home Social networks Mini bakery business plan. Bakery business plan: step-by-step analysis with calculations Calculation of a bakery business plan with net profit

Mini bakery business plan. Bakery business plan: step-by-step analysis with calculations Calculation of a bakery business plan with net profit

The success of any business is largely due to the presence of a high demand for the goods sold. The sphere of production of bakery products is one of the most demanded throughout the country. To own production made a profit, it is necessary to make mini-bakeries with calculations. It will allow you not only to estimate the amount of costs, but also to calculate the payback period, profitability and other important financial performance.

Opening a mini-bakery by franchise

If a person has never been involved in business, but wants to open his own bakery, he does not need to do it alone. Any field of entrepreneurship has its own characteristics and difficulties. If you don't want to spend your own time and money on this, then you can contact more experienced bakery owners and buy a franchise from them. This format of cooperation has its own characteristics:

the level of profitability will decrease due to the need to pay royalties, the initial payment to the franchisor;

a businessman receives a ready-made brand, under which he can work, spending less money on advertising and promotion;

availability of a ready-made production technology (it does not have to be certified, and the employees of the franchisor's company will help to implement it);

risks are reduced;

the franchisor accompanies its franchisees at all stages of cooperation.

Some franchises involve supplier relationships industrial equipment, raw materials. This saves some money. The franchisor can provide assistance in finding wholesale buyers or setting up a retail trade.

The danger in opening a bakery for a franchise is more related to the success and decency of the franchisor. It is not easy for a beginner to find a worthy partner.

If we are talking about opening a bakery, then it is worth considering first of all the following popular Russian franchises:

Tandoor bread Dobropek Pretzel
Franchise launch year 2014 2013 2016
Entrance fee Absent 500,000 rubles 290,000 rubles
Royalty 15,000 rubles per month, starting from the 4th month of work 5% of the received proceeds 10,000 rubles per month
Start-up capital 205,000 - 750,000 rubles 2,500,000 - 3,000,000 rubles 1,500,000 - 2,400,000 rubles
Possible directions of work Retail and wholesale, delivery finished products Retail Bakery shop
These franchises have become very popular in Russia due to the streamlined business model, high profitability, having a well thought-out and ready-to-implement concept. But opening a bakery on a franchise also has its drawbacks:

lack of opportunity to develop their trade mark;

availability of recipes and assortment of products that cannot be changed;

restriction of the entrepreneur's actions;

additional costs (lump-sum payments for well-known franchises are especially tangible, their cost can reach several million rubles).

For an entrepreneur, opening a mini-bakery under a franchise can be the first step in business. She will help him gain experience, study all the processes from the inside. After the expiration of the franchise agreement, it will be possible to open your own bakery, but you will have to start from scratch.

Location

Choosing a location for a bakery is important if an entrepreneur plans to do retail business. Then the premises should be located in the city center. If the volumes are not very large, and the competition is small, then you can settle in a residential area among apartment buildings... This will save on rent and increase the size of the final profit.

When opening a bakery for wholesales everything will be even easier - just find a suitable area in an industrial area. It is only necessary to take into account the ecological situation, the availability of convenient access roads, remoteness from wholesale buyers (the closer they are, the more you can save on product delivery).

An entrepreneur can buy or rent production premises. Each of these options has its own pros and cons:

If an entrepreneur plans to work and develop his bakery, in any case, he needs to think about buying a premise. This is a great option for making a profitable investment. If there is not enough capital, it is imperative to conclude a long-term lease agreement in order to protect yourself from moving to a new location in the near future.

Requirements for the premises of a mini-bakery

When choosing a place to work, you need to estimate the required production capacity. For the manufacture of 300 kg of finished products per day, an area of 50 m 2 is required. Moreover, this should not be one room, but several:

workshop for the production of dough / finished products;

2 warehouses for storage - one will contain raw materials, and the second - finished products, they cannot be stored together;

a bathroom with an equipped sink and toilet;

changing room for staff;

loading room;

office.

Approximate data:

The monthly income is 600,000 rubles.
Net profit - 70 550 rubles.
Initial costs - 1,000,800 rubles.
Payback - from 1 year and 3 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will compose detailed business-plan of a mini-bakery with calculations.

Description of the service

The organization is engaged in the production of bakery products. The assortment will include: bread, bagels, bagels, dryers, muffins, muffins and buns with cottage cheese. Please note that the bakery will not be engaged in direct sales finished products... The sales representative will be responsible for the wholesale distribution of products.

