Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether the authorities will announce the next layoff at work tomorrow. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth poking into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you do not have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think about its number, wages, calculate the cost of the form, etc. Next comes the compilation of a list of equipment and the justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can buy it without any problems, or even find a free one at all. ready business plan pizzerias. However, not a single template, albeit well-written document can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the cafe format implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. V total amount it will take at least $100,000 to open such a business. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, while the rest take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. In the presence of permits and compliance sanitary regulations you can simply cook such a pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time it is enough profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it could be like individual entrepreneurship, and joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. books for future staff, a lease agreement for premises, certificate of state registration. You will also need to have a permit from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence a large number shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate and the rent is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or those that have already been used, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria, with proper marketing and quality products, has every chance of being promoted.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of the square in a shopping center is an effective publicity stunt in itself. V shopping malls there are always many potential customers. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high cost of advertising campaign- a website is required, expenses for print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.




Pizza Machine. For Russian market this is a novelty, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original pizza recipes, quality ingredients and a small kitchen in stock. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

high profitability business (up to 60%); fast return on investment; no need for a large staff; narrow niche; high demand for pizza, which ensures consistently high profits; a relatively small amount of investment for the industry; promising fast food format; simple production technology; opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

high level of competition in the market; expensive rent of retail space; the need to obtain permits to open a catering establishment

What you need to open a pizzeria

Explore the Market. Sphere Catering quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, do your research. competitive environment. Identify the main market players, study their location in order to choose for yourself appropriate place, estimate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation “from the inside”, see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. At this stage, it is planned to draw up a work plan, determine the format and corporate identity of the establishment, develop technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, you should pay special attention to the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will have to be spent? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.

How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. To conduct commercial activities, it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government bodies opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with the necessary requirements of SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

the conclusion of the tax inspectorate on the registration of cash registers;

an agreement with the energy saving service and the sewerage service;

garbage collection agreement

agreement with the tenant and contracts with employees;

assortment list, approved in SEN;

a license to sell alcohol, if it is supposed to be in the establishment;

contracts for deratization, disinfestation and disinfection;

the list of sold and manufactured products agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

area around 100 sq. m.;

availability of parking;

availability of artificial and natural ventilation;

the presence of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and warehouse, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to others matter. public places. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at modern interior fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

pizza ovens;

dough divider, flour sifter and dough mixer for dough preparation;

refrigerators, freezers and vacuum sealers for food storage. suitable model refrigeration equipment choose depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

a device for cutting french fries if you plan to expand the menu;

deep fryer for cooking french fries and other dishes;

oven;

dishwasher for process automation and dish disinfection;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

List necessary equipment determined by the chosen format of the pizzeria. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash register and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

Ready-made ideas for your business

Periodically, it is recommended to add new dishes to the menu or make Special offers This will allow you to keep your existing customer base. It is important to ensure that for each dish there is a routing indicating the consumption of products per serving and the volume of this portion. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand your range by baking not only Italian thin-crust pizza (with a tortilla up to 0.5 cm), but American air pizza (with a 2 cm tortilla made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

suppliers chicken eggs for the test;

suppliers of fresh meat and sausages;

supplier of fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/beverage vendors.

By certain categories supplies that provide the main menu, it is recommended to enter into exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to make frequent purchases of products for the pizzeria, but in small batches - this increases the cost of delivery, but minimizes the risk of spoilage of the products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. Technological maps reflect the recipe of each dish, indicate the consumption of each ingredient. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative promotional videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

Ready-made ideas for your business

In this case, advertising of a pizzeria in in social networks youth oriented. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. Average, initial costs for advertising will amount to 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for any catering establishment and pizzeria in particular, there is no doubt a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of recoupment of funds invested in opening a pizzeria and ensure the required level of sales.

