What is profitable to trade in a small town? What is the best business to do at home? How to open your own business with minimal investment?

Working for yourself is akin to growing up. Anyone who wants to gain independence sooner or later leaves his home - he leaves the hired service and begins to work exclusively for himself.

Good, the choice of directions for personal business is not limited by anything... The only problem is to find the kind of activity that really reveals your talents and abilities to the fullest.

With you Denis Kuderin - an expert of the HeatherBober portal on economic and financial issues. In a new article I will tell you what business to do, in order to earn a lot and consistently, which business ideas are the most promising today and now, and which is more profitable - a YouTube channel or a home photo studio.

Do not switch - you will learn a lot of interesting things.

1. Business with minimal investment - stop work and start earn

It is believed that a successful businessman should be born. They say that this requires a special mindset, outstanding abilities and specific character. Millions of people believe that entrepreneurship is not for them. That they won't be able to work for themselves. That their business would be burned out. That they don't know how to count money, etc.

Of course, we are born with different abilities and inclinations, there is no doubt about that.

However, this point of view is closer to me personally: every person is an entrepreneur from birth... When he is born, he already has a ready-made company - himself. It depends only on you whether this company will become successful. You are the manager of this firm, its CEO and majority owner.

Thousands of people are working for themselves right now... They do not expect a salary from the employer, they are not afraid of dismissal, they themselves ration their working day.

This does not mean that their life is sheer euphoria. There are enough problems in the life of a businessman. Perhaps there are even more of them than an employee. But all the disadvantages of "free swimming" outweigh the fat plus - you become the master of your life and your time, set goals and priorities yourself.

And a few more advantages:

• a huge selection of directions for commercial activities- if you want, teach everyone to paint in your own studio, if you want, make soap in the garage;
• the amount of income is not limited by anything- you set the upper limit yourself in accordance with your ambitions and goals;
• free schedule, vacation not when allowed, but when they wanted- you independently manage your main asset - time;
• you are not tied to the workplace- work wherever you want: at home, in a garage, in an Internet cafe, on a personal plot;
• you set the rules- no one obliges you to follow strict regulations and timetables.

If you did not succeed in achieving results in one direction of the business, you always have the right to change the direction of activity to the diametrically opposite. Business in the network is not working out, get involved in purely earthly technologies - open a shawarma diner or do it.

I have a friend who has been working consistently: animal feed, video equipment, Indian gems and decorations (he brought from India himself), equipment for private (home) cinemas, commercial real estate, information products.

Not to say that in every type of activity he suffered a fiasco - on the contrary, reaching a certain level, he realized that he was losing interest in the chosen topic, and saw broader prospects in another area.

But do not confuse freedom with sloppiness, indifference and projection. A naturally lazy and undisciplined person is unlikely to achieve serious success in business. The money will not be transferred to your account by itself- simply because you declared yourself an entrepreneur.

You will definitely have to work hard and persistently. Perhaps even more than in the office or production. You will need self-control, self-confidence, the ability to calculate options and make decisions on your own.

Being an entrepreneur means working hard and being multitasking.

Is it obligatory to have initial capital? It all depends on the type of activity that you plan to do. If you open an online store, you will have to purchase goods and launch the site. And this requires money.

Likewise with production - consumables and equipment require investment. But there are different options - to lease, rent, find investors.

But if you sell exclusively intellectual services, then capital is not required. You only have to spend your time... But time does not pay off immediately. It is necessary to acquire clients, develop skills, ideally undergo training.

Ditch the hope that a couple of weeks or even months after starting a business, gold coins will fall into your wallet. Business, especially a small one, is patience and hard work. Everything will be, but not immediately - remember this phrase!

And for those who need a reliable and proven option with a guarantee of profitability, we offer to invest in a ready-made business - to purchase a franchise from the company. Co-owner of a Japanese and Pan-Asian restaurant chain - Alex Yanovsky, an entrepreneur with 20 years of experience, owner of his own Business Behind Glass School.

The founders of the HeatherBober magazine know Alex personally - his business schemes really work and generate income.

Moreover, our good friend Sergey opened a business in the city of Maykop on this franchise - he launched a point in the “island” format. His investment of 1.5 million rubles paid off in six months. So we can safely recommend his franchise to both beginners and experienced businessmen.

Alex Yanovsky on the benefits of a franchise:

2.5 popular directions in business

In fact, there are more directions, but these five are proven and beaten paths, along which thousands of novice businessmen like you are successfully and confidently walking right now.

Let's take a look at all the pros and cons the most popular areas of small and medium-sized businesses.

1) Resale of goods

The most widely available type of business.

Its principle is simple and has not changed since ancient times: buy goods in bulk in one place at a low price and resell at another at a higher cost.

Stable incomes bring those goods that everyone needs - food, clothing, footwear, household chemicals, cosmetics. The consumer goods market has billions of dollars in turnover and the same profits.

It's another matter that large corporations take the lion's share. Beginners have to look for narrow niches and maneuver between mass-market products and exclusive goods.

Choosing the profile of your company, focus not only on demand, but also on the state of the economy... For example, during a crisis, most people are not up to luxury - Swiss fountain pens with a platinum nib are unlikely to be sold quickly and profitably in a small town, where the average salary is equal to half the cost of this very fountain pen.

