Necessary equipment for shoe repair. Shoe repair shop as a business idea for services that are always needed. Middle class workshops

During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, starting a shoe repair business is promising direction, in demand, which will bring payback in about 2-3 years.

First steps when opening a shoe shop

So, we open the workshop "Horseshoe". To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will offer zoning of the premises: one for the workshop itself, the second for receiving and issuing shoes. The next feature will be the issuance of shoes in branded packages and with a guarantee, for example, for 2 weeks. The employee issuing and accepting shoes will work in a corporate suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.

What documents will be needed?

First, register as an individual entrepreneur. Next, register with tax office, pension fund and other instances. It is also necessary to obtain permission from the SES, the fire inspectorate and Rospotrebnadzor.

Choosing a place for a shoe repair shop

We are looking for a room. Of course, it would be nice to open a workshop in the city center, where business centers and there is a large flow of people. But in most cases, "bread places" are already occupied. Do not be upset, you can get a stable income in another microdistrict by finding the right room. You need to look for a place in a residential area where the main flows of people heading to the metro or to the main transport stops pass. The workshop may look like this: a stand-alone kiosk or a room located in the basement or on the 1st floor of the building. Consider the option of renting a room in a building. The area of ​​such a room must be at least 30 sq.m.

What else to pay attention to?

The mode of operation is also important for the development of its customers. The shoe shop should work at a time convenient for the client, for example, from 8.00, when the customer can bring shoes for repair before work, and until 20.00, so that he can pick them up. Also, the workshop should work on weekends, for example, on Saturday and the first half of Sunday, when customers solve their domestic issues.

How much money do you need to start a shoe repair business?

Setting up the workshop room

The next step is the arrangement of the premises. We do cosmetic repairs, change the wiring diagram, purchase hoods, ceiling lamps. All this will require approximately 75,000 rubles.

Choosing equipment and consumables

We buy equipment, we try to buy European equipment, it is of better quality than domestic equipment. At the initial stage, you will need: shelves where shoes will be stored, 2 fans, special. clothing, machine tools, sewing machine, drills, hand tools. We will spend about 200,000 rubles on this.

We purchase consumables necessary for work: locks, heels, prevention, heels, polyurethane, glue, paint, leather, etc. We will spend approximately 15,000 rubles on this.

We create and promote the site

There is also another expense part - the site: you will need money to develop your business cards and support it throughout the year, it will cost 14,000 rubles.

Total: a little over 300,000 rubles.

Shoe workshop running costs

For current expenses, we include the rent, which will be 18,750 rubles and utility bills, burglar alarms and the Internet will amount to 7,500 rubles. Total: 26,250 rubles.

Salary of employees: the owner of the business and the second shoemaker will work in the shoe shop, their salary will be 7,500 rubles each, their motivation depends on the amount of work performed by each master. In addition to the masters, a shoe receiver will work (it is desirable that it be one of the relatives to reduce costs), who will simultaneously monitor the site, prepare reports for the fiscal authorities and clean the workshop. His salary will be 12,500 rubles. Total 27,500 rubles.

We are laying another 12,500 rubles for detergents, stationery, and others Consumables.

Total: 66,250 rubles.

Marketing and Advertising

We will sell services via the Internet, offer customers various promotions and discounts. For successful development business, it is not random visitors that matter, but regular customers.

During the holidays and vacations (winter and summer), in order for the business not to be idle, it is recommended to offer related services to customers: repair bags, replace zippers and buttons on leather products, and others. If the client wishes to receive an express repair, he will receive it within the agreed time frame, but he will have to pay 2 times more for urgency. In the future, it is possible to offer customers the acceptance of online orders, shoes are brought and taken away by a courier, their service is paid additionally. You also need to order branded packages, business cards and flyers. And most importantly, make a good sign.

Total: 25,000 rubles at the start and 12,500 rubles monthly.

How much can you earn from shoe repair?

If 10 clients visit the workshop every day with an average check of 375 rubles, then you can earn an income of 112,500 rubles per month. We subtract from this amount the current (66,250 rubles) and marketing (12,500 rubles) expenses and get 33,750 rubles. If you take into account the start-up and marketing costs (25,000 rubles), then the project will begin to pay off in 18-25 months.

As in any business, there are also risks here: currency fluctuations and a decrease in orders in summer and winter. You can protect yourself from a decrease in orders, for example, by repairing bags and leather goods. But from fluctuations in the exchange rate - no. Shoemakers are directly dependent on the currency, as they buy consumables mainly abroad. Therefore, it is necessary to reduce the risks to a minimum: buy consumables in the off season or when the national currency is strengthened.

It is necessary to open a shoe repair shop if a businessman understands how to repair shoes in general. Currently the lineup is constantly changing, and breakdowns are changing accordingly. To repair shoes, you need to apply all the knowledge, in general, you need to be a professional in your field. Shoe workshop in our time will not be a loser, shoes will wear out, which means that good craftsmen will always be with work.

What OKVED must be indicated for a shoe repair shop

Any Subject entrepreneurial activity regardless of its organizational and legal form, submitting Required documents registration is indicated by the OKVED code of the type of activity that is going to be carried out. To repair shoes, go to chapter S and here select code 95.23, which corresponds not only to the repair of shoes, but also to other products made from leather.

Which taxation system to choose for a shoe repair shop

To pay taxes when providing the above service, we choose a single tax on sane income. As an alternative, a businessman has the opportunity to use the patent taxation system or simplified taxation. The latter allows you to choose one of two options for paying taxes:

1. pay 6% income tax;
2. pay 15% off net profit, i.e. the difference between total income and expenses incurred. In this case, for payment, you will need to provide documents that confirm the costs associated with the provision of shoe repair services.