How to hire a pizzeria staff

The solution to this issue depends on what type of institution you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, start its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate the net profit of a pizzeria, you must also plan the amount of fixed costs, which include public Utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of the revenue of a pizzeria:

The cost of pizza - 130 rubles

The average price of a pizza is 600 rubles

Number of sales per month: 1500 pieces

Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

If you subtract the cost of renting premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then pay back initial investment in the amount of 1.2 million is possible within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all the necessary conditions that provide liability supplier in case of their violation;

competitor reaction. Because the catering market, and in particular the pizzerias, is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant market monitoring, have customer loyalty programs, competitive advantages and unique offers;

Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For restaurant business this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the institution's reputation among target audience in case of errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and become a successful project in a small city, where residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share a few useful tips, which will help the entrepreneur in opening his own pizzeria:

Be sure to register the cash register in tax service.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the institution. The costs of organizing such a kitchen are small, but the effect is significant.

A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become a profitable, promising business. And one successful project is to become the basis for a whole network of establishments.

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Profitability calculator for this business

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in a small town.

What paperwork will need to be done? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here are young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to customers' homes or work. You don’t have to rent a space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.

Therefore, first of all, you should decide what exactly you are going to open, and what category of the population will become your regular customers- in accordance with this, you will need to rent and design a room, make a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with the tax office and go through some other authorities. What does it take to open a pizzeria? Register first as individual entrepreneur or open a society with limited liability.

If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, the fire service and the labor protection service.

Where is the best place to locate an establishment?

If you are interested in questions about how to open a pizzeria in a small town, then you should know that location plays an important role. You should not rent a room near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated residential area (in such cases, the majority of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a locker room for staff, and a room for washing dishes.

An uninterrupted supply of electricity and water is a must. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is that visitors feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How much pizzeria equipment do you need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other meals at pizzerias, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is also worth buying a coffee machine, as many visitors love this drink.

It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings important events such as football matches.

Other necessary materials and raw materials

Naturally, for cooking you will need products. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that finding products will be a problem for you. It is quite another thing - fresh vegetables and other ingredients that are not subject to long-term storage.

If you are going to be engaged in the delivery of pizza, then you should worry about disposable tableware. And even if you don't intend to deliver meals, some customers are much more willing to take them home or to work with them - not everyone has the time or desire to eat in a public place. Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, cutlery, etc.

• Description of products and services
• Production plan
• Staff
• Marketing plan
• Financial plan
• Choice of activity codes

Business plan for organizing a pizzeria with an area of ​​\u200b\u200b55 square meters. m. in a city with a population of 550 thousand inhabitants.

Description of the business project "pizzeria xxx"

Input data:

• The population of the city is 550,000 people.
• Location of the object - 3rd floor of the shopping center (food court area).
• Room area - 55 sq. m.
• Average bill - 550 rubles.
• Average trade margin - 300%
• Number of jobs - 15 people.
• Working hours - from 10:00 to 00:00.

How much money do you need to open a pizzeria

According to our calculations, it will take 2,010,000 rubles to open a pizzeria:

• Room design - 400,000 rubles.
• Purchase of equipment - 950,000 rubles.
• Creation of an assortment, menu development - 110,000 rubles.
• Advertising budget - 150,000 rubles.
• Business registration and other org. expenses - 100,000 rubles.
• Reserve fund - 300,000 rubles.

Description of products and services

According to the business plan, the menu of our establishment will include: pizza (American and Italian), salads and snacks, drinks (non-alcoholic, beer, tea and coffee), desserts. Ingredients for making pizza will be very diverse: mushrooms, cold cuts, cheeses (mozzarella), sauce, fish, olives, olives, vegetables, meat, bacon, shrimp, pickled onions. The average bill of a pizzeria will be 550 rubles with an average markup of 300%. According to our forecasts, the average attendance of the institution will be about 40 people on weekdays and 90 people on weekends. About 1600 people will visit the pizzeria per month. Potential revenue, thus, will be 880,000 rubles.