In such settlements, it is worth choosing a more popular product.- for example, open a stock store with inexpensive branded clothing. Or a smartphone store - analogues of well-known companies, but originally from the People's Republic of China.

Small towns, on the one hand, offer excellent prospects, on the other hand, they are unpredictable in terms of business development.

The table will outline the trade situation in small towns more clearly:

The universal salvation for any modern commerce is the Internet. Here the audience is not limited geographically. Live in Torzhok, and send your goods either to Moscow or to Nizhny Novgorod.

2) Service provision

You don't have to sell material things. Professional services are as much in demand as clothing or food.

There are many examples:

• accounting services;
• printing center;
• Interior design;
• writing texts to order;
• organization of banquets;
• website creation and promotion;
• Internet Marketing;
• Pizza delivery;
• repair of bicycles or household appliances;
• writing term papers, etc.

Any business in which you understand or want to understand will do. The modern world is differentiated and belongs to narrow specialists. Family lawyer, tutor, commercial writer and other specialties are no longer a gimmick and are required all the time.

3) Production

More and more small enterprises are opening in the Russian Federation: amid the crisis and sanctions, domestic producers entered new sales markets.

Are in stable demand natural food... If we focus on quality, then even the relative high cost of production will pay off due to the higher price. The modern consumer is ready to pay extra for healthy and environmentally friendly products.

More details about production activities can be found in the article "".

4) Real estate transactions

An option for those who have a solid start-up capital. The real estate market, despite the gloomy forecasts, continues to bring profit to the owners of liquid housing. Earnings on rent, sales and other operations with residential and non-residential premises are traditionally high.

5) Online business

The most promising modern direction. And the least expensive if you sell your skills or services over the Internet, not a product.

But first you need to master at least one of the most demanded professions - website designer, SEO promotion specialist, copywriter, social media administrator. Or make money on your website, affiliate programs.

This is not as difficult as it seems - the main thing is not to be lazy and not stay too long in the status of a beginner. If you want to succeed - read the great article on our website, which is called "".

3. What kind of business you can do - TOP-10 ideas for a novice businessman

Let's get down to specifics.

A dozen promising ideas for beginners with minimal experience.

1) Homemade soap making

The first private soapmakers of our time made soap directly in their apartments. Some people still do it, but it is better to have a separate room for these purposes.

I have a friend who lives in Chisinau. Katerina started making designer soap 7 years ago. The first experiments - multi-colored ellipses made of herbal-scented soap that she sent me as product samples - cost her too much. In addition, in Moldova, the demand for this product was almost zero.

Gradually, she improved the technology, accumulated a client base and now has a full-fledged online store, where, in addition to designer soap, there are a lot of other exclusive and natural products. The high price does not bother buyers from Moscow, St. Petersburg and other cities. They value quality, original performance and purely natural ingredients.

2) Tutoring

If you are fluent in foreign languages, six-string guitar, school disciplines, other useful skills and knowledge, no one will forbid you share your experience with others for money.

Thanks to Skype, you can teach people all over the world

3) Conducting corporate events and holidays

Idea for people with organizational and public speaking skills. With creative thinking, self-confidence and a little bit of courage, you will become the soul of any audience.

The components of success are as follows: constant practice, original scripts, competent decoration of the premises, a constantly changing repertoire.

4) Repair of equipment

If you were born with a screwdriver in your hands, clearly understand how household appliances work, understand electronics, why not turn your skills into a source of income?

Modern technology has a low margin of safety. Most people find it more profitable to fix a washing machine than to buy a new one. Meanwhile, the repair of one "washing machine" costs from 2 to 5 thousand rubles ... Several orders a day, and the income will be enough not only for bread and butter, but also for an annual vacation in Bali.

Costs are minimal - tools, diagnostic equipment, spare parts... If there is a garage, then the problem of renting a room disappears. Large equipment can be repaired at the customer's home.

5) Food delivery

In Novosibirsk, where I live, you can order anything to your home or office, from hot corn to a full meal from a Chinese restaurant.

Such a business requires investments - rent of premises and transport, purchase of raw materials, wages to employees. We need permission from the sanitary services: the room must have ventilation, all the necessary communications, and employees need to have sanitary books.

6) Transportation of goods

Are you a truck owner? Take on the transportation of bulky goods. You don't even have to buy a car - rent or lease it.

You will need 2-3 responsible employees, and not people from the street, but experienced riggers who know how to properly transport furniture and household appliances, how to pack fragile cargo, how to lower the piano from the third floor.

7) YouTube video channel

The audience of the YouTube channel is over a billion viewers. This is every third Internet user on the planet. The promoted TV channels bring millions of profits to their owners. Some of the presenters are under 15 years old.

The components of success are as follows:

• popular destination- video games, beauty blog, TOPs and lists, entertainment;
• branded chip- original image, unique format;
• competent promotion- use professional techniques.

Most of the Internet users are young people raised on gadgets. They prefer seeing once rather than reading long text, which is why vlogging is so popular.

A small "educational program" from the popular YouTube video bloggers:

8) Home photography studio

You will learn how to take satisfying pictures in a couple of weeks. You will need professional photography equipment and equipment for printing photographs. And then work in the format that is preferable to you - photo for documents, wedding photo and video shooting, albums of proms, photo processing and photomontage.

Six months after the start of her career, she was invited to major city events as an official photo chronicler. I don't know why, but customers like her photos even more than those of experienced professionals.

