The owner and teacher of the pop vocal school, Larisa Kudryavtseva, told the magazineFoodikaabout her principles of teaching, plans for the future and gave several useful tips budding vocalists.

Larisa, tell us about how you got involved in vocals?

I started singing at the age of 12. I found out that my friend goes to a vocal group, and I wanted the same. I just went to an audition with her one day and they accepted me.

Why did you decide to start teaching, what was your first project?

Initially, I did not plan to engage in teaching activities, because I wanted to be a singer. But at the age of 15, doctors diagnosed me with knots on the ligaments. I had to reconsider a lot - what to do now, where to move on. Doctors said that I needed to look for other professions, but for a long time I could not decide what I now want from life. This went on until my teacher suggested that I start teaching on my own. I began to lead junior group children in a variety studio. But she set a condition for me: to enter a university and get a musical education. Before applying to the institute, four years after my first diagnosis, I again went to the phoniator. The doctor, having checked me, said that I can safely enter the vocal class. I joyfully called Gnesinka, found out when the audition was there, and arrived at the appointed time. I was listened to by my future teacher Khachaturov Vladimir Khristoforovich, who was shocked by me in a good way. To celebrate, I sang everything that I could sing at that time: arias from operettas, and jazz, and romances, and hard rock. And some songs of my own. She sang several phrases from different compositions. They took me. Immediately to the second year of Gnesinka.

How did the idea of ​​creating a vocal school come about? What was the first step?

At first I worked with children, I gave it 12 years. But at one point I disbanded the team. For a long time I could not find a place for myself, and nine months later I had the idea to start teaching vocals to adults. Initially, I did not plan to physically create a “school”. At the beginning, one class and gave an announcement: "I accept students." The first to come to me were those with whom I had worked before. Then they began to recommend me to their friends. The next step was to create a website and search for your own premises. Then the number of students allowed to pay for it. And of course, I could no longer deal with everyone myself, so I began to look for other teachers.

Where are you looking for vocal coaches? It seems that there are not enough of them on the market.

I first looked for teachers through my teacher, who taught me at the university. She recommended her students to me. When the school grew, people who were looking for work began to send me resumes. And I have already looked, studied the applications. And if I saw that a person suits me, I invited me for an interview. But this process is very difficult: there seem to be many vocal teachers, but there are few those who really want to be hired. Finding a good teacher is not easy.

What principles do you follow in teaching?

From the time I was diagnosed with knots on ligaments, I have one main principle - do no harm !! And I try to teach singing in such a way that a person rationally uses his data, and the vocal cords do not suffer. It's complicated technical part work. It is very easy to ruin a talented person. Quite often people come to me who have already had training experience, they could sing well, but they do it terribly, because they were not taught correctly. For example, for some reason it is believed that everyone needs to sing high notes.

Yes, it's good to have a wide range, but it's important that each note sounds easy and beautiful. And this is a long, painstaking work of both the teacher and the student.

In my work it is important not to spoil the voice. That's why I don't teach online lessons. On Skype, many of the nuances are difficult to explain and hear. When I am next to a student, I immerse myself in him, and at the level of each of my cells I can tell which part of his body is clamped or feel what the problem is. Voice is energy, and you feel it better when you are next to a person, and not through a monitor.

Can talk a lot beautiful words, but sometimes it's better to show with your feelings how to do it right. And when a student repeats your exercises, you more clearly understand what he is doing wrong, and accordingly, you can correct it and do it better.

You immediately wanted to learn ordinary people or sought to raise stars?

When a student grows up, starts singing great, people give compliments, I see how the public accepts him, I feel great pride. I wish all my students to achieve success and realize their creative potential, their vocal talent. Yes, I want the maximum number of my students to become successful, but I work with everyone who is ready to work. It's just that everyone has their own path.

Tell us about your students, are there famous names among them? How did you meet Kirill Andreev?

Yes, I have worked with many famous artists: Olesya Zheleznyak, Galina Bob, Andrey Sokolov. My student Daria Pobedonostseva has been a soloist of the Demo group for several years now. Of course, Kirill Andreev. We met him somewhere else in 1996, when Ivanushki just released the first video for the song "Clouds". We met in Gnesinka, in the audience of my teacher Vladimir Khristoforovich, who then also studied with Kirill. I remember Kirill demonstrating how well he can hold his breath. And a few years later, fate brought us together again, and we worked together on a solo album by Kirill Andreev. Basically, he didn’t come to my school, but I went to his studio to record. The disc turned out to be excellent, Kirill has excellent data, and if he had found more time for vocal lessons in his tour schedule, the result would have been even better!

