home Self-development Wholesale of petroleum products to end consumers business plan. Agzs gas filling business plan. Your own little gas station or franchise

Wholesale of petroleum products to end consumers business plan. Agzs gas filling business plan. Your own little gas station or franchise

Vladimir Khomutko

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What are the stages to start a business selling petroleum products?

It seems to many of us that any business based on oil and oil products is the lot of oligarchs and multimillionaires. However, this is not entirely true. Extraction of both oil products is indeed associated with large investments, but the trade in final oil products is quite accessible even to “mere mortals”. Next, we will try to figure out how you can organize your business for the sale of petroleum products.

To organize your business in this area, you do not need to have a lot of money or connections in the management of large oil companies. A correct preliminary calculation and knowledge of the realities of the local oil products market can make you a very successful small, and then, possibly, a large trader.

Let's make a reservation right away that the initial capital is still required, but its volume will not be outrageous at all.

Typically, most entrepreneurs start with wholesale trade... The initial goal of such a business is local consumers, and then, as the regional market develops, it is possible to enter the all-Russian and even international (at least within the CIS countries).

The essence of the wholesale trade in petroleum products is the purchase of large consignments of goods with their subsequent sale in small wholesale with a corresponding margin. Many novice entrepreneurs are frightened by the issues of creating the appropriate infrastructure: where to store the purchased goods, how to transport it, and so on. So, at the first stage, these issues are quite simply resolved without significant capital investments... It is not at all necessary to have your own oil storage. Services for the temporary storage of petroleum products are provided by almost all oil refineries and large oil depots, which sell them.

True, there are limitations in terms of storage time, since oil products are constantly produced, and storage facilities are required for new batches of products. Therefore, the trader must plan sales ahead of time in order to meet the storage deadlines.

Delivery to the end consumer at the first stage of business development is carried out using fuel trucks. Buying them right away is impractical, since there is always an opportunity to rent them.

Of course, these costs are borne by the cost of the products sold, but it makes it possible to minimize initial investment.

The most important thing in this kind entrepreneurial activity Is to find buyers first. Purchasing oil products in bulk without having a specific sales outlet is an extremely risky undertaking. Only by taking care of sales in advance can you expect a good profitability.

Any new business starts with drawing up a business plan. Moreover, the more time you spend working on it, the more chances for the success of your future enterprise. The business plan should take into account such expenditure items as the cost of buying a wholesale consignment of goods, the cost of renting fuel trucks, the initial expenses for the official registration of the business with the tax and other authorities, staff salaries, and so on. The income part consists of the estimated volume of funds received from the sale of petroleum products. The second section of the business plan is extremely important and should be based on data from real, not potential buyers.

If you do not have enough initial capital, or they, according to your business plan, are not enough, you can always contact the bank. A well-designed business plan plays almost the most important role in obtaining a loan. However, remember - credit organizations are very strict in monitoring the fulfillment of your debt obligations, and they are not interested in the problems of your business. Get ready for this.

Many will say: "In this market, everything has long been divided between the major players!" This is partly true, but your trump card is mobility. Large trade organizations tend to be slower to respond to changes in the market than smaller ones. This allows the latter to maneuver with prices and win their customers by reducing the percentage of profitability. In addition, the larger the trader, the less interested in the small buyer. And for your company, this is exactly what you need.

Another way to reduce costs with an eye to the future development of the business is to purchase equipment on lease.

Leasing differs from lease in that over time the equipment becomes your property, which is very important for a growing company. Having gained a permanent base of reliable clients in your region, you can proceed to the next stage of the enterprise development.

If your company selling petroleum products has become successful, and it is cramped within the region, it is time to enter other markets.

The main problems that can prevent this are as follows:

the share of transportation costs increases due to the increase in transportation distance;
for the same reason, delivery times to the final consumer increase;
in each region there is an established supplier-consumer system, which implies tough competition for its market share.

