Cafe business plan presentations. Presentation "business plan" restaurant business ". II. Characteristics of the enterprise
Concept of the project Modern urban residents have long been accustomed to holding business meetings in cafes, restaurants more often than in their offices. In the same place, the most important business issues are sometimes resolved, presentations are held, and sometimes deals are concluded. We also know that it is cafes, restaurants and bars that are the least adapted to this. There is no way to print, reproduce a document, send a courier, use a computer, charge a device, and sometimes just find an outlet. You can't buy a CD, flash drive, notepad, etc. in a cafe. Such establishments do not provide for special events aimed at attracting specific communities of business people, where you can not only have a bite to eat and relax, but also make useful contacts, consult with colleagues, etc. Our project is aimed at creating a network of business cafes with the provision a wide range of services for active people. Combining three different business areas (cafe, shop, office) combined in one business model and implemented in one facility commercial real estate. VICTORING
Cafe (restaurant, bar) VICTORING Today European cuisine is one of the most popular cuisines in the world. European cuisine attracts the largest number admirers. Buffet for coworking (00.00 - hours); Buffet for business school (hours); Intellectual breakfast; Business lunch; Business dinner; Delivery of meals to the office; Commercial tasting; Corporate events.
Shop (services, goods) VICTORING Operational services: Tablet, laptop rental; Rental of a projector, special equipment (light, camera); Seal, color print, photo printing; Recording on media (disk, flash drive); Assistance in creating documents; Assistance in creating mail, account; Software installation; Boosting phone, tablet; Recharging devices; Storage of documents, devices. Goods: Stationery; Software; Audio, video media; Audio, video of the school; business book; Devices; Gadgets; Souvenirs. Specialist services: Lawyer; Notary; Translator; Driver, car; Courier; Organization of presentations, events; Organization of corporate events.
Office (training, events) VICTORING Cafe is equipped (sound, light, photo, video, projector, screen, boards, etc.) in such a way that allows you to organize and conduct various business activities: Presentations; Seminars; lectures; Trainings; Master classes; Various fashion events; Thematic business weekends; The business school, which is constantly operating at the cafe, conducts classes in the morning hours from 11.00 to 11.00; Coworking - at night from to a cafe, it functions as an office with hourly rental of jobs; Business meetings- constantly conducts the site "Victoring - the implementer of ideas" with its innovator clients, investors, applicants and employers of the site projects.
Competitive advantages and risks of VICTORING Studying similar models of the world format “Coworking” (eng. co-working - working together) or “Anticafé” (also free space of a time cafe) that is currently developing in Russia, we tried to solve one problem for ourselves - “it will be faster cafe or rather an office? and in the end settled on the first (or even a mixed option) and here's why: 1. The price of rent in the city center for coworking workplace) will never justify the cost of this format 2. In the city, even just a cafe is already in itself independent business, capable of self-sufficiency 3. Still, meetings on business matters it is more customary to spend in a cafe, bar, restaurant than in co-working spaces, etc. 4. This concept combines a number of areas for the use of commercial real estate (cafe, shop, office), which allows to enhance the economic effect, increase profitability per square meter of area samples) and advertising spaces(monitors, posters, brochures, etc.) Additional services and organization of events allow attracting more guests and create conditions for their round-the-clock service, which certainly significantly increases the profitability of the project and, accordingly, reduces the risks of the investor.
