CPA networks - what is it? Affiliate networks, aggregators of affiliate programs

CPA or Cost per action implies a special system: action fee... The advantage is that the advertiser does not pay for all impressions, but only for the actions of consumers who are potentially interested in the product.

CPAnet consists of two main links: advertisers and partners. The first ones create their proposals based on actual needs. Second - promote ready-made offers among users, getting paid for it.

Any advertiser can create your own... But this requires special knowledge and skills, and also takes time and needs constant monitoring and support. This includes developing promotional materials, creating a registration system, tracking actions, controlling payments and much more.

In practice, such costs are recouped only in isolated cases, due to which they are in increased demand specialized sites that simplify the solution of the problem as much as possible. Such sites include CPA networks.

Networks connect advertisers and customers by acting as intermediaries. For this they charge a certain percentage of the cost of the action.

Who needsCPA networks?

PartnerCPAnetworks can be

• Newbies in the field;
• specializing in resale;
• Blog and site owners;
• Optimizers needing targeted traffic.

Types of actions

The activities paid by the advertiser may vary. Most often these are:

• Registration on the site;
• Shopping in a store;
• Installing the application;
• Purchase of information goods;
• Visiting certain pages;
• Viewing the price list;
• Watching a video;
• Completing a questionnaire, survey or form feedback;
• Calls to the call center;
• Subscription and more.

The choice is made based on the specifics of the advertiser, business model and strategy. Paid activities are simplified to find partners from scratch. The cost depends on the complexity and scale of the business.

How to start using the network?

CPA networks always involve three sides: the network itself, the advertiser and the owner of the site.

From advertiser you need to conclude an agreement with the selected network, choose the appropriate target action, set a cost or percentage, upload your promotional materials and transfer funds to the budget. Some platforms allow the use of credit schemes and other additional features.

registration online often requires compliance with certain formalities and negotiations with its owners. This can be a problem for users with insufficient resources. Such a procedure is necessary in order to reduce the risks of fraud and avoid other troubles in the future.

Main tasks and additional features of the CPA network

• Support of old and attraction of new advertisers and partners;
• Timely consultations on topical issues;
• Clear and open tracking system;
• Transparent and stable payment system;
• Traffic quality control;
• Suppression of fraud;
• Protecting the interests of both parties.

Basic concepts

• Lead - an action set by the advertiser.
• - the percentage of targeted leads with the total number of visits.
• Landing page - the landing page that leads to promotional offer.
• Offer - the advertiser himself, working with CPA networks.
• Traffic - visitors who came to the offer website at its offer.
• Advert is a partner in the network.
• Hold is a delay in payments to partners, which is necessary to control the quality of traffic and protect the interests of advertisers.
• ROI - the efficiency and return on investment of resources in the campaign.
• CPV - Pay Per View.
• CPC - payment for.
• CPL - payment for leads.
• CPS - Pay Per.

Most of the major players in the Internet market work closely with various CPA networks, although some of them hide this information. CPA - reliable source of customers, but to obtain the optimal result, it is necessary to accurately understand the principles of the system, as well as get rid of basic misconceptions.

A common mistake- the opinion that in such networks only questionable business with a controversial reputation. In practice, this was relevant before, but now the level of security of specialized platforms provides a powerful, stable and profitable interaction for all stakeholders. It is only important to choose well-known and proven networks.

It takes effort to benefit from collaboration. Many advertisers cannot objectively assess competitiveness their proposal, due to which they do not achieve the slightest result. It is important to take into account the interests of the audience and webmasters, the market situation, current trends.

Due to the peculiarities of CPA marketing, there is always risk... To solve this problem, professional platforms use special algorithms to control and track the quantity and quality of traffic.

On the modern market there are dozens of networks that can be roughly classified into large and small... It is recommended to start with the first platforms, because they are often more active and secure.

Not worth it chase quantity... You can establish profitable cooperation with several networks and constantly improve the result, and not scatter efforts over dozens of projects and achieve nothing.

High-quality platforms do not work with all sites and projects in a row. If registration failed, it is worth seriously considering the quality and effectiveness of your proposal.