Market analysis

Bakery products are an everyday commodity. In any economic situation, people will need to eat. In addition, bread has been an integral part of any table since the days of Russia.

When opening your own mini-bakery, you need to decide which stages will be included in production. There are several options:

Full cycle enterprise. The organization will be engaged in the production of bakery products from start to finish. That is, the dough will be made in the mini-bakery itself. This option is suitable for those who are ready to invest serious cash now in order to get big profits on the way out.
An enterprise based on the production of bakery products from semi-finished products. In this case, the production is exclusively engaged in baking products from ready-made dough. This option requires less investment than the first. But the profitability will also be much lower.
Open a bakery for a franchise. This option makes it possible to obtain a ready-made certified production technology. The profitability will be slightly less than in the first option if the production volumes are the same.

We will consider the first option, as it gives more prospects to the entrepreneur.

Today the main production of bakery products falls on factories and large bakeries (61%). Private bakeries account for almost a quarter of the market (21%). The share of 13% is accounted for by supermarkets, which independently produce baked goods for sale.

The main competitors of our mini-bakery will be:

Large bakeries. Their main advantage will be mass production, and, consequently, a large number of products. The demand for their product is quite high.
Various hyper and supermarkets, as well as other stores that are engaged in self-production of baked goods. Each of them has a small production volume. They satisfy the demand of their customers, but they cannot provide large volumes. Often their products are bought under the influence of momentary demand (spontaneous purchases).

The main advantages of the products of both types of competitors will be that they respond quickly to market changes. They are also capable of increasing the assortment and volumes in a short time. Another plus is that such organizations are used for the production of bakery products with high-quality raw materials.

It is worth noting that the main disadvantage is that both competitors use supplements that do appearance products are better. But because of this, the price of bread also rises.

At first, it will be quite difficult to find stores ready to purchase products in our mini-bakery. The main competitive advantages will be:

provision of fresh products;
the quality of bakery products;
acceptable cost.

Potential buyers will be small shops, stalls.

After the main consumers are found, the entrepreneur may think about opening his own bakery, which will serve as additional income.

SWOT analysis

When opening your own mini-bakery, you need to carefully analyze all the factors. They are usually divided into external - independent of the entrepreneur - and internal - which can be influenced.

TO external factors it is customary to attribute:

Possibilities:

Free access to the necessary resources.
Little activity of competitors (their work is not aimed at fighting).
Use of new technologies and developments.
The possibility of increasing the variety of products.
Increased demand for the product.
An increase in the standard of living and, as a consequence, the level of income of citizens.
No new competitors (due to the fact that there are barriers to freely enter the market).

Threats:

Changing consumer preferences.
A sharp increase in competition among existing manufacturers.
Alternative products may appear.
Increased requirements for manufactured products.
High sensitivity to new business conditions.

Internal factors include:

Strengths:

The company employs only highly qualified personnel.
Only high quality products are produced.
Use of effective advertising.
Debugged technological process.
Using the most modern technologies production.
Working with reliable suppliers of products.
Using the most modern equipment.
Deep analysis of consumer preferences.

Weak sides:

Self-financing.
Undeveloped strategy.
Lack of distribution channels for products.
Inexperience.

It is important, when creating a mini-bakery, to pay attention to the following issues:

Increase in the range of products. At the same time, it is important to take into account consumer preferences, to make your products focused on a certain circle of wholesale buyers.
Development of our own production technology. It is important to come up with original recipes and use only natural products in the manufacture.
Development of a dealer network, the possibility of opening your own points of sale. If there are no funds to open stores, you can think about cooperation with a chain of stores that also appeared on the market not so long ago.
Try to provide yourself with individual orders in advance.

Opportunity assessment

Our mini-bakery will be open seven days a week. The work schedule for different categories of workers will be different.

So, bakers will work in two shifts according to the schedule 2 through 2. Their working hours: from 23:00 to 09:00.

The second category of employees will be a sales representative who will be looking for customers and delivering products. It will work daily from 7:00 to 15:00. You can do without a sales representative if the entrepreneur himself takes over these responsibilities.

There is no seasonality as such in this type of business. Demand may decrease in the hot season, but only slightly. The organization can find additional wholesale buyers at these moments.

During the opening, it will also be necessary to hire a professional technologist who will help set up production. As the assortment and workshop expands, its services may be needed again.

