home Ways to earn money Need to open a gym. How to open a gym - business plan. Documents for opening a gym

Need to open a gym. How to open a gym - business plan. Documents for opening a gym

Given the popularity of gyms, opening a fitness center is a profitable business. But organizational issues and the choice of specifics to ensure more income require a serious approach so that in the end you do not have to burn out due to expenses.

Market competition and potential customers

According to experts and people with experience in this field, the sports business will be profitable only in settlements where the population starts from 30,000. At the same time, it is necessary to look at the competition. Already 2-3 full-fledged and long-term sports clubs will not allow you to reach the desired profit. If there are no competitors, then the payback will be at least 2 years.

If you are worried that your business will not be in demand, keep in mind that according to statistics, 1% of the population uses any kind of service. That is, in a city with 30 thousand, at least 300 people will become your customers. This is quite acceptable for a microdistrict in a metropolis.

We draw up a business plan based on the main client base (see also). Think about who can become your potential client? If you plan to open in the city center, then office managers will begin to visit you, whose work is sedentary and a subscription to training near the office will suit many.

In general, you can refer to following groups:

Office workers;
Schoolchildren and students;
Girls who follow the figure;
Bodybuilders.

All these four groups can easily coexist in the same gym, for this you don’t even need to profile the simulators, but if you are targeting a specific clientele, then certain nuances should be taken into account. For example, for semi-professional bodybuilders and powerlifters, it is preferable to have power simulators in the maximum variety, and for losing weight, aerobic exercise and an appropriate auxiliary arsenal are needed.

What should be a fitness room?

What do visitors expect from the gym? This is a very important issue and in your business project you must take into account the nuances that will require you to invest from the very beginning.

An ideal gym is bright, emotionally inviting, with a lot of mirrors. The training range is varied and separate equipment is presented in in large numbers. Pleasant music plays in the background, motivating to do even more. There is always an experienced trainer in the gym and the overall atmosphere is friendly. At any time there are no queues either in the hall itself or in the simulators.

To achieve this picture, consider the following questions:

You will need a building or room with large windows and perfect ventilation;
Indoors, you need to either think over or find a room with adjacent showers;
Acoustics will need to be worked out;
Purchase and think over a combination of simulators in advance;
Find professional trainers;
Calculate the approximate attendance of the hall and the system of discounts so that there are no voids or vice versa - overcrowding of the room.

Renting premises and its arrangement

Perhaps the most difficult issue in any business is the choice of premises and the lease of the building. It is expensive in the center, but there is a lot of traffic, and in a residential area it is accessible, but attendance is initially limited. In this matter, you need to focus on your clientele.

Hall selection

If you are targeting office workers, then they prefer a room in the center, in the same place where they work. So you can negotiate with companies in the future to provide subscriptions with discounts to all their employees. This is a business with a large scale, so saving on rent in this case is inappropriate.

On the other hand, if you are targeting semi-professional athletes, the so-called “jocks”, who strive to keep themselves in shape and create something like a community, then for such an audience you can rent a basement in a residential area. Starting costs in this case will be much less, but the repair and arrangement of the hall depends on the initial state of the premises. It is usually more difficult to install showers, ventilation and sewerage in basement halls, but if this is already provided, then the rent will be very cheap.

The minimum area even for the smallest gym is 100 sq. m.

In the case of focusing on losing weight and just active people, choose a room in the central part of the city, but with a convenient entrance. For example, on the minimum passable street next to the main one. The building should inspire confidence from the doorstep, as it is important for girls to study in prestigious halls. Semi-basement clubs are not for them, as is the prospect of going to the very center in traffic jams.

When choosing a room, pay attention to the ceilings. Their height must be at least 3.5 meters, because otherwise it is difficult to ensure the purity of air flows. It is impossible to resolve the issue due to ventilation alone - there will be either closeness or drafts.

The ceiling rule does not work only with basements, but there ceilings do not heat up from the sun, and ventilation circulates air, all other things being equal, more intensively. The gym must have a shower and toilet. Without them gym will not be in demand. If the building is suitable in all respects, but it is impossible to equip showers in it, give up the idea and look for options further.

Repair

Even if you rent a room where the gym used to be, the floors need to be redone. They should be warm, soft and non-conductive. Ideally it should be like this:

On the monolith - PVC moisture insulation;
Expanded clay backfill;
Chipboard layer;
foam plastic;
Decorative processing.

You also need to consider that there should be mats in the places of power simulators.