9) Growing vegetables and fruits in a greenhouse

An idea for those who are passionate about gardening and horticulture. One greenhouse will give you several harvests a year, and people need fruits, herbs, vegetables and flowers every day.

Before buying a greenhouse and seedlings, take care of the product market, study the competitive environment, price, read special literature and thematic sites.

Greenhouse is a great tool for your own business

Additional income: canning, processing and freezing vegetables, selling seedlings and seeds.

But this is a long-term business for the patient and reasonable. If you want, read the special publication.

10) Seasonal storage of tires, skis, bicycles

Income close to passive. A very nice idea. You just need to prepare the room: an empty garage is best suited for these purposes. Install shelves, insulate the room, install a security system. Store winter tires, sledges, skis, snowboards here in summer, bicycles, scooters, summer tires, etc. in winter.

4. Franchise business - minimum risk, maximum benefit

A restaurant franchise is a ready-made business model with a guaranteed payback and a well-established work scheme. You acquire not only the right to open a restaurant under a nationally well-known signboard, but also existing marketing technologies, unique recipes and licensed equipment.

At the time of this writing, 125 restaurants have already been opened under the franchise in 80 cities in Russia, China, Ukraine, Kazakhstan and other countries.

Sushi Master outlets are several modern formats of restaurants with high-quality glass and natural wood finishes. Thoughtful design and delicious dishes guarantee a constant influx of visitors. If hundreds of other people have done it, you will definitely succeed!

The scheme of work is as follows:

1. You get acquainted with the activities of Sushi Master on the official website of the company and apply for franchising.
2. You pay a lump-sum fee and conclude a contract.
3. Get trained and instructed at the company's training center (Krasnodar).
4. Together with your assistants, you select a place for a restaurant and build it.
5. Opening a point of sale, implementing marketing and management strategies.
6. Analyze the results of the work, correct it under the guidance of mentors.
7. Bring your restaurant to a stable monthly profit.

Approximate size of investments from 1.4 to 4 million rubles ... The opening period is from 3 to 6 months. If necessary, you will be assisted by a professional start-up team.

Multi-format is another unique feature of the company. You yourself choose the required format of the restaurant - “food court”, “street”, “island” or classic - depending on the location, region, characteristics of the local public.

A predictable business with a well-thought-out structure is an investment instrument, the effectiveness of which has already been proven. Choosing this option, you insure yourself immediately against hundreds of risks that are relevant to all entrepreneurs who open their business from scratch.

Universal advice that I give to all novice businessmen without exception: the business you are doing should, as they say, "warm" you... If the direction is to your liking, economic wisdom will open by itself, in the course of the process.

And remember - there is a risk of failure in any business... Even a brilliant idea doesn't always work. A huge number of successful businessmen started with failures. Failed projects are the best business school.

Tip 1. Analyze the popularity and demand for a niche

The Internet will help you - use the achievements of civilization. In particular, the Wordstat resource can help you find out the number of key questions about certain products and services in your area.

Visit thematic forums and groups - people, as a rule, willingly share personal experience and knowledge. If you want to sell a rare product, make a trial sale on Avito.

There is a widespread belief that big money is earned in megacities, while provincial businessmen, in a small town, have much more modest incomes. This is partly true, because in megacities there is a large population, and therefore higher demand for certain goods and services... The purchasing power of the population is also higher here. However, this does not mean that the very idea of ​​opening a business in a small town is something meaningless.

Moreover, according to all economic forecasts, it was small business future therefore, in a small provincial town there is every reason to count on success.

What is typical for a business in a small town, what are its features?

Minimum competition and cheap start

The 2 main advantages of any business idea for a small town are a minimum of competition and small investments with which you can start a business in a small town.

On the other hand, the main disadvantage should be taken into account - it is the low purchasing power of the majority of the population. People in the regions do not have much money and first of all they cover basic needs - food, housing, cheap entertainment, clothes, and only then cafes and restaurants.

An important provincial factor is mentality

Well, and finally, one more important provincial factor - mentality. In a small town, where half of the residents know each other, reputation sometimes plays a much more important role than in a large regional center. But it all depends on the city.

The main direction is trade

Be that as it may, 80% of business ideas in small towns are "tied" to trade, and there is a logical explanation for this. If you decide to “enter the same river”, it may make sense to purchase an existing business. In any case, finding an unfilled niche with good demand will not be easy. A little tip: be careful with a specific product. It can both make a splash and, due to weak purchasing power and conservative views of a certain part of the population, go unnoticed.

A new direction of business in small towns in 2020 - property of bankrupts and debtors of bailiffs

Recently, the number of bankruptcies has increased many times, but few know that debtors' property is sold through public auction, where it can often be purchased for a penny.

It is especially interesting to acquire property in small towns, since few there know about offers and know how to work with tenders. For more details see in the free course of Oleg Selifanov

Rental business - renting out residential and commercial real estate

The main plus renting out residential real estate- people always need housing, especially when you consider that you can start a rental business even with an amount of 100-200 rubles, this idea works well in the regions.

To better understand how to make money on real estate and not make irreparable mistakes, go free courses on real estate and earnings... They will help you decide in which direction you want to work and which one is right for you.

