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Business plan for the development of a retail outlet. Ready business plans. A ready-made wholesale business plan from scratch with examples of opening calculations

Modern shopping centers are not just tens of thousands of varieties of goods collected under one roof. The format of this institution has undergone significant changes over the past years, thanks to which it has become quite a profitable enterprise. Solid shopping centers exist today in almost every major city, and it will be quite difficult to compete with them. But if you set a clear goal for yourself, while having the financial opportunity to realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since the traffic in them usually always remains at high level. But, if you try, in each of these establishments you can find both small and rather large flaws. Your task is to carefully analyze them in order to avoid them in your endeavors. Study customer demand, the availability of additional services - all this will help you when working on your own project.

business on business

Trade in various goods still occupies a central place in the activities of any shopping center. But, in addition, the number of additional services provided to visitors of this institution is growing and expanding. Considering the amount of time visitors spend shopping, and the fact that many parents have no one to leave their little ones with, it becomes understandable to open a mall a children's playroom where mothers and fathers can safely leave their children under the supervision of an experienced teacher.

Any business for the owner of a shopping center is just a source of additional profit. Opening a new store in a shopping center is a common occurrence. But absolutely not superfluous in this institution will also be fast food outlets, where customers can quickly “starve a worm”. Coffee houses, pizzerias, sushi bars - there can be several such points, and be sure that none of them will suffer from a lack of visitors.

It is very difficult to determine which direction of trade will be the most profitable in a shopping center. As a rule, the more goods offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to choose a suitable building from those already available in the city, and therefore most businessmen are inclined to such an option as the construction of a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a great panic among the entrepreneur.

Flatten possible risks To minimize, facilitate communication with officials and avoid unnecessary costs, a professional shopping center business plan will help you. It contains detailed description all stages of the creation of a shopping center. Without the use of this most important financial document, it is impossible to imagine such a large-scale project - the role of a random error is too great.

Approximate data:

Monthly income - 1,050,000 rubles.
Net profit - 250,750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan shop women's clothing with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service Description

The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Let us recall once again that this business plan can be applied to menswear, to outerwear, to underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur manages his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income with the right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.

I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.

Today, in a broad sense, the following options for opening your own clothing outlets are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.

Now let's look at specific store formats.

general store

This format is the most common. Two sub-formats can be included here, each of which has its own specifics:

Shop located in the mall

In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on accommodation additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.

Shop located in a separate building

In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.

When calculating the necessary expenses, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
wages staff;
taxes.

The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".

Another very interesting option for a "real-time" store is the so-called showroom at home. This option is suitable for those who have a size initial capital quite small. There are benefits in this case, they are quite large:

no rent;
no payroll costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Such stores are usually used as a source of additional income. Often such impromptu outlets are opened by hairdressers, manicurists working at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.

The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products via the Internet, while the rest prefer to visit stores on their own.

From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.

Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, you will need big investment in order to be able to send the goods immediately after the customer has placed an order.

But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It is worth noting that the latter option is most in demand today.

According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. It takes 5 times more to enter the international level.

So, we have decided that an “offline” store can bring big profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following features:

suitable item (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.

Thus, our store will sell women's products at an affordable price in the mall, targeting women aged 18-45.

I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs about the latent needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

TO external factors can be attributed:

Opportunities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and teenagers to the product matrix;
the opportunity to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible to tighten the legislation, which will create obstacles for work in this segment;
economic downturn affecting economic indicators shop.

Internal factors include:

Strengths:

increasing the motivation to work among the staff;
the ability to find bona fide suppliers;
the ability to work at high wages;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and advantageous location for sales;
convenient working hours.

Weaknesses:

lack of experience in this field;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained staff.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

Through the online store, the entrepreneur will not sell products. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail sale of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail sale of sportswear;

52.42.6 - Retail sale of hosiery;

52.42.7 - Retail sale of headwear;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail sale of footwear and leather goods;

52.43.1 - Retail sale of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in own store to reflect all types of planned activities at once, rather than making changes to documents every time.

An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry into the general commercial register. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
You will need to obtain a permit to carry out trading activities.
Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
Be sure to have an official lease agreement, a contract for garbage collection.
You will need a permit for outdoor advertising, if any.
Do not forget to fix the KKM in the tax office.
Goskomstat codes will be required.
If you plan to sell any products that require a license, then you will need to obtain it.
Employees must have medical books (do not forget about the regularity of passing commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments, it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has general agreement for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
Informing your consumers through a group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to add relevant and interesting information to them in a timely manner - about possible promotions. You can hold draws, for example, to receive a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.

Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle price category and below average.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.

Production plan

The shop premises will have an area of 70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, special repair costs will not be required, but it will simply be necessary to equip it. You will need:

We will also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other ways of lighting.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. The total cost of wages is 110,000 rubles.

organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
Profitability: 250,750/1,050,000*100% = 23.88%.
Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.

Risks

The following risks can be identified:

An increase in the cost of rent.

This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increasing competition.

Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
to offer its customers a unique product;
conducting various promotions and offering discounts.

Unprofessionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the overall sales volume will decrease, and the business reputation may turn from positive to negative.

It is possible to overcome these risks integrated approach including:

ongoing staff training related to sales and service trainings;
informing about the features of fabrics, materials, goods and care for them;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

The exit of goods from fashion, their irrelevance.

This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

franchise business

You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.

Use ours to find a franchise!

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Dear site visitors, below is an example of a grocery store business plan with economic calculations. This document was compiled by professionals in the field of business planning, the calculations were prepared using the Excel software product, so that the business plan itself and the calculations can be used to adapt to your project, wherever it is being prepared - for a bank, for a private investor or for an internal use in the company.

If you have any questions or you do not find the section you need, or you have questions about its preparation or calculation, you can always contact us via mail, VKontakte group or by leaving a comment on the business plan.

Summary

Purpose: opening of a grocery store in the "At Home" format in the city of Krasnoyarsk.

Tasks: supplying residents of the nearby area with food, opening profitable store products in a large city - the center of the Krasnoyarsk Territory.

Initiator of the project

The initiator of the project is a private individual who already has 3 grocery stores of a similar type at his disposal. The entrepreneur has more than 5 years of experience in this business, and the outlets at his disposal have a profit during the entire period of work.

Investment costs

To open outlet investments in the amount of 1,400 thousand rubles will be required, which will be used to repair the premises and purchase equipment. In connection with the existing established relationships with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will prevent you from investing money in working capital.

The distribution of investments by areas is presented in the following table:

Project financing

The opening of the store will be financed from two sources:

own funds of the project initiator - 50% of the total amount of investments
bank loan - 50% of the total investment amount

It is planned that a bank loan will be provided for a period of 5 years at 19% per annum secured by the initiator's own outlet with an annuity loan repayment schedule. total amount the loan will amount to 700 thousand rubles.

Project payback indicators

Based on the estimated costs and income of the grocery store, as well as on the basis of the prerequisites that will be discussed later in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:

inflation - 10%;
simple payback period - 4.6 years;
discounted payback period - 5.6 years;
NPV - 1,363 thousand rubles;

These payback indicators indicate a high return on investment Money in the opening of a grocery store and the high attractiveness of the project for investors.

Product Suppliers

Due to the small area of the store being opened, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group, it is supposed to select one or two of the largest suppliers-manufacturers of products and work with him. The main suppliers have already been identified and work is already underway with them in other stores of the chain. Due to the growth in the volume of purchases, negotiations are planned to increase the discount from the base price from some suppliers.

The store will try to work directly with product manufacturers, but if the manufacturer is not present in the city or does not work directly with small shops or has less profitable terms deliveries, the store will work with wholesale companies offering these products.

Products

To date, the range of products in the stores of the network is quite stable and allows you to get the most profit. A similar assortment is planned to be laid out in the new store. It will include:

vegetables fruits;
cigarettes.

Showcases with impulse goods are planned to be placed near the cash desks.

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Investment plan

Investment size

The volume of investments is 1,400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it up to SES requirements, and 500 thousand rubles. will be used to purchase equipment. The table below provides a more detailed breakdown of investment costs:

Name of work/purchase of equipment	Qty	Price	Sum
Holding repair work		550 000,00	550 000,00
		150 000,00	150 000,00
Laying water supply and sewerage		50 000,00	50 000,00
		50 000,00	50 000,00
pad computer networks		50 000,00	50 000,00
Making a sign		50 000,00	50 000,00

Acquisition refrigeration equipment, including:
banet	2	25 000,00	50 000,00
Low temperature chest	4	15 000,00	60 000,00
Refrigerator for soft drinks	2	17 000,00	34 000,00
Acquisition commercial equipment, including:
rack	20	4 000,00	80 000,00
shelves	10	1 000,00	10 000,00
Acquisition of cash terminals	2	40 000,00	80 000,00

Installation of refrigeration equipment		30 000,00	30 000,00
Installation of commercial equipment		20 000,00	20 000,00
Installation of cash terminals		26 000,00	26 000,00

Office furniture		50 000,00	50 000,00
Office equipment, including:
Computer	2	20 000,00	40 000,00
MFP	2	10 000,00	20 000,00

TOTAL			1 400 000,00

Investment work and payment plan

Opening work plan grocery store presented in the diagram below:

As can be seen from the diagram, all work on opening the store is planned to be completed in 9 months.