When choosing a room for a bakery, you need to decide on the required area. We have chosen a full-cycle enterprise, so we need a room with an area of at least 50 m 2. If you plan to bake from ready-made dough, then the workshop can fit into an area of 15-20 m 2.

It is very important, when choosing a room, to pay attention to the electrical network. It is better to coordinate this issue with the technologist. He will tell you how much power will be needed to operate the mini-bakery.

Organizational and legal aspects

Registration of your own company. It can be or. OKVED codes can be as follows:

15.81 Manufacture of bread and flour confectionery products of short storage;
15.82 - Manufacture of dry bakery products and flour confectionery products for long-term storage.

If you plan to sell your own products, then the following OKVED codes may also be needed:

52.24 - Retail trade in bread, bakery and confectionery products;
55.30. Activities of restaurants and cafes.

Marketing plan

Pricing strategy:

The cost of production should not be overestimated. Better to stay at the mid-market price or slightly below. The latter strategy is advisable to use only if the company will not incur losses.

Marketing strategy:

As such, there will be no advertising for our mini-bakery. The sales representative and the entrepreneur himself will be engaged in product promotion. Their main tools will be preliminary calls to potential customers, mailing commercial offers, delivery of brochures to shops with price lists, negotiations with potential customers.

Thus, we can say that the advertising costs will be reduced to the costs used for the production of booklets. The share of these costs in total costs will be quite small.

Another plus of the work will be that the bakery will work on pre-orders. That is, there will be no stale products and goods that need to be written off. Everything that is produced will be immediately sold.

Calculation of projected income

Production plan

When choosing a rented space, remember that it must meet certain requirements:

There must be a working ventilation system.
Place a bakery in a basement it is forbidden.
There must be a sewer drain, as well as cold and hot water.
The room should have a warehouse and a toilet.
Indoor ceilings need to be whitewashed and walls tiled.

Based on these requirements, as well as the norms of the SES and the Ministry of Emergencies, it is necessary to repair the premises.

You will need a set of equipment for a full cycle bakery. This will include ovens, cabinets, kneaders, tubs, sheets, tables, racks, and so on.

Staffing table:

Organizational plan

Financial plan

Profit before tax: RUB 83,000.
Tax (15% according to the simplified tax system): 12 450 rubles.
Net profit: 70 550 rubles.
Profitability: (70,550 / 600,000) * 100% = 0.12%.
Payback: 1,000 800 / 70,550 = 14.2. Consequently, the project will pay off in a year and 3 months.

Risks

An entrepreneur should think in advance about possible risks and do everything to avoid them. They are usually divided into external and internal.

External risks cannot be controlled, but measures can be taken to avoid the consequences. These include:

Cost growth

This risk is especially relevant today. This is due to the constant rise in prices for raw materials and final products.

The growth in the cost of raw materials used will negatively affect the company's revenue - it will noticeably decrease.

It is possible to reduce losses by concluding long-term contracts with a fixed (not floating!) Price for raw materials. In order to have time to react to changes in value, it is necessary to constantly monitor prices.

If the situation has already happened, then you can compensate for your losses by setting a higher price for the product.

Growth in the number of competitors

The probability of this risk occurrence can be estimated as average.

In the event of the emergence of new competitors, some consumers may refuse the services of our production. This will reduce sales, and therefore revenue.

Possible losses can be avoided; special attention must be paid to customer loyalty. It is worth thinking about the development of qualitatively different products, the use of the most advanced technologies.

Seasonal decrease in demand

The probability of this risk is medium.

A decrease in demand will affect the number of sales. It will decrease. At the same time, the main part of costs will not decrease, which will inevitably lead to a sharp decrease in profits.

To prevent such a situation, you need to competently approach the search for customers, correctly distribute your production capacity, and develop an effective strategy for product promotion.

Changes to industry regulations

The likelihood of this risk is low.

It is almost impossible to avoid it in advance. It is only important to be ready to recycle existing technological maps production and revision of the range.

Internal risks can be controlled, some even eliminated altogether. These include:

Incompetence of personnel, their low qualifications

The likelihood of this risk is high.

As a result, sales can be significantly reduced. The enterprise may become unprofitable at all, while intensifying the action of some external risks.

To avoid such a situation, you must:

Study the resume in detail when applying for a job.
Hire people with experience.
Build a training system.
Improve the qualifications of employees (conduct personnel training related to the use of the latest equipment).

