Instagram in numbers - useful data, facts and chips. From Students to Millionaires: Instagram Creators Success Story

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At the moment, there are many different social networks. The most popular of them are VKontakte, Odnoklassniki, Twitter, Facebook, etc.

Along with them, mobile applications running on the Android, iOS (iPhone, iPod, iPad) and Microsoft platforms are equally popular. For example, Snapchat, Instagram, etc.

So what is Instagram and what is it for? If we talk about it briefly, then this is a convenient mobile application with blog elements, which is very popular all over the world.

Its distinguishing feature, thanks to which it gained great popularity, is not ordinary text communication, but the use of various photos that other users can like and comment on.

How to use?

To begin with, the Instagram application is downloaded and installed on a mobile device through the AppStore or Play Market. Then you need to go through a simple registration procedure and you can start using it.

In general, the application is very simple and easy to use. Moreover, it can be used not only for simple communication and uploading photos, but also for commercial purposes, for offering your goods or services.

After registering, the application will offer to subscribe to your friends from Facebook. In addition, you can also subscribe to bloggers or stars popular in this social network.

Functional

The main convenience of Instagram is the ability to immediately upload your pictures or videos. To do this, you need to allow the application to have access to the gallery of the mobile device.

If you don’t like the photo with something, then you can make it processed using the built-in filters, which is very convenient. Photos posted on Instagram can be shared on other social networks, pre-synchronizing them.

Another interesting feature provided to users is the indication of where the photo was taken using geolocation. Previously, you need to configure it through your Facebook account.

Why do we need hashtags?

But many of the users, as a rule, want to recruit as many subscribers as possible in order to become famous.

In the Instagram application, it is possible to indicate the “#” icon under the photos or to make a hashtag in another way. In fact, an indication of the tag, otherwise it can also be called a link pointing to a specific topic under discussion. The most popular hashtags are #followme, #follower, #winter, #spring, #love, #love and others.

When adding a tag, it is not necessary to use only one word, it can be several different words or phrases separated by the "#" sign.

When writing text to the photo, you can use both Russian and any foreign language. All words in the tag are spelled together.

Now let's move on to the question itself and find out why a hashtag is needed? Everything is simple, by indicating popular hashtags, the page will begin to attract the attention of other users and thus it will be possible to get into the top of popular Instagram bloggers. Accordingly, the number of subscribers to your page will also increase.

How to make money on Instagram?

Faced with the question of what Instagram is and why it is needed, it is worth noting such a moment that with its help, as in any social network, you can start making real money.

It's not just that many users are now actively turning to third-party services that promote accounts. The fact is that the more subscribers in this network, the more popular the page becomes.

In this regard, it is possible to receive interesting offers from various advertisers about cooperation for advertising for a fee.

Some act differently, create a page, then they untwist it and put it up for sale. Also, with the help of Instagram, you can engage in the promotion of your online store, etc.

How to close a page or block a user?

Recently, Instagram has the opportunity to display photos posted on the page only to subscribers. To close your page, you need to click on the application settings.

Next, find the “Photo Confidentiality” section and check “Photos are confidential”. After this step, those who want to view your feed will need to complete a subscription request. Thus, you can choose who is worth adding and who is not.

Not always the method with closing the page can suit, therefore, as in other social networks, on Instagram there is the ability to block a specific user.

To do this, go to the page of the person who needs to be blocked and click on the vertically located three points in the upper right corner to open the menu. Next, click on "Block".

After completing this action, the user will not be able to view photos or videos from your profile.

Delete profile

For various reasons, sometimes it may be necessary to delete a personal profile from a social network. However, it is not possible to do this in the application itself, for this you will need to go either on a mobile device or through a computer to any convenient Internet browser. After that, do the following:

1. Enter your profile through the browser by entering your username and password;
2. On the right side of your profile photo, click on the "Edit Profile" button;
3. In the lower right corner, select the line "Temporarily block my account";
4. Choose the reason for the blocking and enter the password used when entering the profile;
5. Click on the button “Temporarily block your account” and confirm this action again.

Thus, the page is deleted, since the restoration of a temporarily blocked user profile by Instagram is not provided.

