Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they often update their wardrobe. You can make good money on this natural desire of women to be seductive if you open a store. women's clothing from scratch. But in theory, a simple idea in practice leads to a dead end with the question: "Where to start?"

Stages of creating your own business

Do not assume: " I am the only one so smart, so the boutique will immediately start bringing in good profits.". It must be remembered that if a clothing store for women is a profitable business, the newcomer will have to face a high level of competition. But this is not a hindrance in order to open your business from scratch and make it successful, overtaking competitors. Why do you need:

1. Make an analysis of the market within the city, settlement, district where it is planned to open a boutique of women's clothes.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Draw up documents, open an individual entrepreneur.

Now you need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: "Where to start a business?" an adequate answer would be: "From market analysis." This is especially true if the business area provides high level competitive struggle, which will be the main feature of the women's clothing segment.

Opening a store quickly without preparation - doom yourself to losses.

Starting a business is a serious step, requiring maximum concentration, composure, rationality.

The analysis should begin with determining the number, at least roughly, of outlets that trade in women's clothing. It is best to go through them yourself and familiarize yourself with the assortment and pricing policy.

It is necessary to keep under control, monitor the opening of new women's clothing stores. Adopt the creative techniques of future competitors. Please note that it is necessary to be extremely careful when removing price tags and shop windows, otherwise problems with personnel and security may arise.

Actually, an in-depth analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not or are few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, are trying to create a universal assortment for all ages. As a result, the presented clothes are of little interest to the customers. The reason is that with a general impressive selection, individual segments contain very few models. The focus should be on diversity within a relatively narrow specialization, for example, opening a boutique of plus size clothing.

You can also think about opening of second-hand... This type of business is equally profitable with the right approach.

Assortment formation - pitfalls

Before you open a store of women's clothes, you should decide on the assortment. But what if all niches are already occupied by competitors and new clothing collections are relevant only for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from total mass stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work according to the template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your own individual style at work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

Knowledge of the pitfalls will be no less important. One of these is clothing aimed at youth, mainly styles: sport, street, underground. The problem is that the youth audience is not that large, much more middle-aged customers.

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In addition, it should be remembered that online trade is actively developing and a certain part of the youth audience prefers buying clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique is losing customers even in theoretical calculations. That is why opening a women's clothing store requires deep analysis.

What to play if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the most effective is dumping - price reduction. But how to do it so as not to burn out, and to work for the future. It's very simple, there are 2 options:

• reduce staff costs, premises - maintain austerity;
• to include the costs of promotion in the estimate before opening a store - to allow him to work at a loss for some time after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

A well-worn, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses higher quality products, and with the same performance, the cheaper product wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state fee - 800 rubles. Many advise to obtain the status of a legal entity, open LLC, OJSC, PJSC. But this is relevant if it is planned to open a network, and not one store of women's clothes. You need to start simple, especially for newbies in business.

It will not be difficult to collect documents for obtaining the status of an individual entrepreneur - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to independently open an individual entrepreneur in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Given that it is roughly necessary to open a store with an area of ​​50m 2, it turns out that the rent will cost 12,500-20,000 rubles a month. Plus, you need to pledge about 30,000-60,000 rubles for the renovation of the premises. Lighting is important for a women's clothing store, you cannot save on it. Here you can add utility bills, on average, it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (rack for cash register, utility room for staff). Depending on the size, 60,000–120,000 rubles are required;
• Wage staff. It should be remembered here that good specialists won't work for pennies. Salary is regulated depending on economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff for a women's clothing store is 5 people: 4 salespeople and an accountant. Accordingly, 90,000–160,000 rubles must be spent on wages per month. Staff should be recruited before opening a store, not after;
• The purchase of goods is the most controversial item of expenses. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to promote yourself well and not burn out - you should not buy large batches of clothes and the prepayment should not exceed 50%. You should first work out the scheme of cooperation with suppliers, and then go out to large volumes.

Download womens clothing store business plan you can contact our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. This usually results in a double wrap up of the purchase price. A novice entrepreneur shouldn't do more than 3 times the markup. A promoted women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, not such a large amount is needed - 100,000-200,000 rubles, including the purchase of goods, it can increase to 200,000-300,000 rubles. But subsequently, the maintenance of the boutique will require monthly spending from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And that's just a rough estimate, excluding advertising costs. Therefore, before opening a women's clothing store, it is necessary to carefully calculate everything, whether it will be profitable to do such a business.