Technological risks

The likelihood of this risk occurring is low.

It is important that the technology used at the enterprise is efficient and the production process is adjusted. It is also important to check the condition of the equipment in a timely manner, to repair the slightest malfunctions (even those that do not affect production at the moment).

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can work together to make business plans more complete, detailed and relevant. Thank you for the attention!

No business project can be implemented without a clear action plan. Compared to building a house, it’s like starting to lay the foundation without a project and calculations. It's the same in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, competitive environment, calculate the profitability and payback of the project.

Especially writing a business plan is necessary when attracting investments from outside. For investors, business partners and lenders, such a document is the basis for considering an application.

In this article, we present a detailed business plan for a mini bakery, which will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.

Relevance of the idea

The bakery business is characterized by a wide and stable demand. Regardless of the season and the economic crisis, people are equally good at purchasing this product. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main focus will be on branded products.

But, despite the apparent advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of doing business is short term implementation. This necessitates making clear forecasts, otherwise most of the production will be disposed of. Advertising, creation of a loyalty program, high-quality service and a wide range of additional services will help to level these risks and reach a good stable income.

We determine the format of the business

Before you start developing a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

You can develop entrepreneurial activity in two directions:

Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
The second option may involve baking the product and selling it to wholesalers.

Speaking about the first option, it will be necessary to think over not only the production part, but also the distribution channels. The products will be sold through our own points of sale.

In this case, in order to increase the customer flow and expand the service, it will be possible to include drinks and other products in the assortment, in addition to your own baked goods.

The business format will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two ways:

independent opening of a bakery;
buying a franchise.

Going to market on your own entails many challenges, ranging from concept design, bakery style, name, and targeting. The plus is the freedom of action when decorating a room, developing an assortment, setting prices, etc.

The advantage of the franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has disadvantages: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the room, prices, assortment and recipe of bakery products.

Great emphasis must be placed on the correct definition of the target audience, the formation of a pricing policy and the development of marketing activities to increase sales.

Project summary

This chapter of the plan reflects the relevance of a business idea and the feasibility of doing business.

The goal of the project is to open a mini-bakery in the city with a population of about 500 thousand people.

The advantage of a mini bakery is a very wide target audience and increased demand for products.

The main advantages of a mini bakery are:

wide demand for the product;
stability of demand;
wide target audience;
high volumes of profit in the long term;
the opportunity to develop a business and offer related services;
business profitability 20-30%.

Disadvantages:

high competition;
dependence on external factors;
a large number of permits;
high requirements for manufacturability of production;
large investments;
perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be made by state-owned bakery factories, whose products are on the shelves of all stores.

If you plan to focus on fresh baked goods and branded products, then the main competitors will be private mini-bakeries, which are ready to offer hot buns and croissants to residents of the city before the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.

In order to firmly establish themselves in the market, they must occupy their own niche, it is necessary to have a high-quality approach to the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.

For analysis competitive environment and determine their own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the bakery, the threats and the possibility of development.

SWOT analysis

Possibilities:

business development and the opening of additional pastry shops;
high profitability;
a possible increase in demand in general;
the possibility of implementing additional services.

high competition;
short shelf life of products;
possible problems with suppliers of raw materials.

Strengths:

Weak sides:

possible miscalculations in relation to the demand for products;
lack of experience in this area of business.

One of the key points in developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard assortment. If you find your own chip, you will quickly conquer your target audience. Such a "highlight" can be the production of products for people who follow proper nutrition, support healthy image life. Or, you can bet on a national recipe by offering homebaked bread according to old recipes.

Having worked out a high-quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.

We set the price

Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.

Given the high competition in this segment, you shouldn't set too high a price tag. An exception can be made only by those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To define the assortment of a bakery, it is not necessary to produce complex marketing research... It is enough to immediately determine the place where the outlet will be located (if you have chosen this business format) and bypass the nearby bakery of this type.

A feature of this business is that people buy bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of bakery will make the client go to the other end of the city for fresh pastries. Therefore, it is necessary to focus on those competitors who are within walking distance of you.

It is enough to visit such bread shops several times a day to determine which products use millet and which ones are on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But people generally go to buy bread at the end of the working day. This should be taken into account when planning the opening hours of the outlet with the bakery.