What is Instagram and what is it for, summary

Now you know what Instagram is and why it is needed. If you still have questions, then read the following articles on Instagram:

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These two graduates of a prestigious American university earned their first billion dollars in just two years of work.

italkmac.com

In the spring of 2006, Kevin Systrom was standing behind a coffee machine in the Caffé del Doge cafe in Palo Alto when Facebook founder Mark Zuckerberg walked up to the counter. A year earlier, Zuckerberg was already having dinner with Systrom - he invited him to leave Stanford's last year to develop a photo service for Facebook. Systrom then refused.

“There is nothing to go to a startup and earn a lot of money, so I decided to finish my studies first. It was much more important for me,” Sistrom shrugs. “Now I know that the idea was successful, but I was wondering what would happen to me. "

As a result, for Sistrom, it all ended up with what he then refused - work on Facebook. Staying at Stanford, Systrom developed the Instagram application, which Zuckerberg bought this year for $ 1 billion (the share of Systrom, about 40%, brought him, respectively, $ 400 million). The amount is amazing, especially if you know that a startup has not only revenue, but also a model for its receipt. Instagram, still under two years old, still has only 14 employees.

forbes.ru

But Sistrom has the enthusiasm that Facebook so lacks after an unsuccessful access to the exchange, as well as a mobile platform - it is used by more than 85 million users, they posted 4 billion photos, and every second six new users join Instagram.

Internet giants are trying to squeeze their products into the framework of mobile applications, like a crowded suitcase on a shelf in an airplane, and Instagram photoset from the very beginning was mobile - fast, fashionable and elegant. A few movements of the thumb - and you can take a picture, edit it (using convenient filters) and put it on public display on the Instagram network. A few more moves - and you can do everything Facebook holds onto, including write comments and like it. “People love photography more than anything else,” said Adam D'Angelo, a former Facebook sales director who now heads the Quora Q & A site (and has also become one of Instagram's investors). “So if you're into photography, it’s better than all the other Facebook features combined. "

Systrom once again confirms that in a digital economy, an idea can turn into a billion-dollar company in a matter of months. But such unexpected happiness almost never comes by accident. Stanford University is “guilty” of Sistrom’s success story.

forbes.ru

Systrom, a lanky guy with a height of 195 cm, fell in love with technology even before entering university. At the age of 12 (he is now 28), he dirty friends in his native Holliston (Massachusetts) on the AOL network using programs that allowed him to control the mouse cursor on their computer and disconnect from the network (because of these tricks in the spirit of Bart Simpson they family access to AOL has been blocked). He entered Stanford early and intended to study computer science, but when he enrolled in advanced programming classes in his first year, he realized that he was engaged in only one discipline of 40 hours a week and had difficulty reaching the grade “good”: “I started to think that perhaps a specialist in computer science will not come out of me. ” As a result, he graduated from the university with a degree in scientific and engineering management fundamentals. “In essence, I was taught to be an investment banker,” he says.

Systrom has always been interested in business and startups; in his spare time, he created websites, such as the Stanford counterpart to Craigslist's huge bulletin board. Another site, Photobox, was intended for members of the student organization Sigma Nu, who could post photos from the last beer party there.

In the third year, Sistrom went to Florence to study photography. He came to Italy with an advanced SLR camera, but a photography teacher replaced her with a Holga camera. This cheap plastic device, manufactured in Hongkong without any major design changes since 1982, has long been a cult and has gained an army of fans who like unusual square shots with soft focus and retro-style light distortion. From Florence, Sistrom applied for participation in the elite Stanford Mayfield Fellows program - a training and practical seminar that immerses students in the world of startups and brings them together with entrepreneurs and venture capitalists. Thanks to the program, Systrom received an internship at Odeo, founded by Even Williams, from which the Twitter network came out. Here he developed applications with a young engineer, Jack Dorsey, who soon founded Twitter and payment company Square.

After graduating from the university and briefly working in the Google marketing service, Systrom joined the Nextstop company, which developed the site of social guidebooks. There he became a Silicon Valley-level programmer. “I have acquired a skill that could be useful to me,” Systrom says. “Now that I had an idea, I could realize it.”

He soon realized that he wanted to make a site that combined his passion for photography with registration at geographical points and social games, like the then-born Foursquare and Zynga, respectively. He talked about this idea, named Burbn by the name of his favorite drink, at a meeting of venture capitalists at Madrone Art Bar, and his story was heard by Steve Anderson of Baseline Ventures. Anderson offered $ 250,000 to launch the company (Andreessen Horowitz made the same bid) on one condition - Systrom had to find a second founder.