The same applies to the markets of the CIS countries. However, when entering them, there is also a specific risk. Often, such contracts imply settlement upon receipt of oil products at the buyer's warehouse. Since the distance is quite significant, and the delivery time is too, the trader runs the risk of a price change during the delivery time. It should be said here that such fluctuations are both lower and higher, therefore, in one case, the supplier loses, in the other, wins, and with constant supplies, profitability, as a rule, remains at the planned average level.
As mentioned above, transportation costs increase significantly, which leads to a decrease in profits, since it is far from always possible to increase the final price of products and compensate for unnecessary costs. However, the expansion of the client base leads to an increase in the volume of sold petroleum products, which more than compensates for the losses incurred and, more importantly, makes the business more sustainable by reducing dependence on each specific consumer.
Well, the pinnacle of growth as a trader of petroleum products is the construction of his own refinery.

Of course, this is already a huge investment that only very successful entrepreneurs can afford. The construction of the refinery is planned in advance. It is desirable that its location be in close proximity to the largest end consumers. Thus, the share of the transport component in costs is significantly reduced.

Open your own gas station - economically the right decision for those who want to organize profitable business... Indeed, today this market is still being actively rebuilt and there is an opportunity to occupy its own niche by creating a reliable company. In addition, the number of cars is increasing every day, and vehicles need fuel. This means that your business has every chance of becoming profitable. So how do you open a gas station? And how much money will you have to invest in your future business?

A little about business

Let's start with the fact that the gas station is the source increased danger and it will take a lot to open such a business permits... In terms of finance, this is most likely the most costly business, since at the initial stage it will be necessary not only to rent (or buy) a suitable plot of land, but also to build a gas station that will meet the requirements of the current legislation (there are certain requirements for the location of gas stations, the design of such facilities , as well as sanitary and hygienic and environmental requirements that must be observed). And these are quite serious expenses. In addition, after the completion of construction, it will be necessary to obtain permits from the authorized bodies for the operation of the gas station and organize high-quality security and safety of the station.

How much does it cost to open a gas station for cars? And how long will the paperwork take? The questions are very timely and very important. The paperwork that is needed to open a gas station takes about 3-6 months, the construction site itself is the same, and about 12 million rubles will have to be invested.The exact amount depends on many factors).

But how quickly the initial investment will pay off is a question. On average, this takes about five years. So, when investing in gas stations, one must prepare for the fact that this is a long-term project. True, with proper business conduct, investments can return in three years.

Your own small gas station or franchise?

Today you can open your own small gas station (it will be an autonomous business, only yours), or open a company under the auspices of some well-known brand by buying a franchise. At the same time, most experts agree that it is easier to organize a fuel business under the guidance of a reliable and experienced partner, so franchising is a very common phenomenon in the fuel business today. In addition, deciding to buy a franchise, you will immediately receive all the necessary documentation, and the development business, and the brand, and a ready-made refueling style (which, by the way, you will have to strictly observe under the terms of the contract). Representatives of the parent company will help in resolving organizational issues, and there will be no need to worry about the quality of the fuel. This is understandable, because the owners of the brand cherish their good name and will not risk it by supplying low-quality fuel to one of their filling stations.

But if you decide to go on an "autonomous voyage" (open independent business), then you will have to worry about the quality of your product yourself, and develop the style of your gas station. This means that you will have to choose suppliers and take full responsibility for the quality of the fuel sold, which can be either good or very low quality.

Do not forget also that the majority of motorists prefer to refuel at the filling stations of large oil companies, the so-called "branded" gas stations, in order to fill the tank with guaranteed good gasoline. This means that the presence of a well-known brand on the sign can be a guarantee of business profitability.

Business registration and organization

So, you've decided to open a gas station. So, you need to start acting:

First, you need to draw up a business plan for the gas station, find a suitable site for the station and conclude a lease with the owners.

Then you have to go state registration(you can, but it's better to register entity, for example, which will make it possible to choose a taxation system with VAT - most suppliers prefer to work with those gas stations where).

Get OKVED codes.
Prepare a project for the future filling complex and agree on it with Rospotrebnadzor, and then organize the construction.
Develop and agree on the PPK.
To conclude an agreement for deratization with a relevant company, as well as an agreement for the export of solid waste.
Get permission in environmental service and SES.
Obtain a license for storage and sale of fuel from the Ministry of Energy.
Conduct certification of workplaces.
Conclude a contract for the supply of fuel.

Site for a gas station and construction of a station

As for a suitable site for a gas station, it should be located on a road with high traffic or where there is active traffic. At the same time, it is important that there is a convenient access for cars.

