of entrepreneurial and commercial activities;
- market economy, entrepreneurship and business fundamentals;
- market conditions;
- assortment, classification, characteristics and purpose of goods;
- methods of pricing, strategy and tactics of pricing;
- marketing fundamentals (marketing concept, marketing management fundamentals, methods and directions of market research);
- patterns of market development and the formation of demand for goods;
- the theory of management, macro- and microeconomics, business administration;
- advertising basics, forms and methods of advertising campaigns;
- fundamentals and principles of PR technologies;
- psychology and principles of sales;
- features of the brand, production technology;
- the procedure for developing business plans and commercial terms of agreements, contracts;

- trade and patent legislation;
- rules for establishing business contacts;
- the basics of sociology and psychology;
- foreign language;
- enterprise management structure;
- methods of information processing using modern technical means of communication and communication, computers.
1.7. The promotion manager is guided in his activities by:
- legislative acts of the Russian Federation;
- the charter of the organization, the internal labor regulations, other regulations of the organization;
- orders and orders of the management;
- this job description.

2. Functional responsibilities of the promotion manager

The promotion manager has the following job responsibilities:

2.1. Studies the features of the promoted product, analyzes the requirements of consumers for the product based on the results of marketing research.
2.2. Performs market analysis, identifies target consumer market segments for product offering.
2.3. Develops a strategy for promoting a product to the market, taking into account the proposals of marketing and advertising departments for conducting advertising campaigns, exhibitions, presentations, and other PR-actions.
2.4. Organizes product presentations to potential buyers and consumers, thematic seminars (professional advice on consumer properties and product qualities).
2.5. Develops a pricing policy for the product, determines the conditions for the sale of goods (a system of discounts and benefits for certain groups of buyers).
2.6. Predicts sales volumes.
2.7. Draws up a budget for the product, calculates the expected profit and profitability from the moment the product is introduced to the market, determines the possibility of losses for the enterprise at the first stages of product promotion and develops proposals to minimize them.
2.8. Develops product sales schemes (from the creation of new sales divisions to the reconstruction of existing sales channels).
2.9. Organizes contractual work in the product department, keeps records of payment transactions, analyzes operational data on sales results.
2.10. Coordinates product merchandising.
2.11. Monitors the position of the product on the market (the course of product sales, demand for it), determines and analyzes the attitude of consumers to the product.
2.12. Identifies unsatisfactory product parameters, customer requirements for the product (not included in the product) and informs the design, technological and production departments about them to adjust the product, giving it new consumer properties.
2.13. Monitors the pricing policy and demand for brands of competitors, determines the position of the product relative to similar or similar products of competitors.
2.14. Coordinates and controls the work of subordinate employees.
2.15. Prepares reports for the management of the enterprise on the work done.
2.16. Performs other related responsibilities for the promotion and sale of the product.

3. Rights of the promotion manager

Promotion Manager has the right to:

3.1. To independently determine the forms and methods of brand promotion and establishment of business relations with consumers.
3.2. Sign and endorse documents within their competence.
3.3. Request information and documents necessary for the performance of his official duties from the heads of the enterprise departments and specialists personally or on behalf of the immediate supervisor.
3.4. To get acquainted with the documents defining his rights and obligations in the position held, the criteria for assessing the quality of the performance of official duties.
3.5. Submit proposals for improving the work related to the responsibilities provided for in this instruction for the management's consideration.
3.6. Require the management of the enterprise to ensure organizational and technical conditions and the execution of the established documents necessary for the performance of official duties.

Promotion Manager - a specialist who studies the features of the promoted product, analyzes the requirements of consumers for the product based on the results of marketing research and develops a strategy for promoting the product to the market. In our job description of a promotion manager, the duties of this specialist are spelled out, including: developing a pricing policy for a product, determining the terms of sale of goods and developing a sales scheme for products.

Job Description for Promotion Manager

APPROVED
CEO
Surname I.O.________________
"________" _____________ ____

1. General Provisions

1.1. Promotion manager belongs to the category of managers.
1.2. Appointment to the position of promotion manager and dismissal from it is made by order of the general director of the organization on the recommendation of the personnel manager.
1.3. The promotion manager reports directly to the general director of the organization.
1.4. During the absence of the promotion manager, his duties are performed by another specialist appointed by the order of the general director of the organization, who acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher professional (economic) education, additional training in management and marketing, as well as at least two years of experience in a similar position is appointed to the position of promotion manager.
1.6. Promotion manager should know:
- laws and regulatory legal documents governing the implementation of entrepreneurial and commercial activities;
- market economy, entrepreneurship and business fundamentals;
- market conditions;
- assortment, classification, characteristics and purpose of goods;
- methods of pricing, strategy and tactics of pricing;
- marketing fundamentals (marketing concept, marketing management fundamentals, methods and directions of market research);
- patterns of market development and the formation of demand for goods;
- the theory of management, macro- and microeconomics, business administration;
- advertising basics, forms and methods of advertising campaigns;
- fundamentals and principles of PR technologies;
- psychology and principles of sales;
- features of the brand, production technology;
- the procedure for developing business plans and commercial terms of agreements, contracts;

- trade and patent legislation;
- rules for establishing business contacts;
- the basics of sociology and psychology;
- foreign language;
- enterprise management structure;
- methods of information processing using modern technical means of communication and communication, computers.
1.7. The promotion manager is guided in his activities by:
- legislative acts of the Russian Federation;
- the organization's charter, internal labor regulations, and other regulations of the organization;
- orders and orders of the management;
- this job description.

2. Functional responsibilities of the promotion manager

The promotion manager has the following job responsibilities:

3. Rights of the promotion manager

Promotion Manager has the right to:

4. Responsibility of the promotion manager

The tourism manager is responsible for:

4.1. Poor quality and untimely fulfillment of the duties assigned to him by the job description within the limits determined by the current labor legislation of the Russian Federation.
4.2. Causing material damage within the limits determined by the current legislation of the Russian Federation.
4.3. Offenses committed in the course of their activities, within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

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