The most famous companies in the world. The largest companies in the world. China is always in the lead. Industrial & Commercial Bank Of China
The largest business on the planet turned out to be the Commercial and Industrial Bank of China, operating under the ICBC brand. He topped the Forbes Global 2000 rankings for the sixth consecutive year. Together with him, the Construction Bank of China and the American financial corporation JPMorgan Chase were among the leaders. Companies from mainland China took half of the places in the top ten of the Forbes Global 2000 world ranking. The second half went to companies from the United States. The annual ranking includes the largest business structures on the planet. This year, the list includes companies from 60 countries with combined revenues of $ 39.1 trillion, profits of $ 3.2 trillion and assets of $ 189 trillion. Forbes estimates the combined market value of all 2,000 companies in the ranking at $ 56.8 trillion. The largest company in 2018 was the Commercial and Industrial Bank of China, operating under the ICBC brand. It is a state-owned corporation with private capital: most of the shares belong to the government of the People's Republic of China (PRC), a smaller part is traded on the stock exchange. ICBC controls a fifth of the entire banking sector in China. This allowed the company to take first place in the Forbes Global 2000 ranking for the sixth time in a row. On the second line is the China Construction Bank, the three leaders were added by the financial giant JPMorgan Chase from the USA. The largest representative of the non-banking sector was Warren Buffett's Berkshire Hathaway, which ranked fourth. This holding includes many companies of various profiles: construction, food, transport, insurance, financial and others. The last time a non-Chinese company was ranked number one in the Forbes Global 2000 rankings was in 2012. At that time, the largest business entity on the planet was the American oil giant ExxonMobil. The corporation from the United States is now ranked 13th. 
20. Microsoft
Microsoft opens the top twenty Forbes rankings with $ 103.3 billion in revenue and $ 14.2 billion in net profit. A few years ago, the company avoided the evolutionary winner trap in which the dominant player in the market stops developing: Microsoft was able not to focus on programs for personal computers and began diversification. Among the high-profile purchases of the IT giant are the Skype video calling service, the Nokia phone maker, the LinkedIn employee search service and the Github community of programmers.
19. BNP Paribas
In recent years, the French banking group BNP Paribas has been the subject of several high-profile investigations. Perhaps most notable was the case of non-compliance with US sanctions, when the United States revealed the work of BNP Paribas with the dictatorial regimes of Sudan, Iran and Cuba. For this, in 2014, the French were sentenced to a fine of $ 1.9 billion. Since then, BNP Paribas has fully compensated for the damage, restored the work of branches in the United States and strengthened its status as the largest bank in the Eurozone.
18. Verizon Communications
For the leaders of the telecommunications industry, the past year has become a year of mergers and acquisitions. Last June, Verizon bought Internet giant Yahoo for $ 4.5 billion. The company is expected to merge Yahoo's business with AOL's assets into a separate division called Oath. It will be designed to help Verizon make money not only by providing access to the Internet, but also in the market for online entertainment content.
17. HSBC
HSBC, the largest bank in Europe, took only 17th place in the ranking - and this reflects the place of Europe in the modern world. There are still large financial flows here, but every year the European representation in Forbes Global 2000 is getting smaller. The current record holder, the British bank HSBC, earned $ 63.2 billion over the past year, of which $ 10.8 billion became net profit.
16. Volkswagen Group
Three years after the "dieselgate" scandal with the underestimation of emissions of harmful substances into the atmosphere, the Volkswagen automobile concern begins to restore its positions. The automaker reclaimed 12 spots from last year's rankings and returned to the top 20 on the Forbes list. For the year Volkswagen doubled its revenue, bringing this parameter to $ 13 billion.
15. AT&T
American AT&T is the largest of 54 telecommunications companies represented in the ranking. The total assets of all 54 members of the list are estimated at $ 3.4 trillion, AT & T's assets - at $ 446.3 billion.Over the past year, the company's revenue fell by 2%, and the total profit of $ 30 billion could have been $ 20 billion more, if not for taxes assessed at the end of the year. Like Verizon, AT&T is set to take over: the company has made an offer to buy Time Warner film studio for $ 85 billion.