Attention! Opening a store has a lower cost limit but no upper limit. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

Clothing designer, fashion designer, cutter, tailor - all these professions, whose names sound in the masculine gender, can be united by one female concept of "milliner". It is possible that this word is somewhat old-fashioned, but it very accurately reflects the essence of the profession.

This is not an easy craft - to make women beautiful, to anticipate their desires, to give advice on choosing the style of outfits. An impressively dressed woman is never ignored. Let's talk about the mysteries of creating beautiful, stylish, exclusive women's clothing with a virtuoso of his profession, the owner of a small home studio, a modern milliner Svetlana Skopova.She is very popular among Caucasian fashionistas. Mineralnye Vody who want to have in their wardrobe outfits sewn for them by the hands of the Master.

Key points of the interview with Svetlana Sokolova, owner of her own atelier

• Occupation: atelier at home
• Occupation before start entrepreneurial activity: seamstress, merchandiser
• Business start date: 2000
• Organizational and legal form of doing business: individual entrepreneur
• Initial investment: 100,000 rubles.
• Source of initial capital: loan funds
• Return on investment: about 6-8 months
• Initial income: 10-12,000 rubles. per month.
• The formula for success: "My business is my life."

Svetlana, answer as a professional and practicing milliner: "What does a beautifully dressed woman mean?"

Is it difficult to convince a woman to accept your version of the future outfit?

It happens in different ways. There are women who immediately and unconditionally agree with my proposal, trust the choice of style, fabric, accessories. And there are ladies who stubbornly defend their point of view. But I don’t want the client to be disappointed as a result, even with her decision. Then I try to demonstrate her choice as clearly as possible, often the reaction is similar to a shock. Most often, eloquence and reality win, the lady surrenders, and I sew her an outfit according to my vision, relying on experience and intuition.

A beautifully dressed woman is always on top

Spectacular open back blue dress

Was it difficult for you to choose your craft? How did you start your business?

Probably my choice was born and grew up with me. As far as I can remember, probably from the age of 5, I constantly sewed something, invented, and decorated my dolls. Then I began to sew for myself, for my mother. But this was an amateur stage, she came to the profession later. Despite my hobby for sewing, I saw it only as a pleasant pastime, a hobby. And she dreamed of becoming a lawyer, getting the profession of a lawyer.

But moms know us better. It was she who at one time took my hand and took me to educational institution related to the sewing business. Now it is not known whether the attorney corps in my person has lost a great professional. But it’s clear that my mother was right.

Tell me, what kind of education did you get?

I have a secondary technical education. Graduated from the Voronezh Industrial Pedagogical College in 1997. By profession, I am a technician-technologist of sewing production, a master of industrial training.

What was especially difficult at the start of the business? What barriers did you have to overcome?

The first hurdle is to buy a good sewing machine. 10-12 years ago this was quite problematic. I wanted good equipment, but nowhere to buy. High-quality sewing accessories and special fabrics were in short supply. The choice of good matter was also limited. I had to work with what was and what I had.

The sewing machine is the main tool

But even on a simple sewing machine, from unpretentious fabrics, without special devices, it was possible to sew good outfits. I have always had clients, the lack of orders has never become a barrier in business.

Typewriter - overlock

Would you like to know how to open a tailoring workshop? We suggest that you familiarize yourself with.

Any business starts with start-up capital... What amount did you start with and, if not a secret, where did you manage to find it?

There is no secret. When I decided to seriously do business, I took out a bank loan. It was an amount of 100 thousand rubles. I spent it on buying equipment. But if you open such a business today, it will take b O the largest amount. You can calculate:

• Purchase of a good, multifunctional sewing machine - 45-50 thousand rubles.
• Overlock purchase - 15-20 thousand.
• A steam generator is definitely needed - 18-20 thousand.
• Large mirror - 2-5 thousand.
• Mannequin - at least 1 piece, this is 6-7 thousand.
• Silhouette hangers - 2 pcs. 3 thousand rubles each.

Mannequin and hangers silhouettes

Various little things (threads, scissors, centimeters, pins, crayons, etc.) - 5-10 thousand.

