Business in the field of tourism has always brought good profits. However, it is fairly difficult to organize it because of high competition. However, the types of tourism are constantly developing, the main thing is not to miss the idea or think of your own, original and unique.

People often want to visit some unusual places, so one of the perceptual directions in the field of tourism is the organization of day excursions in cities, cultural, historical or industrial facilities.

The easiest way to do tourist business - It is to conclude an agency agreement with a large tourist company and sell its tours. For this, it is enough to rent a small place, for example, in mall , and put a table and chairs for customers. This is especially true in little city where there are no major agencies.

Very popular became green tourism. If you live in the settlement , in the forest area, not far from the lake, you need to create comfortable conditions for living and give good advertising. Many people are ready to pay money for the opportunity to relax from the city bustle. Generally, given the environmental situation in the world, people are increasingly preferred by tourism related to the environment and healthy way Life. That is why many are preferred by cycling or sports, which can be turned into an excellent and profitable business.

This type of activity cannot be called light, therefore, it is probably more suitable, but there are many examples when women have succeeded at this field.

What other services in this area can be rendered on this page.

HOTEL-Marketing expert Sergei Skrabenko - How small hotel will attract and keep the client

A small hotel on a business trip or on vacation is chosen not only by the location principle or on the basis of economic considerations; Often guests attract privacy, "homely" comfort, an individual approach to the guest, which, as it is considered, is peculiar to mini-hotels. These strengths May be on the basis of promotion and increase sales. How to use them? Several recommendations from Sergey Zubbenko - Director of the Agency Digitalwill, specializing in the hotel Internet marketing.

Sergey Skorbenko, cEO Companies Digitalwill, one of the leading Russian experts on the hotel business. The agency specializes in promoting hotels on the Internet and E-Commerce for the hospitality industry. The company was formed in 2008, the number of clients at the moment is 104.

Make your site easier and more convenient

Acquaintance of the new client with the hotel usually begins with the site. It is important that the potential guest can quickly and easily find all important information. Eliminate him the task - simplify main page, remove excess internal pages, make contact details as prompt as possible. On the main one also leave the existing special offers, services, the number of rooms.

The lightest, clear and convenient is still considered a block diagram of the location of information. It will give the site mobility and dynamics: at any time you add or remove the data, change the images, take the most relevant and "tasty" to the fore.

By structuring information, follow the trend principle - less words, more pictures. And for the filming it is worth hiring a professional photographer: visualization is not the best article for saving.

Expand the opportunity to contact you quickly and "live" - \u200b\u200bas practice shows, Russian customer to all modern methods Booking still prefers personal communication with the manager. Therefore, make contact details through for all pages, making them, for example, in the "cap". And if you have not yet connected the online chat and the form of fast armor - I highly recommend: it is inexpensive, but leads to real sales and really works.

Develop and update the site

A key mistake with which we are constantly following: Russian hoteliers do not consider it necessary to engage in the hotel site or do it irregularly and reluctantly. As a result, the hotel's image in the network can differ sharply from his image in real life, and this is categorically wrong. They must coincide. To the site should be treated as an effective channel of sales, so it is impossible to "throw" it. Upgrade information, take on interesting promotions to the fore, refresh the main page, optimize it for better indexing by search engines.

A good site is informative not only for visitors. If you regularly and competently remove and analyze meter indicators, you can learn better behavior and motivation to the audience on the site. What information is interested in the client, how much time he spent on the stock page, how quickly switched to the form of booking or page of the contacts ... Let the clients themselves tell themselves, from which information you can refuse, and what needs to be corrected. Competent analytics will also adjust advertising campaign Taking into account the temporary, local and other fundamental indicators and save your budget.

Form loyalty

The turnover of small hotels do not allow the advertising budget to full SEO traffic. In this case, from such a capital layer, as a classic SEO-Promotion, you can refuse. However, in the context of improving the position of the site in the issuance of SEO search engines, it is not necessary to cross out.

To attract a new audience, I recommend regularly a well-thought-out context campaign, a call for potential customers to the hotel's website, where all available ways should be kept to keep it. By the way, it is important not only on the site - for a mini-hotel re-sales are key. Therefore, we build work on loyalty: carefully we carry the customer database; tactfully, but persistently and regularly remind of yourself through mailing and congratulations; Stripping from the interests of the client, we form unique special offers and tell about it.

