home Training Open a company organizing children's holidays. Agency for the organization of holidays: a business plan. How to open a holiday agency: documents and initial costs. Video. Holiday business

Open a company organizing children's holidays. Agency for the organization of holidays: a business plan. How to open a holiday agency: documents and initial costs. Video. Holiday business

Every parent strives to give their children the very best. A holiday will help to make childhood happy and unforgettable. But most often, working mom and dad do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you creative person, you have a lot of interesting children, then you can quite deal with the arrangement and organization of all kinds of children's events. Holidays are not limited to birthdays. It could be New Years, Christmas, the end school year- anything you can think of and sell.

Organizing and holding festive events is a business that requires a clear action plan. You must do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even a very shy child should feel comfortable and fun. The responsibilities of the organizer include many activities:

Preparation of the script and its coordination with parents.
Planning and careful study of all details.
Providing participants with costumes.
Room decoration, menu preparation, etc.
Cleaning up at the end of the holiday.

The advantages of this business include low start-up investments and an exciting creative process. Every day you will go to work, and get on a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of today's children so that you can diversify the program and come up with an interesting scenario.
The most important stage of preparation is the budget. Based on the amount that you have available, decide on the venue, the necessary props, entertainment program and refreshments.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find customers. It will be all parents and children dreaming of a fun event. Your job is to get them interested, so design a colorful booklet and send it out to everyone in your area. Submit an article to the newspaper interesting description your services, advertise on the Internet. Advertising products can be distributed in children's sports sections and dance studios, but first coordinate this issue with the owners.

If charity auctions are held in your city, you can hold a free children's party. This is very good and effective advertising. When you get your first clients, don't forget to take photos of the celebrations. From them you can make a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things have gone uphill, do not stop there. You need to constantly remind about yourself and your services. Don't overlook regions. The professional organization of children's holidays is the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parent forums, where you can track topics on organizing children's holidays. It is better to leave your phone in private messages - advise yourself as a specialist who held a holiday for your child. Make business cards and leave them everywhere you go.

Decoration of children's parties

The organization of any festive event for children requires a rich imagination, skill, love, kindness and positive emotions. Those feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the celebration will be held should be bright and beautiful. Flowers can be used to decorate it. Plants can transform any room, turn an ordinary room into a magical flower meadow. And if the holiday takes place in the banquet hall of the restaurant, you can arrange a real flower carnival for children. Unusual fresh compositions, garlands, figurines of fairy-tale heroes and animals made of flowers - all these accessories will become a wonderful element. children's holiday.
Another way to decorate the room is balloons. Bright and shining, small and large, round or bizarre, they will give a children's holiday a unique flavor. Balloons can be hung from the ceiling, attached to chairs, decorate windows, or simply scattered on the floor. A bright event of the holiday can be the launch of dozens of colorful balloons into the sky.
For themed events, you will need decorations that will help take guests to another era, create an interior of time that will fully correspond to the holiday scenario.

How to organize a business

The most convenient option for doing business for organizing children's holidays is a company with limited liability. The bulk of your clients are small and medium-sized companies, children's institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, make a price list indicating the list of services. But first, analyze the work of holiday agencies in your area. This will help you identify shortcomings in the work of competitors and form acceptable prices for your services.

Be sure to think about the location of your company. The best option- a room up to fifty square meters. Divide it into three rooms: the first will become a meeting room, your sales managers will work in the second, and use the third as a warehouse. The room should be equipped with modern office equipment - computers or laptops with Internet access, a printer, a fax phone, as well as a TV and DVD player.
To organize a children's holiday, you will need a pen, a diary for notes and a phone. And if you carry out theme parties, stock up on costumes and makeup for guests.

Holiday agency - 2 risks that can deprive profits + 3 schemes for working with personnel + 5 effective advertising methods for the agency.

Capital investments to the agency: 150,000 rubles.
Agency payback period: from 8 months.

is no longer the line of business that is focused exclusively on the VIP category of customers.