When working with thematic networks, it is necessary that the offers and the site correspond to the general theme. Such networks can bring less traffic, but at the same time they allow you to gain a foothold in a specific niche and pay more attention to a truly interested audience.

ChoiceCPA networks

Each network is a separate social platform with its own characteristics and specifics. Each one needs an individual approach. To better understand the features of work, you can consider several well-known networks:

• Admitad is a large-scale and demanded platform with hundreds of active programs on various topics. Peculiarity - a large number of game offers that the network initially specialized in. The advantages are ease of use, unique statistics and the presence of a forum.
• AD1- one of the most popular networks working with games, software, banks, air tickets, information products and other goods. The simplicity of the interface is combined with multifunctionality and the presence of a special plug-in for CMS owners. Here you can independently calculate advantageous positions to achieve an optimal result.
• ActionPay- a fairly demanding and high-quality system, also numbering hundreds of programs of different categories. To increase the level of access, you can show evidence of successful cooperation with other networks. A characteristic feature is a fast and stable support service.
• ActionAds- a platform initially focused on information products. Now the catalog of offers has expanded significantly and covers various goods and services, Online Games, much more. Peculiarity - high level.
• CityAds- an efficient and diverse network with various offers, including e-commerce, tourism and education, entertainment. The terms of cooperation are individual and depend on the characteristics of a particular project, account status, and traffic quality.
• Parkoffer- an automated network for monetizing thematic resources. Special tools are available, including ready-made forms, teasers and banner showcases. Here, publishers choose only the placement of the offers, not themselves.
• Adwad is a relatively new platform that enjoys great popularity. Payment and income depend on the terms of a particular offer. The characteristic feature is exceptionally high quality traffic.

Free and paid traffic

Found on the net two main types of traffic:

• Free;
• Paid.

Paid is of high quality, because most of the tools allow you to narrow the audience as much as possible to potentially interested users. The effectiveness of acquiring such traffic directly depends on the campaign budget.

Free traffic does not need financial investments but is often less effective. It requires a significant investment of time and effort to achieve a visible result.

Free traffic sources

• Your blog or website, for which it is better to purchase a paid and unique one. It will attract the attention of more users and will also allow you to place banners and links anywhere on the page. The more popular the resource, the more visitors and the higher the number of completed offers.
• One-pages for an affiliate program dedicated to the topic of a specific project. Creating a one-page page does not require special skills and costs, but it provides maximum conversion. Additionally, you can promote it on a paid basis, increasing efficiency.
• Thematic forums, in a huge number existing in the vastness of the network. It is enough to post about the offer on suitable forums to maintain a steady stream of traffic. You can do information articles or small reviews to increase user engagement.
• Social networks that open up great opportunities. This can be the creation of profiles, pages or communities, their promotion, partnerships with other thematic groups, sending messages, publishing materials and much more.
• Q&A Sites, which are visited by hundreds of thousands of users every day. For example, Mail.ru Answers. It is enough to search for existing or publish new questions, the answers to which will be specific offers.
• Channel on video hosting is a modern and popular way to acquire new traffic. You can create viral videos, supplement them with appropriate descriptions and use other tools of well-known services.

Sources of paid traffic

• contextual advertising, which is able to give almost any amount of targeted traffic, depending on the budget. It is necessary to work with the audience and keywords, for which there are specialized services, including Yandex.Direct or Google Adwords.
• Targeted advertising, which assumes the maximum restriction of the audience according to various criteria: age, gender, geography, interests and other parameters. Targeting is also heavily used by social media and other platforms.
• SEO site at all levels, which significantly increases the attractiveness of the resource, and, accordingly, its demand. Promotion and maintenance of the actual state of the resource is paid, but the effectiveness of this method has no competition.
• Social networks, using many paid tools for maximum efficiency. This is promotion, targeting, advertising, publication of reviews or other materials in the largest communities, and much more. You can work with part of the method for free, but having a budget allows you to significantly speed up the process and make it more effective.
• Email marketing, which involves the creation of a newsletter to constantly maintain the interest of the audience. For this, a subscriber base is created, who will receive relevant news and other materials, while performing the necessary actions.