After the site is selected, and the lease and construction documents are drawn up, you can proceed directly to the construction itself. If you have chosen franchising, then partners will help you, and if you open an autonomous business, it is better to use the services of specialized companies that are engaged in the construction and commissioning of gas stations. There are specialists who know all the requirements of the current legislation. They will produce the whole complex construction works, will commission the facility and receive all the necessary documents.

All this in time can take from six months to twelve months, but you will be sure that everything has been done correctly.

Necessary equipment

There are many different opinions about the equipment needed at a gas station and its quantity. But minimal set should include:

In addition, it is worth taking care of special software (and, accordingly, a computer) that can help automate the process of fuel dispensing. Using such software, you will automatically not only refuel the vehicle, but also receive fuel from the tanker truck and generate daily reports. This is important because it will help to almost completely eliminate the notorious "human factor" from the chain.

Well, and, of course, you need to build and equip a room for a gas station operator, as well as additional buildings where a tire service, a workshop, a car wash, a shop, etc. will be located (this means that you need to equip all objects with the necessary furniture, equipment, tools).

Fuel supply

Have you bought a franchise? Then you don't have to worry about fuel supply and quality. Your partners will take care of this. But if you run an independent business, then you will have to look for reliable suppliers and organize the supply of fuel yourself. The best way- an agreement with a tank farm or a processing enterprise. There you can get fuel at a lower price or negotiate discounts on bulk orders. You can find out the price level on the Internet, and it is better to choose a larger one with a good reputation from oil refineries. So you can count on more or less good fuel quality.

Accompanying services

How to open a gas station? And how to make your business profitable? Those who have already opened a gas station can answer these questions. The main advice for beginners: do not stop only selling gasoline, but also offer additional services that will help increase profits and attract customers. What is it about? For example, that at a gas station you can open a tire service or a repair shop (especially if the station is located on the highway, away from regular workshops), a store where goods on the road will be sold, auto oils and auto chemicals, a small cafe. Sometimes it makes sense even to open a small hotel, which will be in demand on federal highways, where there is a lot of transit transport, or a car wash.

Of course, you should think about additional services even at the stage of planning your future business. Then it will be much easier to realize all the ideas. And now, what is interesting, in the course of work it often turns out that the gas station itself serves to attract customers (people still call in to refuel), and the main income is provided by additional services. So you shouldn't neglect such important business components.

Safety

Safety at a fire hazardous facility is a very important issue. To begin with, you need to develop all the fire-fighting documentation, equip the premises with a fire alarm and an alarm button, and the gas station with primary fire extinguishing means.

On the territory of the gas station there should be a fire reservoir or hydrant, boxes of sand and, of course, fire extinguishers.

You also need to take care of the safety of personnel (especially for gas stations that are located far from settlements): provide the operator with high-quality communication means, install an alarm button and conclude a service contract with a security company, whose employees will go to the facility in the event of an alarm button ... It is also a good idea to install armored glass and reinforced doors at the facility. These measures will help to avoid trouble in the event of an attack on the gas station by criminal elements.

Staff

For the normal operation of the gas station you will need:

technical specialists who will provide fuel for vehicles, pump up wheels, and provide other repair services;
manager-cashier (operator of a gas station, there should be several of them), who will accept money, release fuel and lubricants and control the order at the station;
seller (if there is a shop at the station)
manager

Of course, depending on what other services you plan to provide at your station, the appropriate staff will also be required. For example, repairmen or electricians, shop assistant, barmaid, car wash operator.

How to open a gas station

The process of opening a gas station is no different from opening a regular gas station. But special attention should be paid to the equipment for the station, which should be not only modern and certified, but also verified by the Ministry of Emergencies, which will confirm its safety. In addition, even before the start of construction, it is necessary to negotiate with the fire inspectorate all issues related to the layout of the station, and coordinate the choice of a land plot with the local administration.

Important points

Having built a modern gas station and becoming its owner, it is important not to forget that it is an object of increased danger, which will be regularly checked by authorized bodies for compliance with the requirements of existing legislation and normative documents... And these bodies will regularly monitor your activities, and if violations are detected, they can not only issue a fine, but also suspend the license. And you will not be able to work until you eliminate the deficiencies found. So the compliance with the requirements of the equipment and the operation of fire and explosive objects should be treated very carefully.