When designing a bakery assortment, make it versatile. The basis should be bread of three to four types of different varieties flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, children, or for a visit. A referral can be made for people with diabetes or dieting. In this case, you should adhere to special recipes and purchase special raw materials: flies from durum wheat, fructose, seeds, nuts, etc.

The assortment of mini bakery products can be quite wide:

croissants and donuts;
bread with various additives;
pies and buns;
diet bread and crackers.

Organizational plan

This chapter is a step-by-step guide to get you started on your own business.

Registration of business activities.
Search for premises.
Purchase of equipment and raw materials.
Personnel search, registration.
Marketing strategy development, advertising.

Registration and paperwork

When launching a bakery, a businessman needs not only to register with the Tax Inspectorate and The Pension Fund but also obtain permits from other authorities.

This business area is distinguished by strict requirements from the SES. Before starting the project, you need to obtain two licenses: for production and bakery products.

Also, a mandatory requirement for conducting business is a certificate of conformity from the "Federal Agency for Technical Regulation and Metrology".

The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision

Without data legal documents it is impossible to open a mini bakery. The costs must be included in financial plan... Getting everyone permits and the registration of the business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan to organize their sale in addition to the production of bakery products, then you need to register code 55.30 "Activities of restaurants and cafes."

This code defines the activities associated with the production of food and their sale directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The optimal solution would be to choose UTII, but it is not available in every region.

Also from the additional documentation you will need:

SES conclusion on compliance (sanitary and epidemiological examination);
Book of complaints and suggestions;
Consignment notes (TORG-12);
Lease agreement.

To launch a bakery, you will need to purchase cash machine and keep a cash register.

As you can see, one of the main disadvantages of this business is the large amount of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini bakery should be approached very carefully if you plan to sell products at the place of production. If the business format assumes only production activities and its sale by a large wholesale buyer, then the production workshop can be located in the industrial zone of the city, outside its borders. This will minimize rental costs and find inexpensive premises meeting your requirement.

A bakery, whose products are sold immediately on the spot, is a completely different matter. Here, the success of the business will largely depend on the location of the bakery.

When choosing a location, consider the following factors:

patency;
transport accessibility;
rental price;
long-term lease;
permission for the repair and redevelopment of the premises;
permission to place outdoor advertising.

When buying a franchise, the franchisor company will help with the issue of choosing a premise. If you have chosen the business option with the purchase of a franchise, then the consultant of the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of working with a franchise.

It is not entirely correct to locate a bakery near a fitness center or a gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the customer flow and build up a permanent base.

The size of the bakery and the interior of the premises largely depends on the chosen business model. In no case should it be a basement, water must be supplied to the room, a ventilation system must be equipped.

The best choice would be a spacious, bright room with large windows that can be used as a showcase. Considering the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.

To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can have a cup of tea and taste the products.

In addition to the client area and the sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

When choosing a room, think over which side the working transport will call in to unload raw materials or load finished products. The best option would be to have a back door.

As for the location of the bakery with point of sale, then pick up the points where the greatest traffic of people. In a big city, consider options near the metro, educational institutions, large shopping centers.

The renovation costs depend on the chosen style and the concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think over an original interior that will attract customers.

This item will become the largest expense item, but in this case it is not worth saving on equipment, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on site, it is necessary to purchase equipment for both production and for the sales area.

This necessitates the purchase of two types of equipment:

The production type of equipment includes:

The cost of purchasing equipment will amount to about 1 million rubles.

To sell products, you will need:

After purchasing the equipment, the stage begins to search for suppliers from whom you will purchase raw materials.

Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately rely on one supplier, even if it offers a good price. Experienced businessmen begin cooperation with 2-3 suppliers and then, in the process of work, stop choosing one, from which you can get a discount on products.

It is necessary to conclude a verbal agreement on supplies with suppliers at the planning stage, so that later there will be no time delays. From the moment the production starts, it is necessary to draw up a supply agreement in order to clearly define the terms of delivery, terms and prices.

If you plan to offer branded products to your customers, then at the same stage it is necessary to develop the packaging products that should be ordered. Despite the additional costs, it will serve as a good advertisement and attract additional customers.

The staff in the work of a mini-bakery plays one of the key roles. Without conscientious and qualified personnel, it is hardly worth counting on the prosperity of the business. Therefore, pay great attention to the stage of finding employees and immediately make a list of requirements necessary for selection.

The staff must necessarily include:

Many businessmen are cutting payroll costs by bundling services. For example, for a small business format where products are sold directly in a bakery, sellers can combine their direct job duties with cleaning function.