Repair must be controlled Chief Engineer public utility and his team. This will help in the future to resolve the issue of reclassification if, for example, you rent the basement of a residential high-rise building.

As for decorative repairs and design, it is also better to use the services of a professional here, since the hall should aesthetically attract the attention of customers. Consider partitions, locker rooms, office furniture at the entrance.

Equipment and trainers

Regardless of who the gym is aimed at, the premises should be provided with:

If you are considering opening a general gym and you have competitors, go to them and see what is in demand. This is necessary to make a minimum of errors at the stage of equipment procurement.

Never buy cheap equipment. This usually involves rapid breakdown and even injury to the trainees.

To get an idea of how many machines you need for your chosen gym, count 15-16 machines for every 100 sq. m. That is, if the area of your hall is 100 square meters. m., then 15 simulators are all you need. More equipment is not worth buying, because you always need to consider the distance between the simulators and the general place to enter.

Recently, various fitness clubs have become popular. And this is not surprising. This area is developing at a rapid pace. In addition, a fitness center is a good option for business. What should you start with? How to open a fitness center for the disabled, pregnant women and those who take care of their bodies? Read about it in our review.

Since you can open your fitness center from scratch within a month, you should start by collecting documents and choosing a room. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. For a fitness center to make a profit, you need to choose the right place for it and correctly draw up a business plan.

Business features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not quite an ordinary rocking chair. All amenities for visitors should be provided here. If this is not the case, then the institution will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money for visiting a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order to visit the institution, it is not at all necessary to rent large premises where there is a pool. A gym located in such a fitness center will be more often visited. It is enough to find a room with a total area of 100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an institution and not spend too much? The cost depends on the location where the fitness center is located. It should be borne in mind that a room rented in the city center will cost more. Such an institution will pay off within a few years, and you will not receive profit during this time. It is for this reason that you should look for a hall in the rental price here is much lower.

Choosing the right room

How to open and simply for athletes and how to get a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable room, the following points should be considered:

The fitness center should be located in a convenient location for visitors.
The premises should be located away from competitors.
It is worth choosing densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
Transport links are also very important.
The room should be provided with a high-quality ventilation system, as well as bathrooms and showers.

The property purchased is the best way than rent. How to make the fitness center more visited? How to open an institution and not burn out? Additional services, such as a sauna, will help here. Similar additions for last years have become very popular. Thanks to this service, the institution will become popular. As a result, attendance and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center where additional services are provided, for example, a bar, a solarium, beauty massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is a costly task, you should choose not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

The cost is from 24 thousand rubles and more.
Running track, costing from 16 thousand rubles.
The cost is about 19 thousand rubles.
Equipment for the development of chest muscles. The approximate cost is 22 thousand rubles.
Equipment for the press - from 5.5 thousand rubles.
A barbell rack and a bench with a leg machine - from 4 thousand rubles.
The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells and so on. If there is not enough money for equipment, then you can lease it.

Additional expenses

Before you open a fitness center from scratch, you need to foresee all the costs and evaluate your capabilities. Don't forget about monthly payments. The list of costs includes:

Advertising.
Taxes.
Public Utilities.
Maintenance staff wages.
Equipment depreciation.

To open a fitness center from scratch, you should carefully consider the choice of staff. Coaches must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with a personal mentor. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the institution is an elite level, then first you need more investments. But, as a rule, the cost of one visit to such a fitness center is much higher.

According to statistics, the profitability of such an institution is about 30%.

Is it possible to save

So, how to open a fitness center and what can you save on? Getting Started new activity, many are worried how not to spend a lot of money. There are several ways that you can save on opening a fitness center:

Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the institution are covered with. When finishing these surfaces, you can refuse expensive and elite materials. It is enough to cover the walls and ceiling with ordinary paint. This will save you a decent amount.
Equipment can be purchased cheaper and not from well-known manufacturers. In addition, customers do not pay attention to the origin of the simulators. However, the equipment must be of high quality and durable.
Advertising. If you open an inexpensive fitness center, then you do not need advertising on the radio or on television. It is enough to stick ads around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as place advertisements on the Internet, in in social networks etc.

What is not worth saving?

To open a good fitness center, you should not save on everything. Otherwise, only a few customers will visit such an institution, and you will not receive any profit. What not to save on:

What documents are needed

So, how to open a fitness center? Where to start and how to draw up documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important process. Since 2009, physical culture and health-improving activities have not been subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. At the same time, it should be borne in mind that many customers are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only from legal entities. In order not to pay huge amounts in taxes, you can register an LLC.