Systrom launched Burbn in the living room of his two-bedroom apartment in San Francisco. He made friends with Mike Krieger, a native of Brazil, who graduated from the Stanford Mayfield program two years later than Systrom and worked on his own project - a site for Internet communication Meebo. Once, Systrom invited Krieger to download his new application for registration at geographical points. “I was not very enthusiastic about geography-based applications, but Burbn was the first I liked,” says Krieger in an interview with Forbes. He was hooked by the ability to view photos of various events in the life of his friends.

A month later, Systrom invited Krieger for breakfast to persuade him to quit Meebo and become one of the co-founders of Burbn. Krieger resigned from Meebo and began to get a work visa in the USA.

On the first working day, Krieger Systrom announced that Burbn would not survive - Foursquare service was already too well developed. They needed to create something completely new, and they decided to make Burbn a service only for photos focused on mobile devices.

"The iPhone was then new, people created amazing things, and new behaviors arose," Systrom says. "It was an opportunity to create a new type of service, a social network that was based not on computers, but on mobile devices."

The founders worked together for two weeks on a photo application that they called Codename. Krieger made a client application for Apple iOS, and Systrom took over the server part. The prototype was an iPhone app with features for chatting and commenting. The result did not impress them both. Systrom was upset and decided to take a break.

And it was on one of the days of this difficult period that his girlfriend Nicole Schuetz asked how one of their friends managed to upload such stunning photographs. Systrom replied: filters. And then I remembered how he was shooting on a cheap camera in Florence. He spent the rest of the day in a hammock with a bottle of Modelo beer and developed on his laptop the first filter for Instagram, which is now known as the X-Pro II.

Soon other filters were born, such as Hefe (named after Hefeweizen beer, which he drank at work) and Toaster (in honor of the dog, which belonged to Digg founder Kevin Rose). The partners renamed their product on Instagram and distributed the new application to their friends, who began to post the processed photos on social networks. Many of these people were very influential in the world of high technology - the service quickly began to gain popularity.

Instagram gives stylish low-quality phone shots. A single touch on the touch screen can turn a banal sunset into a postcard from the tropics, make an unheated burger touch, or cause an attack of nostalgia from a picture of an old bicycle. “Imagine if Twitter had the Make It Interesting button and Tumblr had the Make It Smart button,” Systrom says. “Previously, most photo applications asked the user some questions. They asked him to be a producer and actor. Instagram takes the magic sauce on yourself. "

Having a ready-made recipe, Sistrom and Krieger posted Instagram on the App Store at midnight on October 6, 2010. Users immediately flowed to them, and Systrom and Krieger rushed to Dogpatch Labs to prevent the servers from falling. By 6 a.m. news about the news was published by online media such as Bits Blog and TechCrunch. Server load was at its limit. Systrom and Krieger worked 24 hours without interruption in order to keep the application working - during this time 25,000 iPhone users downloaded the free application.

“From this day on, our lives have changed,” Systrom says. The partners invited Adam D’Angelo from Quora, whom Systrom met with Zuckerberg at student organization parties at Stanford, and he helped port Instagram to Amazon.com and scale the platform. A month later, Instagram had a million users. And now Sistrom is sitting in the fourth row at the Apple conference and watching Steve Jobs present his application to the public. They brought the application to the world's largest high-tech scene, but the main task remained the current support of Instagram servers, because the service was gaining millions of new users.

We gathered at the Tradition cocktail bar with Sistrom, Krieger and two old-timers, Josh Riedel and Shane Sweeney. It is hard to imagine that these four, who are not even thirty, in jeans and shirts, run a $ 1 billion high-tech company out of the blue. But when Krieger says that the picture he took of the menu in the bar has not yet received a single “like” (with 177,000 readers usually instant), MacBook Air, Verizon access point and a stack of iPhones materialize over bourbon glasses.