14. Samsung Electronics
Samsung still falls short of its main competitor in the smartphone market, Apple. While the Americans from Apple firmly settled in the top ten, where they became the only representative of the technology business, the Koreans from Samsung are content with position 14 and a profit of $ 41 billion (Apple has $ 53.3). Samsung's capitalization is $ 325.9 billion - almost three times less than Apple's ($ 926.9 billion).
13. ExxonMobil
ExxonMobil retained 13th place in the list, but this only seems to be stagnation: during the same time, the main European competitor of American oil workers, Royal Dutch Shell, jumped to 11th position. This means that ExxonMobil can no longer be called the largest oil business on the planet. And although the capitalization of Americans in the amount of $ 344 billion still surpasses other commodity companies, in other respects ExxonMobil lost to the Europeans. For example, ExxonMobil's revenue was $ 230 billion instead of $ 321.8 billion from Shell.
12. Toyota Motor
Toyota earned $ 22.5 billion in net profit for the year and took 12th place in the ranking. The Japanese are not only holding an impressive share of the traditional car market, but are also trying to stay ahead of the competition in the growing segment of alternative fuel vehicles. For example, Toyota is already building a hydrogen fuel cell vehicle. By investing in such technologies, the Japanese hope to protect themselves from the withering away of the gasoline auto industry.
11. Royal Dutch Shell
Oil and gas companies have risen markedly in the Forbes rankings thanks to the rise in fossil fuel prices in the past year. True, few people have moved up as significantly as Royal Dutch Shell did. The company won back nine places at once and soared from 20th to 11th position. Now the capitalization of Dutch oil workers has reached $ 306 billion, and revenue - an astronomical $ 321.8 billion.
10. Ping An Insurance Group
The largest insurer in China and almost the largest in the world: in the competition between insurance companies, Ping An is second only to the American Berkshire Hathaway. However, Berkshire Hathaway is a diversified holding, while Ping An is more focused on insurance. Accompanying in this case were banking and medical services. An emphasis on development in related areas and the strongest digitalization of each process allowed the Chinese Ping An to outperform its closest rival in the Asian market by 64%, the insurance company AIA, which is present in 18 countries of the region.
9. Bank of China
The Forbes Global 2000 ranking includes 14 Chinese banks, four of which were in the top ten. This is the so-called big four, which controls a significant part of the banking sector in the PRC. Bank of China is on this list; in terms of assets ($ 3.2 trillion), it even falls into the top five world leaders. The oldest operating bank of China dates back to 1912, and until 1942 the Bank of China served as the Central Bank and issued the national currency. Bank of China is now considered one of the main financial institutions in Hong Kong and has the right to issue local dollars.
8. Apple
Over the year, Apple's position has significantly strengthened. The company topped the rating of US public companies, increased its market capitalization by $ 175 billion ($ 926.9 billion versus $ 752 billion a year earlier) and increased assets by $ 36.5 billion ($ 367.5 billion versus $ 331 billion last year). As a result, the smartphone and computer manufacturer has moved from ninth to eighth place in the ranking.
7. Wells Fargo
Wells Fargo is associated with a bank, but it makes more than just interest on loans. Along with issuing mortgages and keeping deposits, the company is engaged in trust management of assets, insurance, invests in securities and develops the direction of leasing. Over the past year, the bank lost $ 9 billion in market capitalization: if in 2017 Wells Fargo was estimated at $ 274.4 billion, now it is only $ 265.3 billion. But the company has increased revenue - instead of $ 97.6 billion over the last year, Wells Fargo earned $ 102 , 1 billion
6. Bank of America
The combined profit of the three largest US banks in 2017 amounted to $ 68.5 billion.Bank of America with a result of $ 20.3 billion lagged slightly behind competitors in terms of revenue, but a colossal assets of $ 2.3 trillion allowed the bank to take the sixth place in the ranking. Bank of America was seriously affected by the 2008-2009 crisis, but has recently been gaining ground and winning back places in Forbes Global 2000. A year ago, the bank was only seventh.