As a result, all coaches are registered as individual entrepreneurs and must pay a single tax. The premises are being sub-leased to them. It is worth noting that start-up entrepreneurs may not pay income tax for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an institution of a similar plan, if not start-up capital? To enter the market of sports and recreation services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free in cash, seeking to open their own business without money. But not everyone knows how to do this. In any case, you will need initial capital. Where to get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays off within a few years. In addition, to your business individual entrepreneur can attract private investors who seek to raise their image.

What is the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more comfortable room. It is worth noting that for an establishment of such a plan, a well-ventilated and lit room is required, equipped not only with exercise equipment, but also with a sauna, showers and, preferably massage room. To open such a fitness center will require about 40 thousand dollars. Such establishments pay off within a year. After that, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as the pricing policy. Of course, not everyone is able to open a good club. The income of a small year is from 1 to 10 thousand dollars.

In conclusion

It should be noted that a fitness center is a popular and rather promising service for residents of not only large cities, but also small towns. Among the advantages of this type of activity, one should highlight the wide opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a properly and competently drawn up business plan, profits will begin to flow in a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, a room for pregnant women and the disabled.

A healthy lifestyle is becoming more and more popular, and the demand for the services of gyms, fitness centers and health centers is increasing. A good set of exercise equipment in your apartment, compared to the price of a gym membership, pays off over the years, takes up a lot of space, and is rarely used, so gyms, as the most affordable type of health services, are needed everywhere. If you are thinking about how to open a gym and whether it is worth taking on this project, do not hesitate: the need for gyms will only increase over time.

How beneficial is the gym?

A common belief is that a sports business is profitable, but it requires large initial investments and pays off no earlier than in 1.5 - 2 years. We will try to find ways to reduce the amount of start-up costs by several times and reduce the payback period without compromising the quality of services.

Choose a room

How can a hall be equipped in any residential area, based on the real requirements of the mass consumer? We will proceed from a set of services that are mandatory for the maintenance and promotion of health, which can be provided without having any special opportunities.

A place

The best place to start a health business is the sleeping areas of the city. With one hall per 15,000 people, you can count on a solid income, and if there are more than 30,000 people per hall, then business development opportunities. Other factors (except for the height and area of the room) are of no decisive importance. Active people will find their way to you, and citizens filled with beer on simulators cannot be dragged by force.

Area

The area of the room should be at least 2x2.5 m (5 sq. m per device) plus 25 - 30 sq. m. m for a shower and a changing room, plus 15 - 20 sq. m for a massage room. With a minimum set of 8 simulators, plus two free places for weight training, 90-100 sq. m. Of course, since there is no way without a shower, then appropriate communications are also needed - hot and cold water, drain.

If there is no hot water supply, we lay another 10 square meters. m for the boiler room; the boiler will need at least 180 liters. The power of such a boiler is from 5 kW, so with “hot self-supply”, reinforced electrical wiring will also be required.

Ultimately, the minimum area of \u200b\u200bthe room is 100 square meters. m.

Ceiling height

The height of the ceilings in the gym room is of paramount importance. It must be at least 3.5 m, otherwise it will be very difficult to ensure proper air purity. The meeting recommendation is 3 m, does not pass in physics. The people on the shells are sweating. It is impossible to solve the problem by increasing ventilation - drafts in the gym are contraindicated.

In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not heated by the sun and in it, with the same ventilation power, air circulation will be more intense.

Having found a suitable room and agreed in advance on the lease, it is too early to immediately calculate the future gym. A business plan should not be drawn up until the staffing issue is resolved.

Staff

For a gym, generally speaking, you need three at least staff units: administrator, instructor and massage therapist. At first, you need to take over the functions of the administrator. Entrusting cash receipts at the start even to an absolutely reliable person is too risky.

It is better to combine an instructor with a masseur (massage is not often required by the mass consumer) and take it hourly; perhaps several, so that at least a third of the working time of someone other than you is working with visitors. The matter is facilitated by the fact that the greatest attendance of the halls falls on the weekend, and potential candidates for the position will have free time for part-time work.

Of course, the instructor must be an athlete who knows how to massage and provide, if necessary, medical care. But the main requirement for him is moral stability. The instructor needs to control himself, even if some charming lady throws meaningful glances and frankly demonstrates the seductive lines of her figure.