Initial investment

How much does it cost to open a gas station? This question is asked by almost everyone who wants to open their own station. So, as for the initial investment, their size depends on many factors: the region, the level of filling, the need for additional buildings, technical equipment of the business, additional services provided by the filling station. But on average, the costs at the initial stage will be:

It can be seen from the calculations that considerable investments will be required to open a gas station. But if a gas station monthly brings in at least 1,000,000 rubles of income, the business can be considered profitable.

A beginner entrepreneur who wants to open a gas station must understand that a number of difficulties await him ahead. This type of entrepreneurial activity requires large start-up investments and the competition is quite high. For such a business to be successful, you need to work out a thorough business plan of this kind.

It is better to do such a business if you have previous experience in entrepreneurial activity. If a newbie in business decides to open his gas station from scratch, his best bet is to purchase a franchise. Then, there will be an excellent opportunity to take advantage of a ready-made project, receive continuous supplies of raw materials, and use a ready-made customer base.

If an entrepreneur decides to open a gas station on his own, he needs to provide reliable partnerships. A consistent supply of fuel is key to being successful in this type of business. To do this, it is worth contacting small oil refining companies with a proposal for cooperation.

You need to understand that the main audience of customers prefers proven gas stations. Therefore, in order to be able to get your customers, you need to carefully consider the strategy of the advertising campaign. One of the effective methods for the development of such a business is the introduction bonus programs with discounts.

The advantage of a gas station business is that demand for this type of product will constantly grow. Despite all the difficulties in starting such an entrepreneurial business, if it turns out to be effective business plan then the payback period will be very fast.

Where to start opening a gas station?

Before opening a gas station, it is necessary to carefully study the supply and demand market in this area of activity. In many regions of Russia, this market is occupied by the most large companies: Bekar and Rosneft. To open such a business, it is worth drawing up a map of the region's gas stations, where you can clearly see promising places for placing your own gas station.

For businessmen who are engaged in entrepreneurial activity for the first time, it is useful to study a ready-made analysis of the market and the problems existing in it. This includes the understated fuel quality, which does not correspond to the declared one, underfilling the gasoline in the tanks, and more. There are three common formats for a gas station opening business:

Acquisition of an existing enterprise in which the level of expenses for the organization remains unknown or leasing. About what it is.
purchase a franchise;
open a gas station from scratch.

In order to be engaged in the sale of fuels and lubricants, it is necessary to issue a special license. Otherwise, without the presence of such a document, the storage of such materials will be considered illegal activity.

What documents are needed in order to open a gas station

Those entrepreneurs who decide to start opening a gas station on their own need to prepare a package of the following documents:

application for registration of an individual entrepreneur or LLC;
a receipt for payment of the state duty;
copies of the passport and TIN of the entrepreneur (for individual entrepreneurs);
copies constituent documents(for LLC);
for the selected territory, the conclusion of a cadastral engineer and an agreement with the current owner;
ready-made project for the construction of the premises;
permission from the Ministry emergencies and Sanitary and Epidemiological Station;
an agreement with specialized organizations that are engaged in the disposal of waste from production and the removal of non-hazardous waste (4-5 categories);
permission to sell petroleum products;
concluded contracts with suppliers of fuels and lubricants;
fuel quality certificates.

How to choose a place to open a gas station?

When choosing a place to open a gas station, after drawing up a map of the region's gas stations, you must carefully study potential locations to be placed on the subject of the presence of a stream of cars nearby.

It is best to locate the gas station near road junctions and motorways. It is imperative to provide for a convenient entrance to the station. In order to determine the size of the future gas station, it is necessary to take into account the following nuances:

range of fuels to be promoted;
the presence of a cafe or shop;
number of fuel dispensers.

The average size of a petrol station is about 100 square meters.

What equipment needs to be purchased for a gas station?

To open a gas station on the purchase of equipment is not worth saving. Since its quality determines the period that it will last. Also, working with fuels and lubricants is classified as unsafe, so any defects with equipment can lead to undesirable consequences.

For a small petrol station, you need to purchase:

container for the stormwater system (1 pc.);
fuel storage tank (4 pcs.);
container for the stormwater system (1 pc.);
filling station (2 pcs.);
cables, remote controls.