The school is nine years old this year. Let's try to sum up some results: have you achieved what you were originally striving for?

Nine years is a long time. And not all schools live so long.

In this market, we are one of the elders. Basically, have I achieved what I was striving for? Hard to say! I did not set a goal to create a school, it was important for me to teach. It so happened that as soon as I started teaching, so many students reached out to me that the school became a necessity. I alone would not be physically able to accept everyone.

Now I want to develop further. I see the result: we have produced a lot of good students, many of whom regularly participate in the TV show "Voice" and achieve good positions. And it says that we are doing the right thing. Many people who couldn't sing or had corrupted voices are now performing well, showing off their skills. It is always important to see the result of your work, and I am proud of what we do ...

What are your plans for the future?

Plans - to actively develop a professional direction. My employees have been pushing me to take it to the next level for a long time, and I thought, why not. Life always pushes me and gives me direction to move on. I myself do one thing: I try to work well!

How is your typical day?

If it's a work day, I wake up, have a cup of coffee, watch the news, cook my family's meals for the day, and go to work. I return home at 10 pm, and I only have enough strength to go to bed. And in my free days I like to be in nature and try to go to the gym.

Larisa, you are not only a theoretical teacher, you are a practitioner. Sing yourself. Do you continue to study? If yes, then who?

I continue to sing, and recently there was a concert in which I performed with my students Gulshat Khamurzina and Daria Letichevskaya. But I'm learning more as a teacher. As a singer, I would love to work out, because the singer, like the athlete, all professional activity need to train. And the best of the best! You do not always hear yourself correctly, you cannot correctly assess what and how you are doing. But the problem is that my beloved teacher Lyudmila Vladislavovna Lvova is now retired and is more engaged in her grandchildren, and I have not yet found a replacement for her.

Tell us about your idols? And why are they authorities for you?

I don't have any idols and never have. But I could always appreciate professionals, so there are artists who are interesting to me. Previously loved Ella Fitzgerald, Whitney Houston, Mariah Carey, Norah Jones. Now there are no obvious priorities, I listen to different music, and I find many interesting vocalists. But of our stars, Alla Borisovna Pugacheva remains the brightest for me. She is a brilliant master of vocal art, despite the fact that she has her own mannerisms. But she has a right to it. In any case, Pugacheva brilliantly owns the profession, for which at one time she had to work hard. Which gives me great respect.

What advice can you give to aspiring vocalists and those who dream of opening their own vocal school in the future? What do you think are the most common mistakes in this area and how to avoid them?

There are so many schools now that people don't know where to go. Here quantity, unfortunately, does not always translate into quality. And even I myself understand that today, perhaps, I would not open a vocal school, since it requires a lot of strength.

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Before opening a private music school, you need to decide on the target audience to which this art will be taught. It will also determine the direction of teaching in music.

So, first you need to find a good place. Because we are going to open a general education institution, thanks to this we can rent a municipal building at a very favorable price. For example, a room with a size of 150 thousand square meters. meters will be about 1350 dollars a month.
There are no special requirements for office space. Workplaces and a place for employees to relax, where you can have a bite to eat and drink tea, should be equipped. But in the case of a stationary school, everything is a little more complicated.

The room should be large and easily accessible. It should be possible to equip several classes for classes, an office part, a place for an administrator, a mini-kitchen. It is also important to make good interesting design premises.

Recruiting great staff is the most important and difficult task. It is necessary that your staff sincerely do their job well and want to please your customers.
The state provides assistance in the form of preferential taxation and government subsidies, all this can cover about 20% of all costs. Thanks to this, the private school is becoming a very profitable business.

It is very important that children and their parents learn about the opening of your music school. This can be easily achieved by posting advertisements in public schools. It would be nice if you advertise in the media.

You can offer preferential services and discounts to employees of businesses in your area. For example, a 10% discount for children of medical staff located near the clinic. At first, you will also have to negotiate with school principals about advertising, this can be a regular announcement, but a live performance on parent meeting or in front of children.