Below is the monthly payment plan for investment expenses:

expenditures	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months
Premises renovation	150 000	150 000	150 000	100 000
Laying electrical networks and lighting		50 000	50 000	50 000
Works on water supply and sewerage		50 000
Installation of fire and security alarms and video surveillance				50 000
Laying computer networks				50 000
Making a sign									50 000
Purchase and installation of equipment				100 000		290 000
Purchase of furniture and office equipment						110 000
TOTAL	150 000	250 000	200 000	350 000	0	400 000	0	0	50 000

Production plan

room

To open the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the first floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of 150 sq.m. will have the following premises:

trading floor - 95 sq.m.
product warehouse - 25 sq.m.
bathroom - 4 sq.m.
director's and merchandiser's room - 20 sq.m.
dressing room - 6 sq.m.

The layout of the room is shown in the figure below:

Working hours

In connection with the introduction of a law banning the sale of alcohol at night, the store will be open from 8-00 to 24-00 without a lunch break.

Manufacturing process

The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:

The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchandiser.
Information about the delivered cargo is recorded in information system merchandiser and loader moves to the place where all the products of this group are stored.
After a group product has ended in trading floor the hall worker takes out the required amount of products to close the shelf.
The buyer, passing by and making a decision to buy, puts the goods in his basket or trolley and goes to the checkout.
Paying for the goods at the checkout, the buyer takes his goods, and the information about the write-off of the goods from the store automatically goes through the accounting system.

Production cost

In order to make a profit on the purchased goods, an extra charge will be made, which will depend on the product group and supplier. The average markup and purchase price for the product groups planned for sale will be as follows:

Product group	Cost price (rub./kg)	Markup (%%)
Milk and dairy products	34,00	20%
Meat and meat products	354,00	25%
Grocery	46,00	20%
Bread and bakery products	13,00	20%
Juice water	57,00	20%
Vegetables fruits	68,00	50%
Sweets	243,00	30%
alcohol	327,00	30%
Cigarettes	49,00	30%

milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and bakery products (bread, muffins, buns, etc.);
juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Marketing plan

Competition

The competition in the retail food market is very high. The city has several thousand grocery stores, several large and small food markets and several hundred food stalls offering both fruits and vegetables and alcohol.

However, today it is not planned to place grocery stores in this microdistrict anymore, which will make it possible to send residents of nearby houses to our institution as much as possible.

Location

The location of the store is quite good. Firstly, it is located in a new area under construction, the cost of apartments is quite high, which will allow you to keep the store at a high level and increase not only the quality of service, but also the prices of products.

Range

Having similar stores in its network, the initiator of the project decided to provide the following range of products in the store:

milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and bakery products (bread, muffins, buns, etc.);
juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
vegetables fruits;
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Within the group will not inflate much due to the limited space of the store, the products in the group will be selected in such a way that they have the highest turnover.

SWOT analysis

Based on the marketing analysis a SWOT analysis of the new grocery store was carried out from various angles, where strengths and weaknesses enterprises, as well as difficulties and opportunities for development.

Strengths:

location - the store is located in a microdistrict in which there are no other similar grocery outlets, and the population has sufficient income to purchase products in sufficient volumes for this project;
the novelty of the store - a new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repairs.

Weaknesses:

the unknown brand will not allow you to quickly increase the consumer audience;
in connection with the opening, it will take some time to find qualified personnel to work in the store.

Difficulties:

when placed in the immediate vicinity of this store one of the grocery stores federal network(pyaterochka, magnet, coin, etc.) a strong subsidence of revenue is possible.

Opportunities:

obtaining additional discounts on products from suppliers with a good increase in sales volumes;
expanding the range of products with good store attendance.

Price policy

The store will offer products at prices above the city average, this is due to two reasons:

apartments in the development area are aimed at buyers with an average level of income and above average;
the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and get a little more profit from this, because the consumer has no choice (to quickly buy something, he can only come to this store).