Do I need permission to open

Opening a shoe shop will require the businessman to obtain some permits. In particular, they will need to contact:

• Rospotrebnadzor;
• sanitary and epidemiological station;
• fire inspection.

business technology

When choosing a place the best option will be the location of the shoe workshop in crowded places. These can be large retail facilities, not far from parks and squares, large enterprises etc.

Advertising company. There is no need to cut costs here. The number of customers will also depend on how high-quality and extensive the advertising of a new shoe repair shop will be. To do this, it is necessary to place advertisements at public transport stops, on the doors of entrances and shopping facilities, in public transport, etc.

In addition, do not forget about outdoor advertising: a signboard, advertising billing, etc. The Internet will provide a huge help in advertising. It will allow you to declare yourself to a huge number of interested customers. You can place an ad on various city sites, with the expansion of activities - create your own website, where you can place all the necessary information.

BUSINESS PLAN

Summary

Date of birth: d

home address: Torzhoksky district,

Education - secondary

Qualification - accountant

From 1998-2002 worked as an accountant later transferred to the chief accountant.

From 2008-2011 worked as an accountant.

V given time I study at the correspondence department of the TGSHA in Tver in the direction of economics

I achieve my goal, I am principled, sociable, I take a responsible attitude to the task assigned

I know how to find mutual language with people

I own a computer

Project Summary

The shoe repair shop is a winning business. After all, shoes are one of the indispensable things of everyday life, but, like any thing, shoes tend to wear out and tear. The quality of production, even at eminent shoe factories, leaves much to be desired. One season is the average lifespan of a pair of shoes. She needs repairs after that. Consequently, shoe shops have no problems with customers. This type of business does not require the investment of huge amounts of money and is at the same time very attractive and profitable. It is worth noting that the most appropriate, cost-effective and profitable format is an ordinary workshop offering a standard set of services. Opening a shoe repair shop does not require a license. To organize this type of business, you just need to register as an entrepreneur - a legal entity or an individual. A shoe repair shop can offer a wide variety of services, including: repair of heels, their replacement, replacement of shoe heels, sole repair, shoe stretching, replacement of insoles and instep supports, accessories (buckles, locks, snakes, rivets, Velcro), professional shoe cleaning etc. Different types services offered require different equipment.

Explanatory note

Supervisor.

Yarkova Anna Nikolaevna

Organizational and legal form.

Taxation.

UTII - Single tax on imputed income

1. Project summary

1 Project goal

This project is the opening of an ordinary workshop, where a standard set of services is provided.

The main goal of the project is to provide the population with quality shoe repair services designed for the middle class.

1.2 Production base of the project

To accommodate such a workshop, you will need either a stand-alone kiosk or a small room.

3 Project performance indicator

billing period- one year, at the end of the billing period it is expected:

Net income - 817672.00 rubles

Profitability equity - 13%

Profitability of the sale of services - 57%

Profitability of production - 461%

2. Marketing plan

2.1 Description of the market

Opening a shoe repair shop, especially in the light of global economic problems and high risks in other areas of business, is a completely justified and logical decision. It is worth paying attention to the lack of competition in this area, the client chooses a master whose quality he is satisfied with and chooses for sure and for a long time. Therefore, when opening a shoe repair business, the main criterion in the work should be the quality of work.

2.2 Description of clients

Everyone wears shoes, women do not need to explain how often heels, heels break off, noses and rolls wear out, almost the overwhelming number of women in a certain radius from the workshop are our regular customers. We must not forget men and children, especially now, when the industry is going through better times and the quality of products from many manufacturers, including shoes, leaves much to be desired. The question arises, what is more profitable, fixing the heel or buying new shoes?

2.3 Description of works, services

Opening hours: from 8.30 am to 5.30 pm. Day off - Sunday, Monday.

On weekends I will carry out the purchase of components at the bases. Preparing for my project in advance, I found out their locations in Moscow, where you can buy high-quality, sought-after goods (components), and found out how the goods are purchased so that I can officially confirm my expenses for their purchase.

2.4 Planned public services. (Appendix No. 1)

3.Production plan

3.1 Preparation period

In the preparatory period it is necessary: ​​The area for the workshop is 20 m 2(rent) - 15,000 rubles.

-

-column sewing machine - 10,000 rubles.

-sewing machine "bottle" - 12000 rubles.

-electric sharpener - 3000 rubles.

-accessories - 39720 rubles.

-transport costs - 7000 rubles.

-electricity - 6000 rubles.

-other expenses - 3000 rubles.

-IP registration costs - 1080 rubles.

-state duty in the amount of 800 rubles.

Total: 117600 rubles.

For the preparatory period, own funds are available:

-special sewing machine - 20,000 rubles.

-column sewing machine - 10,000 rubles.

In total, 15,000 + 12,000 + 39,720 + 7,000 + 6,000 + 3,000 + 1,080 + 800 = 84,600 rubles should go to the preparatory stage.

Financial assistance in the form of a subsidy from the Employment Center in Torzhok will be spent on components, on a bottle machine.

workshop service profitability income

organizational plan

4.1 Legal form

This project is planned to be implemented in the form individual entrepreneurship without education legal entity, in order to reduce taxation and simplified financial reporting.

4.2 Organizational structure

The implementation of services will be carried out by the Entrepreneur and the hired person accepted through the employment center. Management of the sale of services, accounting and reporting is under the jurisdiction of the Individual Entrepreneur.

5. Financial plan

1 For calculation financial indicators it is necessary to determine total amount initial costs

General organizational costs of the project

№ p / p Name of costs for organization Amount in rubles 1. Funds for the preparatory stage: - rent 1 month - purchase of goods (components) - registration of IP (state duty) - purchase of special-purpose machines - transportation costs 84600 rubles.