Krieger is messing around with the program code on his laptop, while the rest are chatting with Instagram engineers via Facebook chat. They find a failure and get to work. After a few minutes, the problem is solved, the gadgets are laid aside and ordered by the glass. “This is our child,” Systrom explains. “He keeps us awake at night and wakes us up early in the morning.” Company rules require engineers to always carry laptops with them. They had to sit down at computers during birthday parties, romantic dates, and weddings. Once, Krieger was having dinner in the eco-restaurant outside the city when the system crashed. He began to frantically rush around in search of a place with a stable wireless connection and finally found where the network is caught with at least one stick - in the chicken coop.

Whistling with servers is likely to end when the deal with Facebook is closed - the parties have not yet received permission from the US Federal Trade Commission - and Instagram will be able to rely on Zuckerberg's reliable network infrastructure. Systrom says he pledged not to disclose the details of the deal with Facebook until it was approved by the regulator. But he still said that the takeover took place in April, after he returned from vacation in the UK. On that landmark Wednesday, Instagram received $ 50 million in the second round of raising capital from venture investors, including Greylock, Sequoia and Thrive Capital, who valued the company at $ 500 million. On Saturday, Zuckerberg invited Systrom to his home in Palo Alto. This time Systrom accepted Zuckerberg's offer. By Monday, a deal was concluded for $ 1 billion dollars, including $ 300 million in cash.

The acquisition of Instagram, a company that has not yet earned a dollar, has caused tantrum in many media: “Soap bubble!” But insiders whispered in a whisper: “A profitable purchase!” “The company costs a lot more; I think this is a great deal for Facebook,” said Quora, D'Angelo. “Facebook probably feared that someone else might buy Instagram or that the service would turn into a social network. Actually everyone has already adapted to use this service for uploading photos, they cannot be lured. The network has already been built. Too late. "

These kinds of purchases usually mean that the game is over for the founders, but in the case of Instagram, Sistrom and Krieger are likely to stay. Unlike other companies that are quickly absorbing Facebook, Instagram, as Zuckerberg publicly promised, will be independently managed by Systrom. Systrom and Krieger will be able to use the capabilities of Facebook to scale Instagram and make the service more thorough. Their goal is to turn Instagram from a mobile application for publishing photos of puppies or pizza into a media company that will communicate using photography.

The Instagram name seems to be flying in the air. Rather, very young children or people who were not involved in IT technology in any of its manifestations did not hear about it. Despite the fact that Instagram is a free application for the quick exchange of photos and videos, it brought its creators $ 1 billion. How it happened, we’ll tell you the story of creating Instagram below in order.

The idea of \u200b\u200bcreating such an application came to an ambitious American student Kevin Sistrom, who raved about the possibility of an explosive startup. His idea was simple and original - creating a service capable of turning low-quality photographs into interesting special images.

The predecessor of Instagram was the Burbn application, which also had the functions of social networks, photographing and geo-referencing. Kevin Systrom worked on him shoulder to shoulder with Mike Krieger. However, the application had a large number of competitors, and the project became subsidized. The need was to add uniqueness to the project. One sad evening of a difficult start-up period brought Kevin the idea of \u200b\u200bfilters that could transform any low-quality photos into attractive ones.

Initial version of Instagram  was posted in 2010 on October 6 in the App Store. And that night, the number of downloads threatened the server with its influx of visitors. The next morning, on reputable resources, news about the Instagram application appears, which increases the number of downloads to 25 thousand, users begin to use the most popular hashtags on Instagram. Also replenished the development team. It includes manager Josh Riedel, an intelligent engineer in his field, Shane Sweeney, as well as Jessica Zollman, who became a promoter of this product ...

Despite its popularity, the application did not make a profit, but rather was a fascinating toy for users. In April 2012, Fasebook developer Mark Zuckerberg acquired Instagram for $ 1 billion.

The work of Systrom and Krieger on the application after that did not stop, and at the moment they are looking for opportunities to turn the project into a highly profitable one.

Instagram is a free application for sharing photos and videos with elements of a social network, which allows you to take photos and videos, apply filters to them, and distribute them through your service and a number of other social networks. Instagram takes square-shaped photos - like Polaroid, Kodak Instamatic instant cameras and 6 × 6 medium-format cameras (most mobile photo applications use a 3: 2 aspect ratio). Since August 26, 2015 Instagram has introduced the ability to add photos and videos with landscape and portrait orientation, without cropping to a square shape.