It turns out an amount of about 100-120 thousand rubles. To it, you need to add the costs of processing documents for starting a business and financial stock in order to pay electricity bills and others for the first time public Utilities... Let's add the payment for the rental of the premises, but this is in the event that it is rented. If you work from home, then you can meet the amount of 150 thousand to start working.

If clients appear and there will be financial receipts, then this money will quickly return (in about 6-8 months), and you will begin to receive profit and satisfaction.

The machine is always at work

Work on the order

How much has your income grown compared to when you started working? Did the forecasts and expectations come true?

In the first months of independent work, my income did not exceed 10-12 thousand per month. It was 10 years ago. I planned to receive 5 times more. After 2-2.5 years, I already easily earned this amount. But time passes, desires and needs grow. New milestones and forecasted revenue are emerging. Now she has set herself the goal of reaching the 100 thousandth milestone. But so far this is not a short prospect. The crisis has had a painful impact on my business.

Today, not every woman allows herself such a luxury as individual tailoring of outfits. This pleasure is not cheap, and the competition is great. Now there are almost as many women's clothing stores as grocery stores. Things are cheap and affordable in them, you don't have to go for fittings. And the exclusive takes time and imagination.

If we talk about forecasts, then they came true. And expectations are very ephemeral. Something comes true, comes true, but comes fresh idea, dream. And you are waiting for new realizations, incarnations. The main thing is to have the desire to make dreams
reality.

Workplace... Everything is at hand.

How is the price of the work performed by you formed today?

The price for the work consists of several components. For instance:

• lead time,
• the complexity of the model;
• electricity costs (a lot of it is required: this is the work of sewing machines, a steam generator, good lighting is required for sewing);
• rent and taxes.

Each region of the country has its own price list for sewing services. I use the average statistics for the CMS region. You can watch them on the Internet. There are a lot of items, all types of work performed on sewing the model are taken into account.

If you name a specific price for sewing products, then I can name the following amounts:

• tailoring a skirt will cost the customer from 1.5 to 2 thousand rubles;
• dresses - from 3 to 5 thousand;
• trousers - from 2 thousand;
• evening dress - from 7 thousand rubles, this category is the highest paid, the cost of sewing a product can reach large two-digit numbers (for example, sewing a not the most complicated wedding dress will result in 20 thousand rubles).

Evening Dress

What form of business and taxation have you chosen?

I AM . Taxation system - UTII. All of their financial questions I decide for myself.

The optimal way of doing tax accounting for small companies, is the Internet accounting "My business". With the help of this service, any entrepreneur can independently and at the same time maintain accounting records at his enterprise without any problems.

Do you consider it a plus to be a self-employed person? Did this moment affect the payback period of investments in the business?
Of course it did. Since I work alone, I do not need to pay salaries to employees, make contributions to Pension Fund and the Foundation Social Insurance... I only pay tax to the Pension Fund as an individual entrepreneur and tax to the IFTS.

Plus I see that I myself am responsible for my work. As the saying goes, if you want a job done well, do it yourself. The whole process of creating an outfit: from the selection and purchase of accessories, and, if required, the fabric, to finished product- I prefer to lead myself. Only in this way can I fully vouch for the quality of the product.

Fulfilled order on a mannequin

Do you have to deal with the inspection authorities? With firefighters, SES?

Since I work at home, the inspection bodies do not bother me. I myself have a vested interest in keeping my house clean and safe. Well, if they suddenly want to visit me - please. We will solve all the questions!

Of course, pleasing a woman is more difficult than pleasing the examiner! Have you ever tried to change your occupation, to do something less troublesome? After all, your business is not easy, and sometimes very ungrateful.

Yes, there was such a fact in my work biography. I wanted to work "like everyone else" - to work in the morning, from work in the evening, 2 days off and an annual vacation. For a year she worked as a merchandiser in a huge supermarket. But, nevertheless, it is not for me. Again I returned to sleepless nights over fulfilling urgent orders, communicating with customers, searching for the right materials, choosing styles, joys, disappointments, the torments of creativity and happiness from success.

Of course, this is not easy and requires a certain temperament. I am an unshakable optimist, and there is also such a word: vocation. Someone is called upon to defend the Motherland, someone to teach, someone to heal. And I - to sew!