a brief description of of the VICTORING cafe project It is better if it is the city center (Moscow), its business part, where it is always crowded. There is always a large concentration of business people, students, business travelers, etc. Near numerous offices and offices, educational institutions, on the first line of houses or inside business centers. Close to subway or convenient transport interchange. Objects can be from 350 sq.m. and must be specifically designed for Catering. Capital investments: rubles Average monthly revenue: rubles Net average monthly profit: rubles Payback: 16 months
The initiator of the project Laboratory "Business Project" is a structure with its own research base, technical center and Internet studio, leading continuous development in the field of innovation to create business projects. The team of the "Business Project" Laboratory gathered back in 1992 to implement production project for the production of household products. Since then, dozens of projects have been implemented in the following areas: Research; production; Construction; Service industry; IT technologies. Today the Laboratory "Business Project" offers its partners modern systems and structures for the implementation of the most daring ideas in business and social sphere, as well as in the management of ongoing projects. VICTORING
Product range Salads and cold appetizers; Soups; Second hot dishes and hot appetizers; Desserts, ice cream; Alcoholic and non-alcoholic drinks; Production facilities include: harvesting areas (meat and fish and vegetable shops); pre-cooking sections (cold and hot); area for washing kitchen and tableware; administrative premises. Production sites (workshops) are located according to the sequence of stages of cooking, which completely excludes: the intersection of the flows of raw materials and ready meals, dirty and clean dishes, the movement of workers and visitors. Cafe opening hours: 12:00-24:00 VICTORING
Organizational form and taxation system VICTORING Type of activity Organizational and legal form of doing business Taxation system Sales of dishes Individual entrepreneur Simplified taxation system, income minus expenses Sales of alcoholic beverages limited liability Personnel Quantity Salary, rub. Total, rub. Manager Cook Assistant cook Dishwasher Waiter Cleaner Salesperson Total The total staff of the company is 23 people, working in shifts, two after two, 11 people work in a shift. Remuneration system: fixed and bonus part. All employees will be formally arranged. From the payroll (from the fixed part) social contributions will be paid.
Opening calendar plan Stage name 1 month 2 month 3 month 4 month Registration of activity in the Federal Tax Service (IP + LLC) +++ Conclusion of a lease agreement +++ Order of a design project, technical project of an institution +++ Payment for equipment, utensils, inventory, furniture (advance payment 50%) +++ Registration of a license for the sale of alcoholic beverages +++ Coordination of the design of the premises with Rospotrebnadzor, with the fire department +++ Repair and preparation of the cafe premises (lighting, ordering signs, decoration) +++ Development of technical specifications and technical specifications for dishes +++ Recruitment of personnel +++ Final payment for equipment, utensils, inventory, furniture +++ Installation and installation of equipment +++ Advertising +++ Training of personnel +++ Conclusion of contracts with suppliers, for the removal of solid waste +++ Arrangement furniture and trial run +++ Notification of RospotrebNadzor about the start of activity +++ Start of activity +++ VICTORING Control over each stage of opening a cafe will be carried out by the owner of the business. The manager is planned to be hired from the second month, his tasks will include operational control of work. It is planned that it will take 3 months to open the institution.
Total cost estimate for the implementation of the VICTORING project Expenses Amount of expenses, rub. Registration of activities in the Federal Tax Service Inspectorate, contribution of authorized capital for an LLC, obtaining an alcohol license, opening a current account Ordering a design and technical project of a restaurant kitchen equipment, cash register equipment, distribution line, salad bar, order terminal) Purchase of dishes and household equipment Purchase of furniture (tables, chairs, hangers, etc.) payback) Total total amount investment in the opening of a cafe is 10.3 million rubles. This amount includes all necessary costs, including the cost of financing activities to reach self-sufficiency. All investments are made at the expense of the personal savings of the project initiator.
Planned income and expenditure budget for the first year, in thousand rubles. VICTORING 1 sq. 1 year 2 sq. 1 year 3 sq. 1 year 4 sq. 1 year Total revenue Revenue (training rent) Revenue (store) Revenue (food + drinks) Production cost Purchase of goods for the store Purchase of food Gross profit Total expenses Salary Social. Deductions Rent Utility payments 050 Advertising Administrative expenses (communications, internet, cash settlement) 0100 Other expenses 060 Profit before tax Taxes (STS) Dividends Net income
Planned income and expenditure budget for the second year, thousand rubles VICTORING 1 sq. 2 year 2 sq. 2 year 3 quarter 2 year 4 quarter Year 2 Total revenue Revenue (training rent) Revenue (store) Revenue (food + drinks) Cost of production Purchase of goods for the store Purchase of food Gross profit Total expenses Salary Social. Deductions 150 Rent Utility payments 50 Advertising 300 Administrative expenses (communications, internet, cash and settlement services)100 Other expenses 60 Profit before tax Taxes (STS) Dividends BDR net income reflects the actual result of operations. All calculations are made in a conservative way: the amount of revenue is predicted based on the minimum values, the expenditure side, on the contrary, is the maximum.