• How to get 35-70% per annum on real estate
• Business idea - Apartment building (video + business plan)

4 main advantages of business ideas with real estate in small towns

1. rental business requires minimal participation,
2. excellently credited and you can start even with a small personal capital - 100-200 thousand rubles
3. scales well
4. brings rental income every month
5. quite a small number of employees, sometimes even coming and piece-work with the simplest qualifications.

Setting up a service business in small towns

The situation looks somewhat different. Here it is very important to correctly draw the line between essential services and benefits that are not. Naturally, in a small settlement, the first species will be in demand, and not the second.

For example, a profitable business is more likely to be hairdresser with affordable prices and a constant stream of clients, and not a SPA-salon with a wide range of expensive cosmetic procedures. Along with this, it is not enough to be like everyone else, that is, in our example, like other hairdressing salons.

In order for a potential client to give preference to your salon in the future, offer him, albeit a small, but zest. This can be elementary quality service, when a person was not just shaved, but also met in a clean room, were friendly with him, offered to wait for his turn in a comfortable chair.

Repair service

Another niche that promises success in a small town is provision of repair services... There is a simple explanation for this. The level of income in the provinces is usually average or below average, so no one is in a hurry to throw out broken household appliances, shoes or clothes.

In this regard, the opening of a repair shop with a convenient location and working schedule can potentially count on financial success. In general, there are just a huge number of business ideas for the city, you just need to search.

Many people living in cities with a small population are interested in what business ideas are for a small city, because everyone wants to become the owner of their own business and receive a stable, independent income. It is even easier to start your own business in a small settlement than in a big city, where a bunch of enterprises are already operating and there is a lot of competition in almost all areas.

To make your business profitable in a small town, you only need to be unique and original in your area to attract independent clients. If there are no competitors nearby, then the business will begin to flourish, bringing in considerable income.

What business can you open in a small town with minimal investment?

When organizing his business from scratch, each individual entrepreneur thinks about how to invest less and get more income. Talking about this issue, you can give several important tips:

• When deciding what to do, start from what you are interested in, what you know and what you can do.
• If you want to invest less money, then first decide what resources you need to get started and whether you can find them at a low cost and in a short time.
• Choose the sphere with the lowest competition, then with the minimum investment you can get the maximum profit.
• If you have real estate where you can organize a business, then it is worth choosing a business for which it is suitable, then you can save on rent.
• If there is no place for a business, then you can choose a business where rent is not needed, for example, something from the service sector or handicraft.

Without investment and with their minimum value, you can do:

• Repair and construction works;
• Installation of fences, windows, doors to order;
• Joint purchases with prepayment;
• Services of a nanny, nurse, massage therapist, hairdresser, beautician at home and on departure;
• Other similar works and a few more with more or less significant investments, which we will talk about in more detail below.

Promising and profitable small business ideas for a small town in 2019

Before starting your own business, it is very important to understand that any business always goes hand in hand with risk. The most difficult year of the existence of any business is the first. During these 12 months, more than 90% of all newly opened cases are closed or burned out. If, in comparison, we take the chance of dismissal from the job, then it will be lower even with low qualifications of the employee.

But if your business does not burn out and will be profitable, then it will be money that cannot be compared with the average salary in your region, definitely. Business is work for you and your pocket, not your work for your boss and someone else. Therefore, your task before starting a business is to choose the right direction and think over all the details in order to reduce the risk to a minimum.

What you decide to do, you should like it. This will give you a guarantee that you will not be guided only by the monetary issue and will not give up at the slightest problem. Here you will try to stay in business, come up with new solutions and look for prospects. If you provide a competent approach to your business, then in the end your business will go uphill, expand, gain popularity and new customers and, as a result, bring you more and more profit.

Let's talk about what's relevant from a business point of view in 2018 and look at the TOP 9 ideas.

Idea number 1: Cafe (mini-pizzeria)

The organization of public catering is at all times a profitable and profitable business. But, naturally, there are difficulties here as well. But, as you know, the more difficulties, the higher the profit. Investments in a cafe will be decent, plus you will need to resolve all issues regarding personnel, sanitation, freshness of products and other nuances.

We suggest you open a small pizzeria where you can have a quick bite to eat during a break, on the way to work or while waiting for transport. A small tent is best for this, where you can place a couple of tables, chairs and organize a small kitchenette.

For the full functioning of such an enterprise, you need only a couple of employees who will work in shifts and perform all duties from cooking and paying customers to wet cleaning after the shift. You will be responsible for accounting, advertising and other organizational issues.

Why pizza? Well, because it is a high-calorie and beloved product. Your task is to make your dishes original, tasty and affordable for visitors. If this is the case, then there will be no people from clients. even if there are competitors nearby, the main thing is that they do not offer the same goods that you will have. Therefore, it is not worth opening such a cafe next to another pizzeria.

A pleasant bonus for visitors can be the delivery of fresh pizza for free in the area, ordering it by phone and promotions for large orders.

Idea number 2: Beauty salon

Opening a salon where you can carry out cosmetic procedures, make a haircut, styling, manicure and pedicure is also a popular option. This business is a payable, interesting and profitable business for a woman. But nothing prevents a man from doing such a thing.

Here, first of all, you need to understand for yourself what services you will provide in your salon, and from this already draw conclusions about the initial investment, monthly expenses, personnel and other issues.

A great option with a small budget would be in a one-room room, where there will be a couple of hairdressers and a manicure table. Low prices for services that can be performed by universal masters, with low investments, will bring a pretty decent income, allowing you to expand in the future and start providing a client with a wider range of services.