In addition to advertising and renting premises, you will have to bear the cost of acquiring musical instruments, which will take about 300 thousand rubles, for the payment of salaries to employees - teachers and administrative staff - 200 thousand rubles, the purchase of furniture and equipment: tables, chairs, music - 50 thousand rubles. V total amount initial costs for the opening of a private music school will amount to 350 thousand rubles one-time and 400 thousand rubles every month.

Let's calculate the profitability of this business idea. Training is carried out in 2 shifts, and one day there are 10 hours of lessons in 6 classes, a total of 1800 hours of lessons per month. According to the program, training is held 3 times a week for an hour and a half. The average monthly tuition fee will be 5000 rubles. It is easy to calculate that the monthly revenue is 450,000 rubles. With government subsidies, net profit will amount to 130,000 rubles per month. The payback period of the business is 3-4 months. With a tuition fee of 6,000 rubles, you will earn a profit even without government subsidies.








* Calculations use average data for Russia

Dmitry Tolstyakov, director of the Virtuosi music school, shared his practical experience in creating his own music school from scratch with the readers of the website project.



- Dmitry, how did you come up with the idea to start this particular business? How was the idea of ​​your music school born?

I started my business in my 3rd year at the University of Economics and Finance. I had many different projects: travel business, foreign language courses, wholesale of mushrooms and berries. These projects were not successful.

Once on the Internet, I saw a young man wondering where to find a good guitar teacher. And then I noticed how the guitarist posted an ad looking for students.

I decided to become an intermediary between these people. I started with an agency, at first I didn’t even have an office. Then I rented an office and worked as an agency for six months. But the turnover increased, the number of students and teachers grew, and I decided to open a stationary school.

We teach people of all ages how to play all kinds of musical instruments. The uniqueness of our approach to learning lies in the presence of a staff of professional teachers, an individual approach to each student, as well as the ability of students to choose the place of study: at school, at home, or with a teacher.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

All students who come to us achieve their goals with our help, perform at reporting concerts and other events, and also win prizes at competitions and festivals. Our school focuses not only on adults. For children from 2 years old, the school has children's musical development courses according to the Zheleznovs' method, which today is recognized as one of the most effective systems early development.

- Tell us more about the peculiarity of your method of teaching music?

The main idea, and it is also a feature of the methodology, is an individual approach to each client. We are ready to teach both academic and pop vocals, both classical guitar and accompaniment for bard songs.

The basis of our unique approach is our teachers, whom we select very carefully. We rely entirely on their professionalism. It is they who, together with the student, draw up a training program based on the desires and abilities of the student.

One of our teachers specially traveled to Moscow in order to take a course in the Zheleznovs' methodology. The main principles of this technique are: the participation of parents in the process of teaching kids, learning takes place on the move, the use of phonograms, the use of classical or high-quality modern music and familiarity with the keyboard and playing light songs. We conduct developing music classes for kids with parents, which brings the family together very much.

Were there cases when teachers, having learned the main secrets of the method, opened their own courses using your author's method?

We do not have a certain universal technique that could be stolen. However, there are other problems that we face. The first is the leakage of students from homeschooling. Every third client who came to the teacher's home offered the teacher to study without the participation of the school.

Ready-made ideas for your business

But we have our own methods of dealing with such manifestations. Firstly, we count on the honesty and decency of our teachers and talk to them about it. Secondly, if after the first free lesson the student does not come to us to conclude an agreement, and this situation repeats several times, then we stop cooperation with this teacher.

This means either that the teacher is not honest with us and deals with the student behind our back, or that he cannot interest the student. In both cases, we are not on the same path with such a teacher. In addition, we have more methods to combat and prevent such cases.

But still, there was a case when one of the teachers took our idea of ​​a private music school for adults and children, our thoughtful contracts, course system and created his own music school.

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However, by and large, they do not create competition for us. Since we independently thought through all the details of running this business from the very beginning and we know where “pitfalls” can arise. And this teacher just copied appearance our scheme, and now faces deeper problems.

And there is nothing you can do about such cases. Anyone can steal an idea. In this case, we only need to keep the quality of services at a level so that competitors do not have any chances, despite the similarity of the scheme of work.




- How did you embody the idea from its conception to the final implementation of the school?