Sources of financing

1. Own funds 58,800 rubles. 2. Subsidies from the employment center 58,800 rubles.

Yearly spending plan

January February March 2nd quarter 2012 3rd quarter 2012 4th quarter 2012 duty800.00xxxxxakup machine12000,00khxxxakup components20000.0020000.0015000,0040000.0035000.0035000.000035000.0035000,000035000.0035000,00006000.007000,007000.007000.00 Nalog PFR3434,003434,003434,0030,006120,006120, 006120.00Ard15000.0015000,0015000,0045000,0045000,0045000,00,005000,0045000.00 electric energy6000.006000,006000,0018000,0018000,0018000.00З / fee 6100,006100,006100.0018300.0018300.0018300,0050018300.00 003000.003000.00TOTAL:55114.0065034.0053754.00147722.00142722.00142722.00

Fulfillment of 18 orders per day at an average price of 300 rubles = 5400 rubles per day. Total earnings per month at the rate of 22 working days - 118,800 rubles. (per year 1425600.00)

Plan of income and expenses for the year

Indicators Amount RUB Proceeds from the sale of services RUB 1,425,600.00 Costs for the purchase of goods RUB 177,000.00 Gross income RUB 1,248,600.00 Employee wages RUB 73,200.00 UTII RUB 24,480.00 Tax from an entrepreneur (PFR, FFOMS, TFOMS) 16,200.00 RUB Employee tax (PFR, FSS, TFOMS, FFOMS) RUB 25,048.00 Rent of premises RUB 180,000.00 Electricity RUB 72,000.00 Transportation expenses RUB 28,000.00 Other expenses RUB 12,000.00

Profitability of production.

RP 817672/177000*100%=461%

Return on equity.

ROE 817672/58800*100%=13%

Profitability of the implementation of services.

RP 817672/1425600*100%=57%

The planned payback period for the total investment is 12 months. Guided by the data and settings, the working goals, criteria for the goals and objectives of this business plan were formulated.

Conclusion

And since it is already clear that the shoe repair shop is a source of permanent income, little influenced external factors and the enterprise is sufficiently profitable.

According to statistics, about 10% of shoes are repaired within three months of wearing them. Seasonality in this business, although traceable, is not the main factor. The most important will be the speed of work. The level of income will depend on how quickly we manage to change heels, glue soles, etc.. In the future, I plan to expand the business to open several more points, including one workshop for the repair of elite shoes. The more expensive the shoes, the more expensive the work will naturally be. The network of workshops will bring more income. Now 70% of the population resorts to repairing shoes that have lost their types, and moreover, more than once, which allows us to consider this type of business as stable and in demand.

We will always have clients regardless of the economic situation in the country. Everyone needs shoes, but they are not eternal, and they need, though preventive, but repair.

