Helpful advice for aspiring entrepreneurs. How to start and open your own business according to a simplified scheme. Some errors and solutions

11 commandments of the aspiring entrepreneur

Readiness

Readiness for business ... This is such a state ... When you understand that you want it or when you decide that you want to work for yourself and only for yourself. When you will not plow day and night for some uncle .. When you are ready to devote yourself to this business ... When you are ready to face problems. When you live with an idea, when you breathe it - then you are ready ...

Confidence

Confidence in the idea. In your future business. What you want to open must be successful. It cannot be otherwise. When you will definitely tell everyone concerned, all employees, friends - YES, I will do it. YES, I will definitely do it. And only then take the idea. If you are not ready to speak, if you are not sure, do not even try. If there is a fix idea in your brain, accompanied by words - I want or it seems to me that I will do it - this is not the case. When you are burning with an idea, when you are confident in it - then take it.

Enterprise

You have to be "not an employee". You must be a businessman. You have to organize the case. You have to lead people with you. You should be seen as an entrepreneur. Feel it in conversation and business. You have to see ideas, you have to take everything you need ... You have to be ideological. You have to be adventurous. Remember this.

A responsibility

Business needs money. You must realize that this is a huge risk. You should not take money without realizing that this is a huge responsibility! Many people around me have committed suicide due to debt. This breaks up marriages. Friends are lost from this, relatives turn away. If you take money, you have to give it back. Please understand that this is a huge responsibility and that these are huge risks! Do not borrow if you are not sure of 100% repayment. This is dangerous.

Awareness

You must know your area. I must understand what it is and how it works. It is great if the field of activity of the company is your favorite. You understand this. You know the loopholes ... Imagine a grandmother who wants to do not a sewing production, but a web design. Not so simple.

Business plan

No matter how it seems to you that everything is so simple, understandable and wonderful - you are obliged to write a business plan or its semblance ... A short strategy. If you start a business without a business plan, you will make a big mistake. Without a plan of action, don't do it. You need to know your customers. Must see the big picture. No matter how stupid it might look - write. That's better.

Friends

Don't take your friends to your staff. You will understand your mistake as soon as you do it. Friends will not fit the job like salaried workers. Friends won't cope. Friends will want more than others. Friends can put pressure on you. Friends will drag your firm down. You cannot fire them out of a sense of duty. If you hire a friend, you will make a big mistake. An old truthful saying: "if you want to lose a friend, give him a loan." So it is here. Don't take your friends. You can cooperate with them, but not hire them.

Honesty

If you are a good partner, you can be relied on. You do everything on time, you don't let anyone down, you don't throw anyone. Partners will stay with you. They will rather pay back in kind. Don't throw it! You said you did. Keep your words! And people will be drawn to you. But all the same, do not forget that in business they "throw" and "cheat" everyone ... Caution never interferes.

Thrift

Don't waste all your money. If the company is generating amazing revenue, don't get used to it. It could be just some kind of luck, temporary success, or just a goof client. If you own a firm, you need better clothes. Entertainment is more expensive. The car is cooler. You will go after it. In this pursuit, you will forget about business. And if it brings even less, you will consider that life is over. And remember - "it's easier to make money than keep."

Saving

Not that you are taught in universities !!! the presentation is not sucking! We are forced to believe that the company is when there is corporate culture, when everywhere euro-renovation, white walls, new furniture and cool equipment! All wrong! Save! No cool equipment needed! Everything to a minimum! Why offices for workers? Cellars, Pentium1, ordinary students working for a pittance. Here are the realities of business. There will be no cool company. Everywhere you need to save! Everything to a minimum!

Distance

You can't be friends with your own employees. Keep your distance. Keep them away from you. You are in charge. You are the boss, you are the director. For example, you don't have to go to "you". In my opinion, this will both elevate you, and employees will feel more and more responsible.

I hope you read these tips and get a more complete picture of the business world. If you have only one desire, this is not a business. Use the advice. Take this seriously.