There is only one step from the inception of an idea to its implementation. I just started to act. At first, I independently searched the Internet for students and teachers and simply docked them. Three months later, I started renting a small office where I conducted interviews and meetings with clients, hired employees who received calls and entered into contracts with students and teachers.

From the very beginning, I immediately advertised on social networks (ads) and improved the position of the site in search engines. So the calls went by themselves. Six months later, the school acquired new format She became stationary. It took me no more than a month to find a room and purchase tools. We did a lot of decorative work ourselves.

- How much did it cost you to start the project?

The initial investment in a music school operating under an agency scheme can be estimated at 150,000 rubles. But this is an approximate amount, I managed with much less money. The main costs are the search and rent of an office space, the purchase of furniture and equipment (tools and office equipment), printing and advertising.

- Are there any additional (administrative) requirements for the premises, staff?

There are no special requirements for office space. Workplaces and a place for employees to relax, where you can have a bite to eat and drink tea, should be equipped. But in the case of a stationary school, everything is a little more complicated.

Ready-made ideas for your business

The room should be large and easily accessible. It should be possible to equip several classes for classes, an office part, a place for an administrator, a mini-kitchen. It is also important to make a good and interesting design of the room.

Finding great staff is the most important and difficult task. It is necessary that your staff sincerely do their job well and want to please your customers.

- What difficulties did you encounter at the initial stages of doing business? And how did you deal with them?

The biggest problem of all time is yourself. Or rather, what's in your head. It is necessary to get rid of "garbage", of stereotypes, live for today and fight your fears. Therefore, the limitation of our success is only in ourselves.

The main difficulty is to find a good team. Find adequate teachers, good employees. But this is not even a difficulty, this is a task. And one of the most interesting in business in general. There is only one solution - to communicate with people, conduct interviews, find out what is important for these people, why they want to work at the Virtuosi music school.

- Have you recovered your initial investment?

Yes, paid off. Six months later, I was already fully working in the plus.




- What can you say about the profitability of this business?

If it had not been profitable, it would have ceased to exist long ago. Although this business has such a feature as seasonality - in the summer everyone goes on vacation and vacation, and there is a dip in the number of customers. However, even at this time, the school pays off. But autumn period- this is a boom of new customers, applications. Last September, the company's turnover amounted to 1 million rubles. On average, the profitability of this business can be estimated at 20%.

Who are the staff members of your company? How did you select key employees (requirements)? How are they paid for their work?

Now the staff of the company consists of a head teacher, a methodologist and two administrators who work in shifts. The head teacher is engaged in marketing, finance, selection of teachers, control of the work of the methodologist and administrator. The methodologist works with teachers and clients. And the administrator receives calls, greets guests, draws up a schedule, monitors everyday moments.

The main requirements for personnel can be formulated in three principles:

The attitude towards clients and partners should be what you would like for yourself: decent, respectful, without arrogance.

Fulfill your obligations in a quality and timely manner. Or do not take on these obligations.

Strive to always be the best at your job. If you are not interested in doing this work and constantly learning, our company is not for you.

I searched for people through ads on job search sites. I used both free and paid ads. But these investments paid off. As for the salary: for administrators, payment is made per shift. And for the methodologist and head teacher, a salary + percentage of profit scheme has been introduced.

We conclude civil law contracts with teachers, and the payment is piecework, i.e. the number of classes is simply calculated, and once a month it is paid wage. When the stationary school "Virtuosos" appeared, we registered several teachers for employment contract and they work on a salary.

- How do you promote your services? Name the main promotion channel. How is your sales network built?

We promote only through the Internet, and now word of mouth is already working very well. Tried different types advertisements: leaflets, advertisements in the newspaper... But in our time, only the Internet brings the real number of customers.

On our website, in a group on social networks, you can leave an application for training, and clients actively use this service. After receiving the application, our administrator or methodologist contacts the client and begins manufacturing process: selection of a place of study, teacher, course.

Of the ways in "real" life, we tried announcements on houses and poles, leaflets in the mailbox, announcements in public places. Now we have already abandoned all this, although some methods brought a certain number of customers (for example, ads around the city).

But this is Peter - a big city. For cities all over Russia, not so big, all of the above methods can be effective. We were filmed on television several times. But it was free for us, because. they got interested. Why not? This is an excellent informational occasion, unlike another disaster or financial scandal....