If you don't have a trusted gym companion, you need to consider who to hire. In order of preference, the following sequence is viewed:

Physical education teachers from local schools. No matter how the media exaggerate “school scandals”, for the most part, physical education teachers are quite reliable people. They are professionally trained in team management, in the process of receiving pedagogical education they were trained in massage and the basics of medicine. And they have enough free time on weekdays, and since there are at least two physical education teachers in a regular school, you can immediately ensure the constant presence of an instructor in the hall. Another important point: teachers are not spoiled by salaries, and there is a chance to negotiate inexpensively.
Former servicemen from power branches of the armed forces: infantrymen, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many smoke, and a smoking instructor destroys the reputation of the gym once and for all.
Professional athletes of the middle hand. They can also do everything that is necessary for work, but for some, the termination of a sports career gives rise to moral emptiness and even hidden mental disorders. Before inviting such a person, make sure that he has not lost interest in life.

Having agreed with the instructors, you can figure out how much it costs to open a gym in a chosen room. For now, let's calculate the one-time costs.

Equipment

The main costs will go to the purchase of exercise equipment, sports equipment and equipment. All this “iron” is not cheap, so we immediately look at ads for the sale of used branded ones.

We immediately exclude cheap analogues of Asian production with the epithet “homemade” from consideration: they will not withstand regular classes in the gym. But a second-hand “firm” can be bought quite inexpensively, and even with a warranty that has not yet expired.

For the sake of prestige, elite fitness centers are forced to update their equipment fleet quite often. A widely advertised novelty has appeared - you need to buy it, otherwise rich, fastidious customers will begin to wince in displeasure. There is a direct analogy here: a “cool” bigwig will not drive a car 4-5 years ago, and his “Mersu” or Audi will still run and run. There are not a lot of buyers for used sports equipment, so they sell it without being greedy, especially since it has already paid for itself a long time ago.

So, having pledged 200,000 rubles for the purchase of inventory, you will be able to look out for:

Two mechanical treadmills.
Two also mechanical exercise bikes.
One or two complex simulators with counterweights - "deltas", as they are called, although you can pump on them not only the deltoid muscle.
Maybe one cardio machine.
A bar with a set of pancakes and a stand.
4-6 benches, a couple of sets of dumbbells, expanders, etc.

In a residential area of the middle class, a hall with such equipment will immediately attract customers with its “coolness”. It may be that used equipment will have to be touched up, sorted out, adjusted and lubricated in some places, but this work is certainly worth the extra 200,000 - 300,000 rubles that would have to be paid for a completely new one.

Repair

Let's analyze the most difficult case to start: how to open a gym in the basement. Other options will be cheaper in initial costs, but then regularly more expensive in rent.

The most important thing when looking for a suitable basement is the ability to equip a shower and toilet drain. A gym without a shower is nonsense and doomed to failure. There will be no problems with strengthening the electrical wiring in the basement: the house switchboard is nearby.

The next important point is gender. First, it must be insulated and softened. Secondly, make it dielectric, not electrically conductive. Only then can the basement be removed from the "electric" category of premises with increased danger or especially dangerous to premises without heightened danger, and lay wiring for 220 V there.

The floor problem is solved simply: the concrete screed is removed to a monolith, PVC moisture insulation is laid with an overlap of 15 cm and with a 10 cm inversion on the walls. Then, along the expanded clay backfill, laminated slabs (puffs) of chipboard - foam plastic - decorative chipboard are laid on glue, and the floor is ready. In places of training with weights, you need to put additional mats, otherwise the puffs will have to be changed there often.

For repairs and equipment, it is better to hire, through the chief engineer of local public utilities, their own team. So it will be easier to resolve the issue with the RES on the reclassification of the premises.

In total, the basement equipment for the gym will cost 150,000 - 200,000 rubles, including light partitions, lockers for changing rooms, forced ventilation, a shower with a toilet and a minimum of office furniture.

Documents and office work

No special permits or licenses for the actual gym are required. Fairly ordinary. You can entrust registration law firm, since there are now a lot of them and services of this kind are inexpensive: 6-12 thousand rubles. depending on the region, including state duty. But it's easy to register yourself.

Bookkeeping is best left to an accounting firm. Here the situation is the same as with lawyers: inexpensive and as many as you like. On your own, not being an experienced accountant, you can “cheat” in such a way that fines and sanctions will block the payment for the services of an accountant for years to come.

But if you are planning to sell special nutrition with bodybuilding drugs along the way, do not be tempted by the 100-300% mark-up. For official, legalized such trade, a lot of expensive and troublesome papers, a license, a special permit will be required.

It is better to arrange with the supplier to open with you outlet, or enter into a dealer agreement. Then you will be legalized immediately, and all that remains is to hang a framed copy of the license on the wall.