After deciding to become a businessman, many newcomers have a question - where to start? There is no one-size-fits-all recipe for a success story, although the advice of those who are no longer considered beginners, but an experienced entrepreneur, will not hurt anyone.

Quora users are the most popular tips for newbies who decide to become businessmen.

Often, when deciding to start their own startup, future businessmen ask themselves many questions. Among them, for example, questions of the following nature: "Do I need to learn how to program to make the next Dropbox?" or "Do I have to learn sales techniques?"

These questions can be very different and rather unexpected. Nevertheless, main question, which sounds from the mouth of a novice entrepreneur, is very simple and at the same time difficult: "how and where should I start?"

Some believe that in order to become a creator successful startup, no qualifications required or a large number of of money. A businessman should not be genius or even come up with a particularly good and original idea. All an entrepreneur has to do is create something that can make money all the time (not a money printing press).

One has only to think of a company as a machine or machine that needs to be designed and built. For example, here's how McDonalds would look from this perspective:

Your "car" always consists of certain parts. She sells something to someone, reinvesting some of the funds to increase sales in the future. What is left of the earned is the profit for the business owners. Compare McDonalds Business Scheme with Google:

If you manage to design, build, own and take care of such a machine, you can become a very wealthy and successful entrepreneur. This does not mean that it is easy and simple to do it, but most of the obstacles that you think will be in your way simply do not exist.

After reading the previous two paragraphs, you might think something like: "Well then McDonalds with Google, where are they and where am I ...". Therefore, it's time to imagine yourself in the place of the founder of the business - a young man who does not really like his job, but on the whole is persistent and stubborn, and sometimes even stubborn. These qualities, as well as energy and determination, are important for a future entrepreneur.

So how do you make a lot of money?

Maybe an "idea" will help you with this? Please forget all the bullshit you've heard about the value of ideas. Ideas are cheap and fleeting, business ideas alone cost less than a half-eaten sandwich. At least you can eat a sandwich.

No, you certainly need an idea. But understand that even the most successful companies were not based on crazy or brilliant ideas. Starbucks has taken a trivial way to make money selling coffee in Seattle.

Facebook has built the very best MySpace. Google has built a better search engine like Yahoo. Microsoft copied Apple, which in turn copied Xerox. Original ideas overrated. But the real value is time, the concrete moment of bringing these ideas to life.

Google has chosen a great time to build a better search engine, hardly anyone will be able to do it now. Facebook, in turn, released its product on time, and Microsoft played on the interest of users in personal computers and offered them more convenient way managing them.

Therefore, when starting a business, you need to find a certain thing that is currently underrepresented in the market, a product or service that may become in demand. It is no secret that it is easier to improve an existing idea that has not been fully implemented or has not been implemented successfully enough than to create something completely original.

People are afraid of starting a business in areas where there is competition, but competition can be a great help for a future businessman.

For example, the best place creating your own restaurant - not far from another successful or, even better, not entirely successful restaurant, because its owners have already done the most important job for you - they have built a client base, created an interested audience that is looking for a restaurant in that very place.

Many good business was created against the background of another, less successful. Therefore, sometimes it is better to have several rivals than not to have them at all. You just need to get 10% better. The easiest option is to create something that you personally or your friends would love to spend money on.

Another secret to future success is to know as much as possible about what you are doing, to be truly passionate about your work.

Most entrepreneurs were able to convince other people to believe in themselves. When Steve Jobs founded Apple, he had neither money nor clients. However, what he did in the beginning was important. hallmark great entrepreneur.

He first convinced the local computer store accept goods from him in the form of non-existent Apple computers with cash on delivery. Then he convinced the parts supplier to sell him the parts he needed. Jobs acted in that order, which gave him a guarantee that computers built with the purchased components would be bought by someone.

Most new entrepreneurs are forced to get out of the way, as Steve Jobs did in his time. It may sound a little threatening, but it is. By doing this, a novice businessman will have to learn to maneuver between creating ideal company(idealistic goal) and paying bills (realistic). If you miss one of the parties, you can face a situation of complete business failure.