Application No. 1

Name of service Change Price, rub Minor shoe repair1 Sew the top of the shoe (for one stitching) or make a piece for one place up to 5 cm. The cost increases in proportion to the increase in the size of the stitching piece 40-002 003Installing an outer or inner patch in shoes without refueling under the sole up to 5cm, over 5cm, the cost increases in proportion to the increase in the size of the patchsht100-004 genuine leather (installation of curly parts made of genuine leather) pair 450-005 Replace the eyelet in shoes or make and attach a buckle belt in sandals and children's shoes pcs 55-006 Attach buckles, buttons, bows or strengthen straps (without replacing the buckle belt) pcs 40-007 Attach new buckles (with replacement buckle strap), decorations in shoes pcs 70-008 Insert a figured hook, buckle, holniten with complete replacement or partial replacement of the block block pcs 20-009 Shorten the heel strap in summer shoes pcs 40-0010 Make and sew a new strap from genuine leather pair 160-0011 Make and sew through the lifting strap around the leg with a buckle strap pair 250 -0012 Replace the “contact” clasp (strap) pc 70-0013 Make and attach new jewelry from genuine leather and other materials or lengthen the "elastic band" with two firmware sht110-0016 Replace the "elastic band" p / boot ah, shoes, bootssht70-0017Replace the zipper in shoes with a top height of up to 25cm/pair130-0018Replace the zipper in shoes with a top height of up to 36cm/pair140-0019Replace the zipper in shoes with a top height of up to 40cm/pair140-0020Replace the fastener "lightning" in shoes with a top height of up to 40.1 cm/pair240-0021Replace the "zipper" in shoes with artificial tops, with outer or inner tops, or in "stocking" boots, with a tops height of up to 30 cm (without the cost of a zipper) )pcs280-0022Replace the zip fastener in shoes with artificial tops, with external or internal braces, or in stocking boots with tops higher than 30 cm (excluding the cost of the zipper)pcs320-0023Addition to the retail price for inserting the fastener « zipper": cut the top of the boots with a valve insert for the zipper p / pair 110-0024 Replace the lock or valve in the shoe p / pair 80-0025 Replace the lock (slider) of the zipper simple piece 55-0026 pcs. all types of materials on a fur or insulated lining by inserting a wedge 0035 Narrow and shorten the tops of boots, p / boots pair 860-00 Medium shoe repair over 44 sizes pair 260-005 Put one rib up to ¼ sole area or joint up to 1/3 of the heel area made of microporous rubber piece 70-006 Put one rib up to ¼ soles or joint up to 1/3 of the area of ​​the heel of wear-resistant rubber, leather-like piece 80-007 Place heels of microporous rubber pair 140-008 Place heels of wear-resistant rubber up to 100 cm2 pair 170-009 Place heels of wear-resistant rubber larger than 100.1 cm2 pair 200-0010 -0011Place polyurethane heels from 8.1 to 80cm2pair180-0012Place polyurethane heels from 80.1 to 140cm2pair220-0013Place polyurethane heels from 140.1 to 300cm2pair260-0014Place felt heels or leather heel padspair220-0015Place heels of any configuration (simple, curly) pair 230-0016 Supply heels from all types of materials (except metal) or soles made of m / porous rubber, wear-resistant rubber and prevention from the customer’s material pair 120-0017 Replace molded heels from the customer’s material okpara30-0019 Surcharge for the installation of curly heels of all types of materials, except for metal (to retail prices on heels) pair 40-0020 Shoe cleaning with shoe polish or dressing shoes, partial tinting of the heel pair 40-0021 Shorten medium or high tight heels of all types of materials (cutting) pair 50-0022 Replace rubber soles with glue method of fastening in felted shoes with heels without side pasting pair 430-0023 Replace rubber soles with glue method fastening in felted shoes with heels with onboard pastingpair450-0024Replace rubber soles with glue fastening in leather shoes with ordinary heelspair380-0025Replace rubber soles with glue fastening in leather shoes with a single-layer wedge-shaped heelpair400-0026Replace rubber soles with glue fastening in leather shoes with a double-layer wedge-shaped heelpair430 -0027Replace rubber soles with adhesive fastening in high boots with heelspara470-0028Replace rubber soles with adhesive fastening in high boots with side gluing, heelspara490-0029Replace TPE soles with arch support reinforcement: styles 911264 911L462 84227N stylespair910-0033Replace soles made of genuine leather or leather fiber, without changing the heelpair470-0034Replace genuine leather soles style 131 with a heel and heelpair90-0035Repair synthetic soles in case of a fracture with microporous rubber soles, prevention of steam360-0036Repair synthetic soles in case of a fracture with wear-resistant soles rubber pair390-0037Repair fractured synthetic soles with microporous rubber soles over size 44pair420-0038Repair fractured synthetic soles with wear-resistant rubber soles oversize 44pair430-0039Cut or level synth soles 430-0040 Replace the crescent part of the sole in shoes with high and medium heels men's shoes with molded soles (without insoles) with replacement of the arch support pair 270-0044 Glue the soles (with partial re-gluing of the soles, the price is applied at a discount in proportion to the area of ​​gluing) pair 220-0045 Sew old soles around the entire perimeter manually shoes up to size 40 pair 220-0046 Sew old soles around the entire perimeter manually shoes over size 40pair240-0047Sew on and completely sew the soles and heels in felted shoespair220-0048Put a patch with dressing under the sole with glue fastening method in leather or textile shoes or a patch on shoes with uppers made of synthetic materials inner patch up to 5cm p about the perimeter of more than 5cm the cost increases in proportion to the increase in the size of the patchpcs 180-00 36-0049Place a patch with dressing under the sole with adhesive fastening in leather or textile shoes or a patch on shoes with synthetic uppers. patch size pcs 1cm150-00 30-0050Install insoles without replacing heels (without replacing insoles) with the installation of: hard heel pads made of cardboard, metal, semi-insoles made of special cardboard, metal plates 0053Place medium, high stacked heels leather heelspair 410-0054Replace heels with natural leather wraps or replace heel wraps, or stripes without heels oh p / insole and heel pad made of cardboard pair 600-0056 Coloring of synthetic heels with removal of tightness pair 240-0057 Repair of plastic heels p / pair 100-0058 Reinforce low, high, medium heels with insertion of hard heel pads made of special cardboard or metal pair 270-0059 (marked) in the worn-out place of felt boots pcs 70-0061 Put the inner soft backs made of genuine leather in boots, low shoes, shoes or repair the backs in rubber shoes pair 160-0062 Put the inner soft backs made of genuine leather with elongated berets low shoes, sneakers boots, p / boots, boots) pair 200-0064 Put insoles from a shoe baize pair 70-0065 Put insoles made of faux fur natural fur targetpair160-0067Insert insoles made of natural fur and compositepair130-0068Insert insoles made of natural leatherpair130-0069Insert new laces up to 60cm long into shoespair20-0070Insert new laces into shoes from 60.1cm to 90cm longpair25-0071Insert new laces into shoes from 90.1cm to 120cm longpair30- 0072 Stretch the tops of the boots according to the rules or stretch the shoes in buns and insteps on the blocks pair 190-0073 Stretch the shoes in buns and insteps in the pair 160-0074 Put insoles from the bike pair 50-0075 Put half-insoles from special cardboard pair 140-00

Opening your own shoe shop promises good profits for entrepreneurs. There is a constant demand for this type of service, which means that the income will be constant, and the payback period will be short.

However, in order for your small business not to go bust, you need to know how to advertise a shoe repair shop, and for this, in turn, you need to choose only the most effective methods of promotion and abandon obviously losing methods.

This article is designed to help entrepreneurs determine which advertising methods are great for promoting a shoe shop, and which ones are more likely to hit the budget than bring serious benefits.

Point decoration

Facade

The design of the facade of a shoe repair shop is, of course, less important than appearance beauty salon premises. However, this does not mean that this issue should not be given attention. Your premises should look neat and be clearly visible from the street, because often passers-by turn to the very workshop that they notice on the way to home, work and places where they shop.

Signboard

Order a bright and noticeable sign. It is she who is the most important tool for outdoor advertising for a shoe workshop. As a rule, the phrase “shoe repair” or the “speaking” name of the enterprise, for example, “Heel”, is written on it in large letters. The presence of a logo, for example, an image of a shoe or a boot, will not be superfluous, because it will also be a kind of marker that will not let passers-by confuse your workshop with grocery store or a hairdresser. As a rule, the owners of such enterprises prefer not to spend money on exquisite, elaborate luminous signs - a standard bright design made of durable materials will suffice.