The demand for various events has grown so much that it has created a vast niche in the service market.

And everyone can try to take their place in it.

And yet: you are far from the first who decided to make money on holidays.

How to become successful?

Is it possible to start a business with minimal investment?

Or do you need a whole staff of professionals of all stripes and expensive equipment to succeed?

You will find answers below.

Analysis of the possibility of opening a holiday agency

Before you open a holiday agency, it is important to “test the waters” in your area.

High competition is a ubiquitous phenomenon.

However, some can become almost monopolists in their small town.

There is a downside to this state of affairs: sometimes a service does not “appear” simply because there is no need for it.

So do not be too lazy to assess the demand in the city, the needs of the population, its ability to pay.

Decide on a list of services and draw up a detailed portrait of your “target client”.

If you are "lucky" to have competitors, you can analyze their work under the guise of visitors.

What you need to pay attention to:

List of services and their demand.
Reviews of clients about the spent holidays.
The quality of video and photo reports.
Price list for the services of the holiday agency.
Potential weaknesses and clear strengths.

What documents are needed to open an agency for organizing children's parties?

Some entrepreneurs are in no hurry to officially register their activities, but in vain.

Without the necessary paperwork, it is only necessary to “test a niche”, but not to conduct an active activity of an agency for organizing children's and adult holidays.

This will not only negatively affect the image and prestige, but also interfere with the conclusion labor agreements and may result in tax penalties.

In the worst case, the agency will be closed.

So spend some time and money to register as an individual entrepreneur (to work exclusively with individuals) or an LLC (to serve legal entities, institutions).

As for the choice of OKVED code, the main one is 90.01.

Of the minor ones, you can specify 59.11, 90.03 and 59.12.

There is no need to obtain additional licenses and permits.

Moreover, the holiday agency may not use the cash register.

But you need to be thoughtful.

In this business, the "name" plays a particularly important role.

Choosing the right location for your agency

An agency for organizing holidays is also good because you can safely do without renting any office.

Agree, this is a major savings item.

However, meetings with clients “in neutral territory” are not very convenient, and besides, they are not very respectable.

If you are ready to allocate some amount for rent, choose a room with an area of at least 50 sq.m.

Such an area should be sufficient to divide into three zones:

workplace sales manager;
client area;
a place to store equipment and suits.

Opening an agency for organizing holidays with minimal equipment

In fact, to start a holiday agency, you need the bare minimum - a notebook, a pen, a computer with Internet access and a mobile phone.

But if you are planning to start “in a serious way” and will equip a separate workplace in a rented office, you will need the following set of equipment:

Item of expenses	Amount (rub.)
Total:	39 000 rub.
Desk and chair for sales manager	7 000
Sofa and table for clients	11 000
Notebook	15 000
wifi router	3 000
Mobile phone	3 000

Recruitment

The success of an event management agency depends entirely on the skill of its employees.

It is they who are the key link: they are developing ideas, contacting clients, decorating the environment, creating or buying props, and so on.

The number of employees of your particular company depends on the list of services that you plan to provide.

There are three schemes for organizing the work of the agency for children's and other holidays:

A large agency has its own extensive staff of specialists in various fields, and independently organizes any holiday on a turnkey basis.

Requires significant financial investments and labor costs at the start.

“On the balance sheet” of the company no one is listed, and employees are selected for a specific event.

Most beginner owners of holiday agencies prefer to work with contractors, because this option is the most financially affordable.

But there is in this barrel of honey and fly in the ointment:

the contractor works on his own, so you cannot guarantee that everything will go smoothly;
the average mark-up for such services is up to 15%; this is the maximum amount of profit from the event that the holiday agency will receive.

The most stable and common job option is still a combination of the two options above: having a few key employees in the state and attracting contractors for other services.
"From outside" they hire dancers, magicians, clowns, animal trainers - that is, all those who will not be required regularly.
But in the state it is usually enough to hire three people.