One more rule follows from this rule - you should not prematurely scale your business, you do not need to immediately build a large company, spend time describing the company's mission and program documents. Produce and sell. The time for the HR department will come later. Don't be surprised if you have changed your entire company by then.

Building a business process is ideal if the business is successful without a founder.

If you drop dead tomorrow, your business should continue to run without you. McDonalds has built a business that works even if they hire employees for the minimum wage.

Their business is successful because all the processes are clearly written in it. Each hamburger is made up of a predetermined amount of ingredients and nothing is left to chance. Their brand is so strong that people are lining up all over the world to try banal potatoes and sandwiches.

But even when the business is already built, all business processes work perfectly like clockwork, keep learning new things. You never know what your next business will be like, where else you decide to put your efforts and talent as a businessman. Likewise, you do not know which of your knowledge and skills, acquired in childhood, adolescence, or being your hobby, will turn into your business.

As part of the interview, we asked business consultant Mark Berman to give some advice to a budding entrepreneur.

Development opportunities entrepreneurial activity- where, what, how not to miss it?

The main thing is to understand that there are no worthy or unworthy, useful or useless opportunities. There is your predisposition and there is laziness.

Not so much, work with what you have on hand.

It is necessary to use all the available chances. Study the entire information environment of your future entrepreneurial activity, so as not to miss the slightest potential opportunity for its development.

Any little thing can be useful.

Recently, a small redesign of the premises was done at one client, the step and threshold were removed at the entrance. The number of people entering the store has grown, and sales have also increased. Step, Karl!

Is your motivation not to lose heart when solving emerging problems?

Any business is fraught with problems or flow difficulties - this is a normal process. A challenge is a challenge, a chance to get better. The problem is the chance for growth.

If you understand this, then you also look at difficulties from a different angle.

Do you need friends in entrepreneurship?
All successful entrepreneurs - including myself - insist that good business acquaintances and business friendships should be present in life. Contacts are opportunities, more communication means a larger circle of potential customers, partners, etc.

You need to regularly remind yourself of yourself with congratulations on the holidays, make friendly business visits, be interested in others' business success, etc.

How to choose the right assistants or companions for your business?

People who will work for an entrepreneur should not only want to work and earn money, they should be like-minded people who share your ideas and goals. Only in this case it will be possible to use their working potential to the maximum.

That's what I just said - something like this is written in textbooks. All this is nonsense. You and your employees always have different goals. Globally - one - to earn, but if in detail, then an employee on a salary does not care how successfully you organized a business.

But, look for interested people, if it is intellectual work, and if it is a seller, then the ability to communicate is enough.

The question here is rather in the motivation of employees. And the methods are standard: a stick and a carrot - someone is helped by a salary increase depending on the sales, but at someone you have to yell.

How do you feel about criticism of others who most often do not believe in your success?

If you don’t pay me, then I don’t care what you think of my business. If you pay me, then I will study your discontent and try to improve my business.

Little depends on useless critics, more precisely depends exactly to the extent that you yourself attach importance to it.

There are cases of planned information attacks, but this is from the field of competition.

After all, business is a kind of work, I do not consider it to be something where subjective opinion is very important. Objectivity is important here: there is sufficient profit - the business is successful.