We draw up a business plan

So we figured out how to open a gym. It is not so difficult to draw up a business plan based on aggregated and generalized indicators, but, of course, it is necessary to clarify specific figures, knowing local conditions.

We have already determined a one-time initial investment: repairs with equipment and decoration - 362,000-412,000 rubles. A lot, but doable.

Now let's move on to the current costs for the year.

Let's sum up the total for the costs: 412,000 rubles. one-time, 816,000 current for the first year, total 1,228,000 rubles. And what will be the income and payback?

Let's say that our 10 training places will be loaded on average by 50% for a 10-hour working day. Then - 50 hours of classes per day. This is with a margin, the average value for budget halls is 60 hours / day.
80 rubles per hour of training or 3000 rubles. for a monthly subscription, even in the outback is not considered excessive. Then we get 80x50x30 = 120,000 rubles / month.
Regular trainees prefer to buy subscriptions for a month; they need to be given a discount of at least 10%, i.e., if only subscribers deal with us, then we will receive 108,000 monthly income.
The initial investment of 412,000 will pay off in 3.8 months.
Monthly regular expenses will amount to 40,000 rent, 20,000 salaries and accounting payments and 8,000 utilities, total - 68,000; hence the profitability - 158.8%.

So, by applying two tricks: second-hand equipment and placement in the basement, we got impressive economic results.

But, of course, the initiators of the case must themselves be athletes and optimists. The main condition for the attendance of the training hall is its owner, a cheerful and charming strong man.

1 How to open a gym from scratch
3 Gym business plan
4 What you need to open a gym
5 Business registration
6 How and how much you can earn at the gym
7 Taxation
8 Business features

Opening your own gym is a great idea. First, useful for all participants. Secondly, popular - more and more people want to be slim and healthy. And thirdly, profitable. Even though this business requires initial investment, it quickly pays off and begins to bring a good income.

So let's take a closer look at the idea.

How to open a gym from scratch

The main advantages of the planned enterprise:

Investments in the gym are not as large as in other businesses - for a start, you can get by with a very reasonable amount.
The main investment is the initial one, for further work the costs are small.
With the right approach, high profits are guaranteed.
Short payback period
The "simulator" has almost no seasonality.
A special segment of clients with whom it is pleasant to deal is people with a certain level of income and a responsible attitude to life.
The ability to expand the business - both in the literal sense (to add space, increase the capacity of the hall), and figuratively - for example, to sell sports nutrition, equipment.
Independence from the economic situation - adherents of health will refuse the subscription only when there is nothing to eat.
Simplicity in the organization of work and maintenance of premises.
Wide scope for creativity. You can think of a lot! New programs, competitions, promotions, holidays, competitions

And finally, your personal "bonuses".

First, you raise your personal status. The director of a gym (and later, perhaps, a fitness center) is not the same as the owner of a beer cellar.

Secondly, with the help of preferential and invitation subscriptions, you can establish the necessary business contacts (yes, everyone loves a freebie, and it’s stupid not to take this into account). In addition, you will never again bother what to give to friends, family and partners - think over several options for gifts from the gym, print "tickets" - and at the right time you just have to put your signature!

And thirdly, you can always use the simulators yourself. Accordingly, you will become healthier and more attractive. Otherwise, why go into this business?

We found few cons.

The first is the need for start-up costs. Don't go without investment.
The second is high competition. To withstand it, you will have to do marketing and come up with ways that will attract customers specifically to you.

If you are inspired by the pros and not scared by the cons, then go ahead.

First, write down the concept of your gym, draw up a business plan.
It is important to immediately decide on the level of clientele that you want to focus on - VIP, medium, budget.
Calculate the amount and find funding sources.
Find a suitable room, negotiate with the landlord. Decide on a repair.
Find gym equipment suppliers and trainers.
After that, you can start marketing. Don't put off advertising until the last day. To draw attention to your hall, to find the first clients is not a task of one day.

One of the most pressing issues at the beginning of the journey is, of course, financial. And it depends entirely on the level of clientele that you have chosen. If your solution is a budget option, then the costs will be “budget”. You can find a room simpler (and therefore cheaper), with a variety of simulators, do not bother, do not think about parking.

If your decision is VIP, then spending will be much higher. The location of the hall, convenient access and parking (preferably free for customers), beautiful decoration of the premises - from halls to toilets, novelty and variety of exercise equipment, well-trained staff (from an attentive manager to an efficient cleaning lady), impeccable water supply. A sauna or even a swimming pool is desirable.