The staff of a small holiday agency might look like this:

Position	Duties	Salary (rub.)
Total:		30 000 + %
Sales Manager	Often, entrepreneurs themselves perform these functions (attracting customers, communicating with them). However, attracting an “outside” employee with experience will allow you to get a certain number of his regular customers as a bonus.	10 000 + %
Designer	Engage in decorating holidays, creating holiday paraphernalia. Can work as a contractor for other firms, bringing additional income to your agency.	5 000 + %
Driver	Bring and pick up contractors, employees, equipment.	15 000

Search for contractors for a holiday agency

All the contractors that are needed for the holidays can be roughly divided into two categories: presenters and artists of different genres.

The host is the person on whom the holiday will “keep”.

He must find an approach to any guest, make sure that no one gets bored, be able to resolve conflict situations in the bud.

Before the holiday, he carries out serious preparatory work, develops personal scripts and details.

Often, the opinion that will develop about your entire company as a whole among those who are present at the holiday depends on the behavior of this person.

Therefore, it is important to choose 2-3 reliable contractors and cooperate with them on an ongoing basis.

It is conditionally possible to define three categories of leaders:

budget segment.

Novice presenters or, conversely, people of "age".

As a rule, they do not differ in creativity.

You can find such people in the nearest DC or on classifieds sites.

Main group.

Often these pros have their own customer base.

Often they "locate" themselves - they send their resumes.

Hosts who deal only with major holidays.

Prices, respectively, are high - from 30,000 rubles per event.

Worth looking for specialized forums or use the recommendations of other holiday agencies.

Artists and various show programs are easy to find: they all have personal websites or at least publish information about themselves on forums and classifieds sites.

Be sure to look at the portfolio before hiring contractors for the holiday.

For most, it is important to have a video that will demonstrate the work "live".

Also, do not be too lazy to study reviews about the quality of the services provided on the Internet.

How to advertise your holiday agency?

Obviously, the level of professionalism of the staff and the quality of the equipment will not matter if your agency does not have clients.

Depending on the list of services provided, these can be parents (children's holidays), corporations, newlyweds, birthday people with an average and above average income level.

To promote a company for organizing holidays, use the following methods:

Order designers to develop a booklet with a brief description of services and business cards.

These materials should be distributed in places where your the target audience.

Create a personal website, but do not spare finances for it.

Texts should be literate and selling, photos should be of high quality, prices should be relevant.

In the future, you can hire a specialist to promote the resource - this gives a significant increase in customers.

Join a charity fair or arrange a party for children in a city park.

This will increase the recognition of the name.

Become a member of forums for organizing and holding holidays, and also actively communicate on websites for parents (if you organize children's events), on resources about weddings (if the target audience is newlyweds).

Do not forget to take pictures of the holidays that you spend, shoot video cuts.

Use this material to regularly update your portfolio.

One unfortunate situation can become a stain on the reputation.

Do quality work, and information about you will spread.

How much money would it take to open such an agency?

One of the key advantages of organizing a holiday agency is the ability to open a business with minimal investment.

The size start-up capital depends on the list of services, the form of cooperation with the performers, the set of equipment.

Consider the cost items for organizing an average firm.

Capital investment in business

Regular investment in business

As a business scales, recurring business spending can grow exponentially.

However, in the first months, the amount can be relatively modest:

Holiday agency payback periods

In the first months of its existence, an agency for organizing holidays can receive only 2-3 orders with an average cost.

However, gradually the profit will grow (it will take 6-7 months).

Let's estimate the potential profit after six months of the company's operation:

4-6 events/month;
"average check" - 50,000 rubles;
average income - 200,000-300,000 rubles / month;
the amount of profit - from 140,000 rubles / month.

With such indicators, an event agency can pay off in 7-12 months.

The main thing is to achieve a stable flow of customers and increase the average bill.

His experience in opening and running a business for organizing holidays

shares a successful Russian entrepreneur in a video:

Potential business risks in the event industry

For a company that organizes holidays, there are two major risks:

Seasonal demand.

This risk is more typical for children's parties and corporate-oriented agencies.