• Evgeny Chichvarkin, creator of Euroset: People work to get money. Money is a means of achieving freedom. If the money earned with pleasure allows you to fill your life with impressions and satisfy the passion for knowledge, life is a success. If you work in such a way that you cannot see the white light, why are you working? "
• Paul Getty, American industrialist, one of the first dollar billionaires in history: First, make money, and then think on what to spend it - this is best rule for people striving for success.
• , American industrialist, owner of factories for the production of
  cars around the world, inventor: Invest in yourself. I never saved a dollar in my life until I was forty.
• Soichiro Honda, Honda Founder: I believe that success can only be achieved through repeated failure and introspection. In fact, success is only 1 percent of your work, and the remaining 99 percent is failure.
• Ruben Vardanyan, Co-CEO of Sberbank CIB: If you are not ready to change and leave, do not try to run your own business.
• Tigran Telunts, general manager canning holding Uncle Vanya: We need to start doing business. Overcome the fear of losing stability, leaving work, lack of salary. Indeed, in business, you need to be able to make money not only for yourself, but also for the team. If there was no fear of loss, then everyone would probably be an entrepreneur.
• Watson senior, founder of IBM: Double the error rate.
• , one of the founders and former largest shareholder of the company: If your business is offline now, then you don't have a business!
• , American entrepreneur, philanthropist, and the first dollar billionaire in human history: Build a reputation to work for you.

1. Don't wait for the moment - start now.
2. Start with what you have, gradually refining the product.
3. Don't rush to spend.
4. Work on returns, engage the customer.
5. Explore your sales funnel. Consider each step for expansion.
6. Write down business processes, get ready to scale.
7. Learn from colleagues:.

Life hacks for novice businessmen

Statistics are unforgiving and clearly show that a relatively small number of people who want to start their own own business they start it. At the same time, a detailed "analysis" of the components of the success of start-up entrepreneurs shows Interesting Facts, namely:

• First, there is no direct relationship between business success and the availability of start-up capital;
• Second, there is no direct relationship between success in business and a higher or even special (I mean in the field of activity) education of a novice entrepreneur.

I will make a small remark, from my point of view, American business is very indicative (in fact, most American business ideas are generally born in garages), which, according to statistics, generally start in 90% of people who have no idea about higher education generally. Although it must be admitted, this does not prevent such gentlemen from giving active advice to aspiring entrepreneurs in a couple of years in the form of publishing long and smart books like "how I made a million." Of course, in Russia, and in the entire post-Soviet space, the situation is a little different, although if you look very closely, then a large number of local successful business men have “managed” to get an education (usually in economics) plus become “candidates of economic sciences ...” and defend dissertations on “smart topics” already being very wealthy people. Well, let's put aside such an "interesting" topic and consider five basic rules that beginner entrepreneurs simply need to take into account at the initial stage of formation. Of course, if you want to become a successful businessman and wealthy person.

Rule one - willingness to take risks.

Its useful to note, that all advice to aspiring entrepreneurs begins with entrepreneurial risk, but let's still figure out what riskiness in business is and why it must necessarily be a novice entrepreneur.

Firstly, speaking about riskiness, we are talking about the fact that a novice entrepreneur needs to be mentally prepared for global changes in his life, which do not guarantee a specific result in a specified time frame. By such changes we mean changes:

- lifestyle, any business, especially a beginner (both home and more advanced industrial) requires constant monitoring, as a result of free time for novice entrepreneurs.

- a way of life, you have to leave your usual work and "plunge into the pool with your head" while again without guarantees that it will be good tomorrow. But we are losing our salary today.

Second, there are still opportunities financial risks and the most basic risks associated with running the business itself, these are hired people, partners, and so on. In general, having started the topic of risks, I left the main topic a little and decided to devote a separate topic specifically to risks in business, it will be published here.

To summarize, a novice entrepreneur must (one might even say must) be willing to take risks, without this trait, creating a business is not possible in principle (but again, the risk must be reasonable).

Halted the second - creativity or ingenuity.

Immediately I hasten to reassure you, we are not talking about the need to invent or invent something yourself, practice shows that 95% of successful businessmen used other people's business ideas. Actually, the task of an entrepreneur is to study the market and find original business ideas or creative approaches that will satisfy consumer demand. Actually, this is the main "trick" of the success of a business from the United States, for the most part they implement other people's developments that are in demand on the market. It is enough to look at the majority of domestic business projects on the Internet, which for the most part are modernized clones of Western business projects. A similar approach is again inherent in America, for example, McDonald's brought the main dividends not to the inventor of the concept itself, but to the entrepreneur who was able to consider the potential in the idea.

