home Travels What is the best way to sell on facebook. Where and how to sell things on facebook. How to add a product to a Facebook post

What is the best way to sell on facebook. Where and how to sell things on facebook. How to add a product to a Facebook post

Facebook is a great platform for heated political debates, reading current news, chatting with friends, liking cute photos and cats. In addition to all these activities, Facebook is a good opportunity to sell your stuff. Sales here are slightly different from sales in Shaf and VKontakte. Today we will talk about how Facebook selling works, how to find the right places to sell and how to sell successfully.

Facebook groups - how it works

Unlike those used by brands and stores, there are groups for private sales announcements. The main difference between groups and pages is that all members can post to it. Initially, groups were invented for thematic communication of interests, but enterprising Facebook regulars quickly adapted this functionality for selling everything in the world.

Interested people gather in groups, and with the right approach to business, it will not be difficult to sell everything superfluous and earn a couple of thousand hryvnias.

Facebook functionality for sales ads

The popularity of corrupt groups on Fb is evidenced by the fact that already in early 2015, the social network began testing a separate type of posts for such groups. In the group for sales, the place of the standard "Publish" button was taken by the "Sell" button. Additional fields appeared in the publication: title (up to 100 characters), price, description and, of course, photos. It will not be possible to publish an ad without filling in the name and price. The title will be highlighted in bold in the publication, and the price will be placed in a separate line

The benefits of posting ads through this form are not immediately obvious. The uniform disciplines sellers and makes life easier for potential buyers. It is immediately clear that here and . It has become easier to find your listings, edit them and remove them when an item is sold.

Advantages and disadvantages of selling on facebook

Sales in FB groups have their own specifics, which have both positive and negative sides. Let's take a look at these specifics.

Advantages

Familiar interface

You do not need to go through a separate registration, wait for confirmation letters, or delve into how the platform works. Posting ads and communicating with buyers is not much different from writing statuses or chatting with friends.

Quick placement

There are many active sales groups, both local and all-Ukrainian. And they are not always the same people. Thanks to the ease of publishing, you can immediately place your item in several suitable active groups.

Buyers don't have to look for you

The ad appears in the general news feed, you do not have to wait until a potential buyer enters a special site in search of a dress or sweater. You know how it happens with girls, it seems that she wasn’t going to buy anything, but she caught her eye on a pretty photo, and now you are already negotiating a sale.

Lack of anonymity

When buying, you can go to the user's profile, see what's on his page. If the account is “not fake”, then the trust on the part of buyers for it will be clearly greater than for the seller hiding behind a nickname.

Quick Feedback

By fb-groups, you can immediately understand what is selling well and what is not very good. You can go to any active group and view the feed to understand how to compose your ads.

If your thing is beautiful and at an adequate price, in a couple of minutes you will have a line of people who want to buy it. In groups, you need to navigate and make a decision quickly, otherwise it will be very difficult to find an ad in an hour or two.

In order not to lose your listings, interested buyers will comment and like your listings, thereby increasing their visibility to others. And the likes and comments of potential competitors stimulate faster decision-making, because a good thing can "fly away" right from under the nose.

Flaws

Short ad life

If no one is interested in your ad, it will give way to other, more popular ads in the feed. There is practically no chance that someone will find him in a day. You can refresh the announcement by writing a new comment to it. The rules of most groups do not allow this to be done too often.

Can't find something suitable

On Facebook, there is no way to filter ads by types of things and sizes, as you can do in Shaf. If the buyer missed your size 46 dress, then it is unlikely that he will ever find it. It's only luck that they see you necessary people at the time of publication.

The mysterious mechanism for issuing posts to the feed

But no one can guarantee you this either. Facebook, unlike VKontakte, will not automatically show all posts from the group to all participants, so there is no guarantee that even those who are online at the time of publication will see you

Buyers act impulsively

The advantage described in paragraph 5 can become a disadvantage. In an effort not to miss out on a great offer, buyers can quickly and thoughtlessly book things, and then abandon their intentions. This is not very pleasant and takes extra time for useless communications.