Since the most activity of these categories falls on the New Year period.

Regular emergencies.

Each event is "built" from scratch.

Therefore, it is simply impossible to predict all punctures.

Artists caught in a traffic jam, a power outage, mixed up scripts - anything is possible.

It is impossible to prepare for this, but you can develop the skill quickly and with a smile to solve any difficulties.

Event organization agency- one of the special current business ideas for our time.

Celebrating in style and on a grand scale has become not just a fashion trend, but even an essential attribute.

What used to seem like a whim of the “rich” is now actively used by people with an average income.

Therefore, despite the growing competition, there is still room for new “players” to enter the event services market.

Perhaps you should take it?

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In this material:

Children's holiday - what could be more fun, exciting and joyful than this event. Parents want to make a birthday or other important date for their baby memorable. Fortunately, today there are plenty of companies providing such services. Starting entrepreneurs are increasingly paying attention to this particular area of business, because it does not require serious investments, and creativity and imagination contribute to the rapid progress of the business. A business plan for organizing children's parties is not only writing scripts and preparing a show. This includes a full-fledged market analysis, determining the level of competition, creating your own competitive advantages, finding animators and much more. As a result, with the right organization of a business, it can pay off in short time and bring in a good income.

Business organizing holidays for children: relevance, pros and cons of the idea

Every year, the relevance of services for organizing children's holidays is increasing. This is due to several factors:

Increasing birth rate – Since 2010, Russia's population has been steadily growing. About 2 million babies are born every year.
Stability - the economic situation in the country is quite stable, wages, although not sharply, are still increasing, which allows people to save for vacations. For couples with children, leisure is primarily a visit to recreational activities for kids.
Availability - the criterion partially consists of the previous one, as well as low prices for organizing children's parties.

Taken together, we can assume that 80% of families can afford to give such a gift to their child, and more than half of people do just that. The demand for companies and private animators is so high that the appointment is carried out for weeks, and sometimes months in advance. This is especially true of the New Year holidays and the summer period.

Positive aspects of business:

Demand - if earlier children saw clowns and animators only in the circus or at citywide performances, today, for little money, funny characters personally visit children and give them joy.
Client base - with quality work, a wide range of scenarios and an affordable price, an entrepreneur is quickly gaining regular customers, providing a regular income without downtime.
Profit - organizing holidays does not require huge investments, like other types of business. There is no need for monthly purchases of goods, the return of expired products, etc. It is enough to purchase or sew costumes to order once, and then only update the props. At first, you can even do without an office and conclude deals exclusively by phone, and hold meetings with clients in a cafe. Hence it develops high rate net profit with minimal investment.
No limits on earnings - a businessman can earn exactly as much as he has enough creativity and imagination. Some limit themselves to 2-3 bookings per week, while others organize 15-20 performances during the same period, collaborating with several groups of animators or registering them as permanent employees.
A job that brings joy is an important factor for creative people. In this case, organizing children's holidays will not become a daily routine, but a hobby with a good profit.

Negative sides:

Competition is the main disadvantage of business. Every medium and large city already has a number of well-known firms organizing children's parties. It will not work to surpass them at the start, because the beginner has neither reputation nor fame in this direction. The entrepreneur has a hard job to promote his project, develop a client base and create competitive advantages.
Personnel - the number of employees and the format of work directly depends on the expected scale of the business. But in any case, unskilled animators can seriously damage the reputation of a new player in the market, so you need to take the most responsible approach to the formation of staff. For the first time, it makes sense to conclude one-time contracts for holding festive events with famous animators of the city. In the future, it is better to recruit your own team, for which the success of the business will be as important as for the leader.
Lack of demand for services - several factors can serve as a reason: inflated prices, lack of advertising, boring images and scripts, unsatisfactory work of animators, complaints and negative feedback online from clients. As a result, an entrepreneur who has worked for 1–2 months may face an unenviable fate in the field of children's holidays.