Production plan

To open a pizzeria, it is planned to rent a 55 sq. m., located on the food court site of the popular shopping center of our city. Rental costs will amount to 130 thousand rubles. per month. This is a large amount, however, placement in a shopping center offers a number of advantages:

1. High permeability
2. Presence of a target audience of customers
3. Minimum advertising spend

What documents are needed to open a pizzeria

A big plus of accommodation in the food court area is that a minimum of documents is required to open a business. All conditions have already been created in the premises, the relevant conclusions of the SES and the fire inspection and architectural projects have been received. This will save not only money, but also time for organizing the case. Ultimately, the list of all documents for the organization of our pizzeria will include only:

1. Constituent documents of the organization (certificate of registration of LLC, charter, etc.)
2. Lease agreement for the premises
3. Notification of SES and city administration

What equipment to choose for a pizzeria

The purchase of equipment will take about 900 - 1000 thousand rubles. According to the business plan, the set of main and auxiliary equipment will include:

• Pizza oven;
• Flour sifter PVG-600M;
• Dough mixer GAM S 16;
• Testodelitel D20-HD SINMAG semi-automatic;
• Dough sheeter PIZZA GROUP RM32A;
• Pizza press PIZZA GROUP PF33;
• Vegetable cutter ROBOT COUPE CL20;
• Slicer HBS-220JS "Convito";
• Cheese grinder FAMA GM;
• The table cooled for pizza;
• Refrigerated desktop showcase RT1200L "Convito";
• Refrigerating cabinet ШХ-0,5;
• Chest freezer CF 200 S LN-200;
• Ventilation umbrella MVO-0.8;
• Rack SK 800/400;
• Table wall SPP 9/6 ots.

Staff

As the staff of the pizzeria, it is planned to employ a chef, cooks (5 people), an administrator, a washer (3 people), pizza delivery people (4 people) and a cleaner. Accounting services will be outsourced. The total wage fund will amount to 215 thousand rubles per month.

What taxation system to choose for a pizzeria

The enterprise will be registered according to the organizational form - a limited liability company. As a taxation system, it is planned to apply the simplified taxation system (STS), 15% of the pizzeria's profit.

Marketing plan

The situation in the market of pizzerias in our city is quite competitive. There are many small private pizzerias in the city, as well as a number of large network enterprises. Of course, without an effective advertising policy, it will be impossible to promote an enterprise. Customer acquisition strategies will include:

• Outdoor advertising, advertising in the media;
• Promotion in social networks;
• direct marketing;
• Carrying out promotions, distributing discount coupons;
• Special offers;
• Food tasting;
• Word of mouth radio.

The main clients of our company are visitors to the shopping center aged 18 to 45 years.

Financial plan

Let's proceed to the calculation of the main indicators economic efficiency pizzerias. Fixed monthly expenses according to the plan:

• Rent - 130,000 rubles.
• Salary - 215,000 rubles.
• Insurance deductions - 64,500 rubles.
• Utility expenses - 25,000 rubles.
• Advertising - 30,000 rubles.
• Accounting - 8,000 rubles.
• Fuel and lubricants (delivery) - 20,000 rubles.
• Other expenses - 15,000 rubles.

Total - 507,500 rubles. Total fixed costs will amount to 507,500 rubles per month. The main expenses of the pizzeria will be the salaries of the staff of the establishment and rent payments. In the structure of costs, their share will account for no less - 68%.

How much can you earn selling pizzeria products

The break-even point of sales at a trade margin of 300% will be 676,667 rubles. With a revenue of 947,000 rubles, the organization's profit will be about 270,000 rubles.

According to the results of the business plan calculations, net profit organizations per month will amount to 180,625 rubles. The profitability of the pizzeria is 27%. With such indicators, you can count on the return on investment in the business in 14 - 16 months of work (taking into account the period for promoting the business).

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step by step business plan

If a detailed analysis of the market situation in this industry confirms that the pizzeria is a promising project that will bring good profits, then you can start solving the following questions:

• Make a preliminary business plan.
• Complete the registration procedure with the Federal Tax Service, Rosstat, Pension Fund and social / medical insurance funds.
• Obtain permits from the SES, fire inspection.
• Rent a room and buy equipment.
• Conclude employment contracts with staff.
• Sign contracts with suppliers.

After solving all the above issues and obtaining the necessary documents, you can open a pizzeria and invite the first visitors.

Choice of activity codes

For the operation of your pizzeria, the optimal activity codes (according to the all-Russian classifier) ​​are: OKVED 55.30 (restaurants and bars) and OKVED 52.63 (trade outside stores). The latter option is necessary if the delivery of products to the house will be carried out.