Queue misunderstandings

Lots of unstructured comments, private messages. If you have hung a mega-interesting lot, it will be hard not to get confused, "who was behind whom." And if you posted an ad in several groups, then it’s generally not clear which buyer is from where. These things will need to be monitored closely.

Missing private messages

If you are not mutual friends with the buyer, your private messages to each other can be poured into the mysterious box "Requests to Correspondence", where novice users do not always guess to look.

No reviews and blacklists

Unlike "Shafa", you can not leave reviews or check the reputation of the seller. You will not be able to accumulate positive "karma" that will increase customer confidence in you.

How to search for active sales groups

If you are planning to sell something on Facebook, it makes no sense to limit yourself to one group. The ad can and should be posted to local groups, to large active groups for everything, to sales groups in your city and to thematic groups.

How to find such groups? You can use Facebook recommendations. In the sidebar, select the "Groups" tab and view "Recommended", "Local groups" and the groups your friends are members of. Or enter a query in the search bar - for example, "flea market Dnepropetrovsk". Next, select the option "More results for the query", and on the page that opens - the type of result - "Groups".

How to search and not lose ads

Despite the fact that Facebook is constantly improving something in its mechanisms, the search in it does not work well. In popular groups, with a large number of daily new announcements, it is almost impossible to find something. Moreover, the most frequently asked question in any group (and I have a dozen of them in my subscriptions): “I can’t find my ads.” What to do?

Use #hashtags

Facebook hashtags are not very popular yet, but they still work. In the rules of the group, administrators, as a rule, give recommendations - which hashtags are required, and which are desirable. Using hashtags, you can search for current ads of participants.

It makes sense to mark all your ads with some unique hashtag (for example, #anichkaprodaetplatie2016). If you have a lot of ads, it is better not to neglect this rule.

Use search

In the header of each group there is a search bar that allows you to search for posts within the group's posts. Search works on individual words and on the names of participants. It doesn't work perfectly, but overall it's good. At least a dozen of the latest ads for the query "dress" he will definitely show you.

Save posts

If you click on the small triangular pointer on the right upper corner any publication, you can find the option "Save publication". Everything that you save in this way on Facebook can be found in a separate “Saved” tab of your profile (main side column, “Favorites” section).

Use activity log

If you liked or commented on something interesting, but forgot where and didn't save a link to a specific post, you'll need an activity log. You can find it in your profile settings. In the activity log, you can view all your activities on Facebook - likes, comments, posts, watched videos. It is convenient that the content can be sorted by type - a separate feed of likes, a separate comment, a separate activity in groups.

how to sell on facebook

There are rules for successful sales on Facebook. Most of them are common to any platform for selling things, but there are still a few features that are relevant only to Facebook.

Read the group rules

Each group has its own rules set by its creators and administrators. Be sure to read them carefully. In some groups you can place everything, in some only certain types of things - for example, only new women's clothing, only children's, or only shoes. If you don't follow the rules, your ad will be removed and you may be excluded from the group.

In each group, over time, their own unspoken traditions are established, which may not be directly spelled out in the rules, but which it makes sense to follow for successful sales. For example, in some groups it is customary to write "reservation" to express a specific intention to buy an item. Whoever writes first is the first in line.

Take beautiful photos

On Facebook, your ad will share a feed with cats, beautiful photos, links to interesting materials. To attract attention, it must be conspicuous and be as clear as possible.

Remember that a photo will look beautiful in the feed if its width is greater than its height. And if there are several photos, then Facebook will collect the first four into a collage. The rest of the user will see only if he starts scrolling through them in your ad.

Clear description

The first few lines of the description should contain as much useful information as possible for the future buyer. Everything that is not included in these lines will be hidden by the system. The rest will be seen only by those who are interested enough to expand your publication. Therefore, it is better to remove all lyrical and romantic details there.

Otherwise, the rules for selling things are the same as everywhere else - a clear description, do not hide the presence of defects, politely and quickly respond to customers, follow safety rules to protect yourself from scammers.

Active groups selling women's clothing

Here are just a few popular groups where you can sell and buy women's clothing.

Facebook sales work because of their social and viral nature, which ensures constant growth of the audience.