And an accountant can be involved from outside to prepare reports.

Marketing plan

When production issues are resolved and the issue of finding premises, hiring personnel is closed, you should start developing a marketing strategy that will allow you to correctly determine the distribution channels for products.

In accordance with the business format and target audience, it is necessary to develop a competitive advantage and marketing strategy for the bakery.

Create your own corporate identity that will make the bakery stand out from the competition. This can be branded packaging, sellers' uniforms, interior style, etc.

Pay close attention to the sign and display case. The name should be euphonic, evoking pleasant associations. When doing this, take into account the overall concept of the bakery and the “signature style”. For example, if you decide to focus on baking national bread, then the name should emphasize the main idea of production.

Try to be original and avoid using words like homemade bun, donut, etc. in your titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business and opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are promoted by:

holding promotions;
loyalty program and issuance of discount, accumulative cards;
sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baked goods. Or create sets that will include the daily rate of baked goods for an average family. This will create a loyal customer base and increase sales.

Promotion of services and goods

To establish direct sales channels, you should conclude contracts with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work of expanding sales channels to an experienced manager who can demonstrate the best commodity characteristics your products and conclude a contract.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these questions fall on the wholesaler's firm. Do not forget to include the costs in the general estimate, calculating the cost of production.

Financial plan

Depending on the format of the business, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, since a lot depends on the range of products.

Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is not baked. The cost of products is made up of various factors: the purchase of raw materials, utilities, transport services, etc. Therefore, it is very important to determine the pricing for the first batches of baked goods in order to clearly calculate the break-even point.

Approximate calculation of the cost of production:

For the production of 1 thousand kg of white bread you need:

740 kg of premium white flour;
9.6 kg of salt;
1.2 kg of sunflower oil;
7.4 kg yeast.

Having calculated the price of these products from suppliers, you will receive the approximate cost of production. Now it is necessary to add here such expenses as staff salaries, utilities and transportation costs.

Expenses

Initial:

repairs - 100 thousand rubles;
purchase of commercial equipment - 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rental of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional costs - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and strict adherence to it, is 4-5 months.

The main advantage will be the direct sale of our own products. In addition, you can develop your business by establishing partnerships, concluding an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Conclusion

In order to minimize the risks at the first stage of the project launch, follow these simple tips:

think over the assortment and highlight the branded positions;
start by baking 8-10 positions;
focus on the target audience;
do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of the cost of production and recoupment can be done only for a specific type of business, with an indication of regional characteristics.

But this business plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we have described in as much detail as possible how to start your business from scratch. As you can see, with the correct organization of production and qualified personnel, the payback can be achieved within six months. Set long-term and short-term goals that will serve as a kind of reference point for determining the vector. According to the reviews of experienced businessmen who have bakeries, this type of business has great prospects and is very stable.

Video. Opening of a mini bakery

People have always known a lot about food. A bakery is the production of bakery products, pies, etc. Bakery has always been and always will be. This production can exist independently, maybe at some hyper and supermarket, mini-bakeries can be at various cafes and grocery stores.

When opening a mini-bakery, the business plan should include all the costs associated with the implementation of the project: investments in the purchase of equipment, current costs of production and rental of premises. Also, the bakery's business plan should contain a marketing strategy for business development: without this, it will be difficult to establish a stable sales of products.

The bakery business plan includes a financial and organizational plan, as well as advice on choosing a marketing strategy for the business. A clear advantage production of food - the fact that bread is a product that will always be in demand, regardless of the political situation, fashion trends and the level of income of the population: you just need to find a niche for your company.

How to open a mini bakery from scratch?

A bread bakery whose business plan includes financial calculations, stages of project implementation and recommendations for choosing a marketing strategy, will allow you to easily open a mini-bakery from scratch, bypass all the "pitfalls" and get stable profit in the future.

Stage 1. Search for investments for the implementation of the bakery project

Significant costs for the purchase of equipment for a mini-bakery imply the need to seek investment in the project. Attraction of a bank loan will increase the payback period of the project due to the need to pay interest. Another option is to attract investment funds. In this case, you will have to give part of the profit from the project to the investor.

At the stage of searching for investments, you should pay attention to the possibility of buying a ready-made bakery business. This will allow avoiding the costs of purchasing, installing and commissioning equipment, as well as finding personnel employed in production. In addition, the operating mini-bakery has well-established ways of marketing products, which means stable revenue.