The most important thing is the quality of work, the better your employees work, the more satisfied customers will be, and then many people will know about you by word of mouth and the whole area will come to you, especially if there are no competing salons nearby.

Idea # 3: Shoe Repair

Every successful businessman knows that the key to a good income is a demanded business. Everyone wears shoes, almost everyone has a pair of shoes that are very valuable to him and he would not want to just throw it away when a zipper breaks, a worn heel or some other problem. In this case, a person goes to a shoe repairman.

But in winter, such services are especially important, because winter shoes are what people buy, mostly for more than one season and of good quality. And if suddenly, in frost and snow, a heel breaks or lightning has parted, then everything will need to be urgently and quickly restored.

There will be no special expenses for starting a shoe repair business. It will be enough just to rent a corner of a very passable place and place a sign nearby, where it is indicated how to find you, if someone needs you. Plus, you need to purchase the necessary materials and a workbench. And then you just have to wait for the influx of customers.

Such a business can be opened together with the repair of clothes, but then a little more investment will be required, but two masters will not be bored of working in one closet. And, as they say, a satisfied employee is a good employee.

Idea number 4: Veterinary clinic

Many people have pets today. Many cat and dog lovers even make money by selling pedigree kittens and puppies. But, unfortunately, it happens that the animal can get sick or it requires any preventive procedures.

If you love animals, then for you it will be not only profitable, but also an interesting business with minimal investment. If you have a veterinary education, of course, it will be easier for you to cope with the organization and planning of work, but even without it, it is quite possible to devote yourself to this area, having studied organizational issues and hiring competent specialists for work.

In a small city, there will hardly be much competition in this area, and if the city or at least some part of it specializes in animal husbandry, farming and agriculture, then your business will be in great demand.

Here you will need to decide whether you will provide animal doctor services yourself or hire a specialist. Next, you need to find a suitable place for organizing a clinic, equip the premises, purchase consumables, furniture and medicines, and advertise. Customers will not keep themselves waiting long.

Idea number 5: Repair of household appliances

Every person has household appliances in their home. Therefore, starting a business based on the repair of such equipment is in demand and profitable. Again, you can hire employees and set up a workshop or provide a home visit service.

With the necessary skills, you can engage in the provision of repair services and independently, advertising your business via the Internet and ads.

To start such a large initial investment is not required, you will only need to purchase tools, the most popular types of spare parts and consumables, and you can wait for calls and work orders.

If there are enough clients, then it will make sense to already rent a room for a workshop, where it will be possible to pick up equipment for complex repairs, or where clients will bring it on their own.

Idea # 6: Clothing store

Business on inexpensive and high-quality clothes is probably one of the most demanded areas today. Organizing such a business in a small town will not be difficult. Even if competitors settle not far from you, then all customers will come to you, because the assortment and prices may differ.

The first option for such a business is to rent a room and open a boutique in it. You can work, or you can come up with everything yourself. It all depends on your desire and initial budget. The emphasis should be on quality at an affordable cost and sell items that can be worn every day:

• T-shirts;
• Home clothes;
• Inexpensive outerwear;
• Children's clothing;
• Underwear.

The second and very convenient option is to organize an online store. In this case, you can save on rent, but you will have to invest more in advertising, creation and promotion of the site. Such a business does not impose any special requirements on its owner. Buy in bulk and cheaper, and sell at retail for more. Everything is simple and straightforward.

Idea # 7: Tutoring

For those people who are versed in any scientific field or have, best of all, a teacher's education, tutoring will be an excellent option. For an hour of work, a tutor earns much more than when working with an entire class of students in an educational institution.

It doesn't matter if a child is studying in a big city or in a small one, but the Unified exam is the same for everyone, and the qualifications of teachers may differ in small and large cities. That is why, in small communities, responsible parents very often resort to the services of tutors for their children. In addition to individual lessons, you can also provide services such as:

• Help with writing scientific papers, essays, term papers, diploma and other works;
• Preparation for exams for admission to a university or for final exams, as well as even for state educational institutions;
• Preparatory classes to prepare kids for school;
• Learning to use an instrument or vocals if you have certain skills.

There are plenty of opportunities in this area. Also, you can not teach children and students on your own, but also organize an agency for the selection of repeaters, receiving a percentage of their orders.

Children are the flowers of life, but sometimes you want to leave them somewhere for a couple of hours, go to the movies or spend time in some other place. And there are a lot of such people. such a business is very profitable, even if your locality is small.

Such a room is in demand, most often in the entertainment sector. It would be very suitable to rent a room near a cinema, any other entertainment establishment or in a shopping center and organize a children's room there.

For the business to function, it will be necessary to furnish a room for the needs of children, hire a couple of animators, put there a pool with balls, a TV with cartoons, drawing tables and a corner with toys. It is also necessary to provide all precautions for children's games so that the kids do not get hurt, and just in case, a first-aid kit must be available.

With high traffic, you will have clients all the time, it is enough to make only a colorful sign and get to work.

Almost everyone drinks coffee today. On the way to work, if there is a minute, a person will definitely buy a glass of delicious coffee. At lunchtime, many people also want to have an espresso or latte to keep them working in the afternoon.

Therefore, the organization of a small coffee shop on wheels when it is located in places where there are no competitors nearby and where there is a large traffic of people is the best idea for a modern entrepreneur with a small budget.