Conclusion - if you want to create a successful project, do not rush to reinvent the wheel, take a closer look at original business idea, as a simple example, read about mini workshops for the production of fridge magnets, breeding original "animals", and many other options for such a plan.

The third rule is the ability to take a punch, or how else you can formulate the ability to lose.

In fact, of all the qualities of a novice entrepreneur, this is perhaps one of the most significant, because life (including economic life) is a white stripe and a black stripe. When asked can it be bad for a successful entrepreneur? I can answer that practice shows the probability of 100% out of 100 possible, in fact, when they come only a matter of time. Moreover, it is never possible to predict where it is necessary to expect a "blow", once one of the very successful business projects practically collapsed for the dismissal of one person, and the employee was of a minor kind. Because of the dismissed girl, a scandal broke out between the employees in the team, this led not only to tension, but also to real paralysis of the production line, further on, the lump only grew, problems with the implementation of contracts, customers leaving, the dismissal of half of the team. Ultimately from a stable and very profitable business six months later, there were literally “horns and legs”, it took a lot of time to recover, and I don’t want to talk about the lost money.

Conclusion, the question of when problems with business will begin is purely a matter of time, but the main task of a novice entrepreneur is to understand that the period of decline is only the beginning of a new take-off and you just need to go through it.

The fourth rule is sociability.

A novice entrepreneur just needs to understand that it is impossible to be in a business environment without minimal communication skills. After all, business is the continuous interaction of different elements in the economic environment - negotiations with suppliers, customers, employees, regulatory authorities, banks, and so on. And do not look at the arrogant or arrogant behavior of already successful businessmen, in fact, as soon as they get into an environment in which there is a need to negotiate (with partners, investors or those whom they consider superior or equal) they absolutely change. Moreover, practice shows that the more successful a businessman is, the more "disunity" his demeanor, that is, the ability to connect a particular style of behavior to a certain situation.

Conclusion, a novice entrepreneur should clearly understand that it is necessary to be able not only to find mutual language with any person, but use the right tactics in every single situation.

Rule Five - Allocation and Delegation of Powers

Of course, this very aspect is rarely included in the first advice to novice entrepreneurs, in fact, in a small business, its beginning is the work of one person who takes control of all aspects of the business, but very soon the situation changes and with the growth or even the launch of a business project, the number of processes required increases significantly. And at this stage, the question arises of who will do this, as a rule, the entrepreneur is trying to concentrate all 100% of the levers of control in his hands, this behavior leads to a full load of the novice entrepreneur. The results of such behavior are not long in coming, in fact, their own business works and even makes a profit, but it stops developing. After all, to be honest, it is the entrepreneur who is the engine and "pusher", and having concentrated all attention on the work process, there is no time to look "ahead, around" and look for opportunities for optimization and, most importantly, business development.

Conclusion, if you are interested in developing a full-fledged own business, know how to distribute responsibilities and delegate some of your powers to employees (of course, while maintaining control over them) in order to have time to analyze the situation and, of course, search for ways to develop the business.

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On the threshold of starting a business, when the idea of ​​a business has long and firmly sprouted in the minds, when it is already unbearable to work for hire, but there is a sorely lack of basic business knowledge, it is so important to get timely advice from a professional, the owner of your own company. the main task of this article - to help a green startup find his goal vector in the stormy ocean of a new element for him.

First tip. Any new project must go through a pilot, experimental version, with the most transparent money turnover scheme. It is important not to create any complications, to make it as simple as possible, at the lowest cost, preferably without serious investments, loans or heavy loans. If you need substantial sums to start your business, it is better to focus on your own funds. If they are not there, you must either look for new idea business without investment, or refuse to open a business altogether.