One very famous couturier calls himself a tailor. He is proud of this and emphasizes that not a single idea of ​​the most ingenious fashion designer, not a single beautifully tailored model will come true if it is not sewn correctly. It is the tailor who ultimately creates the products that we admire when we see them in the picture or on the catwalk. The tailor makes suits and dresses that make women look amazing. I also call myself a "tailor" and I am also proud of this title.

What is your business to you? What part of his life does he take?

My business is my life. She is so filled with it that, even while doing other things, I constantly think about my work. Fortunately, my family understands this and supports me. We are happy to discuss with our daughter prospects, plans for the future, styles of outfits. She especially likes to choose models for herself. She is almost a bride, she is 14 years old.

You have a lot of regular customers. Who are they?

There are many customers. And it's not just individuals. I take orders for the so-called extras. This is tailoring of costumes for teams. Among my customers are the dance group "Helios", the children's choir "Kazachok", the theater studio. I sew costumes for city events, for example, for the 2013 meeting I came up with and sewed a snake costume. It turned out to be a real masterpiece. And how many Father Frosts and Snow Maidens are sheathed - you can't count.

But I love individual tailoring more. Here you can really create, create outfits that you are then proud of. It's really great to see how a woman has changed in an outfit that you sewn with your hands. How stylish and harmonious it looks.

Suit for Santa Claus

Snake Costume

Children's choir in costumes from Svetlana

Dance Ensemble Costumes

Dance Ensemble Helios

You can only win in such suits!

What do you mean by "style"? What should a stylish woman look like?

Style is a broad concept. I have a VKontakte group, which is called that.

Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your small shop and how to do it from scratch?

Hello, dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When starting entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely opening their own point of sale or a store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts store, children's or grocery store then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of ​​opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have become accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partially true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have already been worked out for a long time.

No wonder, having opened 1 store, its owner often does not stop, and with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you have to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the shoals" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trade is this very clear business also in terms of calculations. You have the cost of the item, the trade margin, and the costs you incur.

4. Stability of a business when it is promoted

A well-established outlet is a paradise for its owner. For example, a “brisk” grocery store in a residential area of ​​a city can provide you with a comfortable life, even in spite of nearby competitors.

5. The ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner completely autonomous system making a profit.

Naturally, many people who have capital, but do not want to open their store from scratch, will want to become the owner of such a "tidbit".

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The downside of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of such people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

One more weak side the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For example, Christmas toys and other holiday accessories.

The cost of the remaining goods must be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, construction and Decoration Materials sell well, and in winter sales drop significantly.

Other stores make super-profits in the winter under New Year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased trade equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather your trading activities a little differently, for example, by starting trading on the basis of the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. Such a business can also be done via the Internet.

This business is taught very coolly by Evgeny Guryev, a specialist in the "Chinese theme". Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, a friend of mine, having opened a premium women's clothing store, invested in it more than 1,200,000 rubles ... This amount includes the rent of premises, repairs in it, purchase of goods, purchase shop equipment, staff recruitment, company registration.

How much does it cost to open your store?

1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) give you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will "eat up" most of the profit, and during seasonal recessions you can work "to zero" without earning a penny or even go into the red, laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller, and this will even be useful, because it is the owner who is primarily interested in the success of his business.

This way you will learn the most hot goods, you will work with customer objections and will be able to transfer your developments to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to tax office and the Pension Fund.

In addition, you will be dealing with delivery notes, invoices and contracts. You will have to deal with all these points one by one.

One of the most popular ideas for women’s business is opening their own clothing store. This type is attractive because it does not require special equipment and complex legal registration. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothing is always in demand and brings consistently good profit, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were cheating a little when we said that opening a clothing store does not require any special knowledge. You need to know the mechanism of retail, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But, the most important thing in this business is the definition of the store concept, the choice of the implementation mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell from clothes - the choice is great - children, adults, women, men, underwear, sportswear, large size clothing, hosiery, clothes for pregnant women and other areas ...

You also need to choose the price segment of your future store - from economy to premium segment. And it is worth considering the type of store: multi-brand, stock, second-hand, boutique, franchise store.