It is best to connect the stormwater system to city utilities.

At the gas station, it is worthwhile to lay good asphalt and install reliable shelters from precipitation. You also need to make settings software, which will help to optimize all trading and accounting operations at the gas station.

If you plan to open a gas station where gaseous fuel will be sold, it is worth purchasing special equipment for it.

What kind of staff should be hired at the gas station?

The opening of a petrol station implies a round-the-clock operation. Therefore, it is necessary to hire workers on the basis of a two-shift schedule. Permanent staff must be hired:

one cashier;
two operators of filling stations;
one guard.

For the procurement department, the following employees must be hired:

electrician;
locksmith-repairman.

To maintain financial statements you can use the services of third-party specialized organizations or hire a specialist on an ongoing basis.

Hiring neat and polite employees is essential to earning customer loyalty. To understand how to organize the workforce, you need to study the customer service system from Gazprom. They are considered a benchmark company. To create a good image of the gas station, it is worth providing all staff with uniforms.

Profits and expenses from opening a gas station

The business of opening a gas station is very costly. The initial investment will be as follows:

official registration of entrepreneurial activity and purchase of a cash register - about 25 thousand rubles;
lease of the territory for the gas station - about 30 thousand rubles / month;
purchase of equipment and special software - about 400 thousand rubles.
installation and purchase of specialized equipment - about 2.5 million rubles.

If an entrepreneur decides to open a gas station on his own, at the first stages he will have to invest about 4 million rubles. The construction of the station itself takes about 6 months on average.

You also need to provide for monthly expenses:

additional costs for the delivery of fuel raw materials - about 140 thousand rubles;
purchase of goods - about 300 thousand rubles;
payment of utility bills - about 5 thousand rubles;
advertising expenses - from 30 thousand rubles;
fund payment wages- from 150 to 200 thousand rubles. average.

In a small town, with the correct placement of the station, it can bring more than 1 million rubles per month. income. The payback period for such a business is about 1 year. If the business plan for opening a gas station was drawn up correctly, taking into account all the nuances, the refueling will quickly pay off. In a year, it will be possible to think about opening a whole network of such gas stations. You can also dilute the range of services, and put a car service next to the gas station. This will help increase the flow of customers.

Gas station marketing and advertising

In order to ensure the flow of customers to the filling station, it is necessary to organize an effective advertising campaign... Here, both traditional advertising methods and Internet marketing are suitable.

Bright banners and city lights will attract the attention of motorists passing by. And here is the holding of various promotions and sweepstakes on the pages in in social networks will help to retain old customers. You can also enter into partnerships with stores that sell auto products. They can place flyers at their point of sale and receive a certain percentage for this.

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Summary

Goal: "Opening a gas station in the city of Penza"

Tasks: "Supply of motorists in nearby areas with fuels and lubricants"

Initiator of the project

The initiator of the construction of a new filling station is individual entrepreneur- the owner of a network of gas stations (3 units) in Penza and the Penza region. The entrepreneur has extensive experience in this business, owns three profitable facilities and has established relationships with suppliers of fuels and lubricants.

Investment costs

To open a gas station, an investment of 3,949 thousand rubles will be required, which are divided into project development, construction, purchase of equipment and products.

The distribution of investments by areas is presented in the table below:

Name of works
Land acquisition
Project development
Building
Purchase of equipment
Purchase of products

Financing the project

Funding for the project will come from two sources - own funds the initiator of the project and loan funds. The loan is planned to be received in the amount of 2 649 thousand rubles. at 19% per annum for 5 years with a differentiated repayment schedule.

The acquired land plot, as well as the purchased refueling equipment, will be provided as collateral.

Payback indicators of the project

Based on the input data and prerequisites, which will be described below in the financial part of the business plan, a model for calculating the payback of building a gas station was built. The performance indicators of this project are described below:

Planned inflation - 10%;
Simple payback period - 3.6 years;
Discounted payback period - 4.3 years;
NPV - 5,367 thousand rubles;

These indicators indicate that the project is interesting in terms of investment and pays off in a fairly short time.