There are many other traffic sources, the choice of which is almost unlimited. The most effective is considered A complex approach , taking into account the specifics of a particular project.

Pros and cons of CPA networks

Benefits for advertisers

• Fixed costs, ease of planning and full control;
• Cooperation with one thematic platform, and not many webmasters separately;
• The ability to use automatic systems and services for individual elements of the marketing strategy;
• Affordable conversion rate.

Disadvantages for advertisers

• The complexity of registration and the presence of paper contracts;
• High competition;
• Difficulties in creating small or unstable projects in which CPA networks are not interested;
• The need to control the quality of traffic.

Benefits for partners

• Profitable and affordable earning opportunities;
• Ease of use;
• The ability to choose the most suitable offers;
• Optimizing profitability.

Disadvantages for partners

• Lack of a unified transparent scheme of contractual relations;
• Poor quality of some networks.

conclusions

Well-established cooperation with CPA networks gives excellent results with a minimum of effort and cost. Such networks are suitable for standardized products, but are not designed to work on a b2b scheme with no fixed rates.

I also tried to earn a little extra money in the way described below, but it took me a lot of time, so I had to abandon the idea in order not to be kicked out of work. And since I buy a lot on the Internet, I can even say - almost everything. It turns out to save. I used to browse a lot of stores, but now only where there is cashback, but to be honest, I mostly buy on Ali now. Refunds on cashback go differently, but they also hit the promised 15 percent. There were no problems with the conclusion at all.

2017.04.19 at 20:14 wrote: Lisa Druft

Unlike many similar affiliate programs, there is a convenient filtering system for offers. It is very difficult to search among thousands of the desired one.
And it's not about the classic division into categories, here you can choose just for your platform, depending on geotargeting, traffic, tools and targeted actions. And only in the future, look at the performance of a particular offer.
Not all offers contain full information, but everyone has conditions and an average hold, but the rating here is rather arbitrary (for example, on my sites, top offers from here showed much lower conversion and final profit.

In general, the affiliate program pays regularly, there are no conditions in "small print", if you approach it correctly ...

2017.02.21 at 15:10 wrote: propanoff

Rocketprofit is good in almost everything, I personally have never seen better analogs. Good income and stable payments without a hold - this already says a lot and distinguishes Rocket Profit from numerous competitors in better side... PP pleases, I recommend to connect while all the cream has not been skimmed yet. Traffic is accepted only from Russia, but the demand is still really explosive. The minimum wage is 3 thousand - they pay every week only on webmoney, always on time. The support service is just super, special thanks to them!

2016.05.21 at 13:08 wrote: Max Gorelov

Greetings! I was looking for a reliable affiliate program. Leaddealer was recommended. I decided to try it. Very "nimble" PP: redirects happen in a matter of seconds, which significantly increases conversions. I have never encountered problems in earnings and payments for six months. By the way, money is paid in all possible ways: poison, bank card, vm and pay pal.

2016.08.01 at 16:52 wrote: DEN85

A relatively new affiliate program, launched in 2015. I have been here almost from the very beginning, I figured it out on my own, there were no difficulties.
For those who have not worked with such affiliate programs, I explain. Register, then in the "Assortment" section choose the appropriate offers. Next, click on the "Create Site" button and create landing pages for the relevant products. You can use third-level domains as a domain name or register a new domain in the.ru zone. Finally, adjust prices and rotation schemes for each site. The accumulation and withdrawal of earnings in CpaBox is carried out in rubles. To do this, you can use Yandex.Money or WebMoney. I'm happy with the payments ...

2016.03.16 at 19:39 wrote: Dima Zanin

Decent affiliate program Adsup for those who pour on mobile, there are a lot of good really interesting offers for mobile platforms, I have not seen others here. I've been pouring inap for almost half a year now. Compared with other grids, many offers at a more favorable rate are available here, and some are simply not available in most others.