Develop a "smart" context

The main tool that will effectively work on attracting customers - context, and it must be configured at first. In order to be seen among competitors, the hotel should have a really attractive offer on popular requests.

Building a campaign, work with geo-targeting and maximum target queries from a narrow segment of the audience. For example, if a mini-hotel is located near the popular attractions (museum, theater, etc.), you can offer. special conditions For those who intend to visit a certain cultural event. Another example: You can set a selective targeting on the newlyweds, which will be most effective in conjunction with special offers for lovers or for a wedding trip. In other words, you need to know your audience. Then there will be no problems with ideas for original and really attractive offers.

Create special offers

Presence on advisory and cartographic services - For a mini-hotel history mandatory. Yes, for these medals it is worth fighting, and yes, it is necessary to attend all major rating portals. So the hotel does not just get into the field of view of new customers - it increases the interest of those of those who are already in one step before the armor. In practice, from the total number of people who are interested in your hotel on Booking.com, eighty percent will go to the hotel. This is an excellent traffic that in the overall flow of site visitors can be up to 90%. Further before you is already the task to keep the potential client. One of the tools that works very well in this case is special offer For guests with Booking.com.

To develop pages in social networks, a small hotel is necessary, but in this direction it is unlikely to expect superfes. The social network is not always about sales, but it is always about reputation. Indeed, in the Russian practice of cases of successful sales through sofackets are still single (but already appear). But examples when active users social networks shared their negative and positive reviews About the hotel - many thousands.

Create a page of your hotel so that customers find this platform, where you can not only get information, but also to speak. Talk on the page about everything that happens at the hotel - show your openness, modernity and readiness for personal dialogue with each. The main thing is to keep the page regularly, as much as possible and not forget about the principle "inform, but not advertising."

Show yourself in Instagram

Mission of the hotel in social networks - show your limitless friendship. For this instagram is just perfect. Each hotel has something to demonstrate and what to get into. Dishes from chef, original interiors, friendly staff, etc .. The focus can only be inherent in the details and trivia - unique and attractive. To promote a mini-hotel in this network, there will be no vast labor costs and budgets - in most cases the owner or manager will perfectly cope with this task.

Adapt site for tablets and smartphones

Try to think about the convenience of your customers. The latest statistical sections have shown that traffic that goes to the sites of hotels with smartphones, in 2015 almost did not grow. Whereas traffic from tablets increased by 30%. Tablets gradually replace laptops and stationary computers: many people outside the office prefer to watch pictures and choose hotels from the tablet. Does your website adapted to the tablet screen?

Find your "chip"

And tell us about her! Not to be like everything means to be interesting to many. Around the little things, details, "chips" you can build communication and, including advertising campaign. It may be an interesting location located near the attraction, the name of the street, any historical meaning. It can be your unique idea embodied in the interior. So, in one hotel in St. Petersburg, I drew attention to silent floors from traffic jams - a great solution! And the rooms lay books from Russian classics - another non-standard move. It is interesting, it is remembered.

Experimental

Do not be afraid to try! Use new items that constantly throws Hi-Tech. At one time, panoramic phototurns on hotels and numbers were originally worse. Today - new opportunity: 360-degree video that allows you to look at the very point of shooting, to even better imagine. Try new items among the first to show your willingness to be a customer useful and interesting.

* The calculations use average data in Russia

In such big cities as Moscow or St. Petersburg hotel business Becoming profit at any time of the year, the stability of profits depends on the tourist season and on how easy it is to find information about the proposals of your company. Thanks to the Internet, the reservation of hotels has acquired a more convenient form, because now you can quickly find many sites for booking hotels and place an order on one of them. And the hotel, in turn, it is advantageous to receive new customers around the clock without days off in automatic mode

The case is for small - to create a website to book hotels, conduct activities to promote it, and to officially keep such activities it is necessary to register a company and conclude contracts with hotels. In fact, booking hotels through the Internet is an independent business that quickly pays off and brings a stable income.

What is the income of the company on booking a hotel?

