Business selling natural products. Business Model Presentation: Farm Products. Is it profitable to open a store with food delivery from the farm to your home?

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Natural - the so-called village and farm - products are becoming more and more popular in large cities. Yes, they are more expensive than standard products in supermarkets, but many people switch to them for health and natural reasons. Entrepreneur Alexander Sidorov from Novosibirsk opened a small chain of stores "Na zdorove!" four years ago. During this time, he made the business profitable, but he is motivated by more than commercial considerations - he wants to make village food available to everyone. About why he started trading in natural products and when his business will become truly profitable, Alexander told the site.

"I don't want to eat food!"

The idea to sell natural products began when I met with people who produce such products in the course of my advertising company. I made labels, websites, etc. for them. The guys from the village of Sosnovka gave a taste of cheese, I liked it, they got into conversation. They buy raw milk, and they make cheese from it using the correct technology, namely from whole milk. The cheese is quite expensive, they explained to me why - it just takes 8-10 liters of milk per kilogram of cheese or cottage cheese. 250 rubles turns out the basic cost of cheese, and you still need sourdough, and also work, well, plus a profit to get.

The second thing that prompted me - to be honest, I'm tired of looking for good products in supermarkets. Shopping in the supermarket turns into hours of reading labels - you take goods from the shelf, read, put them back, and so on dozens of times to find something normal.

For example, I really do not want to drink tea with flavors, I want to drink tea with real bergamot oil. Therefore, I choose tea, where it is written in the composition - without flavoring. Or so that there is no monosodium glutamate, for example, in spices. A set of spices, seasonings for chicken - glutamate is everywhere. Well, how can you buy that, why am I going to shove it into myself with my own hands?

So I'm tired of it, to be honest. Then I realized how meat sausage differs from other types. Some kind of phosphates ... What phosphates ?! Well, I personally don’t want to eat this sausage. I don’t want to eat food at all, I want to buy normal food!

That is why it has so successfully grown together that these two interests of mine are helping good manufacturers to promote their products, and for myself and ordinary people to make these products available. Accessibility is achieved in two ways. The first is simply that they are somewhere. Second, the price is more or less adequate. In principle, they are all not that expensive and if you look at it. There is no one that is two or three times more expensive than in a supermarket.

"We select the goods honestly"

I sell only natural products, I take them from those who do not use preservatives, flavor enhancers, substitutes, etc. We opened a small point in a shopping center and began to trade on the sly. It was four years ago, it started out hard enough, and it’s not easy now. You can make serious money on this only when there are some large volumes, high turnovers. For now, we must be glad that it exists, and at least it is cost-effective.

First, we started selling milk - from the villages of Sosnovka, Maslyanino. The people noticed us, started asking - why don't you sell sausages? Is there a natural sausage? Yes, I have! We went to Altai, bought it, brought it, tried it. Yes, natural.

Manufacturers appear at fairs. I think that farmers have just started making normal products. When a person comes to me, I say - I need a label, I need ends, I need a guarantee, not even a certificate, certification is voluntary, no one requires. But simply, if I brought it "from Aunt Vali" - I will not trade.

I have to see how to store the product, how to implement it, the timing - everything should be. Write that you are Ivan Ivanovich Ivanov, your phone number, where you are, indicate the composition of the product, write the date of production. I don’t want people who buy from me to even suspect that we have changed something there.

Now I have about 30 suppliers, completely different. Farm goat milk is made by our Novosibirsk region and Altai. The site helps a lot, people find me well on it.

Manufacturers are interested in sales, of course, it is difficult for them to sell their products. A good product, firstly, it is also more expensive than what is in the supermarket, secondly, it has a certain deadline, and thirdly it will not be sold everywhere. If you just put ordinary products and farm products in a supermarket, they will be lost there, they will never even be found, no one knows them. Stores like mine are convenient, a person comes, he trusts us, he knows that we honestly select the goods.

"Our products cannot be received tomorrow"

Our website was created Natprod first as advertising, because it was necessary to somehow promote, and the cheapest advertising on the Internet. And it was necessary to show the assortment, we did not even think that it would be possible to sell through the site. We made a catalog, posted it on the site, described the products. Since we have few competitors, it is natural that the site has advanced well itself. Our product is unique in many ways, is well indexed, well located. The main thing is that they are looking for him, and whoever is looking for - finds me. Now sales are going well through the site.