2016.12.27 at 17:36 wrote: Micha Izi

I work with several PPs at once, I like AdvertStar the most. The amount of income is only growing, they do not find fault with the quality of traffic, money is paid regularly, although recently it is not always on time. Technical support quickly solves problems, tries to help if any questions arise. Almost a year ago, the stat did not work, but technical support quickly resolved this issue. Since then, no problems have arisen. Now everything is super, the payments are decent. PP deserves 5!

2016.08.13 at 18:01 wrote: Alexander Nevzorov

The offers here are mainly financial and online stores. I would like to see more exclusive, but that is, that is) I have been working for about a year. Payments right on time, there are no questions about technical support. The stakes are quite high, so this is one of the best among similar partners. It goes especially well for financial and banking offers, for them there is a very good envelope for filling out applications. There is a hold, the minimum wage is only 300 rubles.
Withdrawal in automatic mode to webmoney, 2 times a month. Everything suits me perfectly!

2016.05.26 at 16:18 wrote: Max Gorelov

PP is the most reliable for me, I have been working with it since the age of 13. While payments are being made consistently, honestly and, most importantly, on time. The offers are very attractive, at the moment there are many offers for virtual goods(games, applications, etc.) I have a sports site, I just review the programs on Android and iOS from the list of proposed ones and post advertising material. For one download, I get about 60% of the profit, which is not a bad indicator. Search engines "do not swear" at me for placing certain codes, clients are attracted over white, there are no problems. My indicators are high, I have been working for a long time, I contacted technical support and I was provided with individual conditions and advertising material with unique links ...

2016.05.18 at 13:40 wrote: Issac

As an advertiser, it is important for me that traffic comes from high-quality sites, so I only welcome the rather strict moderation of resources. The generator of advertising blocks is functional and thought out to the smallest detail, the advertising material turns out to be of high quality and attractive to the client. The cost per click and the transition as a whole suits me, about 40 kopecks and depends on the quality of the site on which the advertisement is placed. Moreover, I can choose the display time and the limit on the number of impressions myself, which means that daily spending is very accurate. The main thing is to replenish the balance in time and pay for the work done, otherwise the webmasters can remove banners and advertisements. I try to place my ads on related sites, so I choose similar online stores ...

2016.06.15 at 15:46 wrote: Liam

As far as I know, the affiliate program has been working since 2012, although I joined it only since 2015. There are many offers, there are also exclusive ones. Payments are constant like clockwork. The support is responsive, always goes to a meeting if you need an early appointment. The interface is convenient, a bunch of all kinds of promos. I make good money. The best Ukrainian CPA network at the moment, deserves a solid top five!

2016.06.12 at 12:12 wrote: Bulat

I can only say good things about the Pouches! I have been working with her since 2014, i.e. almost from the beginning. Since then, there have been a lot of changes, but the traffic remains very high quality. The support responds quickly and to the point, I prefer to write to them in skype, help with all questions. Traffic of really good quality, Moderation around the clock, very accurate and convenient targeting. The envelope is on top! It has recently become possible to pay advertising campaign not only through WebMoney, but also through the card, Yandex.Money and Qiwi, for which a special thank you !!!

2016.06.19 at 17:01 wrote: Andrey D.

I liked the CPA network because you can organize a whole mini-store with their help. Or place offers as usually posted on sites. There are a lot of offers, the offers are profitable, the approval is high enough, they always pay after ordering, although it's still not a fact that they don't shave, since now every CPA is doing this, because all of them are not enough eprst ... So, the offers are here really as much as not even in the largest CPA networks.
In any case, on some topics that interest me. They always pay honestly on time without problems, there were simply no delays in payments for about six months of work.

2017.02.05 at 16:04 wrote: Ilyasov

Firstly, the affiliate program is large, only Admitatd is bigger than it. There are many offers, all of them are paid regularly.
Secondly, Big Date itself - there are many tools, there is web and email retargeting (when leaving the page, they offer products that visitors were previously interested in, as well as an unobtrusive reminder to visitors through the mailing list about the products that interest him), the presence of dynamic pages (the page is not static, at each visit - a new product).