Selling on Facebook means getting more potential buyers and making your brand a "stay "top of mind" topic." All that is required of you is to focus on engagement (clicks, likes, comments, shares) and post interesting goods for sale. As a rule, the easiest way to achieve sales is to have more than 1000 subscribers. The most successful brands on Facebook use Flash selling as their primary strategy.

To get enough subscribers, check out the previous issue:

Flash sale (literally "flash sale") is the sale of goods at a special price, valid for a short time, or the sale of a limited number of goods.

Flash sales are also called "closed sales" - their closeness "is the presence of a single place of sale. In our case, this is Facebook.

Flash sales work on three main principles:

Tip: When posting a product with Chooos, upload a 600 x 315 main product photo. Facebook automatically crops vertical (long) photos, so buyers may not be able to see the full benefits of your product.

Priority of actions

Before sale:

Tip: Before publishing the announcement, tell your friends about your plans. Ask if they are interested in such an offer. If not, ask why and make it more attractive.

During the sale:

Be online to be able to quickly answer customer questions.
Ask loyal customers and friends to add reviews about the product they sell. When there are already comments on a post positive reviews, other loyal customers will follow suit.

After sale:

Comment that the product is sold out. This will create relevance and prepare your fans for upcoming sales.
Thank those who have made purchases, briefly talk about upcoming sales.
Tip: Do not give dates for future sales, it is better to ask subscribers to like all your subsequent publications so that they will know about the start of sales.

Finally, an example of a flash sale announcement from

How to create a store on Facebook and why you need it if your business has a beautiful website.

Facebook is a great tool to increase sales. It works better than similar platforms for product promotion ( Google Adwords, Pinterest, Instagram). All thanks to the "Shop" section. With its help, entrepreneurs demonstrate the product and communicate with customers directly on the brand's business page on Facebook, without redirecting them to an online store. Less clicks - more sales.

The opinion of the browser may not coincide with the opinion of the editors of Inc.com.

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Fact: A Facebook shop can increase your sales.

It is suitable for both the sale of goods and the sale of services:

If you have a store / online store, then you can post products on Facebook and promote them using the methods described in the article.
If you sell services/consulting, then you can promote your free products by collecting subscribers for further sale and sell your main services

That sounds good? And you know what's really cool?

It's free and you can literally do it in 10-15 minutes!

In this article, I will show you how to create an online store on Facebook, how to set it up and design it, and also tell you how to avoid mistakes when adding it.

You will also learn 4 ways to sell goods and services through the store without a budget.

Let's start!

More...

What is a Facebook store and why create one?

On Facebook, you can create a personal page, a group, and a business page for your company.

Score- this is one of the business page tabs, by creating which you can add and sell goods, products and services. Naturally, this feature is free.

You might think that it is only suitable for offline/online stores to sell their products.

But it's not like that...

If you provide a service, sell consulting, or teach online, you will be able to post links to your free content and get subscribers for free.

I’ll note right away that sales will depend on the activity of your Facebook followers and on the quality of the materials you publish.

So how do you add a store?

How to make a shop on facebook

Step 1. Create a business page

You definitely need it. Without it, you won't be able to add a store.

Step #2. Add a "Shop" tab to your business page

By default, your business page should have a "Shop" tab in the left menu.

But if you don't have it, no big deal.

To add it, on the business page, click on the "Settings" tab and go to the "Edit page" section.

On Facebook, you can choose from 8 business page design templates:

These templates differ only in the menu items that will be available on the page.

It doesn't matter which one you choose, as the menu items themselves can be turned on or off at your discretion.

By default, you have the "Standard" template selected.

To make the "Shop" tab appear, you can either select the "Purchases" template, or enable this tab separately.

To enable it without changing the template, scroll down the page and click on the "add tab" button.

In the window that appears, click the "add tab" button next to "Shop".

After that, the "Shop" section will appear in the left menu on the business page.

Step #3. Create a store on a business page

Now click on the "Shop" tab on the page.

Immediately after that, a window will appear where you need to agree to the terms of trade on Facebook.

Check the box and click Continue.

In the new window, select the checkout method, i.e. how customers will shop.