Stage 2. Company registration

Registration of a company engaged in the manufacture of bakery products can be carried out independently, or by contacting the services of a specialized legal company engaged in the registration of firms. The latter option will be more expensive than self-registration, but it will save time for more important business related tasks. If there is no desire to fill out an application for registration of a company and stand in queues at the Federal Tax Service Inspectorate, then it would be a reasonable step to entrust this work to specialists.

Another important point is the choice of the organizational and legal form for the bakery. The most common options are individual entrepreneurs or a company with limited liability... In the first case, the business owner will be liable for the company's obligations with all of his property, in the second case, his material liability will be limited to a contribution to the authorized capital of the company.

Stage 3. Registration of permits.

In order for the possibility of food production to be present, it is necessary that the products and production facilities comply with the standards of Rospotrebnadzor, the sanitary-epidemiological service and fire safety.
To open a production, you must complete the following documents:

Sanitary and epidemiological conclusion for production;

Sanitary and epidemiological conclusion for products;

Certificate of conformity;

Conclusions from the fire inspection.

The costs associated with the registration of permits are taken into account in our registration costs.

Stage 4. Search for a production facility

Bread bakery is a business, the premises for which must meet certain requirements. In accordance with the requirements of the law, a bakery cannot be located in the basement of a building or in a basement; all utilities must be present: plumbing with hot and cold water, sewerage and ventilation. In addition, the requirements relate to interior decoration premises: the walls should be tiled and the ceiling whitewashed.

The business plan of a bakery shop involves finding premises in an accessible and passable place for buyers. To organize a bakery, you will need a room with an area of at least 80 square meters; if, in addition to the bakery, you plan to sell products in a retail store, you will have to rent an additional 30-40 square meters.

Stage 5. Purchase and installation of equipment

A mini bakery is a business in which a lot depends on the quality of the baking equipment. What does it take to open a bakery? The business plan presented here assumes the purchase of only the necessary equipment... A mini-bakery project cannot be realized without a bread machine, a kneader, a table for cutting and shaping dough, trolleys for finished products, and a sifter for flour. A real business plan for a bakery involves the purchase of the most inexpensive domestically produced equipment. Foreign counterparts are much more expensive, but they have better performance characteristics.

As a rule, those companies that sell equipment for baking bakery products also offer customers the installation of this equipment. For this reason, installation difficulties should not arise. When choosing an equipment supplier, you should pay attention to the reviews of the company's customers who have already bought and ordered the installation of equipment, as well as the warranty provided by the supplier.

If you need to save on the purchase of equipment, you can refuse to buy a dough kneader and flour sifter, and buy ready-made dough instead of flour and other ingredients. Incomplete cycle production will save on the purchase of equipment and on the wages of workers employed in production. The disadvantage is the impossibility of complete control of the technical process, and hence the quality of the manufactured product.

Stage 6. Costs associated with recruiting staff

Workers employed in food production, without fail must have a sanctioned book. In addition, the quality of products directly depends on the experience and qualifications of bakers. Therefore, the logical solution would be to hire employees with work experience. It is unreasonable to assume that an unskilled worker who claims to be excellent at baking rolls in his kitchen at home will be able to handle mini-bakery equipment.

Contacting a recruiting agency will greatly simplify the recruiting process. Yes, you will have to overpay for the agency's services, but the owner will be confident in the qualifications and experience of his employees. As you know, time is money, if the future business owner does not have experience in interviewing, if he is not eager to check the records in work book With the data presented in the applicant's resume, it will be easiest to entrust the search for employees to the agency, and spend the free time more efficiently.

Based on the current staffing schedule, we will calculate the tax deductions.




Cleaning woman
TOTAL PHOTOS
TOTAL TAXES

Bakery marketing plan

The specifics of the business require you to occupy a certain niche. No matter how hard the owner of a mini-bakery tries to optimize his costs, he will never be able to compete on the price of products with a bakery that produces hundreds of thousands of buns a day. Therefore, when creating a mini-bakery, you need to pay attention to the quality of the products. Without marketing plan business is doomed to fail. Before the implementation of the project, the owner must answer the questions: how can the product interest the buyer? Why would he prefer my pastries over the cheaper ones mass production or competitors' products? Based on this, you should create a marketing strategy and start implementing it.