The banner rotator allows you to create an ad unit in a couple of clicks, and the sizes, variations - everything is available, you can choose yourself. In general, thanks to this entire system, the conversion grows significantly.

For comparison: at the admitad, it reached 1-2% on average, here - about 5%. From...

2017.07.12 at 20:23 wrote: olegko

Personally, I like this affiliate program. The envelope is good. I have been working with them for almost a year and a half. For all the time there were no problems, they pay stably. I think a big plus is the possibility of payments on bank card... Now, basically, everywhere withdrawal to electronic wallets, and here are 3 options - for punishment, for WMR and for bank account. The minimum wage is 1.5 thousand. The technical support is friendly, it is nice to talk to them, although at first the communication was not very good) Now everything is ok! Satisfied by 99%, I would like to see more new offers….

2016.06.03 at 16:26 wrote: Timofey

The product affiliate program has been working for a long time. For a while, I was actively promoting my English-language website and the affiliate program was an ideal option for me. All offers are fully provided in English, plus advertisers are also all from abroad. Products are mainly e-books, books, courses and other files that can be downloaded. Payment is made for each click and download. It is very convenient that right on the website of the affiliate program there is information on each attractive offer, statistics, estimated profit per day and year, and a lot of other interesting things. You can wrap the necessary files with other programs, files, the visitor downloads the content himself. Statistics for me, as a webmaster, are provided promptly and ...

I really like the scheme of this affiliate program, everything is fair. The student gets the job done, the company gets the profit, and I get extra income. By the way, the R-Money affiliate program pays up to 35% of the order amount. In addition, there is a system of awards and bonuses. I am 100% satisfied. Recommend.

The smartest CPA network I've worked with. Technical support is responsive, responds quickly and to the point. They pay consistently every week, without delays. Saw negative reviews that someone was banned for cheating. I think this is correct, we must work honestly, then no problem! I have been working here for almost six months, I have already received payments 10 times, the income is rather big, I am quite satisfied)) Excellent network. It can be seen that technical support is trying. Well done!

2016.06.20 at 12:09 wrote: Dheart

Great way additional earnings for webmasters. I myself participate in the referral program and I think that the conditions are quite favorable - 7%. Payments are always made on the specified dates, once a week (all requests submitted from Monday to Sunday of the last week are taken into account). I output to WebMoney. Plus, a fairly low minimum payout amount is only 300 rubles. The selection of promotional materials is quite large. Cpazilla offers animated banners in different sizes, teasers, and other formats. I recommend giving it a try, the network is reliable!

2016.02.13 at 13:07 wrote: Marat Ganeev

With the help of services such as M1-Shop, you can try yourself as the owner of your own online store. The profit, of course, is not so high, but there is no need to spend on goods either. I liked the set of offers here. What is offered here will be quite enough to start making more or less good profit, provided that you have a normal platform for attracting customers, and common understanding how to do it. This partner service was the first for me, and now it remains the best. It's very convenient to work here. The money earned is credited according to the "garlic", and they are withdrawn without delay. I would also like to note that the emergence of new partners here ...

In simple words, CPA are the same affiliate programs, only more technically advanced. Around 2012, the first serious chains began to appear on the market.

CPA - Cost Per Action. The advertiser pays only when a specific action is achieved, which he indicated in the CPA network. This action can be anything, for example:

• Confirmed order
• Paid order
• Left application
• Registration in the online game
• Installing the app on iOS or Android

How CPA networks work

A few years ago, a webmaster had to learn about new ones on specialized forums... Just imagine! To work, for example, with 10 online stores, you had to register in each of them. Figure out where what affiliate links are. Fill in billing information. If there were questions with the affiliate program, then it was necessary to conduct protracted correspondence with them by mail and so on.

This is how CPA networks began to appear. Networks began to bring webmasters and advertisers together in one place. It has become convenient for all parties.

An advertiser could tell several thousand webmasters about his brand at once, and webmasters could connect to hundreds of online stores from one place.

CPA networks not only bring advertisers and webmasters together in one place, but also provide powerful analytics tools. They monitor the promotion, hold contests with valuable prizes, motivating webmasters.