The entrepreneur will need to arrange a van that can comfortably accommodate all the equipment to make a hot drink that everyone loves. You can install such a van permanently at one point with high traffic or, if necessary, transport it to several points.

Yours will need to be beautifully and attractively decorated. An original and attractive name will also be a big plus for advertising. Most importantly, your coffee must be delicious. In addition, you can come up with drinks based on your own coffee-based recipes. For example, cold ones are for hot summer days.

Advantages and Disadvantages of Starting a Business in a Small Town

Advantages:

• In a small town, the competition is much lower than in a large settlement, and when organizing a business, the risk of being overwhelmed by competitors is much less;
• It is in a small city that it is easier to tailor a business to the needs and requirements of local residents, which will attract a larger percentage of customers;
• Here you will require a lower initial investment when organizing a business than in a big city;
• In a small town, advertising works much more efficiently, attracting new customers and clients faster.

Disadvantages:

• The population of a small town has its own habits and habits, so they may not properly perceive some kind of business that is at odds with their opinion or habits;
• The level of wealth and income of citizens living in a small city is usually low, therefore, the profit here will be corresponding;
• If there is a large city nearby where you can easily buy goods at a lower cost than yours, then the locals are unlikely to go to you, they would rather go to a neighboring city.

Thus, we have analyzed what business ideas for a small town are in demand in 2019. Don't forget that any business is a responsibility. Therefore, everything must be approached with a good plan, taking into account all the nuances and little things. Good luck and prosperity!

Thinking about what kind of business to open a small town? 25 business ideas for a small town that are relevant in 2020. We present our business that can be opened in small settlements, and detailed guides for starting it.

Small town key making point

To open your own business in a small one, such as, for example, a key-making point, you do not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, entrances and intercoms. Additionally, you can earn money sharpening knives, scissors and drills, selling locks, key rings, emergency opening of locks, etc. You can pay off a key-making point in six months of work. This is a great 2019 startup business idea for beginners. To accommodate a workshop, 4 sq. meters.

If you are looking for a business to open in a small town, at home and also have experience in raising children, then consider the idea of ​​opening private kindergartens at home. It is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. The most in demand are private kindergartens in new multi-storey districts, where local authorities often do not have time to meet the population's need for state kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of the kindergarten at home will be 50-100 thousand rubles. per month.

Candlemaking is a good option for a small town, and it is also a fun and relaxing activity that you can do for your soul or retirement. To get started, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle is about 270 rubles (the average price for decorative candles), then selling 200 candles a month can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and sales channels for your candles.

Making handmade soap

A business idea for beginners that can be opened in a small town with a minimum of funds - the production of natural handmade decorative soap. The main investments will go to raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to packaging and sale of products. One's business is possible both as a part-time job and in large-scale formats.

Selling seedlings

Selling seedlings can become a popular seasonal option for doing business in a small town, relevant for beginners in 2019. The greatest demand is for seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables. You can even grow seedlings at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings at several levels, then even on 18 square meters, you can fit about 7.5 thousand cups of seedlings. If each glass is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit taking into account costs will be about 50 thousand rubles.

Smoking fish

Fish is one of the most beloved products in domestic and foreign cuisine, but few offer it ready-made to customers. Opening a smokehouse in a small town is a great business idea with minimal investment. The purchase of smoking equipment, freezers and a container for raw materials will cost about 250 thousand rubles. The main conditions for success are a competent recipe and the availability of fresh fish suppliers nearby.

Sale of beer bouquets

Popular in 2020 business ideas for beginners in demand in a small town - selling all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. This is a real version of your business that does not require serious investments. Usually this is a beautifully designed set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million opportunities here - you just have to look at the ready-made ideas. You can read more about this case.

Ready-made ideas for your business

Car rental for weddings and events

Whether you have a presentable premium white car or a retro-styled car, this is a great small town business. You can make money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and get additional profit from the rental of jewelry for the car. All that is required is to find a good advertising space or ad site so that the client can find you.

Your own donut business in 2020 is a great option for a mini cafeteria or food court department in a small town mall. The mark-up on these products without much damage to demand can reach 1000%. Donut baking technology is quite simple, and there are many manual units and automated systems on the market that can increase productivity. In addition, donuts are a product that will leave you a lot of creativity.

Gingerbread houses

Business in a small town based on gingerbread houses has several undeniable advantages. Firstly, the recipes for their preparation can be easily found on the Internet and mastered for free. Secondly, you can do them at home. And thirdly, the gingerbread cookies are stored for a rather long time, which allows you to make supplies for future use before the holidays. You can offer your products through social networks. As you can see, this is also a great idea of ​​your business available to aspiring entrepreneurs.

Shawarma sale

One of the best business areas for a small town in terms of low investment / high return is considered to be street food. For example, 270 thousand rubles and two employees are enough to open your own shawarma business. When choosing a good location, a small retail outlet will be able to bring in 100 thousand rubles. net profit.

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside of which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at children of school age. Such a business in a small town can be recouped in 2-3 months, and its profitability can reach 150%

Breeding worms is a money-out-of-nothing idea, if, of course, we are talking only about one-off sales of worms to fishermen. Such earnings can be completely easy: after all, you do not need to monitor the worms, but they can feed on manure and food waste. It is especially good if your personal plot is located on the way to the reservoir: put up a “worms” sign in a conspicuous place - and a small business is ready in your city. You can also sell vermicompost that worms produce. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth relying on one vermicompost. It is better to sell vermicompost only in conjunction with other activities, for example, if you have a farm for raising rabbits, whose droppings can become food for worms.