Bakery shop

If possible, part of the bakery should be equipped with a retail store. The incomparable smell of fresh baked goods will attract visitors better than any other advertisement. Relatively low costs for retail store equipment will quickly pay off through retail sales. Another sales area is the sale of products in small retail stores... As practice shows, at the initial stage it is useless to try to offer your products to large retail chains: An unknown bakery has little chance of placing its products on the shelves of large hypermarkets, so you should focus on working with small stores.

Specificity of manufactured products

Nowadays, it is no longer possible to surprise anyone with just delicious rolls. The business plan of a mini bakery involves the development of a marketing strategy, taking into account the specifics of baking, which can interest the buyer. A business owner should pay attention to popular and relevant areas of bakery that are in demand.

Yeast-free bread is a current trend

Baked goods made without the use of yeast are considered to be healthier. A mini bakery, the business plan of which provides for the production of such bread, has a better chance of successful implementation in comparison with a project for the production of yeast products. On the other hand, yeast-free products involve the use of a special technical process, as well as the appropriate qualifications of workers employed in production.

National cuisine is a great option for a bakery shop: a business plan

Another "highlight" can be the use of national recipes for baking. The culinary preferences of different peoples of the world suggest peculiar, original and unique baking recipes: Armenian lavash, American flatbread, Indian chapatis - the list is endless. The national flavor of the bakery guarantees that it will have regular customers and therefore it will be a serious competitive advantage.

Costs, profits and payback of the project.

For calculations, we assume that for organizing a business we will register an individual entrepreneur, taxation is a simplified reporting system. Also, in the organizational costs, we will take into account the costs of certificates of conformity of manufactured products. The initial investment in the project will be:



Purchase of equipment
Working capital
Organizational expenses
Total expenses

For simplicity, we believe that in our calculations we consider only the production and sale of products in small batches in grocery stores, cafes, restaurants, etc. Additional investments may be required as working capital to start a business. Total investment in equipment and registration activities from 500 thousand rubles.

The main costs associated with production in the bakery.

Premises rental - 64 thousand rubles (the area of the required premises is 80 m2, the rent is 800 rubles / m2);
Communal expenses- 16 thousand rubles;
Purchase of raw materials for production - depending on the volume of products;
Staff salary - 90 thousand rubles (bakers - 4 people, cleaning lady - 1 person, accounting - outsourcing);
Other expenses (disinfection, deratization, garbage removal, maintenance of equipment and account) - 10 thousand rubles.

Let's summarize the main costs in the table.



Fixed costs
Wage
Payroll taxes
Rent
Depreciation
Accountant services
Variable costs
Raw material cost
Communal expenses
Transport

Insurance individual entrepreneurs
Other variable costs
Total costs

Bakery revenue.

To calculate revenue, you need to decide on the list of products. The profitability of bakeries producing buns, various gingerbreads is 30-40%, the profitability of bakeries producing bread, loaves is 10-20%. In our calculations, we will consider the production of a French baguette.

A standard baguette has a cylindrical shape and weighs 250 grams. Ingredients: flour, water, rye and salt. For 1 kg. flour will require 0.62-0.65 liters of water (it is recommended to replace water with whey in whole or in part), the weight of the dough will be 1.62 kg. Salt and sugar 1% by volume, yeast is 2% by volume.

The capacity and sales of our bakery is 15 kg / h. With the existing equipment, the bakery's revenue can increase due to an increase in the volume and range of products.



Revenue from the sale of baguettes
Total revenue

Based on the costs and projected revenues, we will calculate the net profit.




Enterprise revenue
Production cost
Gross profit
Loan interest
Profit before tax

Net profit
Cumulative net income

The final calculation will be to determine the profitability and payback of the business.

Bread is the head of everything. And if it is also very tasty, then the success of your business is guaranteed. Today we looked at how to open your own mini bakery, how much it will cost and what needs to be done for this, we hope the presented material was useful from a practical point of view.

	Tandoor bread	Dobropek	Pretzel
Franchise launch year	2014	2013	2016
Entrance fee	Absent	500,000 rubles	290,000 rubles
Royalty	15,000 rubles per month, starting from the 4th month of work	5% of the received proceeds	10,000 rubles per month
Start-up capital	205,000 - 750,000 rubles	2,500,000 - 3,000,000 rubles	1,500,000 - 2,400,000 rubles
Possible directions of work	Retail and wholesale, delivery finished products	Retail	Bakery shop