There are always 3 parties involved in the CPA business:

1. Advertiser
2. Webmaster

Advantages of CPA for an advertiser

Advertiser For an advertiser, this is a great opportunity to multiply the number of sales and scale quickly. Let's say you have an online store and you generate 100 orders daily.

By connecting to large network with a high-quality and in-demand product, you can already receive 1000 orders per day!

For advertisers, CPA marketing is a clear and transparent tool. He doesn't just pay for traffic, he only pays for the targeted action.

Connection conditions for all networks are different. Someone works only with brands, and someone with individual entrepreneurs... In any case, you will have to conclude an agreement and make an advance payment.

CPA works well for various financial topics, online games, ecommerce, mobile applications and inexpensive goods like those sold in TV stores.

Pros of CPA for webmasters

Since this business came to us from the west, let's add one more term here.

Publisher - publisher (publisher). A person who has his own resource with traffic, such as a website or blog.

If you hear the word publisher or webmaster somewhere, then in the Russian-speaking space it is the same thing.

For webmasters, the plus is that by registering in one or two networks, he gets access to hundreds affiliate programs simultaneously. Among which there are large brands, for example, Eldorado, M-Video, Lamoda, Aliexpress, Tinkoff and many others.

As you can see, this unique opportunity earn together with the market leaders! These brands are on everyone's lips and there is no need to explain to anyone what they do.

Also, the webmaster receives uniform statistics for all transitions and orders. Now, working with 10 affiliate programs, all statistics are shown in one place.

What does a CPA network do in this business

The network organizes all the technical issues. Provides tracker (tracker is powerful analytical system), which tracks all actions from both sides. This allows you to avoid various kinds of markups and other "gray" schemes aimed at receiving funds.

The network is constantly looking for and concluding contracts with various advertisers in different niches. From finance to free online games.

Each webmaster has his own personal manager who is ready to help in choosing an affiliate program. There is a support service where you can contact with any questions.

It is in the interests of the network to connect only reliable advertisers and attract new webmasters. Webmasters are also checked and asked to show in what ways they are going to attract traffic. This is standard practice.

TOP 3 CPA networks

Over the years, a huge number of networks have appeared on the market. But not all of them have to be worked with. Most of them entail a miserable existence and there is a high probability of not getting their money for both advertisers and webmasters.

Today, there are 3 clear leaders in this market.

1. admitad.com. The company has been operating since 2010. Admitad offices are located not only in Russia and the CIS, but also in Europe and even India. The best proof of the credibility of the company is the earnings of advertisers and webmasters.

On the home page site, you can always see the maximum earnings of the webmaster over the past day. For example, on 11/11/2016 there was a big promotion on aliexpress and affiliate earnings amounted to just over 23 million rubles in one day!

The maximum earnings per day in CPA admitad is 23 198 697 rubles!

2.actionpay.net. The company started its work in 2010 and is also the undisputed market leader. The company also has offices in several countries.

This CPA network includes both big brands and ordinary entrepreneurs. A webmaster will find for himself a variety of products and services for promotion. The earnings of webmasters speak for themselves.

Earning TOP 10 partners in CPA actionpay

3. cityads.com. The CPA network was launched at the end of 2010. The company differs from others in its innovative complex for both webmasters and advertisers that have no analogues on the market. The most advanced analytics tools are available to you. For webmasters whose traffic comes from different sources, it will be appreciated.

Earning TOP partners in CPA cityads

These 3 companies will be enough to start making money with CPA networks for both webmasters and advertisers. With them, you can not worry about your earned money.

CPA terminology

At any professional activity there is a dictionary of words that you need to know in order to understand what is at stake. For example, you've already learned what words like cpa, advertiser, publisher and tracker mean. Let's find out what other words mean as well.

Traffic(traffic) - in the Internet business, these are first of all people, only then visitors and potential customers. To attract traffic to the site means to attract people (visitors).

CTR(click-through rate, page, centr) - the ratio of clicks to impressions is calculated. The more clicks are made per 1000 impressions, the higher the ctr will be. By this indicator, you can understand how interesting the advertisement is to the audience. An ad was shown 1000 times, clicked on it 10 times, and received a ctr of 10%.