LED scoreboard

If you do not want to miss potential customers passing by your point in the evening, order an LED display. The simplest, one-color option will be enough, because your task is precisely to inform passers-by. Such advertising media cost less than a full-fledged LED sign, which means that such an option is more preferable. The service life of such boards is very long - as a rule, they are able to operate around the clock for 10 years.

Outdoor advertising

Banners

Bright advertising banners, placed on the facade of your premises or near it, will also attract the attention of visitors. Such posters are a kind of guarantee that a passer-by will definitely notice your point. Moreover, such banners can contain basic information about services (usually in the form of a list).

This is an undoubted advantage of posters, because each potential client will know exactly what services he can count on in this workshop.

pillars

Pavement signs are one of the most effective outdoor advertising tools. By placing them in front of your workshop, you, again, provide the point with additional attention to passers-by.

Such designs should be bright, and the text on them should be as "readable" as possible. Try not to use boring long phrases, focus on a concise and useful list of services for the consumer. Remember, a passer-by will not stop to take a closer look at your advertising medium.

All necessary information on the pavement sign should be read in just a few seconds.

Pointers

Shoe repair signs are a necessary promotional tool, especially if your location is not on the first line of houses. As a rule, they are placed on the walls of houses near the enterprise itself.

Printable advertisement

Leaflets

Flyers are an inexpensive yet effective form of advertising. Order a batch from a printing house and distribute it to the mailboxes of nearby houses. Remember, they don't always have to be as visually appealing as beauty salon flyers. Therefore, you don't have to spend money on glossy printing and sophisticated design. The only exception will be, perhaps, only "elite" workshops and points where expensive shoes are sewn.

business cards

Business cards are a real "must have" for shoe shops. Be sure to order a batch at the printing house or advertising agency, after making sure that this media contains all the necessary information about your point, namely the address, telephone number, a short list of services, as well as the opening hours. Distribute business cards to each client - they will serve as a material reminder of your workshop.

Internet advertising

banner advertising

Advertising banners on the resources of the city will be useful for a shoe repair shop, especially in the initial stages of the business. Giving it to all possible sites does not make sense - try to choose a few of the most popular pages that are visited by residents of your particular city.

Groups in social networks

Accounts in in social networks, namely on Vkontakte and Facebook, is a rather controversial decision, because users are unlikely to be interested in communities of this format. However, this service is free, and you can get creative by posting interesting news and information about your services in a casual, engaging way. However, remember that such advertising is still relevant for more exclusive workshops than for ordinary “around the corner” format points.

Announcement Sites

Despite the fact that a person who wants to repair shoes is unlikely to look for a workshop on such resources, there is still a chance that a user will accidentally stumble upon your advertisement and remember it at the right time. Moreover, posting ads on such resources is free, which means that this opportunity is definitely worth using.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Other

word of mouth

Remember the best advertising for businesses such as shoe repair shops, is a combination of price and quality. First of all, you need to make sure that your masters do really high-quality work, which will make customers come back to you again and again.

Discounts and promotions

Despite the fact that such workshops rarely have a loyalty program, many aspiring entrepreneurs prefer to provide customers with special bonuses. So, for example, you can offer good discount if the visitor brings a friend. Such a measure is especially justified if you want to create a permanent customer base as quickly as possible.

Electronic directories

Registration on resources such as 2Gis and 2Geo will be a great help for business. However, remember that it is better to place your data in such directories for free, bypassing paid advertising. As a rule, it simply turns out to be ineffective.

What Ads Don't Work for Shoe Repair Shops

1. Official site. Promotion via the Internet will not benefit the vast majority of shoe repair shops. The only exception will be, perhaps, only the points where shoes are sewn and repaired at high prices or workshops that not only repair shoes, but also pick up and deliver them after repair. But if you open a point of standard format, you simply do not need a site.
2. Advertising on radio and television. Despite the fact that there is a massive demand for the services provided in such workshops, such points, as a rule, are not advertised in the media. This is explained simply - such advertising simply does not pay off. Yes, and people often prefer to rent shoes to workshops that are nearby.
3. Advertising in magazines and newspapers. Such advertising also does not make sense for most workshops. However, if your services are expensive, and your company is positioned not just as a repair studio, but as a workshop where they work with really high-quality and very expensive shoes, such advertising can contribute to business development. However, in this case, you should not just give an advertising module, but write an article, for example, about shoe care, subtly and unobtrusively informing about your enterprise.

Meeting people's needs household services characterizes the development of the economy. The shoe repair niche in the service sector is occupied by representatives of small and micro businesses. The efforts of entrepreneurs ensure the growth of the quantity and quality of these services.

The demand for shoe repair services

Shoe repair remains a sought-after service in times of economic ups and downs. When incomes rise, there are more shoes and boots in families. The need for repairs is increasing.

In a crisis, people will not buy new shoes, but will repair the ones that were purchased earlier. Therefore, the need for repairs is increasing. The repair shop allows the shoemaker to capitalize on the fact that people need whole and comfortable shoes.

Shoe repair in numbers is presented by Rosstat.

According to the website Federal Service state statistics, in September 2017, the volume of services in the field of repair, dyeing and tailoring of shoes amounted to 1,054.1 million rubles.

To the analysis of the total market capacity, a novice shoemaker needs to add a study of his hometown. It is worth starting with studying the provision of repair services in the center and remote areas. For metropolitan areas with a population of over a million, there will be one picture. For cities with a population of several hundred thousand people or less, the situation will be different. In any case, you need to know the competitors, look at the methods of work and get an idea of ​​the number of orders per day.

People constantly need good and neat shoes, so there is always a need for its repair.