When an entrepreneur opens his business for the first time, there is a high probability that the business will not will be tested time and will not become a long-term "machine" for printing money. In any industry, there are a lot of undercurrents and nuances that cannot be foreseen at the initial stage or period of thinking about starting a business and / or looking for a business idea. It is impossible to foresee all the pitfalls, even by drawing up a detailed business plan.

Therefore, the first business pilot should be inexpensive, not requiring serious cash and labor resources... The first profit received must be directed to the quality development of the business and the maximum attraction of customers.

Second tip. It is not recommended to start your business with registration individual entrepreneurship or LLC, from renting an office, buying furniture, computers, expensive software and hiring work force... Such a step is possible only if diversification is already stable existing business, or in the conditions of attracting serious investments in the development of their business.

Starting a small business should start by looking for clients, by examining their demand. To do this, you need to conduct a thorough analysis and understand what is already selling well on the market, where potential competitors are making serious money. Then you need to find a supplier of the selected product or service, or create an offer yourself and put it up for sale. Such a product must have a "fast cycle", that is, it must sell quickly, bring the first significant profit. Selling, say, a large batch of goods to large consumers can only be done very well, which will take a lot of time. Therefore, it is best to try your hand at organizing sales of either seasonal goods, or selling a product in high demand to private end consumers on the B2C market.

Hint three. After the first buyers have made their contribution to the formation of a new business, it is necessary to quickly legalize the company or obtain a status individual entrepreneur... It is best to delegate the registration of the status to firms that will do it for a reasonable fee in as soon as possible... The entrepreneur's responsiveness to any business task should become dominant: the market is changing very quickly, therefore this skill should be developed at the level of automatism.

Any routine work that requires special knowledge, time to complete, should be outsourced to professionals, those companies and freelancers who have reached a certain level of development in their topic. This will allow small business to accelerate, reach the break-even point as soon as possible.

Every entrepreneur is a strategist who is obliged to see how his business will develop in a year, five, ten years. For this, executive assistants are needed who will take on part of the work, free them from routine, help the owner to become above the business.

Hint four. The search for partners and employees is the second stage of the enterprise's development, when the business is put on stream, all processes are transparent and clear to the entrepreneur himself. Most often, a business is opened together with someone from family members or with friends and colleagues. This is the most common mistake at the start-up stage, because sooner or later in any company disputes and disagreements begin on issues of doing business, profit sharing, often ending in the loss of relationships.

If it is possible to start a business without involving partners and co-founders, it is better to do it this way, while maintaining family, friends and positive relationships with colleagues and loved ones.

Fifth tip. As soon as the pilot version brings the first ten to one hundred sales, the business is tested for viability, it must be scaled, each business process must be polished separately, combining into a single living organism. At this stage, it is recommended to create an active sales department, train hired personnel and set specific goals, to release a clear, hard-to-reach plan.

This stage will require from the entrepreneur serious managerial knowledge and decisions in the selection and training of personnel, in the formation of a locomotive sales department capable of providing the company with new orders, attracting serious customers, selling a product or service in accordance with all the laws of the genre.

Head-to-head sales in today's Russian and CIS markets are a thing of the past: it is quite difficult to make a solid profit with this approach. It is much easier to work with two-step sales in a three-step sales department. To do this, three different departments are created that lead customers through three different channels to purchase the product they need.

At the first stage of cold calling, the most unqualified personnel work, who are trained in certain technologies for finding clients. As soon as a potential client is interested in the company's product, he is transferred to the second active sales department, where experienced salespeople who are able to close the deal begin to work with him. The third department - the department for work with clients, receives in development those clients who have already made purchases in the company. Their task includes all paperwork on paperwork and further support of buyers in order to transfer them to the category regular customers loyal to the company.

Sixth clue. The entrepreneur has two of the most important levers of company management - strategy and control. A well-chosen course in business can quickly lead a company to a market leader. Strategic management is based on tactical and operational day-to-day work. A big daring goal, a step-by-step plan for its implementation, clearly set tasks for subordinates and constant control over the movement to success - four "pillars" on which any business is based. If one of these components falls out, the business goes into a fever, quickly pushing history to the sidelines.