There are 2 options available here:

1. Write to the seller

In this case, the product cards will have a button, by clicking on which a chat with the page administrator will open. This option is suitable for those who do not have a website.

2. Checkout on another site

When you click on the button in the product card, the person will be redirected to the product card on your site.

Choose which option is convenient for you and click on the "Continue" button.

Now you need to choose the currency of your store.

How do I change the store currency and checkout method on Facebook?

If you have chosen the wrong currency or want to change the way you place an order, then for this you need to delete the store and create it again.

This will remove all added items.

To delete a store, go to the "Shop" tab and click on the gear in the upper right corner.

In the menu that appears, select "Delete" and confirm this action.

After deletion, you can immediately create new shop, select the currency and method of ordering.

Congratulations!

You have just created a store. Now it needs to be configured.

How to set up a shop on Facebook

After creating the store, you need to fill it: add a description, products, categories. Let's see how to do it.

#one. How to add a description

Go to the store, click on "describe what the store sells" and add a description.

You have 200 characters to describe the store.

What is better to write?

Below I have made a description template that you can use.

Sample: [Result or Pain] + [Your suggestion: how to get the result / avoid pain] + [Shop Benefits] + [Call to Action]

Example: Adult Women's Cosmetics Store

Description: Do you want to look young despite your age? Try our eco-cosmetics based on natural ingredients. Delivery in Moscow is free. Check out our catalog.

#2. How to add a product to a store on Facebook

On the store page, click on the "Add Products" button.

Depending on the checkout method you chose when creating your store, the process for adding a product will be slightly different:

if you chose "contact seller" then you you can't insert a link to your website
if you chose "checkout on another site", then you you can add link

Let's see how to fill out a product card using the example of the "write to the seller" ordering option.

Image Requirements

Format jpg, png
It must be square.
Resolution 1024 by 1024 and higher [can be from 600*600]

2. Product name

Everything is simple here: write the name of your product.

3. Price

By default, you can enter one price, but if you click on the "This item is eligible" radio button, you can enter a promotional price.

In this case, the product will be displayed with the full and promotional price.

4. Product Description

This is where you describe the benefits of your product.

6. Product availability

Choose whether you have a product or not.

7. Add product options

If your product has, for example, several colors or sizes, you can add these options and set a separate price for each of them.

To do this, click on "edit options", then on "add option" and select the attribute by which you will add options:

After filling in all the fields, click on "save" to create the item.

When you click on a product, its card opens:

How to add a URL link to a product?

How to remove an item from the store

Go to the "Publishing Tools" section of your business page and click on the "Products" section.

Check the box for the product you want to delete and select delete from the "actions" menu.

#3. How to add a product collection

If you have a large number of goods of different types, you can combine them into collections (collections / categories) for the convenience of buyers.

Each collection will represent certain kind goods, for example: women's clothing, men's clothing, children's clothing, etc.

To do this, click on the "add collection" button in the store.

For example, I created a "Beds" collection, where I added 3 beds:

You can also select a selection (collection) by checking the "Select this collection" checkbox.

What does it mean?

Products from the selected collection will be:

Display at the top of the store
Have a larger image than other products
Will be displayed at the top of your business page feed

Here's what it looks like in the store:

You can select only one collection.

How to delete a product collection

Go to the "Publishing Tools" section of the business page and click on the "Collections" section.

Select the checkbox for the collection you want to delete, and from the Actions menu, select Delete.

When deleting a collection, the products that were added to it will not be deleted. In fact, you will only delete the section in the store.

#four. How to add a button to a business page for the Store

The button is displayed on the business page on the right, right below the cover.

To add it, click on the "add button".

In the list that appears, click on the "make a purchase or donate" section and select "Shop".

If you want people to click on the button to go to the "Shop" section on your business page, then select "Shopping on your page"
If you want people to be redirected to your main site when they click, select "Shop on your site" and add a link to your site.

You now have a stocked Facebook store!

Let's see how best to promote your products.

4 free ways how to sell products through the store

In order for people to buy your products or download free products, you need to promote them first of all in the feed of your business page.

There are 4 free ways you can do this:

Share store
Share goods
Share Collections
Add products to posts

Let's consider each method in more detail.