EPC(earn per click) - shows the average income from 1 click. It is useful to watch for those who are engaged in paid advertising. If you buy 1 click for 1 ruble, and the EPS shows 5 rubles, then you are pouring in a plus and vice versa.

CR(conversion rate) - shows the percentage of visitors who made the desired action (bought, ordered, installed). Such actions are also called conversion.

Approve(Approved, Approved) - Shows the percentage of approved conversions. For example, 100 orders, 50 approved, 50 rejected. The approval rate is 50%.

Offer(offer) - it is customary to understand this as any advertised product, product, service, game, etc. Selecting an offer will mean that you need to select any product or service in the affiliate program.

CPC(cost per click) - used in online advertising and payment is only for clicks. You set an acceptable price for yourself for 1 click and do not worry that more will be charged. For example, cpc = 5 rubles.

CPM(cost per mille) - you pay for 1000 impressions. It is the impressions that are bought, and not something else. The strategy is to get as many clicks as possible for this 1000 impressions due to a high ctr.

For example, cpm = 5 rubles. If an advertisement has been shown a thousand times and only 1 click has been made, then the cost of a click will be 5 rubles and ctr will be equal to 0.1%. If the ad was shown 2000 times and there was only 1 click, then this click will cost 10 rubles. If the advertisement has appeared 1000 times and was clicked 10 times, then you will still pay 5 rubles, while the ctr grows to 1% and in fact one click will cost you only 0.5 rubles.

ROI(return on investment) - return on investment. Measured as a percentage. The formula calculates income and expenses and shows the net income as a percentage.

These terms will be enough to understand the main indicators when working with CPA programs. Some indicators are useful only for those involved. Traffic arbitrage may interest those people who do not have their own sites, but they really want to master cpa marketing, or as it is called in the west, Affiliate Marketing (affiliate marketing).

Have you tried working with affiliate programs? share your experience.

14 types of affiliate programs that will make you a millionaire

CPA- borrowing from English - CostPerAction, literally translated as "cost per action". CPA marketing appeared several years ago and in terms of earning opportunities is already an order of magnitude ahead of traditional webmastering (creation, development, promotion of sites).

Actions performed by the user are called useful and are divided into two groups:

* PPS (paypersale) - the reward for the sale. A client orders and buys a specific product - you receive either a percentage of the sale or a set fee.

How much can you earn? In principle, earnings are not limited. On some CPA network sites, the maximum amount earned per day by one webmaster is published, often they exceed the bar of one hundred thousand rubles, which at first glance seems unrealistic. But you need to realize that such earnings are received not by a beginner, but already by a master.

Perhaps many of you now have a question: since it is profitable, why CPA marketing is not done by everyone? Two reasons:

* CPA business in Russia appeared recently. Abroad at the moment it is very difficult to "start" from scratch (without money, knowledge, experience).

* Fear of making money on the Internet in general. Many are afraid to either "burn out" or waste time, and therefore do not act.

CPA scheme

The CPA marketing chain includes 4 links:

* CPA network. It controls the observance of the rules by the partner and the company, is a kind of trusted link, for which it receives its own interest.

* Partner (= webmaster). Attracts traffic to the company's website by any available means (based on its capabilities and knowledge).

* User (= visitor, potential customer). Visits the company's website through a unique webmaster link, performs the necessary actions, for which payment is made.

Basic CPA terms

* Traffic - visitors to any site.

* Lead is the most useful action.

* Traffic arbitrage - buying and reselling visitors, buying them out in one place and redirecting them to the page of a specific CPA network offer in order to gain profit.

CPA networks

There are a lot of CPA networks, we will present you the most popular and proven ones:

* Admitad... Min withdrawal amount - 300 rubles. Affiliate - 5%. Works with social media. Initially, the network worked only with games, now the field of activity has expanded. The lion's share belongs to online stores. Has its own forum, holds contests, webinars, etc.