We already have three stores, they are separately standing. In shopping centers, you can, of course, open, the flow is large, but it is left-handed, people just go to take a look. I rent premises, open small points. Village type shops, from 8 to 15 "squares".

In my opinion, it is impossible to have an online store where you can order products and delivery without a warehouse. There should be a warehouse store. That is, an online store and a real store, so that there is where to bring the goods. Our goods cannot be received tomorrow, there will still be terms - three days, five days, a week.

"There are no exorbitant prices"

We have a doctor's sausage, for example, - 500 rubles. And in the store, rubles 300-350. Milk sausages 450-500 rubles. They only contain meat. The difference is also in another - in the grade of meat. When you read the composition, for example, beef of the first category, or for example edged beef - the veins, then, are removed. Or low-fat pork, semi-fat pork - this is the grade. People are very clear about their concept. There is good meat that can be used on this sausage. If this meat is not there, I beg your pardon, this sausage simply does not exist.

I choose the price based on profitability. Naturally, I have no exorbitant prices. My profitability is somewhere in the region of 35-40%. My goal is to make this food affordable. The usual things are pawned - transport costs and a margin. In principle, sausage, for it, a 50% mark-up is obtained. The average markup for all goods is no more than 42%, somewhere - 50%, somewhere - 33% - for milk, for example. We try to keep the price lower for milk.

In total, we have more than 200 items in the assortment, only sausages of different types are 20. Everything is simple here, the profit depends on the turnover, the turnover depends on the buyers. When, in the end, this mass is shot - in principle, everything will work out. The point here is fame, advertising. The demand for such goods among people has already formed, just not everyone knows where to look for us. We are already at least paying off.

"I bought it myself - and you eat"

I have a small business, of course I plan, I look at my sales, the sales account is kept, where I see how much is sold per week, how much per month on average. I imagine how much I can sell now. Naturally, we order a little more, in case there is more demand. We can be wrong, wrong - next week ordered less. We get milk every day, so we plan sales for a day or two. We plan to sell sausages for a week, and plan for poultry meat for two weeks.

I realized that any people can buy it. For example, a pensioner comes and buys sausage - and in fact it is almost one and a half times more expensive than in a supermarket. If you need to convince someone, I say, you just buy another sausage and compare the taste and quality.

The site shows exactly who our customer is, who comes in, there is a metric there. I can say for sure that the main audience that is at least interested in the site and finds us on the Internet is young people 25-35 years old, this is the main audience - 40%. Of these, women predominate in a proportion of 2/3. At the same time, we have a good percentage both 35-44 years old and 18-25 years old. They just buy different goods. More yoghurts, more snacks - this is the youth.

I eat from my stores myself, I don't lose my head now. I bought it myself - and you eat. My mission is to make natural food available to most citizens, not the wealthy. It is not the richest people who buy, they just understand that it is useful.

The founder of the Eish Derevenskoye company, Ilya Elpanov, failed to become a successful farmer, but instead attracted about 19 million rubles. investments and created a community of rural residents from whom Muscovites buy food for 8 million rubles a month.

Following Tesla Elon Musk, a meteorological balloon with a set of village products went into space to "feed the electric car driver." This marketing campaign was invented by the team of Ilya Elpanov, the founder of the Eish Derevenskoe company. “So we showed that among us, the villagers, there are Ilona Masks, there are many of them,” the businessman says with a serious face.

Residents of Moscow and neighboring villages are not separated by space, but finding products from small rural producers in the capital's markets and in stores is not easy. Farmers are rarely able to provide the volumes and prices that retailers and wholesalers demand of them. 26-year-old Elpanov decided to fix this by creating a marketplace for farm products on the Internet.

How it works

Eat Village is not a traditional online store. The prices here are set by the suppliers, and the platform adds its commission of 25-35%. Each product page has a story about the farmer who grows and supplies it, as well as customer reviews. Farmers control demand: in their personal account on the site, they indicate how many units of products can be prepared this week. They help promote the product: they take photos and videos for social networks. According to Elpanov, the company sells not only products, but also the history of each farmer. Suppliers are responsible for labeling and delivering products to the company's distribution center in Dubna, from where Elpanov's drivers deliver parcels across Moscow and the region twice a week - on Thursdays and Sundays. When ordering up to 3.5 thousand rubles. delivery costs 249 rubles, from 5 thousand rubles. - is free.