Workshop type for business organization

Minor repair shop features:

• placed in a kiosk;
• specializes in the replacement of heels, heels, zippers, installation of prevention, stitching;
• the master works with inexpensive materials;
• used equipment is used;
• repair is carried out by one master;
• low prices for repair services.

The mid-level workshop looks different:

• is located in the basement or on the first floor of a residential building, a shopping complex, a separate building;
• the master works with natural materials;
• uses new equipment;
• offers a wide range of services;
• employs several qualified specialists;
• service prices are cheap.

The luxury workshop has all the hallmarks of a prestigious consumer service salon:

• located in a spacious room of 30 sq. m;
• highly qualified masters work;
• footwear restoration services and other services requiring special equipment and technologies are performed;
• expensive high quality materials are used;
• located in elite areas;
• information about the workshop is posted online;
• high prices for services.

Labor costs for shoe repair in small repair shops and medium-level shops will be approximately the same. The profitability of a mid-level workshop is several times higher. Each type of workshop works with clients who make up the target audience.

Table: clients in workshops of different types

The shoemaker focuses on the target audience by type of workshop. To find your own niche in shoe repair, you need to offer services that competitors do not have: white-gloved collection of shoes, return of a repaired pair of shoes in branded packaging, repair guarantee. The quality of repairs and attentive service also distinguish the workshop from others.

Each type of workshop is suitable for a specific room.

Photo gallery: types of shoe repair shops

A small shoe repair shop in a residential area of ​​​​the city is a small tent, usually open in the evenings and weekends A mid-level workshop on the first floor of a detached building can be found in the central part of a small town A luxury workshop in a prestigious area of ​​the city on the first floor of an elite building is intended for wealthy clients

How to find a workshop space

The room for the workshop is conveniently located in places where people flow. It should be convenient to approach the small repair kiosk. The luxury workshop can be easily reached by car.

The area of ​​a shoe repair shop is from 6 to 30 sq. m. Information regarding the lease or purchase of premises can be found on the Internet. For example, the Avito bulletin board contains hundreds of offers for renting premises for shoe repair.

The cost of rent in Moscow reaches 1.5-3 thousand rubles. per square meter per month. In the regions, the monthly rent of a room for shoe repair will be 500–700 rubles. per square meter. To buy a room for a workshop, you need investments of hundreds of thousands of rubles. At the beginning of entrepreneurial activity, it is not possible to find funds for this. Therefore, to open a shoe repair shop, most often a lease agreement is concluded with monthly payment.

Tools for the job

In the repair of shoes, materials made of rubber, polyurethane, leather are used. Nails, glue, metal fittings are used.

The master stitches the seams, grinds, cuts, puts preventive maintenance and performs other repair operations with the help of a tool.

Photo gallery: shoemaker's tools

Tightening pliers are used for tightening, tightening, tightening the top of shoes Shoe hammer is designed for tightening shoes Knife is used for cutting various materials A sewing machine is needed for stitching the top and sole of the shoe. An awl with a hook is used to work with the leather, bottom and top of the shoe.

The shoemaker's workshop is equipped with a grinding machine, a press, drilling and polishing machines. The power supply must be designed for the operation of the equipment.

The workshop room must be divided into zones:

• workplace masters;
• footwear receiving area;
• place for repaired shoes.

Photo gallery: shoe repair shop zoning

The master communicates with clients and accepts shoes for repair in a specially designated place. Shoe repair operation should be carried out only in the working area. The rack is a convenient place to store repaired shoes.

When the market analysis has been carried out, the type of workshop has been chosen, the premises, tools and equipment have been found, it is necessary to register a shoe repair business.

Business registration

The relationship between the shoe repairman and the state is regulated within the framework of entrepreneurship. Individual entitled to become individual entrepreneur or founder of a limited liability company. The cost of the state duty and the composition of documents for registration of individual entrepreneurs and LLCs are given in the table.

Table: state duty and documents for registration of individual entrepreneurs and LLCs in 2017

It is economically unprofitable to register an LLC for shoe repair.

Benefits of making an IP:

• preparation of documents takes less time and effort;
• the state duty for registering an individual entrepreneur is 5 times less;
• accounting and reporting of IP is easier.

Filling out and submitting an application for registration of IP

Documents can be submitted in electronic format(on the website of the Federal tax service there is an online registration service) or during a personal visit to the tax office.

An application for registration of an individual entrepreneur in the form P21001 is submitted electronically, signed with an electronic signature

When submitting documents in person, you will need to fill out a form. The application for registration of an individual entrepreneur in the form P21001 is available for download in MS-Excel format at the link of the Consultant Plus help system https://goo.gl/gix5Mj.

Photo gallery: an example of filling out the form Р12001

On page 001, the surname, first name, patronymic, TIN, gender, date, place of birth, citizenship are indicated. codes of additional types of activities according to OKVED 2 without decoding Sheet B must be printed in 2 copies and signed at a notary

A novice entrepreneur occupies a niche of small and micro business. This gives the right to use special tax regimes: a simplified taxation system (STS), a single tax on imputed tax (UTII), a patent taxation system (PSN).