Expenses The cafe's expenses consist of following groups costs: Cost of sold dishes Cost of store goods General expenses Cost of sold dishes The average markup for ready meals is %, for drinks about 70%, coffee, tea %, desserts and ice cream from 400%. In the BDR, a weighted average of 340% was taken for calculations. The average markup on the goods of the store is 50-60%. In the BDR, 50% was taken for calculations. General expenses Wage personnel (salary + bonus part) Social deductions from the payroll (only from the salary part) Rent Utility payments Advertising Administrative expenses Other expenses VICTORING
The structure of general expenses and the distribution of funds from buyers VICTORING For 1 ruble of funds received from the buyer, 37 kopecks are sent to purchase products, 49 kopecks to pay general expenses, 3 kopecks to pay taxes and dividends, 11 kopecks are net profit restaurateur.
Cash flow project for the 1st year, thousand rubles VICTORING 1 sq. 1 year 2 sq. 1 year 3 sq. 1 year 4 sq. 1 year Cash at the beginning of the period Cash flow from the main activity Purchase of products Expenses for current activities Investment expenses Taxes Dividends Balance pr financial activities Cash at the end of the period
Cash Flow of the project for the 2nd year, thousand rubles VICTORING 1 sq. 2 year 2 sq. 2 year 3 quarter 2 year 4 quarter Year 2 Cash at the beginning of the period Cash flow from core activities Procurement of products Expenses for current activities Investment expenses Taxes Dividends Financial activity balance Cash at the end of the period BDDS shows the financial flow of customers' activities (actual receipts and expenditures of funds). Due to the fact that the buyer pays for the goods after the fact, the receipt of funds coincides with the BDR. The expenditure part was predicted similarly to the BDR.
Calculation of return on investment in opening a cafe Start of the project: January 2015 Beginning of activity: April 2015 Reaching operational break-even: May 2015 Payback date: December 2018 Project payback period: 16 months. Return on investment: 50%. VICTORING
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Short description
Name of the restaurant: "Italy" Relevance: meets the primary needs of guests; modern equipment provides the best quality on the market; accessibility to a wide audience. Uniqueness: The design of the "5 cities" complements the quality service and increases the number of guests. Budget: 175 million rubles
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Business Goals: Strategic Objectives
By March 2016, to achieve a stable monthly income of 40,000,000 rubles through the provision of catering services and the delivery of ready meals to our target audience in Moscow. Until February 30, 2015, pay the entire amount of investor loans
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Until June 09, 2013 complete the overhaul and equipment of technical and guest rooms June 10, 2013 - the opening of the restaurant "Italia" Required documents and contracts with partner firms by May 30, 2013 July 2014 to open a new premises Business goals: Tactical tasks
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In May 2015, open a new premises Until December 2013, pay the investor 75 million rubles. Until July 2014, pay the investor 15 million rubles. Until March 2015, pay the remaining 85 million rubles to the investor. Business Goals: Tactical Objectives
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company "DENIS and KRISTINA" - 3.5 million rubles. (overhaul) - 10 million rubles. (redecoration and design) company "SASHA and SASHA" - 5.5 million rubles. (equipment) - 900 thousand rubles. per month (consumables) company "DASHA and NASTYA" - 200 thousand rubles. (hiring and training of personnel) - 1 million rubles. per month (salary to staff) - 700 thousand rubles. (development of the menu by the chef) company "RUSLAN and DIMA" - 600 thousand rubles. (uniforms for staff) Business goals: Operational tasks (signing contracts)
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Industry market analysis
The target audience: middle class(Inhabitants and guests of Moscow with an average income level: 25,000 - 70,000 rubles) Location of business: Russia, Moscow, Varvarka street. (m. Kitay-gorod) Competitors: restaurants (City Pizza, Peperoni, IlPatio); cafe (Insolito, Luciano)
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SWOT analysis
STRENGTHS: modern equipment convenient geographical location high quality products fast delivery of orders to the consumer high level service reliable suppliers of products and equipment
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WEAKNESSES: not formed image of the restaurant, the cost of production is 7% higher than that of the main competitors