Hotels pay a certain percentage booking firm for each guest. Profit depends on the number of customers and from specific contractual conditions with hotels.

Why profitably search for customers via the Internet?

It has long been known that advertising on the Internet costs cheaper than in the media or with the help of BTL-shares. If you create a specialized site, then information posted there, if necessary, can be easily changed there, with each visitor has the ability to call on the specified phone or to make an application at any time, which will quickly select the appropriate option. Booking companies do not have to contain a large staff of managers if on the site detailed information By hotels and there is a form on-line orders.

Underwater rocks

The main problem is to attract visitors to the site, which is caused by the instability of artificial methods of promotion and depending on the algorithms of search engines. According to some estimates, thanks to the search engines to such a site, more than 80% of visitors come, and if after another update of the search engine base, the site's position will fall, the number of visitors will decrease, respectively, and the volume of orders.

Basic requirements for which hotel booking site must meet

First, potential customers should easily find a site through search engines and directories. Therefore, it needs to be promoted to increase the rating on the results of issuing search engines to user requests. It is also useful to register in thematic catalogs, such as Yandex.Catalog or DMOZ.

Secondly, the site must have a well-thought-out structure and provide useful information. The most important part is the hotel directory. Do not lose sight of the fact that it is important for customers to learn the prices, get acquainted with the list of services and the description of the numbers, see photos. You can attract the attention of visitors to the publication of special offers, information banners about discounts and profitable shares. It is useful to place on the site Tips for travelers, valuable informational materials to help the tourist. The map indicating the location of the hotels will be a visual benefit that will help you choose the hotel with the most convenient location.

Thirdly, the resource should be convenient and understandable for visitors so that everyone can easily find the right information, to make a comparison of hotels and quickly fill the order form.

The main stages of creating a hotel booking

Organization of the base of hotels. All hotels in the catalog are divided into two groups. The first includes hotels with which advantageous treaties are concluded. To the second - all other hotels in the city, because We can also be interested in visitors to site visitors, and the application processing manager will have a reason to offer them a hotel from the first list. Naturally, access to information about the availability of contracts should be only at the manager, the visitors are issued a structured information about the hotel.

Creating a site, which includes: Development of the concept, choice of domain name and hosting, definition of structure, selection of the site management system, design, programming, filling information.

Promotion of the site in search engines, activities for which should be carried out, starting from the stage of its creation and until the site occupy stable positions at the first places issuing in search engines and not respond to updates of search databases and changes in algorithms.

Estimation of the cost of opening a business, its payback and expected profit

Standard costs:
Company registration - Recommended LLC - 6000 rubles at the same time;
Rental of premises - about 20,000 per month;
Equipment - about 17,000 at the same time;
The staff - at first, it is enough to hire one manager for receiving applications and a freelance accountant - 40,000 per month;
Website creation - about 50,000 at the same time;
Website promotion - about 25,000 per month.

Predicted Profit:on average, up to 50 thousand rubles per month from one hotel (as a rule, these are hotels in the category 3 and 4 stars), which can make up about 300 - 500 thousand per month, depending on the terms of the contracts and the success of the site promotion campaign.

Payback period:taking into account taxes, as well as unforeseen costs, this period will be 12 - 18 months. One of the reasons for so much a short period is low advertising costs.

Important note

Work on the creation and promotion of the site is better to start before registering the company and recruitment. The fact is that the company can be discovered in a week, but practice shows that real terms are more. It is required to make a business plan, prepare the Charter, choose the office and conduct the registration procedure. All these concerns can delay the period from the month to six months. Why miss this time? It is much more profitable if, when opening a company, the site will already be created and occupies certain positions in search engines. Therefore, customers will easily find it, and the company's phone will not be silent.

In addition, during the site development period, there is no need for renting an office, you do not need to pay a salary of staff, it is not necessary to deduct taxes and donate reporting.

And the most important thing is that when the company will be open, then thanks to the site will immediately begin work. The manager does not have to pay for aimed sitting at the phone, and the accountant for the surrender of empty reporting. In addition, representatives of hotels will appreciate that the new firm regularly sends clients, so you can achieve the most favorable conditions for the contracts under contracts

*Article for more than 8 years. May contain outdated data

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Stremphogh is perspective businesswhich requires a minimum of investments, quickly pays off and is actively developing even in a crisis. In the article we collected 15 ideas, how to open the point of Stritfude.

