The difference between management consulting and management consulting. Management consulting: technologies, methods and stages of service provision. HR consulting. Development of corporate culture

Management consulting is an expert assistance to management in comprehensive diagnostics and analysis of enterprise activities, as well as providing practical recommendations in the field of optimization and increasing the efficiency of management systems, to improve the overall performance of the organization and achieve the main goals.

Management Consulting Tasks

The main tasks of management consulting are assessing the company's strategic plan, determining the adequacy of available resources and stated goals, assessing the interaction of internal structures and personnel policy.

The structure of management consulting includes:

Strategic consulting

A properly built strategic plan allows the company to quickly achieve its goals, as well as avoid many mistakes associated with underestimating competitors and an inadequate analysis of the existing market situation.

The need for this arises in the most different situations For example, if a company is dealing with completely new competitive challenges, a clearly articulated strategic plan is needed to attract investment, the company plans to expand or enter new markets, etc.

Operational Consulting

The main goal of operational consulting is to use all the assets of the company with maximum efficiency for their further transformation into goods or services with high rate competitiveness.

The result of this is an increase in performance operating activities and lower operating costs.

To achieve this goal, such measures are used as the restructuring of business processes, the search for the optimal structural scheme for the company, the correct organization of labor, and the elimination of losses in production processes.

Marketing Consulting

The main tasks of marketing consulting in the context of constantly changing markets and global competition are:

1. Increased customer satisfaction
2. Increasing employee loyalty
3. Ensuring the growth of the company's income
4. Increasing the return on equity
5. Increase in the turnover of the company's assets
6. Increasing the flexibility of the company and its ability to quickly respond to a changing environment.

HR consulting

HR consulting- is to help the company's management to correctly build the process of recruiting, motivating and retaining the best employees.

HR consulting has become one of the most demanded professional services today. He helps the head of the company find answers to questions related to the organization of the work process of employees and their remuneration to achieve maximum productivity.

Personnel management is not only the most important part of the organization of the company's work, but also its most problematic area, since it is in it that the most a large number of mistakes that can lead to loss of market share and company losses.

Depending on political and economic conditions in which the company operates, the goals of managing its financial resources may be different. In this case, the main goals are divided into tactical and strategic.

Towards tactical targets financial management companies include: optimization cash flows in terms of revenue and expenditure, maximizing profits, reducing risks while maintaining the level of profitability, ensuring the profitability of the company.

The strategic goals, in turn, include: optimization of the decision-making process in the field financial activities, ensuring the stability of functioning in a competitive environment, eliminating large financial losses and bankruptcy, ensuring a constant balance financial resources the company is in the process of its development.

Investment attractiveness is a combination of certain characteristic features companies that reflect the effectiveness of possible investments in its further development. In this case, the main indicator is the receipt of a stable income over a long period of time.

The attractiveness of an enterprise from an investment point of view is also understood as the level of efficiency of the enterprise's use of its own and borrowed funds, its solvency and liquidity ratio.

In modern practice, the assessment of the investment attractiveness of a particular company is based on a comprehensive analysis of its financial condition.

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Types of management consulting

In the process of management consulting, the widest range of tasks can be solved. By the types of tasks to be solved, management consulting can be (rather conditionally) divided into:

• strategic consulting, during which the analysis of the global and regional raw materials market is carried out and finished products, analysis of competitors, dynamics of production and consumption, the evolution of technologies is considered, an effective business model is being built, the calculation of logistics is carried out;
• marketing consulting, during which an effective marketing strategy is built, a company marketing program is developed, a marketing system is built as a technology for managing the market behavior of potential and current buyers;
• building an effective management system (distribution of functions, powers, responsibility, material incentives, building a system of business processes, an optimal system of information exchange and workflow, introducing a forecasting, planning and activity analysis system, building an optimal structural and functional scheme);
• HR consulting (recruiting), building and developing corporate culture (configuring a system of intangible incentives, bringing meaning to the collective activities of company employees).

Strategic consulting

This is a basic type of management consulting, representing a vision and general description business model, its advantages and disadvantages in comparison with the main competitors, study of the market situation, trends in the production and consumption of raw materials and finished products in the global and regional markets. In fact, the strategy is the basic self-determination of the company, from which the goals, the conditions for achieving them and the means that the company should use for this directly follow.