Are you engaged in direct sales, offering your courses (lessons) to schools, kindergartens and other children's and adult institutions?

No, we are not engaged in direct sales. Advertising on the Internet (in the beginning, mainly social networks) immediately brought a sufficient number of customers. We are in such a position that people call themselves.

It's not just those who want to work that call. We often receive calls with offers to perform at some festival or competition. We are happy to agree, providing an opportunity for our students to test themselves, grow professionally, and show the results they have achieved.

- Do you have representative offices in other cities of Russia?

Just two months ago, we launched a franchise program for our school. We want people in all Russian (and not only) cities to have the opportunity to realize themselves in music, regardless of age, employment, place of residence. We chose franchising development precisely because it is not just selling a business. This is a search for partners, new acquaintances, new people who are also infected with our idea and are ready to actively work on creating their own business, ready to share their ideas, successes and failures, tasks.

Quite recently we have signed the first agreements with Novosibirsk and Moscow. Now our new partners are actively preparing for the opening: they are looking for premises, teachers. We support them, consult by phone and the Internet.

In general, people from completely different cities - large and small, leave applications, call. So the idea of ​​organizing music education in the private sector comes to the mind of many. Because people see that existing system music education is not able to meet the demand for services, does not provide such a quality service that the people of our country want to see for themselves.




- How do you see the prospects for further development of your business?

Now I am closely involved in the new project "Academy of Talents". This is a large-scale educational project that includes many different schools. For example, we will have a photography school, a chess school, a computer school, culinary studio, a school of foreign languages, a creative workshop and a branch of "Virtuosi".

- Online learning is very popular now. Do you plan to launch such a service at your place?

Oh sure. I follow current trends and I always try to stay on topic. I already have some ideas about how to implement this.

What can you say about the competition in your business? Have you faced such a problem as opposition from colleagues?

In St. Petersburg and Moscow, the competition is quite high. Now more and more various creative studios are opening for both children and adults. And in the regions this sector is not represented at all. That is why we count on the success of our franchisees.

What advice would you give to beginners who are just planning to launch their own courses in various fields and industries?

Focus on the results that your customers can achieve and do everything possible to ensure that they reach their goal.




10721 people are studying this business today.

For 30 days this business was interested in 432096 times.

Business plan for a private music school Treble Clef LLC

Introduction

3. Market research and analysis

4. Marketing plan

5. Production plan

6. Organizational plan

7. Financial plan

8. Potential risks

Conclusion

Bibliography

Applications

Introduction

Brief name of the project: Treble Clef LLC

Full name of the project: Creation of a modern private music school LLC "Treble clef" to provide music and educational services for children and adults

Address: Perm, st. Borchaninova, 8

Project start date: January 2011

The positive and therapeutic influence of music and art in general on human development is already well known. Research in recent years in the field of brain physiology is returning to art that important role in human development that should rightfully belong to it. Both in Europe and in Russia, it has been proven that increasing the number of music and painting lessons helps students in learning mathematics and languages.

It is well known that by means of music we can change the rhythm of breathing, lower blood pressure, speed up or slow down metabolic processes in the human body, reduce physical fatigue and stress, ease the load on the senses, reduce pain, etc. we can exercise various social abilities and improve overall mental well-being. Musical logic, finger exercise when playing musical instruments develop thinking, strengthen brain cells. The influence of various rhythms on the human body is also ambiguous.

Therefore, music and art, by virtue of their inner nature, must be an integral part of any education, and for this they must become part of the education of every future teacher.

The purpose of this project is to organize a private music school LLC "Treble clef", which will provide the following services: learning to play the piano (synthesizer), violin, xylophone, guitar, vocal lessons, solfeggio and musical literature.

This project is quite attractive. The highlight of this project is that music teaching will not be carried out in a traditional form. Students will be offered a wide range of subjects. Works for memorization by teachers will be selected, taking into account the wishes of the student.

The main competitors of this institution are traditional music schools and all kinds of music circles, and private music schools (there are few of them in our city). The school will offer the following opportunities:

- home visits in case the student is unable to move;

More free variation of the schedule;

Lack of competition among students.