Foxes and schoolchildren

In the summer of 2013, after the third year of economics at the Moscow Agricultural Academy. Timiryazeva, Ilya Elpanov with fellow students went to the Kaluga region. The organizers of the Nikola-Lenivets art park then allocated land plots to six people wishing to engage in agriculture and about 1 million rubles for the purchase of animals and feed. But things did not go as smoothly as the enthusiasts expected: Elpanov's geese were eaten by foxes, the pigs of friends-partners ran into the forest. After spending several months and fixing 500 thousand rubles. losses, the students abandoned the venture. Elpanov decided that you need to be born a farmer or spend 10-15 years to become a professional in this area.

Elpanov was a member of the Russian Economy Foundation community, where he was mentored by serial entrepreneur Oskar Hartmann. After the first failure, the mentor advised him to try his hand at IT. Together with a friend, Elpanov began to develop an application for preparing schoolchildren for the exam in a playful form, Smart Fox. In 2014, the startup received about $ 25 thousand in investments from the Internet Initiatives Development Fund, but quickly went bankrupt. Monetization was based on the concept of freemium, when the main service is provided free of charge, and you have to pay for additional features - 1.5 thousand rubles. It turned out that schoolchildren are actively using the free functionality, but are not going to pay. When the startups realized this, the money ran out, and the exam preparation season was over.

Then Elpanov decided to work for hire - he got a job at the Elementaree company, which delivers food by subscription. Over time, he took the position of head of the logistics department. It was here that he figured out how to combine agriculture and IT.

Village community

Elpanov spied the idea for a new business in Slovakia, where farmers sold food through an online store. In April 2015, he moved to the Tver region, to the city of Kimry, began collecting sets of village products from the local market and selling them to relatives and friends in the capital.

The entrepreneur had 50 thousand rubles to start the business. This money was spent on the purchase of a website template in the Joomla constructor, a refrigerator and two thermoboxes for transporting products. At the start, he was joined by Dmitry Zavyalov, the husband of Elpanov's sister. The rest of the friends were perplexed: how can you quit a good job in the capital and move to the provinces for the sake of an incomprehensible undertaking?

It quickly became clear that reselling goods from the market would not make much money, and the partners began to look for suppliers among farmers - they managed to find several manufacturers of dairy products, poultry, vegetables and herbs. The assortment was limited, so at first Eat Derevenskoye sold food sets for 2 thousand and 3 thousand rubles. The partners spent 10 thousand rubles. for advertising on social networks and received eight orders. Their day began at 4 am when they collected packages and personally delivered them to customers. Elpanov decided that the goods must be delivered from the farmer to the buyer's home within 24 hours, which means that stocks cannot be created and delivery times must be limited - the products were delivered once a week, on Sunday.

The first parcels were collected in the kitchen in the apartment of Elpanov's mother. For six months, the number of orders increased to 40 per week, and the entrepreneur rented a distribution center closer to the capital - in Dubna (they pay 75 thousand rubles per month for 140 sq. M.). Among the main buyers were women 25-35 years old with small children, people who monitor proper nutrition, and those to whom village parcels resemble childhood. “The taste qualities of the products differ significantly from what we buy in stores,” one of the customers, Dinara Mikhailova, told RBC.

It soon became clear that the standard premise business model was failing. Some of the buyers do not eat certain products and want to order something else. Therefore, in the spring of 2017, the entrepreneur decided to open also a marketplace with a wide range of goods (now it brings 60% of the revenue).

It was more difficult to work in this format. Once one of the dairy suppliers did not make an already ordered strawberry-flavored yoghurt. Only 20 bottles were needed, but the farmer did not have time. Elpanov somehow begged him to finish the game, and then personally came to him at 4 in the morning, spending 2.5 hours on the road. “The cost of these cans was enormous. But still, reputation is at stake, ”explains the entrepreneur. Then Elpanov got into a truck and went to deliver parcels around Moscow.

There were difficulties in connecting suppliers from the Krasnodar Territory. For example, an entrepreneur sent a Gazelle truck for Peking cabbage, but due to heavy rains they could not collect it. The car returned empty, Elpanov lost about 40 thousand rubles. Another time, on the way back, the motor broke down, the refrigerator stopped working - half the batch had to be thrown away. Therefore, now the majority of Eat Derevenskoye suppliers are from Tver, Moscow and Kaluga regions.