Product Suppliers

It is planned to attract the nearest refinery of one of the largest producers of fuels and lubricants - PJSC Lukoil as the main supplier of products. This will provide the gas station with high-quality, inexpensive products. Lukoil's prices are lower than prices for similar products from other manufacturers of gasoline and diesel fuel, and they also have wide advertising support and a wide range of products. In addition, the company offers its own line of motor oils, gearbox oils.

In addition, it is planned to attract one of the manufacturers of these products in Penza as a supplier of coolants and brake fluids.

Construction company and equipment suppliers

As construction company it is planned to attract a local contractor, with whom the company worked to open a gas station earlier. The company has more than 15 years of experience, as well as extensive experience in the construction of similar stations for large gas stations - Lukoil, Gazprom, Rosneft.

The equipment supplier is planned for a large Moscow company, which also supplies gas station equipment own production to all large networks gas stations.

Products

Gas station products will not differ from others and will include the following groups goods:

Gasoline of three brands - 92, 95, 98;
Diesel fuel;
Motor oils and additives;
Cooling liquids;
Brake fluids.
Related products (drinks, fast food, magazines)

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Investment plan

Investment size

The volume of investments in the opening of a gas station will amount to 3,949 thousand rubles, most of which will be directed to the purchase of equipment and the construction of the gas station itself. A large amount will be spent on the acquisition of the land.

Investment costs are described in detail in the table below (RUB including VAT):

Naming of expenditures	Price	Qty	Sum
Land acquisition
Building

Production equipment
Fuel dispenser
Gas station control system
Microprocessor pressure sensor
Fuel station
Fuel storage tanks

Retail store equipment
Racks
Cash register
Counter

Furniture

Purchase of goods

TOTAL			3 949 000,00

Investment payment and work plan

It is planned that the duration of construction and commissioning of the filling station will be 8 months. The work plan for the opening of a gas station is presented below:

Premises and refueling

As part of the business plan, it is planned to build its own premises, which will allow placing a cashier, security guard and small shop related products for the car (oils, liquids). The room will consist of the following rooms:

Trading floor (products and a cashier will be located here);
Bathroom;
Warehouse for goods;
Locker room.

No more rooms are planned, as the entire management is located in an office space, which the company leases specifically for this in the city center. The number of management staff will not increase, so no additional office costs will be required.

On the site there will be 2 filling stations with the ability to refuel two cars at the same time with each of them. This setting is a standard value for this type of filling and provides an optimal ratio between the volume of investment and subsequent revenue.

Working hours

It is planned that the car Gas station will work seven days a week and holidays around the clock. This is due to the need to refuel cars at any time, regardless of the time of day and holidays.

Manufacturing process

The business process of operating a gas station will be quite standard:

The fuel truck brings gasoline from the plant and pours it into special tanks for storing fuel at the filling station.
The car owner drives his car up to the dispenser and inserts the gun into the car's tank.
He goes to the checkout to say the volume and brand of the gasoline to be poured and the number of the pump, pays the money.
The cashier hits the check and starts the bay.
After the end of the bay, the car owner puts the gun back into the pump and drives off to make room for the next customer.

Production cost

A gas station purchases fuels, oils and fluids from suppliers and manufacturers of these products. The cost of products by product group and the margin are presented in the table below:

Commodity group	Cost price

Diesel fuel

liquids

Marketing plan

Competition

The number of competitors on the filling station market is very large. Today it is almost impossible for a player who is not a specialist in this field to enter this business. Large producers of gasoline (such as Lukoil, Rosneft, Gazprom) and small but fairly stable gas station networks operate on the market.

To date, all the most advantageous places for refueling have already been taken, however, the constantly increasing car park and the requirements for the speed of service lead to the fact that the need to increase both the number of gas stations and the expansion of existing ones periodically matures.

Location

The land plot planned for purchase for the construction of a gas station is located at the outskirts of the city on a very busy road in the industrial zone of the city. After construction, the gas station will be clearly visible from the road both in the daytime and at night, which will make it possible to receive customers at any time.

Assortment and prices

The range of products sold will be standard for all filling stations. First of all, it will be all brands of gasoline. In addition, motorists will be offered motor oils, cooling and brake fluids. In addition, related goods for drivers (for example: drinks, snacks, magazines, personal hygiene products) are sold at the Boutu gas station.