Regular performances by students;

With a high professional level, access to music competitions and festivals;

Being in a professional environment, the ability to compare your level of play with peers;

The option of issuing musical instruments for use is possible;

The Treble Clef Private Music School is constantly open to any changes and innovations that could improve its activities.

Competitive advantages of Treble Clef LLC :

- the private music school "Treble clef" provides services of the highest level, the quality of which is ensured by the experience, knowledge and culture of teachers;

- organization educational process using the unique modern concept and methodology of teaching music N.A. Berger;

- OOO "Treble Clef" is located in the center of Perm;

- children and adults are provided with a reliable level of security during their stay at school;

- a set of such professional subjects as solfeggio, musical literature, general piano course;

- learning to play the most popular instruments today: piano, synthesizer, xylophone, guitar, as well as training in vocal class (academic, jazz).

Financing of the project is expected at the expense of own funds and borrowed funds.

The initial investment is 1,564,400 rubles.

Borrowed capital - 1,200,080 rubles.

Own capital - 364,320 rubles.

To finance the project, it is planned to take a loan (“Gain momentum”) in the amount of 1,200,080 rubles for three years with the payment of the principal debt in equal monthly installments, at 20% per annum in Kamabank.

The initial investment is 1,564,400 rubles, according to the results of the project, the net present value will be = 7,564,087 rubles, the yield index is 9.3, the payback period is 9.1 months.

2. Characteristics of the business object

Violin Clef LLC plans to provide the following types of services:

Learning to play the most popular musical instruments: piano (synthesizer), violin, xylophone, guitar;

Vocal lessons (academic, jazz);

Solfeggio lessons;

Lessons in musical literature.

A special feature of Treble Clef LLC is that the school offers music lessons for both children (from 5 years old) and adults, guaranteeing an individual approach to everyone.

The school "Treble Clef" is planning to apply the modern concept and methodology of teaching music by N.A. Berger entitled "Music for All". The technique is unique. It is aimed at enabling every person to feel the beneficial effects of music, to find the meaning of music lessons, first of all, in personal harmony.

The main principles of the methodology are the relationship between the intellectual and emotional principles in the presentation of material, a personal approach to communication, and taking into account the bright individuality of each child in the process of group and individual lessons.

The goal is the development of creativity, independence, the ability to be active, active, striving, emotionally developed, while deeply feeling the world, its delicate device.

To optimize the educational process, the methodology proposes an intensive method of mastering musical literacy, which has been tested for many years and has proven its high efficiency in working with a different age group. This method ensures ease of assimilation of the material, regardless of the age of the student and the degree of his musical talent.

This "Method of teaching practical music making" is based on:

on the development of individual-group forms of classes, which allows, on the one hand, to reduce the cost of a music lesson by several times, increasing the throughput of the class and the teacher, on the other hand, to take into account the individual characteristics of the student in the process of mastering the material;

on the rationalization of many aspects of the study of traditional musical writing, which makes it possible to reduce the time for its development by at least four times and achieve optimal results;

on the improvement of the musical writing itself, the development of a system of introduction to musical writing, the development of shorthand alphabets for recording music as needed;

on the predominance of creative forms of work that allow maintaining interest in the subject being studied for a long time and developing the creative abilities of the individual;

on the development and use of relatively cheap TCO for the design of music classes, which significantly increases the effectiveness of classes.

The "Music for All" method differs from all other methods found in the state Children's Music Schools, because. it does not set as its goal - learning a work, working out its sound to a professional one, with its subsequent performance on stage. The main thing is to master the elements of the musical language and musical writing so that in the future students can learn to read the musical text, work with it, and also be able to improvise and create their own compositions based on the elements they have mastered, recording them if necessary. Bringing the sound of the works to “stage readiness” is not excluded, but it is carried out, firstly, exclusively at the request of the students themselves, and, secondly, it takes place using traditional training methods.

A great help in introducing the development of the musical language and musical writing in the process of practical music-making is provided by the equipment of the class with various musical instruments.

Classes can become a hobby, a pleasant hobby, help you express yourself through music, become more whole and harmonious.

As a result, the student in a short period of time will be able to learn:

memorize quickly;

Keep in memory for a long time and reconstruct a forgotten work in a relatively short period of time;

Accompany;

Freely select the melody you like by ear;

Play music in various genres (from classical to jazz);