Reference. Before moving on to organizing business and making money, you should analyze the market, identify customer needs, determine the average cost of the show and the cost of props, calculate the estimated costs and income. Only on the basis of the information received, it is possible to move on to practice if the potential profit of the project is identified.

Market analysis

The target audience

The target audience for the business of organizing children's holidays is children and their parents. And there is a little trick here. Many novice businessmen mistakenly believe that if the event is paid from the pocket of the parents, then the advertising campaign should be aimed strictly at adults. From here, associative videos are created incorrectly, Promotional Products placed in places inaccessible to children, etc. In most cases, all PR attempts go unnoticed - parents ignore advertising, and children simply do not see it.

That is why the main target audience is children. The entire advertising campaign must be directed specifically at them, placing products in places where the kids will definitely notice the information, and only then they will certainly convey it to their parents. Moreover, they will do it in such a way that adults will not be able to refuse their children in holding a holiday.

Price policy

The cost of organizing festive events is a loose concept. It all depends on the duration of the program, the number of animators involved and props.

You should be guided both by the costs of holding the show and calculating the potential benefits, as well as by the average prices in the city.

An approximate price may look like this (rub.):

2 500–3 500 - 30 minutes program with the participation of one animator;
6,000–7,000 - the same, but with the participation of animals or birds;
9,000 - 1 hour program with 2-3 animators (animals are allowed);
15,000-20,000 - group performance from 7-10 children.

In addition, the price segment of the show can be divided into:

"premium";
"standard";
"economy".

For each option, its own price is built that satisfies the needs of customers.

Assessment of the level of competition and risks

Conducting competitor analysis is not that difficult. Single animators, for whom this type of activity is a part-time job, can be ignored. Only firms are taken into account. individual entrepreneurs, with a staff and offering a wide range of programs.

Up to 90% of all competitors can be identified via the Internet - Yandex or Google maps, 2GIS, regional print media.

Based on the information received, a list is formed of the most popular agencies and individual entrepreneurs that provide services for organizing children's parties, and the format of their activities is determined.

What is taken into account in the work of competitors:

price segment;
number of programs;
quality and quantity of props;
the presence of animals in the show and other original steps;
staff;
the specifics of the work is the conclusion of contracts with all, including individuals, or cooperation only with educational institutions and speaking at city events.

The information obtained is sufficient to determine the level of competition, the capabilities of other firms and the formation of their own competitive advantages.

Despite many positive sides business for holding children's parties, the activity is associated with some risks:

Reduced demand for services - the risk is associated with high competition, as well as with the well-being of the population. Increasing food prices public Utilities and the lack of wage growth is directly reflected in the number of orders down.
Long-term payback of the project - with insufficient advertising campaign promotion of a business can take months, during which efforts, time and money are invested in the project, but it still does not pay off.
Other factors beyond the control of the entrepreneur (changes in legislation, higher tax rates).

Seasonality factor

The business of organizing children's holidays can be conditionally called seasonal. This is especially noticeable on the eve of the New Year holidays. During this period, the demand for animators in the form of Santa Claus, the Snow Maiden and fairy-tale characters increases tenfold, so you can earn 3-month revenue in a few weeks.

In addition, there are several other peak periods in the year:

the end of winter and the beginning of spring, falling on Maslenitsa;
May - graduations in kindergartens;
September - the beginning of the year in children's institutions;
The end of October is Halloween.

This all applies to orders from public and private structures that, together with parents, want to please children. Orders for birthday parties do not depend on seasonality and are received regularly throughout the year.

Reference. It is a mistake to think that the organization of children's events provides for work only on weekends and public holidays because on weekdays the children are busy with their studies. In practice, birthday greetings are ordered on the very day when the child was born. You can’t explain to the kid - “today is your holiday, but it’s Monday, everyone is at work, so let’s celebrate the birthday on Saturday, when relatives and friends can get together.” There are plenty of orders from animators at any time.