In his distribution center, the entrepreneur created a quality control system, which was helped by specialists from Azbuka Vkusa - they were recommended to Elpanov by Vladimir Sadovin, an acquaintance of the entrepreneur and the general director of Azbuka Vkusa. Now unscrupulous suppliers are fined from 1 thousand rubles. up to 50% of the cost of the batch. But due to the large number of different suppliers, mistakes still happen: on average, 15 orders out of 400. The company representatives personally visit the farms: they ask for receipts to find out where and when the feed was purchased, conduct laboratory tests and tasting commissions.

New farmers

For two and a half years, Yelpanov toured 300 farms. The founder of Eat Dereveskoye divides suppliers into three types: people who were born in the countryside and have been engaged in agriculture since childhood; entrepreneurs who are tired of the city and decided to make money on farming; and amateurs who have turned their summer cottage hobby into an additional source of income. More successful than others, according to the statistics "Eat the village", are precisely the townspeople who decided to become farmers.

Dmitry Slavyansky is one of the first suppliers of Eat Village. He started farming in 2014. Prior to that, he tried himself in the restaurant business, went from a cook to a manager. But Slavyansky was drawn to the ground: “It was always interesting to poke around in the garden. Probably it's genes. "

He started in 2014 with growing mushrooms. But I did not calculate the expenses, the cost of the products turned out to be higher than the market one. Then I decided to "get my hands on" the greenery: put the first greenhouse. Six months later, he grew 12 tons of onions a month, kept 28 people in the state. But by 2016, there was an overstocking in the onion market - the entrepreneur received 1.5 million losses. “So much effort and money was invested, it would not be in my rules to say“ everything, I didn’t do it ”,” recalls Slavyansky. The farmer rented 12 hectares 20 km from Tver and switched to growing lettuce, zucchini, radish and seasonal greens. I sold it to local restaurants. This business has proven to be profitable.

“We ourselves also had thoughts about delivering farm products to Moscow, we simply could not realize it,” says Slavyansky. At first, "Eat Dereveskoe" received five to eight orders a week, now the bill goes to dozens. The company pays invoices once a week, and other wholesalers usually delay payments for a month. The farmer loves that he knows customers by sight: every week he looks at the page with reviews of his products. Slavyansky's revenue for 2017 amounted to about 10 million rubles. He does not disclose the profit.

Another supplier, Vadim Roshka, received a higher religious education, in the 1990s he worked as a lawyer and then as a traffic police inspector. All this time he was running a subsidiary farm. Gradually, the income from it began to exceed the salary. In 2007, he quit his job and switched to farming in the Tver Region - raising cattle (his farm has 150 cows) and producing dairy products. According to Rosca, the modern farmer has a tough time. Electricity bills rise, fuel prices rise, and milk prices remain unchanged. “So much has been done that there is no turning back. We survive on enthusiasm, ”says the farmer.

To stay afloat, he is developing his online store, selling products through groups on social networks and looking for new distribution channels. “For Eat Derevenskoe, we have become the main supplier of dairy products - production volumes increased tenfold last year. We grow together, ”explains the farmer. Revenue for 2017 amounted to more than RUB 10 million. He reinvests all profits in business development.

Along with the groceries, Eat Derevenskoe customers receive a letter about how things are going in the village. Ilya Elpanov also plans to install cameras with online broadcasting on farms so that buyers can check the origin of products.

5 billion for farmers

In Moscow, there are both farm products delivery services and offline stores where such food can be purchased. The main competitors of Eat Derevenskoe are LavkaLavka, Seasonmarket, MoscowFresh, Fresh, Two Sisters, etc. According to expert estimates, the largest player is LavkaLavka cooperative with a chain of stores and online delivery. According to LavkaLavka, the chain occupies about 10% of the capital's market for farmers' products, with an annual turnover of 5 billion rubles. However, according to Elpanov, the more retail players there are on the market, the more farmers will be able to supply their products to the megalopolis and the cheaper their products will be.

Money on the table

The founder of "Eat dereveskoe" attracted the first investments in the summer of 2016 - 1 million rubles. in exchange for 8% of the company from business angels Grigory Rudanov and Vladimir Batishchev. According to Rudanov, Ilya impressed investors with his dedication and dedication. “The market has great potential because more and more people want to eat healthy. We see that farm products are in great demand. Ilya made a very humane service, ”explains Rudanov.