5. Agricultural Bank of China
As the name suggests, the Agricultural Bank of China finances one of the most difficult sectors of the Chinese economy - agriculture. The need to work with farmers and dependence on the harvest does not prevent the Agricultural Bank of China from systematically moving to the top: the bank is steadily increasing its assets and wins back one position in the rating after another. Last year, the Agricultural Bank of China ranked sixth, this year it came in fifth. The company's capitalization is $ 184 billion.
4. Berkshire Hathaway
Warren Buffett's investment empire dropped one position from last year's rankings and retreated from third to fourth place. And yet, the business has grown: the main event of 2017 for Berkshire Hathaway was the one-time tax deduction, which allowed the company to grow profits from $ 21.5 billion to $ 45 billion in a year. This helped offset the overall decline in profitability experienced by Berkshire Hathaway's insurance division.
3. JPMorgan Chase
In a recent ranking of the largest US companies, financial conglomerate JPMorgan Chase took only third place, behind Apple and Berkshire Hathaway. Since then, the main banking giant in the United States has outstripped its competitors to become America's largest company. With assets of $ 2.6 trillion, JPMorgan Chase made it to the top three in the world rankings. The company is engaged in asset management, investment and traditional banking services.
2. Construction Bank of China
China Construction Bank (CCB) was formerly called People's Construction Bank of China. Since 1954, all construction and infrastructure projects of the Chinese Communist Party (CCP) have been financed through this bank. It is not surprising that with such a portfolio, CCB climbed to second place in the ranking: in the PRC, they are actively building housing, roads, bridges, train stations and airports. Forbes estimates the value of the Construction Bank of China at $ 261 billion; CCB branches also operate in Europe, the USA, Japan, Korea and Russia.1. Commercial and Industrial Bank of China
The Industrial and Commercial Bank of China (ICBC) tops the Forbes Global 2000 for the sixth year in a row - an indicator of the strength of the PRC's banking sector. Last year, the total volume of loans issued by Chinese banks reached $ 35 trillion, which is three times more than China's GDP. The Chinese economy is growing at a tremendous pace, and state-owned banks are the main beneficiaries of this growth.Many companies have a turnover that exceeds the income and expenses of many countries. It is likely that soon it will not be states that will dictate the conditions in the world, but huge corporations.
How large a company is can be judged by several indicators: net income, assets and market value. Assets are the actual property of the company along with all tangible and intangible assets, and market value is the amount at which the value of the company itself is estimated.
The largest companies by net income per year
Annual net profit is the most important indicator of the success of a particular company, because it can have a huge amount of real estate, equipment, money in stock, but at the same time there will be almost no profit. The more money a company brings, the better and more authoritative it is.
5th place - China Construction Bank. The estimated net profit of one of the largest banks in China is $ 31 billion per year. These are incredible numbers that are achieved by the bank's special policy aimed at improving the living standards of its citizens. China is a huge construction site, as many roads, houses, factories and other facilities are being built there. The country is flying forward by leaps and bounds, so many companies take loans from such banks.
4th place - ICBC. Industrial and Commercial Bank of China is ranked 4th in the list of the fastest growing richest companies in the world. The bank's annual profit is $ 38 billion. The reason is the same as that of the construction bank - the incredible internal expansion of the Chinese industry. This bank has the largest assets in the world - almost $ 3 trillion. That's twelve zeros, by the way.
3rd place - Gazprom. Dreams Come True - $ 40 and a half billion was brought by the company to the owners in 2017. Russia sells gas to a huge number of countries, so the income is appropriate. Few would have thought that the Russian company would be in the top three, but it really is. The company owns $ 340 billion in property.