Most promising directions in the clothing trade - children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require large size clothes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that the demand has shifted to the economy and mid-price segment.

Own or franchised store?

Having decided on your idea for a business - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.

Franchise store

The best and most affordable option for "newbies" - entrepreneurs without experience in this area. Franchise seller - franchisor- will be the guarantor of success for you. Since he is primarily interested in making your store under his brand successful and profitable. The material stability and success of the franchisor's business promotion on the market depend on this. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, by following his recommendations, you can reduce by an order of magnitude all the risks that arise in your store.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of market profitability, provides ready-made advertising materials and marketing strategies for promotion, completely takes over the wholesale supply of goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, since you save on the development of a design layout for the store, advertising materials, staff training. You also don't waste time looking for wholesale suppliers and shipping methods. The brand owner will provide you with Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a store for a franchise, there are several disadvantages - if you work under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

The cost of "starting" this business is from 500 thousand rubles, the payback period is up to 2 years.

Own store under its own brand

Suitable for an entrepreneur with experience that he gained, for example, working as a franchise store. Since in this approach all risks, all searches for goods, suppliers and methods of implementation are completely borne by the businessman. However, if you open your own clothing store under your own trademark and know all the intricacies of this business, the payback periods and profits differ markedly from a franchised store. And differ in better side... So, the payback period takes up to 1 year. And the profit is significantly higher, due to the fact that you can always change the purchased assortment and the methods of its delivery, which allows you to spend less on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial administration of property. If you rent an area for a store, then you do not need permission from a permit from the fire inspection, the landlord is responsible for this.

After choosing the premises and receiving all the necessary permits- if necessary, you need to redecorate the premises. If you are opening an independent store with your own brand in the middle or premium price segment, then you need to think about the author's interior design and development brand... Since this is what will "sell" your product in the first place, since your the target audience She is quite selective and chooses primarily not by her wallet, but by her external perception.

If you decide to open small shop with everyday goods, then you will not need anything except cosmetic repairs and a small sign.

While the renovation is underway, you should think about finding suppliers of the selected product and brands, in case you are not working under a franchise. After that, when the store is ready, the product is laid out, and the staff is hired, you can launch advertising campaigns to promote your store.

Clothing store in relative numbers

• Rent of space - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and brand development - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support- up to 300 thousand rubles,
• Salary fund - 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or a “franchise” - clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.

How to start a clothing business?

The clothing business has long been proven to be profitable. Things have always been bought, and will be bought, no matter what kind of business it is: a business selling women's clothing, men's or children's. Many aspiring entrepreneurs often face the question: "Which business format is better?", "Where is it more profitable to start?" The questions are really difficult, because you can open a wholesale organization and become a supplier, you can open a standard retail store, or you can start with a simple online store. The choice is sufficient, therefore it is necessary to analyze this question "inside and out" so that later it does not turn out that the choice made is a big mistake.

Clothing business formats

There are three business options for selling children's clothing, men and women.

1. Wholesale trade.
2. Retail through a regular store.
3. Sale through the online store.

Wholesale clothing sale- This is a kind of store, the purpose of which is the same: the sale of goods. Only the target audience is not buyers, but retail stores. That is, the process is as follows: a wholesale store purchases goods from a large number, becomes a supplier and starts looking for sales options. These options are retail stores. Thus, a small chain is formed: manufacturers from whom the wholesale company is purchased, - the wholesale company from which retail stores are purchased, - retail stores that sell their goods to customers.

Retail- This is a regular store, in this case, specializing in clothing. The target audience is consumers. The main characteristics that are common to all retail stores are:

1. square trading floor,
2. level of customer service,
3. number of commodity items,
4. product placement technology.

These characteristics are both distinctive and, thanks to them, the stores have their own personality.

Online sale- a popular method today. It involves organizing and running an online business. Buyers can make purchases without leaving their homes. To do this, they just need to choose the right thing and pay for the goods either with a card, or using payment system... The main condition for organizing an online store is to make the shopping process as comfortable as possible for customers so that they want to return to shopping.

Wholesale company opening process

Opening a wholesale company, regardless of the type of clothing and the target customer (mono-brand or multi-brand store, stock, second-hand, boutique), has common components:

1. detailed business plan of the wholesale warehouse;
2. building;
3. storage equipment;
4. suppliers;
5. employees (usually from 5 to 10 people);
6. a set of permits.