Marketing Consulting

Each company seeks to manage the market behavior of its potential and current customers, giving them many reasons to choose this particular company right now and precisely for the purchase of this product (service). Managing the market behavior of potential and current clients of a company is a rather complex task. It can be solved only by introducing a systemic marketing function into the company's activities, which is the introduction of marketing meaning into every contact with a potential client and into the very system of providing services and selling goods.

Building an effective management system (Operational Consulting)

Designing and implementing an effective management system includes thinking through the formula for business efficiency (a system of indicators, indicators on the basis of which the state of the business can be assessed). Also efficient system management presupposes the existence of an optimal system of distribution of functions, powers, responsibility, as well as a built system of personnel motivation. In the course of management consulting, the system of business processes is optimized, as well as the structural and functional diagram, the information exchange and workflow between the departments of the consulted enterprise is streamlined.

HR consulting. Development of corporate culture

In the course of personnel consulting, personnel selection is carried out, which can organically complement each other in their own business qualities, there is a selection of top managers, the correct distribution of functions and powers between them, a team of people is formed who are ready to work together within the framework of their business project.

In the course of the formation and development of corporate culture, management consultants form a system of motivational and semantic attitudes that begin to play a role in the company internal regulations that guide the performance of employees and provide employees with value and normative guidance when making decisions.

Management Consulting Approaches

In the process of working with specialists and managers of the consulted organization, management consultants use two fundamentally different approaches: recommendatory and social engineering.

The social engineering approach involves the use of social technologies, the essence of which is the involvement of managers and specialists of the consulted company in the consulting process, in the design of the future structure of the company, its management system, structural and functional diagram, business process system, etc. Involvement of company personnel in the process of shaping the future allows us to solve many problems associated with employee loyalty to the proposed changes. Employees who have taken part in shaping the future of their company willingly agree to the need for change, and are actively involved in shaping new system management.

At the same time, the most acute and fundamental positional conflicts can be resolved just at the stage of the consulting project, even before the start of implementation. Thus, the use of social technologies significantly increases the implementation of consultants' recommendations. Social technologies are ways of forming teams of executives and managers who can carry out collective activities with a predetermined level of efficiency. One form of social technology is reflective play.

In solving current work tasks, the status of an advisor can be limited or absolute: from analyzing the reasons and finding solutions to the ability to influence the decision or participate in its adoption and implementation.

It may be tasked with reviewing the overall situation or developing a detailed, specific, measurable, agreed, realistic and time-bound action plan. Sometimes the situation may require the consultant to be personally present directly on the site, for example, when negotiating and concluding an agreement. With the direct presence at the facility, the situation is studied on the spot using "live modeling" and multi-day strategic sessions, during which the development and implementation of management decisions takes place in direct interaction with the company's personnel. Formation of a draft change in this format automatically contributes to its implementation and optimization.

Management consultant services

Working with companies (business structures)

• Improving the efficiency of the business, management system, management team and specialists.
• Ensuring effective mergers, acquisitions, restructuring.
• Analysis of the current business model and its optimization.
• Building a financial business model and training top managers to use this model to predict the company's performance.
• Creation and development of corporate culture, personnel motivation system.
• Building a team to implement a business model (for new business projects).
• Formation or development of a system of business processes, information exchange and document management systems.
• Formation of a systemic marketing function and its integration into the collective activities of the company.
• Improving the efficiency of the company's top management, enriching the arsenal of management tools.
• Formation of the far, middle and near horizons of the company's development, modeling a multivariate future, choosing the direction and route of development.

Working with megasystems

• Development of a strategy for the socio-economic development of the city, region, region.
• Development of an industry development strategy.
• Calculation of the multiplier effect of innovations and construction of a model of the mutual influence of economic sectors on each other and on the main indicators of socio-economic development.
• Solving strategic tasks related to managing the development of the economy of a country, region, region, for example:

• improving the efficiency of government assets management in the economy;
• increasing the attractiveness of the region for tourism;
• development and support of the implementation of the concept of a free economic zone;
• development and support of the implementation of the concept of a business incubator;
• development and support for the implementation of the concept of a technopark;
• development and support of the implementation of the concept of development of the education system;
• increasing the efficiency of state administrations in the development of a region, oblast, city;
• increasing the efficiency of ministries and departments in the implementation of various strategic programs.