* Ad1... It features an intuitive interface, which plays an important role in choosing a network for beginners. This CPA network is a kind of trendsetter in Russian CPA marketing: it is its ideas that are adopted by many other networks. Min withdrawal amount - 800 rubles.

* Actionads... Min payout - 300 rubles. Affiliate - 5%. Quite a developed network, both beginners and experienced users work.

* Myragon... One of the partners of the 1st level. 5% - remuneration for the referred referrals.

* Mastertarget... The minimum withdrawal amount is 300 rubles, the payment is made twice a month. There is a possibility of additional earnings through referrals, deductions from their rewards - 30%.

* CityADS... The main specialization is online games, although other offers are also present. Disadvantage: long response from technical support.

How to choose a profitable offer?

Please pay attention to the following points:

* The first selection criterion is the position in the rating. The higher, the more reliable, profitable and profitable. But a large number of partners work with high-ranking offers, therefore, competition increases.

* Date of launch of the affiliate program. If the program has been launched recently and has already become popular, then it is very promising.

* Conversion Rate (CR). In the program, it is displayed as a percentage and means the ratio of normal transitions to the number of useful actions. For example: CR = 0.5% - this means that, on average, out of 200 brought visitors, only 1 performs the necessary useful action.

* Hold time. The smaller it is, the more convenient it is for you. For example, it hardly makes sense for a novice CPA webmaster to wait 2 months for checking one perfect action.

* Allowed types of traffic.

Example of offers on Ad1.

CPA traffic types:

CPA networks on the Internet are one of the most profitable ways of cooperation between advertisers and webmasters. Advertisers get targeted traffic that is ready to buy, and the webmaster gets a solid percentage of the reward (see what CPA is).

Earnings in CPA affiliate programs

The advertiser places an advertising proposal that he needs to attract some targeted traffic that will perform some specific action. for instance

• registration
• Filling out the questionnaire
• Checkout
• Purchase of goods
• etc.

For each such action (lead) of attracted users, he is ready to pay money. Such an offer in the language of CPA affiliates is called an offer (in other words, this is an advertising offer for a webmaster with a full list of payment terms).

It is profitable for a webmaster to attract only thematic traffic for which he gets pretty good money. The turnover of money in CPA affiliate networks is comparable in scale to contextual advertising and even began to bypass it. There are huge budgets and this is currently the most promising direction.

In addition, CPA networks allow you to engage in traffic arbitrage, i.e. buy traffic in one place and resell it elsewhere (convert traffic). Most often, visitors are bought for this through advertising on social networks. Arbitration has become a very common topic on the Internet. Many webmasters and bloggers are engaged and make decent money (tens of thousands of rubles a day).

There are a very large number of CPA affiliate programs on the market. Choosing the best one is problematic - there are some advantages everywhere. For example, one may have excellent conditions for one offer, and another for another offer. In one, there is a large hold for withdrawal of funds, in the other, a short lifetime of cookies, etc. Here you just have to choose Better conditions work on specific offers (proposals).

Consider full list reliable and proven CPA networks.

Affiliate programs of CPA networks for earnings

Payouts: Twice a month (minimum amount 1000 rubles)

Description: ADMITAD is one of the leaders in the CPA network market. The richest selection of offers will allow you to choose a suitable offer for a website of any subject. More than 1100 offers, more than 450 thousand webmasters. One can single out a large number of leading online stores (for example, Aliexpress, OZON, MVideo), a wide selection of games, travel offers, as well as more exotic offers.

Payments: On request at the end of the month (WebMoney and Bank). The minimum amount is 300 rubles, 10 $ and 10 euros

Description: ACTIONPAY belongs to the giants CPA networks(more than 930 offers available). Mainly focused on Russian offers. All popular topics are available: auto, clothing, services, beauty, dating, finance, games, etc.

Payouts: On request (Webmoney WMR, minimum amount 500)

Additional Information:
... V personal account 5 wallets at once: rubles, dollars, hryvnia, Brazilian real, tenge
... There are tools: banner and link rotator, bank feed
... The more traffic you have, the more more favorable conditions(there is different types tariffs: "basic", "advanced", "super")