Business organization step by step

Activity registration

The answer to the question of how to start a business for holding children's events is always the same - registering as an entrepreneur. It can be an individual entrepreneur or an LLC. If there is no experience in this area, and the scale of the project provides for a staff of no more than 4–6 people, then it is more expedient to register as an individual entrepreneur.

The procedure is simple:

preparation of documents - passport, TIN, application, paid state duty receipt (800 rubles);
appeal to tax service;
indication of OKVED codes;
choice of taxation system;
submission of documentation.

Within 5 days you can pick up a certificate of entrepreneurial activity.

OKVED codes:

93.29 - recreational activities;
96.09 - personal services not specified in other groups;
74.20 - activities related to photography.

Taxation system - STS 6%.

Premises for rent

Office in the business of organizing children's parties plays a secondary role. Many entrepreneurs working in this field claim that it is possible to successfully start a business without a premises at all.

In practice, this is possible if you store props and take orders at home, and meet with clients in in public places showing portfolio on tablet or laptop. How convenient and practical it is, everyone decides for himself.

Office benefits:

entrepreneur status;
work comfort;
the possibility of demonstrating the work performed, programs and props;
convenient place to store props;
the presence of a permanent workplace away from loved ones who in one way or another can disrupt negotiations.

Requirements for the premises are standard:

area - 15–20 sq. m;
the presence of a small warehouse for props;
fresh cosmetic repairs;
availability of necessary office furniture for work;
location - the city center or a busy neighborhood.

Even though more than 50% of orders will come online and by phone, having your own office will create a good impression of the manager.

Drawing up a list of company services

The number of programs depends on the preferences of the entrepreneur. Naturally, the more, the better, but, as they say, “overdoing” is also not worth it. Some of the programs can be borrowed from competitors, the rest you can come up with on your own.

Reference. More than 50% of all show programs of entertainment agencies are identical to each other. This cannot be called plagiarism, so you can safely use the established schemes.

Writing your own scripts is a great step towards success. If there is no experience in this area, then screenwriters and writers can be invited. Once written successful programs generate income for several years.

What must be required:

programs with famous cartoon characters (Luntik, Masha and the Bear, Smeshariki, Disney characters) - activities are designed for younger children;
soap bubbles show;
the program "Young Alchemist" - is an original tricks based on knowledge of chemistry;
quests and Mind games for children 10–12 years old;
disco and light show;
holiday fireworks.

In addition, you can develop individual programs based on the child's preferences, age and interests, which is already discussed with the parents in advance.

Purchase of equipment

Purchasing equipment for the office is not difficult. It is necessary to buy a set of furniture and office equipment. It would be useful to have a widescreen TV or a projector to demonstrate a portfolio or individual moments of the program.

In addition, costumes are required. They can be sewn to order or bought ready-made, which practically does not differ in price. It is better to order those characters that cannot be found on free sale.

Scenario development and purchase of props

The specific list and volume of props depends on the developed programs and approved images. Be sure to require high-quality acoustics with a microphone and light music.

At the initial stage, scenarios can be developed by professionals, but in the future, the business manager will in any case get to the heart of the process, understand the relevance of a particular program and the need for improvement. Writing scripts on your own is much easier than it might seem at first glance, and after working in the field of children's parties for at least six months, everything becomes extremely clear.

Recruitment

It is easy to guess that the main characters in a company organizing children's holidays, these are animators. At the initial stage, 3-4 people should be invited to cooperate. They can be issued both for permanent work and part-time, if people are simultaneously employed in other projects.

Reference: it is best to have your own staff so that the same people do not participate with competitors and you.

Requirements for animators:

experience;
age up to 35 years (possibly older, depending on the format of the available scenarios);
pleasant appearance;
sociability.

In addition, the office will need 1-2 employees to keep records, receive calls, and supervise projects.

Advertising and marketing policy

Promoting the business of organizing children's parties is one of the main tasks of an entrepreneur. It is necessary to use as many resources as possible:

television and radio;
outdoor advertising (banners, billboards, streamers, posters);
own website - required condition for the successful promotion of services;
groups in social networks;
advertising in city publics and communities;
advertising inside and outside public transport;
distribution of leaflets and business cards in supermarkets, entertainment centers and cinemas;
cooperation with kindergartens and primary schools(distribution of brochures to parents);
contextual advertising on the Internet.