When searching for working business ideas, novice entrepreneurs often refer to someone else's experience. One of the most popular ways to find a business idea is to see what happens abroad.

That's just worth considering that markets different countries Still very different from each other. One thing - states with developed economy Such a US and Singapore, who are ahead of the rest of the country in terms of development, and completely different - Iran and Bangladesh, who are developing with rapid pace, but only follow world trends, and do not ask them.

Already today russian market You can find a lot of ideas spied abroad. They differ only in the degree of borrowing. You can simply copy someone else's idea and wait that she will "shoot" thanks to the lack of competitors. "Not always success abroad means success in Russia. So it was not lucky to the coupons and some shearing services "- reports the founder of the service for managing courier delivery Bringo Mark Capper.

This once again indicates that even the most fashionable and creative foreign idea may be unclaimed in Russia. But the thing is that it is simply not interested in the local population. In addition, it is necessary to understand that the western startup and the Russian startup are two different things, and take into account the specifics of their country: another level of bureaucracy, state support, legislation and even the mentality of the population.

Do not blindly copy the foreign idea. But to be inspired by examples from other countries, and after adapting them to the Russian market, it still makes sense. We offer to familiarize yourself with business ideas from abroad, which promise to become especially popular in 2016.

Platforms for booking

We all are somehow familiar with the AirbnB service, which allows you to sit at your computer at home to rent an apartment in another city or country. However, when he only appeared in 2008, the service itself was in a novelty. Now this market is actively developing, and AirBNB analogs appear in other industries.

Services like AirBNB, aimed at holidaymakers and travelers, have already successfully mastered the market, but services focused on business owners and allow you to rent space for a short time for work, just begin to appear.

At the same time, not only the usual offices and conference rooms are understood under the workspace, but also, for example, places for exercising yoga.

At the same time, there are plenty of other areas in which you could create online booking platforms. Currently, the most attractive profit and not busy niche - platform booking platforms for events (birthdays, corporate events, weddings). Such a service can bring good incomeIf you manage to attract enough to cooperate a large number of owners of platforms and potential customers.

It proves an example of a Russian service booking service to hold parties Bash! Today, which in just 7 months of work spent transactions by more than 11 million rubles.

It is necessary to immediately make a reservation that the service was not copied from abroad.

Mikael Sahakyans

Founder Bash! Today

The idea of \u200b\u200bbusiness was born after the decision to hold a party to one Sunday evening. The desire to collect guests and thoroughly have fun at one obstacle: the lack of a suitable site. In the end, it was still able to find it, but in the process of search, I realized that I was not the only one who faces the problem of absence suitable place For events.

I did not search for similar services in Russia or abroad until last autumn. But in our country until the last time there was no such services.

I can say that there is still no strong player in this area, such as AirBNB. Niche is not yet busy, especially in Russia.

Today Bash! Today works while only in Moscow, it is planned to deploy to the whole country.

Nevertheless, you still have time to open something similar in your city. Or learn a little narrower niche, for example, selection of platforms for weddings. Wide-focus projects are only partially capturing the platforms the topic of wedding events, but the service aimed strictly to the place where the wedding can be played can become very popular.

"Smart" technique

For decades, people dreamed of the future, in which refrigerators will independently order products that are about to end. But while most of us are taking a sheet with a list of products with you to the store. At the same time, today for the most part of the devices, you can follow or another with a smartphone.

But while we are only sliding over the surface: most of us do not go further Fitbit.. That is why the creation of "smart products" - excellent opportunity for business.

To make some kind of device "smart", it is often enough just to add a sensor to it and the ability to transfer data via Bluetooth. And an example of various fitness accessories that allow you to follow heartbeat, breathing, the number of steps passed during the day, proves that almost every accessory is "smart" - profitable.