Literature

• Ansoff I. Strategic management... - M .: Economics, 1989 .-- 519 p.
• Ansoff I. New corporate strategy. - SPb .: Peter Kom, 1999 .-- 416 p.
• Ackoff R., Emery F. On purposeful systems. - M .: Soviet radio, 1974 .-- 270 p.
• Ackoff R. Planning the future of the corporation. - M .: Progress, 1985 .-- 326 p.
• Gumerov Sh. A. System analysis mechanism of change social organization... - M., 1973.
• Zdravomyslov A.G. Sociology of Conflict. - M .: Aspect Press, 1996 .-- 317 p.
• Lefebvre V. А. - M., 1965.
• Milner B.Z. Organization theory. - M .: Infra-M, 2001 .-- 480 p.
• Shokhov A.S.Social technology of living modeling in the study and consulting of organizations. Diss. - Ufa, 2009.

Links

• Shokhov A.S. Modern approaches to strategic consulting.
• The World Council of Management Consulting Institutes, its members administer the International Council of Management Consulting Institutes (ICMCI) certification program for management consultants.
• Dmitry Reut
• Consulting- Web article about consulting

Wikimedia Foundation. 2010.

Books

• Management consulting. Guide to the Professional Services Market, Petr Shura. The Management Consulting Guide is intended for owners and top managers of enterprises interested in developing their business in the face of a lack of their own resources. Book…

Management Consulting is more art than science. More tips are bought and sold in the world every day than any other "item". Consulting is one of the largest industries in the world. It is worth exploring this highly profitable segment with particular influence in industry and government. Management consulting is often viewed as prestigious profession, and is often the target of critics of all stripes.

Consultants play two main roles in organizations: transferring knowledge and legitimizing internal activities. First, consultants bring news of what is happening in other firms that may benefit the client's organization.

In their other role, consultants endorse management actions that have been planned or already taken. They have self-proclaimed authority and at the same time provide a kind of "cover" for actions in uncertain conditions.

After working as a consultant for five major consulting firms over the past 30 years, Christopher McKenna says this insight seems to be very true to him.

Obviously, many firms have overdosed on the advice of consultants. During the great breakup of AT&T in the 1980s, the US Congress passed the Advisory Aid Act. Over the years, executives spent more than half a billion dollars on consulting fees, which generated very little profit. However, it is fair to note the useful role of consultants in disseminating practical and often undocumented knowledge and improving processes and operations in organizations.

What is Management Consulting?

Management Consulting is a popular destination for top graduate students. With a good salary, excellent training and the ability to develop quickly, it's not hard to guess why. If you're not sure what it is or how to get into this sector, the quick guide below will give you everything you need to know and what skills you need.

What are they doing?

Management consultants improve the efficiency of businesses by providing expert advice to solve problems and drive growth. They work across a wide range of sectors including business strategy, finance, human resources and. This story is not only about private companies - many state institutions use management consulting to improve their practices and improve efficiency.

In general terms, the role of the consultant is to provide their client with an audit of current procedures, recommendations for improvement, and an action plan for implementation.

Why are businesses using them?

A management consultant fills the business skills gap. It can be much cheaper to get external assistance than hiring new people or even a team to manage a project or task.

The consultant most likely has experience in a specific area that the business may not have. Plus, they can focus on the project without being distracted by day-to-day business and operational tasks.

Consulting services vary, more large firms offer comprehensive solutions, while others can focus their expertise on a specific area.

How does management consulting work?

Because consultants provide advice on specific issues, their job mostly consists of data analysis. The project usually does the following:

1. Defining the problem - what problem are we trying to solve?
2. Approach - How are we going to investigate this problem?
3. Data collection - we are looking for everything we can about the problem
4. Data analysis - what does our data show?
5. Consultation - which solution best suits our data and experience?
6. Implementation - Adopt Positive Change Based on Recommendations

Who are the major management consulting firms?