Table: features of special tax regimes in 2017

	USN	UTII	PSN
Who applies	IP, OOO	IP, OOO	IP
Number of employees, people	Up to 100	Up to 100	Up to 15
Revenue limit per year, million rubles	120	Not installed	Up to 60
Accounting and reporting	Tax return for the year. Keeping a ledger of income and expenses	Tax return quarterly. There is no book of income and expenses. Bookkeeping is not required	The declaration is not submitted, the book of accounting of income is kept
tax rate	USN Income - 6%; STS Income minus expenses - 15%. Article 346.20 of the Tax Code of the Russian Federation establishes cases when the tax rate is zero	15%	6% Article 346.50 of the Tax Code of the Russian Federation establishes cases when a different rate is applied, including zero
Tax calculation	According to the formula: Income x 6% or (income minus expenses) x 15%	According to the formula: Underlying return x Physical x K1 x K2 x 15% K1 - deflator coefficient, in 2017 K1 = 1.798 K2 - correction factor. The components of the formula are established by the state	The tax is calculated in the tax office
Permitted activities	Restrictions are established in Article 346.12 of the Tax Code of the Russian Federation	Household services to the population according to the OKUN classifier. Local authorities have the right to shorten the list. For example, in Moscow UTII is not valid	Given in Article 346.43 of the Tax Code of the Russian Federation, incl. repair, cleaning, coloring and tailoring of footwear. Local authorities have no right to reduce the list
How to account for losses	When paying USN tax, income minus expenses takes into account losses at the end of the tax period	Losses are not taken into account when paying tax	Losses are not taken into account
Deadline for tax payment	Advance payments quarterly, until the 25th day of the month following the reporting quarter Tax for 2017 - until April 2, 2018	Until the 25th day of the month following the reporting quarter	The term is specified when obtaining a patent
How to reduce the amount of tax	For the amount of advances paid, insurance premiums for oneself	Individual entrepreneurs without employees - for the full amount of insurance premiums for themselves. Individual entrepreneurs with employees for 50% of insurance premiums for employees and themselves, sick leave for the first three days	The patent is not reduced by the amount of insurance premiums
The procedure for establishing a special regime	When registering an individual entrepreneur, apply for the simplified tax system along with R21001	Submit an application within 5 working days from the start of the provision of services (Article 346.28 of the Tax Code of the Russian Federation)	When registering IP. Place of registration and place of patent must match

Information regarding the procedure for registering an individual entrepreneur and choosing a taxation regime is publicly available on the website of the Federal Tax Service. For example, there is a calculator for calculating the cost of a patent for an individual entrepreneur.

The cost of a patent for 12 months is paid in two installments

IP registration has been completed, it's time to systematize information and calculate financial indicators.

Step-by-step plan for opening a shoe repair shop

For example, a medium-level shoemaker opens in a city with a population of no more than a million inhabitants. Restoration, stretching, sole replacement, express repair services are offered. About 100-150 workshops are already operating in the field of repair. A feature of the newly discovered will be that the acceptance of shoes for repair will be carried out in a separate room. This will improve the quality of service. Repairs will be under warranty.

The cost of purchasing materials, taking into account the need to create a stock, is 390 thousand rubles. in year. The tools will require 350 thousand rubles. in a year. Room for rent 20 sq. m near the traffic intersection costs 30 thousand rubles. monthly. We will lay down the cost of the salary of two masters 300 thousand rubles. Current expenses for advertising, detergents and other needs will be 200 thousand rubles. Taxes - 100 thousand rubles. in year. One-time repair costs - 100 thousand rubles. In total, 1,730 thousand rubles will be required for expenses. in year.

Table: spending plan

How income is generated

The income calculation is based on the profitability of one order, the minimum and maximum number of orders. The shoe repair business takes 5 orders a day when it opens. With a minimum order yield of 300 rubles, the income per day will be 1,500 rubles, per month - 45 thousand rubles. With an increase in profitability and the number of orders, the monthly income will increase to 450 thousand rubles.

Table: income plan for minimum and maximum returns

Calculation of business plan indicators for a shoe repair shop

The profitability of the workshop is calculated in the business plan for the year. Indicator cash flow shows the flow of cash and the need for cash. To calculate cash flow, indicators of income and expenses are taken into account for each month during the year.

Table: cash flow calculation

Customer acquisition

To search for customers, we use the Internet: bulletin board, pages in social networks, discount sites like Biglion.

Project risks

When opening a shoe repair shop, you should take into account the seasonality of services. There are more orders in autumn than in summer. More in spring than in winter. In the off-season, bag repair and other additional services can be offered.

The use of imported materials leads to the risk of impact on the price of currency fluctuations. The purchase of materials during the period of strengthening of the national currency reduces dependence on the exchange rate.

The steps for opening a shoe repair shop are presented in the table.

Table: steps for opening a shoemaker's shop

Steps	Actions	Result
Analysis of the market situation	To study the situation in the service sector in the city, district	Clarity about competitors and demand for repair services
Determine workshop type	Make a list of repair services	Clear understanding of uniqueness and differentiation from competitors
Business registration	Apply for IP registration	Individual entrepreneur with main activity code 95.23 repair of footwear and other leather goods
Workshop space	Find a room in places where people flow	Lease agreement with monthly rent payment
Risks	To study the impact of exchange rate fluctuations, seasonality of work	Minimize risks
Marketing	Internet promotion	Using effective ways to promote services
Financing	Calculate the income of one order, the minimum and maximum amount orders, opening costs, running costs	Business plan development

Business Models

Business models may include moving to a more expensive service segment. The owner can open one or more workshops. Shoe repair can be connected to bag repair, home delivery of shoes, key production, and the possibility of ordering services online.

Video: shoe repair business model

The shoe repair market in Russia amounts to billions of rubles a year. Both new and used shoes require a visit to the shoemaker. A “prevention” is installed on a new pair, and only after that the shoes are put on the street. Used shoes, boots, boots are repaired to prolong their lifespan. Shoe repair attracts with stability and constancy of demand for services.

Let's omit the legal formalities, since this business is no different in the rules of registration from any other. Moreover, at the moment there are several ways to register own business, which are available to everyone, even without the necessary experience. For example, you can register an individual entrepreneur, choose a form of taxation and prepare the necessary documents in 15 minutes without leaving the Internet. Let's get straight to the technical details of organizing the case.