2nd place - Apple... According to experts, the company brought $ 42 billion in net profit to the owners in 2017. These numbers are growing every year. This is one of the most popular companies for the production of the highest quality equipment. When a new model of the beloved iPhone comes out, queues line up two days before the premiere. The company has very few assets, because they do not need a huge number of factories around the world.
1st place - Exxon Mobil... It is the largest oil company in the world from the United States. It appeared as a result of the merger of Exxon and Mobil. The company's net income is $ 45 billion per year. The company has relatively few assets for such a huge profit - 350,000,000,000 dollars. This 350 billion brings in a lot of money, because there is no point in constantly building something - oil is transported on the same tankers, through the same pipelines, and is produced in the same places. Oil trading is the most profitable business in the world, so there is absolutely nothing to be surprised about.
The most valuable companies in the world
It is very important to assess the market value of a company. The highest cost is always with those companies that produce something and are very popular with people. They don't have many assets, but huge profits and prospects.
5th place - Facebook. The company is valued at $ 520 billion. Half a trillion is asking for the brainchild of Mark Zuckerberg, the talented man who created the world's most popular social network. He was a pioneer in this area, which is why he is so highly regarded. This cost is fully justified.
4th place - Alphabet. 570 billion dollars is worth a company that was formerly called Google. Now it is a holding of companies. The cost is justified, because it is the largest search engine in the world. Search engines are divided into Google and all the others, as they say in the company itself.
3rd place - Microsoft... 640 billion is fabulous money even for a global company. Bill Gates has been in this market for a very long time, so it comes as no surprise that his company is the largest software manufacturer. Microsoft is going through hard times at the moment, but the company's value is still growing.
2nd place - Amazon... The owner of the company, Jeff Bezos, is the richest man on the planet, because the company's shares skyrocketed in 2017, pushing the company's value to $ 700 and then to an exorbitant $ 930 billion. It is one of the largest companies in the world with over 200,000 employees. With modest assets of 55 billion, annual income is quite impressive - 3 billion.
1st place - Apple... Everyone's favorite Yabloko holds the record for the total value of shares. Steve Jobs would be proud of such an indicator. The company's value recently exceeded one trillion dollars. Such a number of zeros does not fit in the head - 1,000,000,000,000. The largest and most expensive company in the world employs 120,000 people. If earlier the company produced only computers and telephones, now it has a huge range of goods and services. This cost is fully justified, because it is the most recognizable and most popular brand in the world.
The largest companies are determined not by the area of production premises or the number of employees, but by capitalization and net income. As with everything else, brand popularity is often important in business. The more recognizable a company is, the higher the chances that a huge amount of money will be paid for its shares, which automatically raises the value in the market.
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According to wikipedia, a brand is a brand name or trademark that has a high reputation among consumers.
Note that the concept of a brand is slightly narrower than that of a company. Consequently, one company can own several brands. For example Google is a brand and Alphabet is a company.
In this article, we have collected exactly the most expensive brands in the world. Up-to-date information on January 20, 2020.
We also offer you to familiarize yourself with and compare with the list of the most expensive companies.
10 most valuable brands in the world
Apple inc.
$ 205.5 billion
Industry: Electronics, information technology.
Products: Personal computers and tablets, mobile phones, audio players.
List leader and the most expensive brand in the world is - Apple... Today, the company logo is likely to be recognized by many people, because Apple has truly become the most successful brand, which experts from rating agencies have estimated at $ 205.5 billion.
The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trio were engaged in assembling home computers and releasing their own PC models, but the greatest success came precisely in the last years of the company, when Apple introduced the world to its line of mobile products - iPhone smartphones and iPad tablets.
Today the range of the company's products is very wide - smartwatches, computers and laptops, tablets, smartphones, etc. But the main feature of the popularity of "apple" gadgets is the high quality, stylish design and the smartest marketing program of Steve Jobs.
Today the company includes thousands of representative offices, brand stores and service centers around the world, with a staff of about 132 thousand employees.
The headquarters is located in the USA, in Cupertino, California.