Make it simple.

A post will appear in the news feed, in the center of which there will be a "Go to Store" button, by which people will go directly to your store.

How often should this be done?

When you have promotions, sales, the assortment is replenished, I recommend sharing the store and writing a reason in the message why you are doing this.

If you have an online store, then you should periodically share your products, especially if you have sales or new arrivals.

This can be done in two ways.

Method #1.

Go to the business page, select "product, offer" and click on the item "Invite people to see the product."

Method #2.

How to use it for sales?

On Facebook, you can attach products to any post, clicking on which people will get into the product cards.

For example, you can post an article on how to choose a bed so that your spine does not hurt, and add several beds to the publication.

If the post is useful for a person and he has such a problem (his back hurts), then there is a chance that after reading the article he will look at the added beds and place an order!

To add a product when posting, click on the "mark product" button below and select the products you want to add.

Products are attached at the bottom of the publication, by clicking on which, the user will be taken to the product card.

Conclusion

Now you know how to make an online store on Facebook.

With it, you can increase the sales of your products/services, as well as increase your subscriber base by placing free/low-cost products in the store.

If you have not created a store while reading the article, then do it right now. After all, it will take literally 10-15 minutes!

your turn

Did you manage to create a store? What products are you going to promote: free/paid informational or physical? Do you have new ideas for promoting services through the store?

Write your answers in the comments below the article!

P.S. I read every comment and answer all questions.

What is a Facebook store and why create one?

So, let's figure out what a store on Facebook is and why it is needed. In the social network, you can create such types of pages as a personal page, a group page, and a business page. So, a store is such a tab on a business page where you can post goods and sell them. The opportunity is free. You can also post not only the products themselves, but also links to the site or platform.

How to make a shop on facebook

For creating trading platform there are several steps. Let's take a look at them.

1. Create a business page

To do this, perform the following steps:

Go to Facebook on your profile
Click on the triangle in the upper right and in the drop-down menu click Create Page
We are offered to choose a category or page type. We choose the appropriate one.
After that, write the name of our page and click Start
Then we come up with a web address for our store
Add information about him, data, contacts
Editing the cover and adding a photo
After that, it is possible to customize the created page

2. Adding the “Shop” tab to the business page

On our page in the menu at the bottom left there should be a sub-item “Shop”. If it is not there, then at the top right click on Settings and Edit page. Here you can choose templates:

There is no huge difference between them, choose the most suitable one. The store can be connected by selecting the “Purchases” template or by clicking on “Add a tab” at the very bottom. They will offer the necessary ones and we will choose the store. That's it, the option has been added.

3. Create a store on a business page

After adding, click on our tab, in a separate window we agree with the terms of trade on Facebook. In the next window, you can choose the option by which the order will be placed. There are two of them:

Write to the seller. In this case, the client, by clicking on the button, will go to the chat with the seller directly on the site. Suitable for those who do not have their own platform.
Place an order on another site. This method is for those who have a separate site.

We choose the appropriate option. Then choose a currency. After we save.

Changing the store currency and checkout method

If you decide to make changes to these items, then for this you need to delete the store itself and all products. For this:

Go to "Shop"
Click the gear on the top right
At the very bottom, click delete store
Create a new one, set up

How to set up a shop on Facebook

Adding a Description

To add a description, go to the store. There at the top there will be a tab “Describe what the store sells”. We click on it.

You are given two hundred characters. It would be nice to create a template for the store, according to which to describe things. There are many templates on the Internet.

Adding a product

To do this, go to the store and click on the "Add Products" button. If, when creating the site, you chose the first method of sending an order, you will not be able to insert a link, but by choosing the second one, you can. There are several product descriptions:

Photo/video. You must post at least one image or video of the product. There are requirements for photos: jpg or png format, square format and size not less than 1024x1024.
The product's name. Just type it in.
Price. You can specify both regular and promotional.
Description. Links and emoticons do not need to be inserted, only the text is important.
Product availability. Here you indicate whether you have it in stock.
Adding product options. There are many description items: size, color, material, length, style and so on.
Visibility. Here we choose whether the product will be available in the store after it is created.