For the middle option, you can "set" the level in accordance with your ideas about customers and your financial capabilities.

Of course, higher costs will bring higher profits. There may be many solutions. You choose.

It should be borne in mind that in different cities, as well as in different areas of the same city, the cost of opening a gym can be very different. On average, you can focus on the amount of 500 thousand to 1 million rubles. Let's consider this using the example of a business plan for a “simulator” with a minimum area of 100 sq.

Gym: business plan

First you need to write a description of the project, having fulfilled all the requirements of the legal part. The name of your company, its organizational and legal form. Who are the founders, what is the capital.

The most important part of a business plan is its financial part. You need to decide exactly what funds you are counting on - your own or borrowed, if borrowed - then which ones (a loan can be obtained not only from a bank), when the money will begin to flow.

Let's calculate the "minimum" financial plan for a small gym.

Renting a room on average will cost 40,000 rubles (monthly). It is reasonable to have a margin for paying rent for 2-3 months in advance - after all, on the very first day a crowd of customers will not come running to you. Total 80-120 thousand.

Repair and communications will cost at least 200 thousand rubles.

Equipment - if you save money, you can meet 300 thousand rubles.

Registration of a business will require approximately 10 thousand rubles.

Salary fund (for 1 month) 20-50 thousand rubles. It is better to have a supply for the first couple of months at once.

Advertising is an essential part of a business plan. Don't skimp on it, especially in the beginning. Yes, it would be wise to use all the available opportunities for free PR, but only they will not go far. Billboards, advertising in the media, Internet promotion - all this costs money. It is also desirable to create a website. The site should be made (and maintained) by a professional, so focus on the amount of 10,000 - 50,000 rubles to create a resource and from 10,000 rubles a month to maintain it. For now, let's put 50,000 rubles here.

Total: approximately 700,000 rubles.

This is the start. Further constant payments will be needed - the same rent, salary, communal apartment. Price utilities You can immediately check with their suppliers. The salary fund is determined based on the staff that you are going to hire. Perhaps in our average case it will be 100,000 rubles.

Now you can calculate the payback of the hall. Let's take the average cost of visiting the gym for a month - 2,000 rubles. If you recruit 100 clients, then your monthly profit will be 200,000 rubles. Minus monthly expenses, the hall will pay off in about six months. But this is a very rough estimate.

What does it take to open a gym?

First of all, you need to register your business. This can be done in two versions - IP and LLC. Each has its pros and cons, but LLCs are usually chosen by entrepreneurs who plan to expand the service sector.

For example, you want to “add” a sale to your hall sports nutrition, sports accessories, massage services. In this case, each type of activity must be registered separately.

Important! No license is required to open a gym.

But you will need to draw up several contracts and permits. Most important:

certificate from Rospotrebnadzor,
permission from Rospozharnadzor (fire protection equipment is mandatory, after the tragedy in the "Winter Cherry" everyone treats this item with increased attention),
permission from the SES and the territorial property management service,
contract for the maintenance of the housing office,
sports institution passport,
medical books for employees, the procedure for production control,
contracts with companies for the maintenance of air conditioners, waste disposal and other areas of the full-fledged work of the hall.

Business registration

When registering a gym, you must specify the OKVED code (s). Choose what suits your business, for example:

"Physical culture and recreational activities" - 93.04;

"Sports facilities" - 93.11.10;

"Services entrepreneurial activity sports direction" - 93.12.10;

"Fitness Center" - 93.13.10;

"Services for athletes and athletic training" - 93.19.12.

How to properly equip a gym, you will find in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

How and how much you can earn at the gym

The main source of income for the gym is clients, and it is logical that the issue of income directly depends on their number. Therefore, you need to prioritize what attracts customers to your room. This is a convenient location (now no one wants to spend a lot of time on the road), high-quality simulators, an attractive interior, good trainers, friendly staff. As a business owner, you can come up with many ideas for attracting and retaining customers - bonuses and promotions, partner benefits, holiday events and competitions.

Typically, gym owners sell annual or monthly memberships. Be sure to study your competitors: your offer must be better. To attract customers, you can make the first visit free.

If we talk about profit, then it can vary greatly for different halls. But on average, a business pays off in six months to a year, and reaching an annual income of a million rubles is quite realistic.

Taxation

If you decide to issue an IP, then the best option for taxation is “simplified taxation” (STS). It will allow you to minimize taxes if the attendance of your hall is low for some reason. An application for choosing the USN must be submitted along with the registration documents.