Despite the fact that the "shoemaker" - ancient profession, which is not one century old, should not be considered obsolete. The services of people involved in this business are always in demand. Which translates into a good and constant income. An added benefit of this business is career growth. Initially, by repairing shoes, you can quickly accumulate the necessary amount to organize a shop for individual tailoring of shoes, accessories and bags, thereby providing yourself with a wider range of customers.

Necessary equipment

The first thing you need to get started is a sewing machine. Experienced craftsmen advise not to save on this, as the sewing machine is the face of the artisan. The same can be said about the rest of the equipment. Of course, at the start you can buy a used tool if you are well versed in it.

In addition to a sewing machine, you will need a multifunctional machine. It is necessary for any master, regardless of what craft he is engaged in.

You will also need accessories, repair kits, fasteners, in general, everything without which it will be impossible to complete the order. Here is a small list of the initial kit that any shoemaker should have:

• heels,
• heels,
• Leather in several colors, for repairing leather shoes,
• Heel pads for women's shoes,
• Glue universal rubber,
• Paint for leather and fabric,
• shoe nails,
• strong threads,
• arch supports,
• soles,
• Lightning.

It will also be nice if you take care of a high-quality hood and a lamp in the workplace, since good lighting and fresh air are necessary for full-fledged work. Glue in a liquid state is quite toxic, so do not neglect the hood.

Set up two tables in the work area. This is necessary so that work can be done on one table, and on the other, it is possible to inspect incoming shoes, fill out receipts and carry out other operations that are not directly related to direct repairs.

Choosing a place for shoe repair

Do not chase the premises in the shopping complex. It only seems profitable at first glance. Yes, there is really a lot of turnover, but it is worth remembering that people come there for new purchases, and not for repairing old shoes. The best you can expect is an instant repair for a loose heel or unfastened zipper. That is, there will be many orders, but they will be small and inexpensive. For those who are extremely tight on funds, such a thing will be a good start, but in other cases it is better to look for something else.

Also, the premises in the shopping complex are unprofitable due to their unjustified price. You will have to spend money not only on rent, but also on registration, because. the premises located in the supermarket should look appropriate.

Stop stalls and pavilions are also not the best way out. First, it is cold in winter and hot in summer. Secondly, in such a room you will be sorely lacking space.

The best option for a workshop is a full-fledged room, for example, in office center. It should have all amenities such as water, electricity and sewerage. By arranging a workshop in it, you can have not only a comfortable workplace, but also a comfortable relaxation area. Among other things, a stationary room is convenient because you have a certain freedom, since you do not depend on any operating mode of the supermarket. A separate room will allow you to work as long as you want. When choosing a room, do not forget that there should be at least one parking space for customers near it. They will come to you by car, so you should take care of this.

Work with clients

You need a uniform. Strange as it may seem, but most clients evaluate the master by the way he is dressed. They are accustomed to the fact that a person working profession must wear overalls.

Buy or order high-quality overalls so that you are not ashamed to show yourself in them. You can sew the logo of your workshop on the overalls. Seeing this approach to business, the client will not be afraid to entrust his shoes to the master.

Interpersonal relationship with the client. Here the advice is very simple and banal. They consist in the fact that you smile more often and are interested in the opinion of the client. It is no secret that for any person it is pleasant when they pay attention to him.

Briefly explain all the stages of your work, tell us why such a procedure is necessary, offer several alternative solutions. Be friendly and attentive to the client, then he will definitely return to you.

How to attract the first customers?

The standard recruitment method is stock. This is where almost any business in the service industry starts. Having made even the smallest discount, you will be able to attract the first customers.

The stock options are endless. For example, you can give a 15% discount on shoe repairs every Monday. This method can be used both at the opening and in the future.

Advertising. It will be nice if you order advertising in local media. by the most effective way attracting customers is to buy advertising on a local radio station. TV can be immediately excluded, since advertising there costs a lot of money. Just remember to do advertising text memorable and unique to you target audience, for example, the phrase "shoe repair" will not characterize your uniqueness. The phrase "express shoe repair" already touches the hidden strings of the target audience. But, it will not provide you with a constant flow of customers. The task of your advertising is to attract customers, regardless of their place of residence, that is, to make them come to you even from the other end. So think about what you are strong in and make it a competitive advantage. For example, the ad text “quick and high-quality repair of expensive leather shoes. guarantee for all types of work - 2 years "- will reflect all your the best sides, will attract customers from all points of the city, of course, if you can really quickly and efficiently repair leather shoes.

Don't forget about posting ordinary ads, because this method still works today. By posting advertisements in your area, you are sure to interest the locals who live near your workshop. But, remember about the individuality of the text and the reach of the target audience.

Start-up capital

All shoe repair shops are divided into three classes - economy class, middle class and VIP class. Naturally, these options differ in the size of investments.

We will consider only the middle class, since the economy class can only provide the most simple views services, and the VIP class requires a large start-up capital.

The middle class of workshops allows you to perform a fairly wide range of services. The income of such a workshop can vary from 5 to 10 thousand rubles per day. The middle class is distinguished by the fact that in the workshop, in addition to simple tools, there will be a sewing machine and a processing machine. A sewing machine will cost from 5 thousand rubles, and a processing machine from 40 thousand rubles. The total cost of all equipment will be about 150-200 thousand.

The cost of renting a room may be different, as it all depends on the number of square meters and location. For the middle class, the average rental price is 30 thousand rubles.

Summing up, we can say that minimum investment to start a shoe repair business will amount to at least 250 thousand rubles. It is also worth considering that customers will not immediately run to you, so they need to be rushed with the help of advertising, which also costs money.

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