In 2017, the company received another $ 300 thousand for about 20% from the founder of the LiveTex company Vladimir Bakuteev and the Some Random VC fund. This money helped the company grow rapidly. The assortment has significantly replenished: there were 150 product names, now 800. The number of suppliers has grown almost four times - up to 150. If at the beginning of 2016 the project's revenue was about 400 thousand rubles. per month, then by the beginning of 2017 - 1.8 million rubles, now - about 8 million rubles. According to Elpanov, the company has reached an operational payback, but he spends all the profit on the development of the project.

In 2018, Eat Dereveskoye has a new sales channel: now the company supplies products to hotels, restaurants and offices. “The guys are promoting values ​​similar to ours. They take the product seriously and work on bugs, ”Anastasia Efimova, co-owner of Brick Design Hotel, explains the choice of a supplier.

According to Elpanov, 4.5 million residents of the capital prefer farm products, but in reality no more than 1% of potential buyers make online purchases. “Now farm products are quite expensive, but with the right business approaches and automation of work with suppliers, they will become available,” Elpanov is sure.

View from the outside

"The phrase" farm product "no longer causes wild enthusiasm"

Alexander Goncharov, founder of the farm cooperative "Mark and Lev"

“There is nothing revolutionary in the idea of ​​delivery, but supporting the villagers is right. True, I see "Eat Village" has a random set of suppliers. It is necessary to develop the territory where farmers live, as, for example, our Tula agrohub is doing. The phrase "farm product" no longer arouses wild enthusiasm among consumers, stratification occurs - some are looking to make it look like a farm product, but cheaper, others are interested in the origin of the product, environmental friendliness needs proof. "

"The main problem now is the heterogeneity of raw materials."

Pavel Paskar, CEO of Grow Food food delivery service

“I think the idea of ​​home delivery of groceries is very promising. Now the market is divided into a number of models: delivery of cut ingredients, in which a person cooks himself according to a recipe, for example, Chefmarket, cooking in the retail itself, like Azbuka Vkusa, subscription models when food arrives ready-made, for example, Grow Food. This market is changing for the better and growing. Leaders show good results, competitors are catching up with them. Technologies come into our lives, in large cities where people do not have enough time, they outsource more and more processes. The market will continue to grow for another three to five years.

The main problem now is the heterogeneity of raw materials. Large companies are forced to cook not the best products. This affects the quality of the food. If you manage to create as few layers as possible between consumers and farmers, the better from an economic point of view: both the goods will become cheaper and the companies will become more profitable. Delivering farm products is an interesting idea. "

If you have a desire to run your business in trade, but are not attracted by work in an environment of too much competition, then you should pay attention to stores of natural and organic products.

What products are called natural

Products that do not contain preservatives, dyes, artificial flavors and flavor enhancers are considered natural or environmentally friendly. These are products grown or produced without the use of synthetic fertilizers, pesticides and GMOs.

More and more people are beginning to understand simple truths: a person's health directly depends on what he eats. Ecologically clean and natural products are not only healthy, but also very tasty. Anyone who has ever tasted real, country milk or naturally prepared sour cream will never confuse these products with those bought in the supermarket. Having the opportunity to use better quality products, any reasonable person will prefer them to those that contain drugs that destroy his body.

Business Outlook for Natural Products Trading

In Europe, vegetables grown in the old fashioned way, without the use of pesticides, and meat obtained without antibiotics and stimulants, have long been in high demand. Of course, such products cannot be as cheap as mass-produced ones. As a rule, it will be 2-3 times more expensive. But, despite the higher prices, the interest in these products is constantly growing. It is growing steadily in our country as well - compatriots are increasingly beginning to pay attention to their health.

We also have small farms producing natural products. But the shops where you can buy them are very rare. Helping producers and consumers find each other is a task for those who want to make their own business in the sale of natural products. This niche of our market is very poorly filled and, therefore, has great prospects.

What you need to open a natural food store

There are no special differences for opening a store selling natural products from a regular grocery store. Must have:

1) initial capital;

2) reliable suppliers;

3) good staff.