Many people today are tracking their activity and indicators with the help of hours, headphones, clothes and shoes

Quick look at the crowdfunding platform Kickstarter.In which you can determine which startups are caused by the greatest interest, it shows that many new "smart" devices are about to win the market. Among them, for example, a luggage bag Neit. With the ability to track via GPS and device Wifithing.remotely follows heating and lighting in your apartment.

In the near future, the number of devices will grow, which will allow buyers to improve the kitchen without spending on it greater money. Among such inventions Smarter Mat. - Rubberized rug, which can be put in the refrigerator or wardrobe, and with it to find out which products placed on it are about to end. With your permission, this device may even order these products in the online store.

One more similar device - The Fridge Cam. - Can be built into any refrigerator. It takes a snapshot of what is in the refrigerator, indicating the date, and transmits it to a special application in your smartphone. And finally, Smarter Detect. - A device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Buyers increasingly prefer natural and organic cosmetics. According to British marketing agency Mintel Natural means of maintaining beauty use 42% of buyers. The British believe that organic tools is better for the environment.

And besides, today it is more important to buyers what exactly is part of their cosmetics. To make sure this is enough to visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from around the world are represented. In February 2016, there were 33 thousand visitors.

Obviously, natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, the number of those products that look like it was just made directly in the kitchen, but at the same time reflect the latest cosmetic trends.

The easiest way is to start your homemade manufacturing Natural cosmetics

Many do this, for example, handled soap and selling it on various markets and in specialized stores. That's just a lot of competition among soaps, and it is not so much to help out for one product.

Another interesting and much less costly way to build a business on an organic - creating a subscription service to organic cosmetics. The visitor comes to your site, draw up a subscription for a certain period for a certain fee, and you send it a set of ingredients from which it will independently be able to make cosmetics.

You can work on such a scheme not only with components for household masks, and with already finished products Foreign and Russian brands that can be bought not in every store. For example, this is done by Russian service Live Organic Boxwhose followers for the year receive six boxes with organic creams, oils, household chemicals, products and even clothing.

The service began working shortly before the onset of 2016, although the idea itself has a much earlier idea of \u200b\u200bTatiana Mikhailenko. Tatiana herself says that the idea was born from a long-standing enthusiasm "Organic", and not peeped in foreign colleagues. It is probably the case, but in the West, similar services subscriptions for organic cosmetics, such as Vegan Cuts Beauty Box, have already been operating for one year. One way or another, in Russia this niche can be said, empty.

Business S.Instagram.

Unusual bars

Conventional bars and restaurants are no longer satisfying Millenialov. The audience aged 25 to 34 years is looking for more original ways to spend your free time. Today, young people who are most often spent on entertainment, try to constantly acquire some new experience.

You can play on such a tendency to novelty by opening an unusual institution. For example, a bar in which everything from a bar counter to glasses is made of ice. Such institutions first appeared in Finland in the late 80s, and then spread throughout the world. In Russia, however, the ice bars did not come around: several of them were opened in Moscow, but were closed.

But the cafe, where they eat in complete darkness, the Russians came to taste. First such institution called Dans.le.Noir.? Opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, the same institutions began to be opened in other Russian cities.

If such extremely unusual institutions do not seem to you with a good idea, you can proceed easier and open a cafe with teams sports games, for example, ping pong or darts. Or use modern technologieshow did the coffee shop IT.Barwhere instead of ordinary tables interactive. With the help of such tables, you can read the menu, and the account in the social network check and even watch the movie. In total, four such coffee shops opened in Russia.

If you think about the opening of your own unusual bar, keep in mind that the Russian public catering is experiencing a rather difficult situation today.

Because of the crisis, many institutions had to close. This is, on the one hand, a big minus, because in the falling market it is quite difficult to develop. On the other hand, the fewer players in the market, the less competitors you have. If you offer customers an interesting way to spend leisure and democratic prices, then you have every chance to successfully realize the idea of \u200b\u200byour unusual cafe.

Some of the designated trends will be relevant worldwide, others may remain incomprehensible. In the Russian market, you can find a lot of examples when the business history successful abroad failed or vice versa "fired".

One way or another, before starting to implement a foreign business idea, it is necessary to test its potential in its region. Find out whether it will be in demand, will not face legislative restrictions, and after decide how to adapt it to Russian reality and whether it is worth doing at all.