$ 167.7 billion
Industry: Internet.
The largest search network on the Internet, called Google, is probably known to all users of the global network. This made the Google brand one of the most valuable in the world ranking.
Experts have estimated the brand's value at $ 167.7 billion, making it the second most valuable brand in the world.
Founded in 1993 by Sergey Brin and Larry Page, the company is focused on a search engine that processes billions of queries every day. Thanks to an advanced search engine, the creators of the service were able to implement one of the most powerful advertising aggregators on the Internet, which brings the company the bulk of the revenue.
But this is not the only product of the company. Many additional projects are developing every day. Currently, Google produces mobile gadgets of its own production, software for them (for example, Android OS) and owns a number of popular Internet services, such as YouTube, Gmail, Google Maps, Google AdWords, and others.
Headquarters: Mountain View, California, USA
$ 125.3 billion
Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.
The world famous corporation Microsoft was founded in 1975, today the richest man in the world is Bill Gates. At that time, Microsoft was the first developer to offer the use of packaged software for home computers, making PC control convenient and intuitive for the user. This program - the Windows operating system - was a real breakthrough, as it made it easy for ordinary users to master the PC, which brought the company incredible success and huge profits.
Today Microsoft is also one of the leaders in the PC software market, releasing new generation Windows operating systems, application applications for working with documentation - Microsoft Office, and a number of other programs. In addition, MS produces its own mobile devices and components, video, audio and office equipment.
The headquarters are located in Redmond, Washington.
$ 97 billion
Industry: Retail trade.
Products: Internet services for the sale of goods.
Amazon is an American retail company that sells and supplies a variety of products over the Internet.
With the help of Amazon, Internet users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform. The main direction is the independent sale of various goods. The popularity of the service has increased due to the high quality of goods, low prices, prompt delivery and a wide range of various products.
The company was founded in 1994 by Jeff Bezos. The main office is located in Seattle, Washington.
According to a general estimate, the company currently employs about 647.5 thousand employees, assets in the corporation are more than 162 billion, and the annual turnover is about $ 232 billion.
$ 88.9 billion
Industry: Internet.
Products: Social network.
Facebook was developed by Mark Zuckerberg in February 2004. Today, the social network Facebook is visited by over 2 billion people every day. For one Internet project, the cost of $ 88.9 billion is simply an astronomical indicator of popularity and demand.
Today Facebook generates more than $ 22 billion in net income per year from advertising.
The headquarters are located in Menlo Park, California.
$ 59.2 billion
Industry: Food industry.
Products: Soft drinks.
The world's most famous carbonated soft drink, Coca-Cola, generates more than $ 6 billion in annual net profit for its company.
The famous beverage brand was founded in 1882. Today, the company's product list also includes Fanta, Sprite, Diet Coke and Schweppes drinks. Due to the large number of its own assets, high profitability, a huge staff and profitability, the Coca-Cola brand is estimated at $ 59.2 billion.
The headquarters are located in Atlanta, Georgia.
$ 53.1 billion
Industry: Electronics.
Products: Electronics, household appliances, shipbuilding, aircraft construction, finance, chemistry, entertainment.
Samsung is known internationally as a manufacturer of electrical household appliances.
It was founded in 1938 in South Korea. 1969 saw the merger of Sanyo and Samsung to form the Samsung Group. There has been a change in approaches to marketing, amendments have been made to the company's mission. In 1980, the first models of Samsung air conditioners appeared, which was the beginning of the company's successful development in the European and Asian markets in the field of HVAC technology.
In 1983, the company began manufacturing personal computers. In 1991-1992 the creation of the 1st series of mobile phones was completed. And in 1999, Samsung Electronics won an award from Forbes Global for consumer electronics manufacturing.
Samsung Group now has many product lines that focus on different types of products.
The headquarters are located in Suwon, the capital of Gyeonggi province, Republic of Korea.
$ 52.2 billion
Industry: Broadcasting, animation, cinema, theme parks.