The prices for the products will follow the prices for the large gas stations in the city owned by the gasoline producers and will be 50 kopecks lower. The point is that for equal prices For gasoline, the consumer will definitely choose the refueling station of the oil company, and if the price drops, some consumers are ready to refuel at third-party gas stations, despite the fact that they are confident in the quality of gasoline.

The table below shows the assortment of products by product group, price, cost price and markup.

Commodity group	Cost (rub / l)	Extra charge	Price (rub / l)	Share in sales

Diesel fuel

liquids
TOTAL

The table below shows the assortment of related products by product group.

Commodity group	Price (rub.)	Share in sales
Cold drinks


Personal hygiene products
Newspapers magazines
TOTAL

Volume of sales

Unlike other goods, the demand for gasoline has practically no seasonality in demand, therefore, for planning revenue by months, we will not use seasonality indices. However, due to the fact that the opening of a gas station will not immediately attract maximum amount for motorists, we will lay down a schedule for reaching the planned sales volume:

month	%% of the maximum sales

Thus, as can be seen from the table, the filling station will reach its maximum sales volume in about a year.

After reaching the maximum sales volume, we plan that the average refueling check will be 1000 rubles, and about 600 cars will be refueled per day, which is about 25 cars per hour.

Advertising strategy

In order to reach full sales as quickly as possible, it is planned to conduct an advertising campaign that would attract the largest number consumers at gas stations. For this, it is planned to use the following advertising channels:

Making a stele with luminous gasoline prices - 200,000 rubles;
Petrol station decoration in colors corresponding to brand name the rest of the filling station network - 100,000 rubles;
Sign making - RUB 50,000;
Decoration with balloons in the first month of opening - 30,000 rubles;
Distribution of leaflets at existing gas stations of the network with information about the opening of another point of sale- 3,000 rubles;
Placement of advertising structures with advertisements for filling stations at other filling stations of the chain - RUB 10,000;
Hiring a height figure to attract clients - 20,000 rubles / month.

Organizational plan

Entity

Due to the fact that the company already has a network of filling stations, this filling station will also be registered with an existing limited liability company. A land plot will be purchased for the same legal entity and a loan will be issued.

Personnel and staff structure

Staff, salaries and bonuses are presented in the table below:

Position	Qty	salary	Prize
Director*			20% of profit
			3% of proceeds
Auxiliary worker

"* - positions are marked, the functionality of which will be performed by existing employees of the enterprise for additional payment.

I would like to note that a security guard must be present at the gas station, but he will be provided by a private security company, therefore, the costs of it are included under the item "security services".

Financial plan

Prerequisites

NPV - 5,367 thousand rubles;

Break even

Based on the constructed model, the break-even point for a gas station was calculated, which amounted to 489 thousand rubles.

Taking into account the fact that we plan to reach a monthly revenue of 600 thousand rubles. with VAT and a schedule for reaching maximum sales, the gas station will start making profits from the 7th month.

Project sustainability analysis

In order to obtain information about what factors and by how much can influence the change in the profit of the project, we built the following table, which describes the change in the NPV indicator depending on the change in sales prices for gasoline and diesel fuel, purchase prices and enterprise costs, taking into account wages:

Indicator
Sale prices
Purchase price

Risk analysis

We divided all the existing risks into political, economic, social, technological.

Technological

These include the risk of a decrease in demand for fuels and lubricants due to the invention and introduction of a fundamentally new engine that does not require gasoline or diesel fuel, as well as the growth of gas vehicles. However, as we see in the near future, it is not planned to withdraw any new engine, and the use of gas instead of gasoline and diesel fuel, although it leads to savings, but leads to faster engine wear. In addition, at least some significant increase in gas consumption will lead to a sharp jump in the cost of it and, accordingly, stop this growth.

Social

These risks include the risk of population decline in the city of Penza, which in turn will lead to a sharp decrease in the number of cars. However, in the city all production facilities are working, the economic situation is normal, therefore, no sharp population cuts are planned.

Political

The sphere of gasoline sales is highly regulated by the state, therefore, with the introduction of political restrictions on the price of gasoline, it can lead to the fact that all gas stations will be forced to reduce their prices and, accordingly, receive less profit.

Economic

A slowdown in economic growth will not allow the planned profit to be obtained, which will lead to delays in loan repayment and possible litigation with a credit institution. In this case, further development of the network will be rather difficult.