The amount of start-up capital required depends on the scale of the intended trade. It could be $ 10,000 if you are starting a business in a small town where rent is cheap, and at the same time you do not pretend to be on a large scale. The payback period for such a store depends on both the investment and local conditions.

In addition to the payment for the registration of the necessary documents, the main costs are for the purchase of commercial equipment. You will need:

Refrigerating chambers;

Refrigerated display cases;

Shelves;

Counters;

Cash registers.

The most important thing is to find regular and reliable suppliers of quality products. Go to the markets, study the goods, make acquaintances with farmers, study offers on the Internet.

The professionalism and competence of the sellers is one of the components of the successful operation of the store. A casual person, without skills and education, can scare away buyers, despite their youth and spectacular appearance.

How to attract buyers

As a rule, organic food stores do not suffer from a lack of buyers. And the point is not only that the fashion for raw food and natural nutrition is spreading more and more. A significant part of regular customers are ordinary people who prefer tasty and healthy food.

Do not forget about the possibility of promoting your business via the Internet. It is best to have your own website or even create your own online store. Messages on various forums and social networks will not be superfluous. According to the owners of natural food stores, a significant proportion of orders come from there.

Since the bulk of customers are solvent and fairly busy business people, it is very important to arrange for home delivery of pre-ordered goods for those who wish. To do this, you need to have your own vehicle with a forwarding driver and a clear work of the order acceptance service.

If you can provide a sufficiently large selection of natures

The interest in sustainable products is growing from year to year, and although the prices for them are by no means low, more and more people want to buy healthy food. Interest in such products can be observed at specialized exhibitions and food fairs, where they are sold out in a matter of hours.

The profit from the sale of organic food can be high if you have a large number of wealthy customers among your customers. For a business to flourish, an extensive network of manufacturers and suppliers of such products must be created. The investment cost of opening a store will not be particularly large.

Establishing and promoting a health food store is not easy. The company must have a stable network of manufacturers, and it takes some time to establish it. Profits depend on the location of the store, so try to open it in an attractive location, for example, in the central part of the city.

Healthy food (no additives or preservatives), such as meat, bread, vegetables, honey, cereals, vegetable oil, dairy products, usually costs 50 or even 100 percent more expensive than mass-produced foods.

The sale of organic food is one of the fastest growing industries in the country. Your main suppliers will be local farmers who are ready to deliver their products to your store for sale.

Further growth in the popularity of new business depends on public awareness of the importance of good and healthy nutrition and can be a very powerful impetus for the development of organic production, resulting in an expansion of the chain of stores selling natural products. People are increasingly realizing how harmful chemicals are to health in food produced in large factories.

Investment costs

A health food store needs to have the right atmosphere and ambiance, and the merchandise must be properly packaged to generate as much customer interest as possible. At the initial stage, you will need 600 - 800 thousand rubles to open a store. However, if you start a grocery store from scratch, as you usually do, the costs will be much higher. For the store to function properly, you will need at least 60 square meters of total floor space. The reconstruction and arrangement will take about 800-1,000 thousand rubles. If you are going to work in a rented space, then in addition to the rent you will have to pay for electricity, gas and water supply, which will be approximately 20 thousand rubles.

In this business, it is very important that your store fully complies with the ever-increasing health and fire safety requirements.

To open an organic food store, like any other, you must definitely buy a cash register, the cost of which ranges from 70 to 100 thousand rubles.

Then you need to find a trusted supplier of furniture and equipment for grocery stores and purchase everything you need to work properly:

• Racks
• Industrial refrigerators
• Refrigerated counters

The cost of the equipment ranges from 200 to 800 thousand rubles.

Also, to work in the store, you will have to hire at least two employees with a salary of 30-40 thousand rubles (40 x 2 = 80 thousand rubles for two employees).

How to make money on an eco-shop?

Although organic products are expensive, the demand for them is constantly growing, especially in large cities with a population of more than 100 thousand inhabitants. At first, there may not be a large profit, but gradually the income will grow. This is a promising business.

You can earn from 100 to 600 thousand rubles a month. Setting up a store that sells organic products is a good option for people who are counting on a solid, albeit not very high, income. The store is created with the expectation of regular customers who care about their health and want to buy good, environmentally friendly products.

An entrepreneur who intends to sell such products may also consider the possibility of selling on the Internet. In this case, you can count on a pretty impressive profit, sometimes even more than from traditional sales.