The application is compatible with iPhone, iPad and iPod Touch devices on iOS 4.3 and higher, as well as phones on Android 2.2 and higher with support for OpenGL ES 2. It is distributed through the App Store and Google Play, respectively. On November 21, 2013 Instagram Beta for Windows Phone 8 appeared.

In April 2012, Instagram was acquired by Facebook. The purchase price amounted to $ 300 million in cash and 23 million shares of the company, which totaled $ 1 billion.

Story

Instagram development began in San Francisco when Kevin Systrom and Mike Krieger decided to reorient their Burbn project to mobile photography. The app appeared on Apple's App Store on October 6, 2010.

Kevin Systrom and Mike Krieger (c) italkmac.com

Shortly after the release of the app, Josh Riedel joined the team as a community manager. In November 2010, Shane Sweeney joined the team as an engineer, and in August 2011, Jessica Zollman as the community’s IT evangelist.

In January 2011, hashtags were added to the app to make it easier to find users and photos.

In September 2011, version 2.0 of the application was released, in which live filters, instant tilt change, four new filters, high-resolution photos, optional borders, one-click rotation and an updated icon appeared.

In April 2012, a version of the application for the Android platform was released, which was downloaded over a million times a day.

On April 9, 2012, Facebook announced the purchase of Instagram’s mobile photo app for $ 1 billion. Facebook will transfer $ 300 million to its photo service owners and transfer about 23 million of its shares. In addition, the social network pledged in the event of a transaction failure to pay Instagram a penalty of $ 200 million. In connection with the purchase on June 25, update 2.5.0 was released, as a result of which tight integration with Facebook appeared on Instagram.

In August 2012, 575 likes were added to Instagram every second and 81 comments were added. On Instagram, users spent an average of 257 minutes per month, which is an hour and a half more than on Twitter.

At the end of 2012, Instagram announced a change to the terms of the user agreement. Among the innovations, the point was to appear that Instagram receives rights to use the photos uploaded by its users, including for advertising purposes. This has sparked sharp criticism in the community, both among Instagram members and copyright lawyers. Many Instagram members have deleted their accounts. According to the analytical service AppData, Instagram may have lost up to 25% of users - its daily traffic decreased from 16 million to 12 million people. Faced with criticism and protests, the service management reformulated the controversial clause of the user agreement, saying that their intentions were misunderstood.

In April 2013, Instagram announced the launch of its new development, which will allow users to mark themselves, their friends, places of interest, and well-known brands in photographs. It will also provide the opportunity to configure the system of notifications of new marks, including making them private.

In June 2013, Instagram announced the possibility of recording video in a length of 15 seconds.

In March 2015, Instagram announced the possibility for brands to create photo galleries and send users to their site using the "Learn More" button. Currently, the company has announced new functionality for brands: the Buy Now and Install Now buttons.

In July 2015, Instagram photos began to upload in the best quality - 1080 × 1080 pixels (instead of the previous 640 × 640 pixels).

On September 30, 2015, Instagram posts appeared containing videos lasting up to 30 seconds. At the same time, advertising sales started in Russia.

Starting February 8, 2016, owners of several Instagram pages can be in them simultaneously. Owners of devices based on iOS (7.15) and Android got the opportunity to use several accounts at the same time without leaving any of them. For this option to start working, you need to add an additional account in the profile settings and click on the username.

Scale

By December 2010, Instagram had one million registered users. In June 2011 - already five million. By September this number doubled, and by March 2012 the number of users reached almost 30 million. By the end of February 2013, Instagram announced 100 million active users. And in late March 2014, Mark Zuckerberg announced the registration of a 200 millionth user.

In July 2011, Instagram announced 100 million uploaded photos. In August of that year, their number reached 150 million. By November 2013, users had already downloaded 16 billion snapshots.

Financing

On March 5, 2010, while working on the Burbn app, Systrom closed a $ 500,000 round of funding from Baseline Ventures and Andreessen Horowitz.

On February 2, 2011, it was announced that Instagram had raised $ 7 million from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacc (through the LOWERCASE Capital fund) and Adam D’Angelo.