In this regard, it is important for any entrepreneur who decides to start his own business from the first steps to understand for what purpose he starts the start, what he wants to achieve, in what time frame and according to what plan. Without answers to these questions, the goal vector will be lost, and the business will quickly turn into an “image of turbulent activity”, without profit, without growth, without scaling.

Seventh hint. One of the most fatal small business mistakes that can ruin any business is the lack of proper accounting. Often, out of false modesty, entrepreneurs, hiring relatives and friends, do not control their expenses, the proceeds received, and profits. Thus, they give rise to theft, forgery and fraud. Accounting must be established in absolutely all areas of activity that can be calculated: control over the movement of material assets and consumables, over the leakage of employees' working time, over the deadlines for completing tasks, and so on.

Each marketing campaign, each chosen strategy for promoting a product to the market, each result of negotiations, sales should be analyzed in order to identify their effectiveness. Even strong and stable companies cannot avoid negative experience, so fears in this regard are unnecessary. However, analysis and competent conclusions will help to avoid such mistakes in the future, contributing to the rapid growth of the company.

Eighth hint. Profit can be obtained not only by increasing the margin, the so-called margin, but also by reducing distribution costs. Every entrepreneur needs to master the skills of lean manufacturing, with the help of which to minimize the costly part of the business. To do this, you must monthly have before your eyes an accurate list of all fixed costs: rent, employee salaries, taxes, transportation, utility costs, payments of bank loans and so on.

Non-fixed costs such as interest, fines, travel expenses, payment cellular communication and staff nutrition can be minimized after analyzing the feasibility and effectiveness of these costs. The skill of accounting and minimization of income and expenditure parts is able to bring a company to new frontiers, leaving far behind competitors. Rich is not the one who earns a lot, but the one who spends sparingly.

Ninth hint. Dealing with the price of a product is a fundamental part of working in any business. On the one hand, your business must bring substantial income, otherwise why open it in principle. On the other hand, the competitive market dictates the price band. When forming a sane price, it is important to include in it not only all the costs of goods circulation, but also to make it attractive to the consumer.

In order for the price of a product to be palatable to the customer, several important strategies need to be identified:

Study the market conditions, product demand and similar offers from competitors;

Try to make a forecast of the boundaries of sales and the speed of market response to the proposed product;

Determine your own appetite from the sale of the product or service offered by the company.

It is enough for someone to have several thousand dollars from the sale of a product, while someone sets ambitious goals and dreams of millions of turnovers. Depending on this, the work with the price and quantity of the product will be built in different ways.

Hint ten. From the very beginning of any business, it is best to do step by step description each process. This will help the entrepreneur himself to thoroughly understand the process of money turnover and profit making, transfer knowledge and skills to his subordinates and successfully control the solution of their tasks.

Anything that is not written down on paper is difficult to implement. This postulate can play a good service not only at the stage of starting your business in business, but also throughout your life. It is necessary to develop clear and understandable instructions, write specific scripts and work scenarios for your subordinates at each stage of the movement of the product from the manufacturer to the consumer.

As an example: upon hiring, each employee must receive a step-by-step job description that will help him get into the position quickly and comfortably. The order of his appointment and the agreement on material responsibility(applies to sellers, waiters, storekeepers and other materially responsible persons) each new employee must sign and receive a second copy on the first working day.

A scenario of cold calling, taking into account the specifics of the proposed product, should be developed and implemented in the sales department from the very beginning of the enterprise. The fate of the company, its growth and development, or illness and quick death depends on these "little things".

In this article, the author tried to help young inexperienced entrepreneurs to correctly build a strategy for their business, without making fatal mistakes from the very beginning. It is clear that these are far from all the tips that can save a business from bankruptcy, but these ten practical advice it is recommended to do it first.

May good luck accompany any business that is born in order to bring benefit and goodness to people.

Zhanna Pyatirikova specially for the business portalBZZN.ru