Fire show

Let's start with the most interesting - all in 5 minutes of the fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holding holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for "spinning" the fire), 5-10 thousand rubles will be enough. Stage costumes will also need to be purchased or made-to-order. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another obstacle is competition. In large cities, it is becoming more and more difficult to surprise people, which forces organizers to look for new directions, combine fire shows with light shows, tesla shows, and so on. Such a business in a small town can still be the first.

Ready-made ideas for your business

For some reason, when they talk about the entertainment sector, they mean only large cities with a population of one million or cities with a population of 500 thousand people. However, they often forget about their business in small towns and a huge audience living in small settlements, where there is simply no entertainment, and the need for them, is huge. An interesting idea in this area can be the organization of a mobile 3D cinema, working in cooperation with local school institutions, rural houses of culture and other organizations that are free and happy to provide their space for such events to organizers.

Meat is an everyday commodity. Even if a large retail chain appears in the neighborhood - “death with a scythe” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that cannot be found in a supermarket. A butcher shop can be opened with investments from 600 thousand rubles, the profit of small outlets is 75-100 thousand rubles.

Beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without profit. To open a business in a small town, a beer store with equipment for bottling for 10 types of beer will take about 500-600 thousand rubles. of which the cost of equipment will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The store turnover of 300-350 thousand rubles will allow reaching a net profit of 50-70 thousand rubles.

Selling women's clothing in a small town is a great business that will always be relevant. Even in conditions of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Women's clothing is the largest segment in the clothing industry, accounting for about 60% of the market. To open a small women's clothing store, 400 thousand rubles may be enough.

Mini bakery

Bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and in the event of a change in consumer tastes, you can instantly adjust to new trends and demands. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.

Tool sharpening

To make money on sharpening tools, no special investment is required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, and cafe staff. Investments in the arrangement of a small premises and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and drilling is a small business with a wide range of formats and scales of activity. With a minimum investment (about 450 thousand rubles), you can engage in private orders - shallow drilling in the construction of wells and the launch of installations for the extraction of groundwater. You can also work for legal entities in large-scale construction.

Pancake kiosk

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill a pancake with anything, and this leaves a wide scope for culinary creativity. Its business of selling pancakes is attractive for its low investment in equipment and the possibility of setting a margin of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, for the opening of which it will take about 500 thousand rubles.

Read the pancake cafe business plan
Pancake Kiosk Opening Guide
A large number of similar business ideas can be found on the Internet, but our portal is the best resource, since most business ideas are accompanied by real financial calculations and business plans.

💡 Is the size of the retail space in a small town important?

The question of the size of the retail space is very often of interest to aspiring entrepreneurs. In a small town, as a rule, the cost of a retail space does not greatly depend on the size. The main rule in its selection should be the ability to correctly lay out the products. A store with half-empty showcases will look in an unfavorable light, at the same time, the shelves overwhelmed with small goods will make the choice of buyers uncomfortable.
When implementing your business idea, more attention should be paid not so much to the size of the premises as to its location, for example, the proximity of transport infrastructure or public institutions such as schools, hospitals or administrations.

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You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for a large, let alone medium and small business. Enterprising people are everywhere - there would be a desire, but you can realize your potential in a small village.

Do not rush to move to megacities - their smaller brothers also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require a lot of investment.

Business in a small town - how justified is it

To begin with, there is no clear definition of a “small” city. This concept is relative and in many respects subjective. For one businessman, these are settlements with a population of less than 50,000 residents, the second feels comfortable in cities with a population of 100,000-300,000 people, and for a third, half a million will be small.

According to official data, out of 1100 cities in Russia, only 37 have a population of more than 500 thousand. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives there start their own business. But modern technologies make it possible to establish a business almost anywhere and control it remotely in the future.

At the same time, minimum investments are required for opening, since the cost of rent and the level of wages of workers in the province is an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you are missing as an inhabitant of it.

But what if you are not familiar with the locality closely enough to know about its problems? Any startup starts with analysis. First, you need to study the city and its infrastructure and find out what its residents need.

We have selected several topical directions that take root well in small towns.

Popular business destinations in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking services, homeschooling, etc. Within a small town, it is better to pay attention to the types of services that residents need on a regular basis. Tire service, car service, shoe repair.

Whichever area you choose, you need to closely study your potential competitors and, if possible, collect "news from the fields" - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most commonplace, but at the same time a win-win option is a grocery store. In provincial cities, shops do not pamper residents with a variety of assortments, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack high-quality clothing and footwear, household goods and other things. Market research will reveal exactly which areas are not covered and choose the right niche.

Production

Most often, small towns are located at a factory - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there is a problem with quality bread. Take this niche, there will be no end of buyers.

In addition, the labor force is cheap and there are always employees for a shovel assembly company, for example, or a paving slab manufacturing company. But then it will be necessary to establish sales in other regions and regional centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business, which you will inherit from your children.

What business can you open in a small town - TOP-8 ideas that work

This is only an indicative list, which does not have to be limited at all.