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OPPORTUNITIES: introduction of additional services (banquets, children's corner, book fund) expansion of the premises
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THREATS: opening of a new restaurant in the area of our restaurant political instability, social tension, a sharp increase in duties on imported products and equipment, emergencies
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Marketing Plan (Distribution)
Automobile company "Sasha and Zhenya" Product distribution channels Means of transportation
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Marketing Plan (Pricing)
Company "Sasha and Ira" Evaluation of the cost of production Monitoring and forecasting the price level Competitive Analysis Development of a system of discounts and bonuses
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Production plan
"Alena and Artur" company Organizing the supply of products HR-company "Dasha and Nastya" Recruitment of personnel and training in the specifics of the organization of the restaurant
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organizational plan
Form of ownership: LLC "Italia" Number of personnel: Linear-staff organizational structure
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Description of the presentation on individual slides:
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Description of the slide:
Sample business plan for opening a restaurant / Typical business plan for opening a restaurant arc en ciel /
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/ Catering business, like a century ago, remains a highly profitable investment if you approach this business with all seriousness. This is evidenced by the global and all-Russian tendency to increase by an average of 3% in the number of such institutions. And even the crisis, which affected all areas of the economy, only partially reduced the demand for such services. Restaurants with a good reputation are not left without their customers. The decrease in the cost of the average check occurred only for a short time, returning to the pre-crisis levels of 2013 within six months. On the other hand, restaurants that were not very “floating” even before the economic situation of 2015-16, at that time completely closed due to lack of profit. Such data indicate that great importance in all organizational arrangements should be given a business plan before opening a restaurant. Only a competent project, including consideration of the production, financial component, payback calculation, will give an idea of the prospects for such an idea, and will determine the steps necessary to achieve the goal. It is difficult to create a ready-made restaurant business plan with calculations that would fit any type of establishment. This can be done either by the owner himself, or by a consultant who understands this issue in cooperation with the future owner. A general example of a business plan for a restaurant will also be analyzed here, highlighting the most significant points and calculating the payback. /
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CONCEPT. Let's start with the most basic - the concept, all subsequent steps will depend on its choice. This item is usually referred to as marketing plan restaurant, an example of which we will consider. All public catering establishments are divided into elite, middle class-oriented and budget. They have their own categories within them, for example, high-class establishments (fine-dinning), casual dinning, etc. Deciding what type your restaurant will belong to will make it easier to choose its variety. It is also fashionable now to open themed establishments specializing in a particular cuisine, for example, Japanese, Italian or one type of dish, the most common of which are pizzerias. This is done to stand out among numerous competitors and find your audience. But such formats work well only in big cities; for small ones, a varied menu is suitable, say, European cuisine. We will focus on this option in our example of a restaurant business plan. The target audience is people of average and slightly above average income. These may be employed professionals or small and medium-sized businesses. /
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PLACE FOR RESTAURANT. When choosing a room, make sure that it is located in a zone of a large flow of people, the ideal option is a crowded street or shopping center where there are no similar restaurants yet. The premises for the restaurant can be rented or built independently. The second option is more expensive, but more profitable if there are sufficient own investments or there are no suitable areas in a particular city. We will rent the premises for our calculations. To calculate a suitable area, you need to estimate the number of seats and multiply by 5 m2. (in accordance with the legislation of the Russian Federation). Let's say the institution will be small, with 30 seats. That is, the hall will require 150 m2, plus production facilities - at least 100 m2. Additionally, we need more space in the hall to accommodate a small stage. In total, the required area for our restaurant will be 300 m2. According to the chosen target audience who prefers traditional interior design, the interior design will be classic. But there will be no dance floor in the restaurant. /