If you decide to expand your business with electronic sales, you first of all need to create your website, regularly promote it, be constantly in touch with interested customers, and conclude an agreement with a reliable courier service that will deliver products to customers. Mailing many food items is simply unrealistic.

What to sell?

The organic and health food store can offer:

• Meat products without added preservatives and stabilizers
• Organic Wheat Germ Bread
• Gluten Free Products
• Jams and preserves without sugar and sweeteners
• Fruit and herbal tea
• Cereals
• Dairy product
• Pasta
• Vegetable and olive oil
• Dried fruits
• Muesli
• Bran
• Milk products
• Soy products
• Juices, syrups, drinks
• Vegetarian foods
• Cereals
• Seeds
• Herbs
• Natural cosmetic
• Natural detergents

It is worth remembering that all products must be free of any chemical additives. The market for eco-products, like any other, has its own tastes, fashion and the changing popularity of one or another product. It is worth remembering this, monitoring the market and reacting to its volatility accordingly.

In such stores, you can organize stands with various organic products, for example, herbs or juices.

Investment costs:

• Repair and arrangement of premises - from 800 to 1,000 thousand rubles
• Cash register and scales - from 70 to 100 thousand rubles
• Purchase of equipment - from 200 to 800 thousand rubles
• Salary of employees - 80 thousand rubles
• Utility bills (monthly) - 20 thousand rubles

Expected income:

Income before tax is approximately RUB 100,000 to RUB 600,000. With optimistic forecasts, the payback of the business comes in a year and a half.

HACKED BY SudoX - HACK A NICE DAY.

When you eat fresh vegetables, not to mention the imported ones, available all year round, you think that something is wrong with them, something is missing. Older people remember the "real" taste of vegetables and fruits, this was a TASTE, not like now ...

Believe me, the overwhelming majority thinks so. Well, now the most important thing: how to make money on all this?

To stand "cancer to the top" in the garden, and then sell the grown products at the bazaar? No, this is not a business! You will say.

In general, a business can be developed in several directions, we will consider two of them.

The first way.

Organize the supply of vegetables and fruits directly from the village, naturally, the village should be located not far from the City, so that it would be possible to bring fresh food every day.

To open your own business, you need a retail space. Since we are creating a completely new business, modern, then we will not sell on the market, but in a modern supermarket equipped with the latest technology. Well, of course, you can be more modest ... it all depends on the initial capital.

That is, the first type of business is a specialized fruit and vegetable store, the main difference from others is fresh and natural products every day.

How much can you earn? The earnings will be decent and the business will pay off in a couple of months or a year.

You need to understand that here you don't need to chase the number of sales, thinking at the same time: the more I sell, the more profit I will get ...

You will supply food from nearby villages, and there is a village, not a vegetable warehouse!

You can grow ten times more vegetables than they grow there (in the village) now, all you need is a couple of tons of biological additives and other chemicals, but then your store will not be any different from thousands of others, and this is already a business failure.

Therefore, less is better, but better. Better to raise the price of groceries than to sell stuffed groceries. As an option, you can supply products from different villages. And remember the motto of your company - The quality of products above all else. Although it sounds corny, but still :)

Second way.

We've looked at one healthy food business option, but the business doesn't end there. I like the second version of the idea better, as it requires less costs and has little competition, which is very attractive these days.

The principle is the same as in the first case6, an agreement is concluded with farms or individuals living in villages for the cultivation of organic vegetables and fruits. But then something interesting comes along6 we are not opening a store, but opening ... an office, but an office. Why would you tell us an office!

And here everything is cunning ...

The essence of the business is the exclusive supply of fresh food to individuals, that is, the rich Buratino :)

We have a lot of rich people and people with average incomes in our country. Most of them care about their health and the health of their loved ones, buy filtered water, all kinds of air purifiers and other nonsense, forgetting about what they eat.

Well, actually, I think the idea is clear: we open a company, conclude contracts, rent a warehouse, hire personnel, including couriers (and you thought the products will be delivered directly to your home), we provide advertising, etc.

Summing up, I can say that both types of business can be very popular and profitable if you approach it wisely. So those who do not know what to do, dare, the competition is small - the business is profitable, at relatively low costs.

On point 2, I can say that this is only in a few large cities of Russia. In the West, this business has been flourishing for several years.