There are three companies that are often referred to as the Big Three consulting companies. Among them:

• McKinsey & Company
• Boston Consulting Group
• Bain & Company

All of them advise on various projects and specialties.

The Big Four accounting firms (PwC, EY, Deloitte and KPMG) also have a large management consulting department, plus there are other firms such as CIL Management Consultants and Steer Davies Gleave that specialize in management consulting.

Management Consulting Books

• Tough management. Make people work for the result.
• McKinsey Method. Using the techniques of leading strategic consultants to solve personal and business problems.
• Management consulting. Sociological approach. Tutorial for an academic bachelor's degree.
• Research methods in management. Authors: A.O. Blinov, Igor Igorevich Savelyev, Olga Stepanovna Rudakova, Svetlana Vladimirovna Nikiforova. Rating 5.00
• Key management models. 77 models every manager should know. Authors: Gerben van den Berg, Paul Pietersma. Rating 3.92
• Marvin Bauer, founder of McKinsey & Company. Strategy, leadership, creation of management consulting.
• The Firm. The history of McKinsey and its clandestine influence on American business.
• Building business models. Handbook of the strategist and innovator. Authors: Yves Pignet, Alexander Osterwalder. Rating 4.00

Management consultant skills

Management consulting requires a unique skill set that balances analytical ability and stellar communication on. Most of the consultant's time is associated with compiling company history, analysis and recommendations for the client.

However, a significant part of the project will involve interviewing employees, presenting information to the leadership team, and convincing key players that the recommendations are correct.

Lasse Lund, Manager of Customer Management Practice at Deloitte, who won the 2013 Consultant of the Year and General Consultant of the Year award by the Management Consultant Association (MCA), shared his views on the work:

« I'm really fascinated by working with different clients on different projects - and I really enjoy the momentum and excitement we create in organizations. I love being at the center of all the different parts that we have to put together. For example, a problem arises and you think, "I haven't seen this before, I need to get the right people from the right teams, I need to implement the right processes, and I need the right technology" to solve this problem»

« When this is fixed, it will appear new project... Learning something new makes you better prepared for the next project - perhaps this is what I like most about my work as a consultant».

There is no definite path career growth in the management consulting industry, although many large consulting firms are actively recruiting graduates directly from the university.

The ability to handle clients, listen to them, strategic planning, business analysis and team building are attractive to consultant employers, as are creativity, flexibility and strong interpersonal skills.

For some firms, a person with an MBA or MSc will be of great interest, but they are by no means mandatory. Likewise, a degree in business can be beneficial, but consulting is not a degree-dependent industry.

In management consulting, there are many opportunities for personal development, skill expansion, and resume improvement. Most of the consultants offer excellent training opportunities.

As the work with clients becomes more international, consulting firms are starting to operate on a European and global basis, so there is ample travel opportunity for the management consultant.

On the other hand, long hours of long working hours are common in this profession. Management consulting is not working with a schedule of 9 hours 5 days: significant amount the consultant spends time away from home.

The consultant needs to be mobile as customer service is mostly onsite, so location quickly becomes less important.

Being a management consultant means completing well-defined tasks on time. Most of the work is done directly with the client and therefore the counselor is often under pressure - if you are a shy and retired type, this is not a good job for you.

However, despite the intensity, a lot of attention is paid to work-life balance.

Formula Truda LLC specializes in management consulting for companies from various industries economy. Our mission is to help raise labor productivity at Russian enterprises. Contributing to building effective management systems, we want to develop the best practices for improving business processes, rationing and organization of labor, developing personnel motivation systems.

Management consulting company Is a set of measures for audit, assessment and business development, including the formalization of strategic goals and objectives, analysis of customer requirements and competitors' proposals, improvement of company and personnel management systems. The need for such measures may arise with sudden changes in production and economic indicators(rapid growth or stagnation). Also, management consulting can be used by a company to solve strategically important or new and complex organizational tasks.

Management consulting services for companies

The Formula Labor company implements modern management consulting solutions that improve the efficiency, profitability and competitiveness of the business.