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ADDITIONAL SERVICES. In addition to food, the institution, according to ready business plan, will hold corporate events and organize children's parties. The "trick" of the restaurant will be the performance of live classical music, two monitors will also be installed, where it is planned to show old films from world cinema without sound. In our restaurant, dancers will perform (such as a variety show), you can arrange fashion shows, hold competitions on various topics (for example, singing). REPAIR WORKS. According to the norms of the SES, the room must have an appropriate finish, a ventilation and air conditioning system, a sewerage system, hot and cold water supply. All the norms required by law can be found in the relevant service. Moreover, without carrying out all the necessary measures, the restaurant will not be able to obtain a sanitary passport, as well as permits from Rospotrebnadzor and the State Tax Inspectorate. Into the spectrum repair work includes: Architectural and design activities: Electrical; Installation of air conditioning and ventilation systems, hot and cold water supply; Conducting sewerage; Finishing work; Installation of television, video surveillance, alarm.
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ACQUISITION OF EQUIPMENT AND INVENTORY. To prepare dishes from the menu, you will need professional equipment, including stoves, refrigerators, display cases, cutting devices and other specific items, dining and tea sets for customers, glasses for various drinks, serving items, cooking utensils and other kitchen and household equipment. Additionally, two LCD TVs are needed, equipment for video surveillance and alarm systems, equipment for performing musical compositions (microphones, sound amplifiers, speakers, a player, etc.). Each of the listed equipment must be included in the restaurant's business plan with calculations for the expense item. STAFF. The more elite the institution is planned, the greater the responsibility for the selection of employees. Mandatory number of employees must include: Administrator (it may be the owner); Chef; Cooks; Cleaning woman; Wardrobe attendant; Waiters. This is just the bare minimum. With the development of business, it is desirable to increase the number and narrow the specialization. For example, divide the cooking process into stages from harvesting to ready meals and allocate for each hotel employee. It's good if the chef has a deputy (sous chef). When offering specific dishes, say from Japanese or Korean cuisine, it is recommended to provide individual person preparing this kind of food. /
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CALCULATION OF PAYBACK. Let's go directly to the financial part of our business plan. An example calculation for a restaurant will be presented below. But first, let's define the main ways of movement of commodity-money flow. There are only three links in the chain: suppliers, the restaurant itself and customers: Suppliers organize the sale of their goods to the restaurant; The cooks of the establishment prepare dishes from the received products; alcoholic drinks are either poured into glasses, or cocktails are additionally mixed from them; Visitors place an order and pay with money that is credited to the restaurant's account; Suppliers receive their money for shipped products by transfer from the restaurant. Here is such a simple scheme well shows the principle of operation of a catering establishment. It must be remembered that opening a restaurant is not a quick business. It can take from six months to two or more years. It all depends on your knowledge, the knowledge of your lawyers. Let's calculate the planned initial expenses: Registration of activities - 300 thousand rubles; Room design and technical project - 50 thousand rubles; Repair of the premises and installation of air conditioning and ventilation systems, sewerage and other activities - 1 million rubles; Purchase of equipment and inventory - 2 million rubles; Purchase of furniture - 500 thousand rubles; Purchase of food and alcoholic beverages - 100 thousand rubles; Signboard - 20 thousand rubles. Let's summarize all the data in a table, adding initial investment working capital for the first two quarters of operations. /
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