Financial calculations

Investment in the project

Costs per stratum (in rubles):

10,000 - registration of business activities and execution of additional paperwork;
35,000 - conclusion of a lease agreement (advance payment);
50,000 - repair of the premises;
100,000 - purchase of office equipment;
250,000 - purchase of costumes and props;
100,000 - advertising;
25,000 - payment for services for the development of scenarios and programs;
20,000 - unforeseen expenses.

Result: 590,000 rubles.

Current expenses

Costs in the first month of work:

35,000 - rent;
10,000 - utilities (office);
70,000 - wages for office employees.

The salary of the animators will be piecework, so the total cost is not indicated.

Result: 115,000 rubles.

Revenues, profit calculation and payback period

The income of the business for organizing children's holidays consists of the volume and cost of orders.

The average price tag of the event is 6,000 rubles. The number of shows per week is 12-15.

The total income per month is 360,000 rubles.

Mandatory expenses are deducted from this amount - 360,000-115,000 \u003d 245,000 rubles.

About 145,000 goes to animators for wages(4-5 people), as well as to update props.

The net income of the entrepreneur is 100,000 rubles.

For starting a business, this indicator is above average. In the long term, total income, like net profit are increasing from month to month.

The payback period of the project, taking into account all investments, periodic expenses for advertising and props, is from 8 months to a year.

When planning a business for organizing children's parties, one should take into account dozens of nuances and subtleties, if ignored, the project will turn out to be unprofitable already at the opening stage. Well-written business plan, detailed financial calculations and pre-packaged scenarios will eliminate many of the problems associated with the misallocation of funds.

Today, for the celebration of an anniversary, wedding, birth of a child, christening, people are not satisfied with just a feast.

The soul requires something unusual, memorable for a lifetime. In addition, sometimes it will be useful to splurge. Organizing everything is not easy and not cheap.

Therefore, they began to resort to the services of professionals. Holiday agencies have gained wide popularity. That is why this type of business is very interesting for entrepreneurs. It is necessary to more carefully highlight all the main aspects characteristic of this field of activity.

What do you need to keep in mind when opening a holiday agency?

The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It cannot be boring or standard. The office should demonstrate that creative people work here, able to turn life into a holiday. You also need to properly approach the selection of personnel. Sometimes a toastmaster at a wedding inspires horror, and a clown in a children's restaurant drives one into depression. It shouldn't be like that.

Before you open a holiday agency, you will need to prepare and do a lot of things. For example, you need to purchase equipment: musical equipment, projectors, screens, scenery, etc. You will have to buy vehicles. And this is an additional cost.

A lot will depend on the model. vehicle. It would be nice to brand it with the logo of the organization and some funny picture. It will be just a great option if all of the above can be profitably rented.

Advertising activities and registration

You need to be prepared for the fact that advertising and marketing expenses are coming, since the competition in this market is quite serious. You will also need to register your business. As an organizational and legal form, you should make a choice in favor of LLC.

This choice is the most optimal, as there will be many companies and corporations among regular customers. Also, the entrepreneur will need to choose a certain type of taxation. You will not need any licenses or specialized documents to open a holiday agency.

The business plan should be planned very carefully

Before starting your own company, you need to plan all income and expenses on paper. This is the main part of the business plan. First you need to make a list of services that the agency will provide. For example, organizing celebrations such as: birthdays, children's parties, weddings, offsite corporate events, skits, etc.

Each service implies a specific scenario for the celebration. In addition, a list of everything needed is compiled for each item. For example, a banquet hall, a hall with a stage, transport, balloons, doves for a wedding, flower decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate for each type of event will emerge, at least “ from and to".

It will be useful to analyze how busy this market is in the city in which the holiday agency will be opened. The business plan, in case of new ideas, will need to be supplemented.