Awards

In January 2011, Instagram took second place in the "Best Mobile Application" nomination in the 2010 TechCrunch Crunchies.
  In May 2011, Fast Company magazine placed CEO Kevin Systrom in 66th place on the list of “100 Most Creative People in Business in 2011”.
  In June 2011, Inc magazine included the co-founders of Systrom and Krieger in the list of “30 those who are not 30”.
  In September 2011, Instagram won the Best Local Application nomination in the SF Weekly Web Awards.
  In 2011, Sistrom and Krieger appeared on the cover of the September issue of 7 × 7 magazine.
  In December 2011, Apple chose Instagram as the "app of the year for the iPhone."

Instagram devices and services

The popularity of the application triggered the appearance of many developments, one way or another connected with Instagram. As a separate area of \u200b\u200bsuch development, we can distinguish projects of various devices designed to work with Instagram.

The first of these devices is the Instagram Socialmatic Camera, a camera designed in the style of the Instagram icon. The camera allows you to immediately process the photo and send it to Instagram, as well as instantly print the photo. Thus, device developers want to transfer Instagram to the real world, inviting users to share photos not only on a social network, but also in life. The first models of the ADR studio and Polaroid product, which can be bought later this year, will have two lenses, a touch screen, a mini-printer with 4 cartridges, optical zoom, a 3G module, as well as WiFi and Bluetooth.

The second device is a special digital photo frame Instacube, which is also made in the style of the Instagram icon and can display photos from the selected Instagram account ribbon on its screen.

In April 2014, the first vending machine under the Boft brand was installed in Moscow, allowing you to print photos from Instagram. June 23, 2014 it was patented.

Every day the number of people who are not registered on Instagram is rapidly declining. The thing is that people massively began to buy androids, tablets, smartphones and so on. But only through them you can register on instagram and start using it. Naturally, this innovation of some people surprised, because it is not clear why there is no version for computers and why it could not be done.

But it's possible that the whole secret of popularity instagram  consisted precisely in the fact that there was no version for personal computers in it, however, the developers changed their minds and created a portable version of this application.

Registration and use of this site is absolutely not complicated. In this process, absolutely everyone can understand, including the child. Instagram is becoming as popular a habitat for people as other, more popular, known to everyone and everyone, for example, Facebook.

Recently, a large number of new channels have appeared from famous personalities, stars, singers, culinary specialists from various categories of the population. But on Instagram there are both popular personalities and less popular people, which almost no one knows about. And some people even manage to make money on Instagram with some secret technologies. Someone succeeds, but someone wastes his time.

The main criteria for success on Instagram is the number of subscribers on your channel. Since subscribers are the only method for determining the quality of a channel, there are ways to cheat subscribers. There are sites where you can order for free or for a little money the wrapping of your channel in instagram. However, it is worth remembering that if you promote your channel on Instagram using black methods, that is, send out all kinds of spam or cheat subscribers, your channel will most likely be blocked, and you will lose all access to it.

It was noted that the largest number of people go to Instagram for specific requests or recommendations from their friends or acquaintances.

However, there is an exchange of subscriptions on instagram, which in principle does not have any effect in the long term, because such subscribers will be more interested in developing their channel, rather than participating in the life of your own channel in.

As for uploading photos to instagram, it is best to upload photos that have been processed in special editors, of which there are a huge number. Some editors simply adjust the color tones in photos, and some allow you to insert special photo effects or create collages. But if you do not want to use third-party applications, then built-in filters are also present on instagram.

It’s best to post photos several times a week at least. But you should not get carried away with this either, because otherwise people will lose all interest in you and you will be left with nothing.

Why do we need instagram

Naturally, on instagram you can advertise your main site or page on a social network. For example, if you registered on instagram in addition to your YouTube channel, you can specify a direct link to your YouTube channel, and all users who go to your Instagram page will see a link to your channel on youtube, and if you are interested in users with your photos, then they will follow an external link and will be subscribed to your YouTube channel.

In addition, instagram has the ability to add special tags (hashtags, on how to use hashtags on the example of the social network Vkontakte can be read) to each uploaded photo, where you can specify the name of the city and locality where the picture was taken, mark people present by adding a link to their profile on instagram or simply in the form of a short text to paint information about this photo. In order to know all the subtleties of the channel on instagram, it’s best to start at least doing something in practice and in the future you’ll already understand what you need to do first, which photos to upload, and which ones to leave on your hard drive and in general do not show to anyone around!