Prices for products by product groups, average margin, share of sales are presented in the table below:

Product group	Cost price (rub./kg)	Markup (%%)	Share in sales	Price (rub/kg)
Milk and dairy products	34,00	20%	11%	40,80
Meat and meat products	354,00	25%	15%	442,50
Grocery	46,00	20%	10%	55,20
Bread and bakery products	13,00	20%	2%	15,60
Juice water	57,00	20%	9%	68,40
Vegetables fruits	68,00	50%	9%	102,00
Sweets	243,00	30%	19%	315,90
alcohol	327,00	30%	22%	425,10
Cigarettes	49,00	30%	3%	63,70
TOTAL	134,26	29%		173,31

The graph below shows the sales structure of the store's products:

Volume of sales

We will form a sales plan based on the area and seasonality coefficients of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.

In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to the maximum sales volumes.

Below is a table that shows seasonality indices for a grocery store.

Below are the store exit ratios for full sales:

As can be seen from the table, it is planned that the store will reach the maximum level of sales (taking into account seasonality factors) in a year.

Advertising strategy

In order to maximum effect from the launch of the business it is planned to spend advertising campaign at the time of opening the store and during its operation. As part of the advertising strategy, the following activities are planned:

production of a sign - 50,000 rubles. with VAT (included in the investment budget);
facade design - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
decoration of the store with balloons for the opening day - 10,000 rubles. VAT included;
placement of information about price promotions in elevators of nearby houses - 10,000 rubles. with VAT monthly;
carrying out price promotions - 30,000 rubles. with VAT monthly.

organizational plan

Entity

It is planned that the store will be issued to the same legal entity as the other outlets of the project initiator. Therefore, he will work on the already existing taxation system - income minus expenses and pay income tax of 15%.

Personnel and staff structure

The staff of the opened store, its wages are presented in the table below:

Position	Qty	Salary	Prize
Director	1	20 000,00	10% of the store's profit
Merchandiser	1	18 000,00	2% of store revenue
Seller-cashier	3	15 000,00	1.5% of store revenue
Loader	2	10 000,00	1% of store revenue
Cleaning woman	2	10 000,00
hall worker	2	13 000,00	1% of store revenue
TOTAL		86 000,00

The accountant will be outsourced.

The subordination structure of store personnel is shown in the diagram below:

Financial plan

Prerequisites

To compile the store payback model, we will use the following macroeconomic and tax assumptions:

inflation rate - 10%;
discount rate - 11%;
income tax - 15% of the difference between income and expenses;
personal income tax - 13%;
Contributions to social funds - 34.2%.

Payback rates

Taking into account the prerequisites indicated above, we built a mathematical model for calculating the payback of the project, which showed the following results:

model building period - 10 years;
inflation - 10%;

Project Sustainability

In order to analyze the stability of the project to various negative and positive factors of influence, we analyzed what results the model will produce when the prices of products (reducing or increasing the margin), the volume of investments and fixed costs of the store change. Based on the input data, the following table was constructed, where the NPV project profitability indicator changes depending on the change in the input parameters:

Factor name	-20%	-10%	0	+10%	+20%
prices (surcharge)	1 678	3 456	5 648	7 782	9 813
fixed costs	7 023	6 342	5 648	4 973	4 223
investment size	4 632	5 189	5 648	6 128	6 732

Risk Analysis

For the purpose of risk analysis, we will divide them into 4 parts - political, economic, social, technological.

Economic

As mentioned earlier, the most serious and highly influencing risk on the store's activities is the opening of one of the supermarkets of federal brands near it. These networks have good conditions purchases and can, by lowering prices, strongly pull consumer demand to their side.

A decrease in consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will leave only products of daily demand.

Political

An increase in tax rates or the introduction of new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (a 20% increase in fixed costs does not make NPV negative) does not make it unprofitable.

A further strengthening of the fight against alcoholism and the introduction of either additional excises and duties, or an increase in the number of hours of alcohol sales may become a critical factor.

Social

To date, we do not believe that this type of factor can affect our store in any way. The microdistrict is already populated, people in it live with an average income, impoverishment or low birth rates will not be instantaneous.

Technological

To date, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trading is still in its infancy and will not move much in the near future. traditional look trade.

conclusions

Above economic calculations Grocery Store Business Plan Examples Show Good ROI and Efficiency investment project. Therefore, this project will be interesting as financial institutions for lending, and to private investors, and the project initiator can count on the successful raising of funds and their quick return.

The amount of initial investment is 532 000 rubles.