The first step is to get acquainted with competitors, collect the maximum information on sales in a given region, and identify its dynamics. It will not be superfluous to talk to dealers. Before opening a wholesale store, it is necessary to draw up the maximum detailed business plan that will reflect all financial information.

Finding a location is not the most critical stage. When opening a wholesale company, an advantageous or successful location is not required at all, since retail stores will either come themselves for the goods, or even provide all the work of the wholesale company. Therefore, the most important will be precisely the optimal location. The building can be found ready-made or built under specific goals(subject to availability of free funds). Before renting or buying finished premises it is imperative to make sure that it is suitable for the warehouse.

After the building is rented or bought out (built), you need to start arranging the premises: it is worth dividing it into sections (loading, unloading, receiving, assembling, storing goods). Equipment will also be needed, depending on the assortment, weight and dimensions.

The stage of selecting suppliers is different for each type of store. If the target audience is stock stores, then you need to buy clothes either from manufacturers or from stores that have leftovers. Second-hand shopping is the most economical option (buying clothes is cheap, unlike others). Suppliers are companies that collect things. Multi- and mono-brand items, as well as expensive and elite items for a boutique, are purchased directly from manufacturers.

A wholesale store will need employees.

1. Boss.
2. Additional workers, in the amount of 5-10 people.

To make things easier for retail stores, driveways need to be comfortable and clear. A good option is a building on the outskirts of the city, where you can easily and without traffic jams get there.

Store opening process

Opening a store starts with drawing up a business plan for selling clothes. After that, registration begins (LLC or individual entrepreneur). Next, the most crucial stage is finding a location. It should be in a walkable place where there is a large flow of people every day. It could be shopping center or a free-standing store in the city center on a busy street. It all depends on the type of clothing sold and its target audience.

The size of the room also varies depending on the type of clothing sold. For example, second hand does not require a large room. After the premises are rented, the search for suppliers begins, the purchase of equipment and the hiring of personnel.

By and large, wholesale companies will be suppliers. You can search for them either through friends or through advertisements on the Internet. Equipment also depends on the store. If this is a boutique, then everything should be expensive, and if it is second-hand, then you won't need a lot of equipment and, in principle, will not pay attention to it.

Hiring personnel is another crucial moment, since the profitability of the business (its profitability) depends on the employees. And the last step is advertising. You can read more about opening a retail store (its stages, main advantages and disadvantages in relation to each type of clothing) in the previous articles.

Opening an online store

The business of selling clothes online is as follows. The first is the search for suppliers. It is very important for an online store to have quality goods... You can create your own warehouse where clothes will be stored, or you can agree with the supplier that clothes will be picked up from their warehouse for each order. The second option is cheaper, regardless of the clothing, its quality and brand.

To open an online store, you need a website. For the site - hosting and domain for which you can find low prices... Hosting is paid every month. You will also need to register entity(LLC or individual entrepreneur), so as not to have problems with the tax office.

It is important to provide for methods of payment and delivery, there must be a choice so that the buyer finds something suitable for himself.

When suppliers are found, the site is created, you need to attract buyers. To do this, you need to start active promotion: contextual advertising ordered from Google or Yandex. It will attract to the store those who see this ad and follow the link. There is another option - advertising in boxes. You can create your affiliate program so that buyers bring their friends and acquaintances and receive interest on their purchases.

Promotion is a means for forming a base regular customers... It is focused on sales (20% of repeat customers = 80% of sales). In order to retain customers, you need to hold constant promotions and discounts, give coupons and send messages with great deals.

Online shopping has its pros and cons. Of the advantages, it is worth highlighting simplicity and minimal costs, and of the minuses, it is unlikely that it will be possible to achieve high income (of the three options, this one has the minimum profitability), unlike retail or wholesale stores. There is also a limitation on target audiences.

Any clothing business can be profitable. All this will happen only for different periods of time. Fastest payback period for a retail store.

And the simplest method of organizing is having an online store. A wholesale company, along with an online store, is not characterized by such high costs. But also the profit in retail above. Each business option has its own positive and negative sides. Therefore, each entrepreneur must independently decide on the choice, based on his experience, capabilities (financial, including) and desires.