Flower business

I want to voice an unusual, but interesting option for making money on flowers.

Small towns have many private homes where hardworking women compete to grow a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, do the traditional flower delivery for the holidays and provide services for the design of weddings and other celebrations.

Renting out premises

This is a profitable option for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rentals are in great demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your investment if you fail.

Commission shop

Since in most cases the wages and purchasing power of the population are low, people are more likely to turn to Second Hand stores.

It will not be difficult to arrange the supply of things, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothing, but also other goods. A pawnshop becomes a logical continuation of this business.

Repair of household appliances

In localities with a population of more than 20 thousand people, there are already stores of federal chains that sell modern household appliances - all kinds of multicooker, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. And already well-worn types of microwaves and vacuum cleaners also need periodic maintenance. The people here are more accustomed to repairing a thing, rather than throwing it away when it breaks. Therefore, the flow of clients to a good specialist is ensured.

Opening a private kindergarten or development center

If in large cities people pay 10 thousand or more for a private garden, then here be prepared for lower checks. Nevertheless, private kindergartens are in great demand among the population against the backdrop of a reduction in preschool institutions. Of course, in this case, it is necessary to select personnel especially carefully and control food.

Provincial cities lack a variety of entertainment and educational programs for toddlers. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there is a huge number of developmental programs that do not require special training - you just have to love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite pastime for mothers and babies.

Furniture repair

The low level of wages does not allow the residents of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have in mind someone familiar with golden hands, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

It is only necessary to purchase the necessary tools and materials, and send a friend to courses on hauling upholstered furniture. This is a very profitable option, despite its apparent simplicity.

Hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people grow hair. But besides this, women love manicure, cosmetology, and make-up.

If you have a hairdresser's diploma and are inclined to open your own office, take courses in make-up or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of clients.

Shops of the format "All 50"

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is the miscalculation of the profitability of sales, since the purchase value of some goods is higher than the sales value.

This is offset by a large mark-up on other groups of goods. You can start small with cheap and functional items on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And to promote such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, dumplings or pizzerias, karaoke bars, bowling alleys or dry cleaning, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a correctly drawn up plan for achieving the goal.

Benefit from expert insights.

Step 1. Choosing a direction and analyzing competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following: will this business be useful and in demand in the location that you have chosen?

If yes, then move on to studying your competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table, which will clearly show the pros and cons of your competitors. Do not be lazy to visit their establishments on your own and personally evaluate the work.

Step 2. Drawing up a business plan

In a business plan, you need to take into account all the costs and write down all the steps to implement your idea.

First, write down each task in as much detail as possible and the time to complete it:

• search for a suitable room;
• selection of employees;
• search and purchase of equipment;
• production of signboards;
• what repairs to the premises need to be carried out;
• employee training;
• registration of a legal entity - an individual entrepreneur is enough for a small business.

After that, start calculating the costs.

Here are the main items of expenditure:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: no need to buy if you can rent.
4. Wages to employees.
5. Advertising costs: outdoor advertising and advertising on social networks, posting ads, making booklets (optional depending on the type of your business).

Step 3. Launch the project and look for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Oftentimes, aspiring entrepreneurs take on the burden of tasks to keep costs down and fail.

If you do not know how to attract customers to your store of goods "All by 50", then trust in the hands of SMM-specialists who will be able to show the advertisement of your store to the residents of the town.

How to properly analyze the market and competitors

Competitor analysis provides the basic information for drawing up a business plan tailored to the needs of the market. A competitor's location map will help you choose the optimal location for your point.

Consider that it is beneficial to be located next to related businesses. So, it is advisable to place a flower shop near a confectionery or alcoholic store; tire fitting - next to the car service; furniture repair - next to a furniture store.

The Competitor Comparison Chart provides comprehensive information on what prices to set and what products or services to add to your range to outperform the competition. To complete the picture, ask friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of beating them.

How to develop your business

Competition in the provinces is often small but fierce. How you establish yourself initially among the locals will play a key role in the future of your business. Therefore, always try to provide the highest quality service possible.

Large retail chains took an example from the West and were the first in the country to introduce service standards. These standards take a long time to reach provincial cities, and here people pay more attention to the politeness of the staff and the quality of service.

Teach your employees to smile and wish a good day - and soon you will notice how the number of regular customers has increased.

Conduct regular raids of the "mystery shopper" to the most lively of competitors and use the information received to improve your business.

You should not spread rumors like “here a client told me that Vasily bought an expired product the other day” if you cannot back them up with anything. Word of mouth in villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work well in a limited competition environment. Since there are not so many clients, try to look for an individual approach to each. Goodwill and personal privilege are the best driving forces for commerce in such an environment.

What a successful small town business is based on

And a few more fundamental success factors.

Remember them and remember to put them into practice.

Availability of goods

Keeping in mind the level of wages and purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small cities, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not at all difficult to go to a nearby store, where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay on top of your competitors' affairs and changes in their work. Any mistake a competing firm makes is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial village, so be prepared for close attention from the residents.

During this period, everything must be impeccable - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the buyers' favor at this stage, then the flow of regular customers is guaranteed to you.

A few more ideas in video format:

Conclusion

You don't have to live in a metropolis to open your own successful business. Quality and a serious approach to business are appreciated in any city. The technologies used in business today allow us to work from anywhere in the world.

(2 estimates, average: 5,00 out of 5)