The break-even point is reached for the fourth month of work.

The payback period is from 14 months.

Medium net profit 46 000 rubles.

Profitability of sales 16 % .

2. Description of the business, product or service

In this business plan, we are considering a small grocery store with an area of 20-25 m2 in a residential area in a place with high traffic. It can be in a separate building or on the ground floor of a multi-storey building.

The food industry is very competitive. As a rule, on weekends people buy in hypermarkets. However, due to the fact that people often need to buy certain products after work, and there is simply no time for going to supermarkets, the demand for convenience stores remains high.

Before opening a store, it is necessary to carefully consider the assortment, pricing policy, and make a forecast regarding future sales of specific groups of goods. In other words, you need to calculate in advance what will be in great demand among buyers. There is no universal algorithm for compiling an assortment - almost all entrepreneurs are looking for "their product" through trial and error, conducting a thorough analysis of incoming demand and sales.

Here we present the most standard product range.

Also, to maximize profits, you should add household essentials (matches, soap, household chemicals, etc.) and pet food.

Grocery store hours: 9:00 - 22:00 daily.

3. Description of the market

Customers come to the store near the house after work to buy the necessary products for dinner. Children, young mothers, and pensioners also go to such outlets.

Analyzing the indicators of monetary income per capita for last years, a positive trend can be noted: since 2009, the average per capita cash income of Russians has almost doubled. (Information obtained from the official website Federal Service state statistics of the Russian Federation)

Cash income and expenditures on average per capita in Russia for 2009-2016, rub.

As incomes rise, household consumer spending rises. As a result, food costs are on the rise. Consumers are already choosing to buy higher quality products.

Consumption of basic foodstuffs in the Russian Federation (per capita per year; kilograms)



Meat and meat products in terms of meat
including meat and meat products without category II by-products and raw fat
Milk and dairy products in terms of milk
Eggs and egg products - pieces

Vegetable oil
Potato
Vegetables and food melons
Fruits and berries
Bread products (bread and pasta in terms of flour, flour, cereals and legumes)

This table confirms the stability of demand for food products, and also helps to navigate the store assortment. (Information obtained from the official website of the Federal State Statistics Service of the Russian Federation)

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a grocery store.

Registration with government agencies

We recommend registering in the form of IP.
The best code for registering a business will be the OKVED code - 47.2 - “Services for retail food products, tobacco products in specialized stores.
After receiving the certificate of registration, you need to draw up a lease agreement for the premises. It is necessary to obtain permission from firefighters, for this the room must comply with all applicable standards: it must be located at least on the first floor, have an emergency exit, and a fire extinguisher. In order for the sanitary and epidemiological station to give the green light to the work of the grocery store, it is necessary to prepare:

contract for sanitary treatment of the premises;
garbage collection agreement
contract for the disposal of food waste;
health records for all employees.

The store must be equipped with a consumer corner with copies of licenses for the sale of alcohol and tobacco products, certificates of quality and compliance with SES standards, a certificate of registration legal entity, a book of reviews and suggestions.
UTII is planned to be used as a taxation system. We believe that this is the most favorable tax regime for a store, when the amount of tax does not depend on the business income.

Search for premises and repair

Potentially profitable is a building located no further than 100-150 meters from four high-rise buildings (in which about 1500 people live).

The following requirements apply to the premises:

The premises can be either owned or rented;
Room area - from 20 m2 to 25 m2;
Availability of sewerage, water supply, engineering communications, powerful electrical networks for refrigeration equipment, corresponding technical requirements equipment;

Accessibility of access roads to the building.

Supplier search

Particular attention should be paid to the search for suppliers. The best option is the delivery of products from large wholesale bases according to a cyclic schedule, it can be carried out on its own. A promising option is to purchase agricultural products directly from farms. Such a solution will save on the services of intermediaries and provide customers with fresh and high-quality products.

6. Organizational structure

As a rule, when opening one point, the owner of a grocery store himself becomes a manager and, in order to minimize taxes, does not accrue wages to himself.

Key personnel:

2 salespeople working in shifts 2/2;
cleaning woman.

Basic requirements for sellers:

Sellers are required to have medical books.

Each seller has a salary part of the salary - 12,000 rubles. and the premium part, which is calculated as follows:

Bonus part of salary - 5% of revenue

The cleaner has a fixed salary - 10,000 rubles.

The full calculation of the payroll with the bonus part and insurance premiums is presented in the financial model.

7. Financial plan

Investments in opening a grocery store are as follows.