Products: Full-length animated cartoons.
The brand was created back in 1923 by Walt Disney and his brother Roy Disney. It started out as a small animation studio and is now one of the largest studios in Hollywood.
The company owns 11 amusement parks, 2 water parks, and a large ABC broadcast network.
The headquarters and main manufacturing facilities are located in Burbank, California, USA.
$ 44.6 billion
Industry: Mechanical engineering.
Products: Cars.
Toyota is a Japanese company that dates back to 1924. Its founder was Sakichi Toyoda. Interestingly, he was not at all involved in the manufacture of automobiles, but produced looms. His son, Kiichiro Toyoda, became interested in the automotive industry. With the proceeds from the sale of a patent for an automatic machine tool, he organized a division engaged in the production of automobiles.
In 2018, annual car sales reached $ 272 billion, and the share of sales in Japan itself is significantly decreasing every year, which indicates the company's activity in the global market.
The headquarters are located in Toyota, Aichi, Japan.
$ 43.8 billion
Industry: Public catering.
Products: Fast food.
A network of fast food restaurants spread around the world - McDonald's is currently ranked last in the TOP-10 most expensive brands in the world. Its current estimated value is $ 43.8 billion. This despite the fact that in 2015, due to a series of incidents, MCD's capitalization fell by 11 percent.
McDonald's was founded in 1940 by two brothers Mac and Dick McDonald, who opened their first restaurant in San Bernandino, California.
# 11 - # 30 Most Expensive Brands
| # | Brand name | Price | Industry |
|---|---|---|---|
| 11 | AT&T | $ 41.3 billion | Telecom |
| 12 | Louis vuitton | $ 39.3 billion | Luxury |
| 13 | Intel | $ 38.8 billion | Technologies |
| 14 | NIKE | $ 36.8 billion | Cloth |
| 15 | Cisco | $ 34.5 billion | Technologies |
| 16 | General electric | $ 34.3 billion | Diversified |
| 17 | Mercedes-Benz | $ 33.2 billion | Automotive |
| 18 | Oracle | $ 32.2 billion | Technologies |
| 19 | Verizon | $ 31.7 billion | Telecom |
| 20 | IBM | $ 31.5 billion | Technologies |
| 21 | Bmw | $ 29.8 billion | Automotive |
| 22 | SAP | $ 28.7 billion | Technologies |
| 23 | Marlboro | $ 28.5 billion | Tobacco |
| 24 | Budweiser | $ 27.2 billion | Alcohol |
| 25 | Visa | $ 26.9 billion | Financial services |
| 26 | Walmart | $ 26.3 billion | Retail |
| 27 | American Express | $ 26 billion | Financial services |
| 28 | Honda | $ 25.8 billion | Automotive |
| 29 | Pepsi | $ 18.8 billion | Beverages |
| 30 | Gucci | $ 18.6 billion | Luxury |
* Some data may be inaccurate, given the lack or limited access to the publication of reports in recent periods.
How is brand value determined?
There are various ways to assess brand value, and many of them are controversial. Everyone understands the concept of value in their own way, so the assessment is usually subjective.
Popular methods and approaches for assessing brand value:
The sum of all costs. A brand is valued based on the sum of all costs that have been incurred to build the brand since its inception. This can be advertising costs, asset purchases, employee salaries, etc. We index the resulting amount and get the real value of the brand.
Please note that the value received will only reflect the costs of creating the brand, not the fact that the owners will agree to sell it at that value.
Market price. The simplest method for counting. We simply multiply the number of shares issued by their current market value. By the way, we also have a list of the most expensive stocks in the world.
The disadvantage of this method is that the market price changes very dynamically and in times of crisis the brand value falls noticeably. Or vice versa, there may be a revaluation of the asset by investors.
Based on income. Estimates of future net income, which are directly attributable to the brand, to determine its current value.
The methods described above generate approximate data, therefore, this article uses information on the cost according to the Internet edition of Forbes.