Business premises

How to organize an agency for organizing holidays so that it brings the highest profit? This is possible only in case of a competent choice of the office location.

Better if it will business center cities. Business centers with many offices are concentrated there (and these are potential customers of the agency's services), shopping centers with huge traffic of possible private customers.

In such areas, there are usually good transport interchanges, that is, it will be convenient for customers from other parts of the city to get there.

The office should consist of several rooms. The meeting room should be creatively and expensively decorated. The office for managers can be simpler (this is a back office), but it should be comfortable for work. And, finally, a room for rehearsals, setting up equipment, preparing a soundtrack, etc. This is a minimum. After all, the director and accountant may initially share an office with managers.

Purchase of furniture and all necessary equipment

For the office you will need furniture, office equipment, computers, laptops, stationery. This is in addition to the special equipment, which was written above. From the staff you will need an accountant, a sales manager (one or more), a creative manager (one or more), a designer.

It is important that the sales manager be a master of negotiations, be able to talk with any customers, be a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate you on your birthday, New Year, housewarming.

It would be nice to know when the birthdays of children, beloved nephews, remember even the most unexpected occasions for the holidays of all profitable customers. The rest of the employees, such as actors, musicians, waiters, cleaners, of course, do not need to be hired for a permanent job, but to use their services from time to time.

The site will be able to increase profitability

To increase the income that the holiday agency will bring, the business plan must be supplemented with a paragraph c detailed description promotional activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. So you need a website. Accordingly, there will be costs for the promotion of the resource.

It would be nice to advertise in the press, negotiate with registry offices to offer your services, and make mailing lists. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, you can no longer do without a marketer.

The main barrier to starting a business is lack of money.

Thus, fantasy is limited only by the budget. After all, the agency can consist of two students who decorate the room with balloons and make the kids laugh in clown costumes. Or maybe a whole creative team, which takes out 500 people to nature, organizes parachute jumps, a paintball tournament, fishing, bear hunting, and Elton John sings for them in the evening.

Also, the holiday agency business plan should describe the legal aspects of the company. Form of organization, charter, authorized capital, etc. You can invest in a business with your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea on the basis of a business plan alone. There are programs to support small and medium-sized businesses, but even there it is necessary that the company has been successfully operating for some time, and investments are expected in its further development.

The loan must be secured by something: the pledge is highly liquid and exceeds the loan amount by two or more times. Private investors also need guarantees. Plus, they usually have higher interest rates. That is, it is easy to calculate how much you can count on in a particular case. So there is an understanding of the budget of the project.

What costs will the entrepreneur face?

You should summarize what has been described above and talk in more detail about the costs. They will be required for:

Room rental. For the year it will have to spend about 300 thousand rubles.
Repair and finishing works. You will need to spend at least 50 thousand rubles.
Acquisition of everything necessary equipment- about 100 thousand rubles.
The salary of managers is about 400 thousand rubles a year.

Thus, it turns out that before you open an agency for organizing holidays, you need to collect an amount equal to at least 850 thousand rubles.

Is it worth waiting for a big return at first?

A business plan is a long and painstaking work that may need to be delegated to professionals and ordered on the side. You can write yourself, but you need to take into account some nuances. You will need advice from a lawyer, an accountant, a tax optimization specialist, a realtor, an experienced recruiter, a marketer, a media manager, a designer. All these services cost money. In the case of an order on the side, all these costs are the problem of the contractor.

Holiday agencies have a pronounced seasonal character. The peak falls on the summer and the beginning autumn period. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, you should open your company in the spring so that you can have time to gain a client base.

At first, you should not even think about income that will exceed the mark of 40 thousand. Only after a certain time, when the number of orders is large enough, you can count on a profit equal to 70 thousand rubles. Naturally, profitability will only increase. The payback of the business will occur in about two years of vigorous activity.

We hope that this review has helped to understand the question of how to open a holiday agency. In any case, success in all endeavors and prosperity!