How to start your own cooking business. How to run a successful food delivery business. Own carpentry production

♦ Capital investments – 500,000 rubles.
♦ Payback – 1 year.

The rhythm of the life of business people is so intense that there is practically no time left for cooking.

Have to settle for establishments Catering(they are far from affordable for everyone), semi-finished products or dry food.

But you really want hot tasty lunches and dinners.

It is on such simple desires of people that those who discover food delivery business.

This is a sphere entrepreneurial activity It has its drawbacks, of course, but it has many more advantages.

Therefore, if you want to open a simple and profitable startup, then it's time to start writing a business plan with specific calculations.

Possible Forms of a Food Delivery Business

If you are looking at business related to catering, but do not want to open a restaurant, cafe, or even a fast food stall, then take a closer look at the food delivery business.

It is much easier to open such a startup than a stationary institution, and you will have to invest a little money.

There are several forms of food delivery business.

Choose the one that is closest to you:

1. Cooperation with a cafe or your city: they cook, and you only deliver, earning on the price difference.
2. You cook your own food natural products at home or in a specially rented premises, and then deliver meals to offices, government organizations, etc.
   You cook exactly as much as your customers pre-ordered for you.
3. You prepare some simple dishes (several types of meat and fish), a couple of side dishes, a vegetable salad, pies and go, for example, to the market with an offer to buy a delicious and hot lunch from you.
4. Cooking from semi-finished products: hamburgers, dumplings, dumplings, cutlets and more.
   There is also a demand for such a product.
5. Catering company, the main field of activity of which is banquets, corporate parties and celebrations.
   You will have to cook mainly gourmet snacks.

Advantages and disadvantages of a food delivery business

I would like to start with the shortcomings of the food delivery business, which should be taken into account by entrepreneurs looking at such a startup.

So, the main cons are:

1. High level of competition.
   In any, even a small city, there are companies that deliver meals and serve banquets.
2. Difficulty finding clients.
   The most promising places may already be taken, or you may not be able to convince people to buy from you.
3. Problems that may arise with government inspection bodies if you decide to formalize your business.

And yet, despite some difficulties, the advantages of the food delivery business are much greater:

1. The relatively small amount of capital investment required to launch a startup.
2. Ease of implementation of the idea even at home.
3. High profitability if you can form a wide customer base.
4. The ability to expand your own business, for example, in the future you can open a stationary cafe.
5. An unlimited field for activity, especially if there are few lunch delivery companies in your city.
6. A large number of potential customers who need food delivery.
   It is from them that you will be able to form your client base.
7. The presence of many options for finding customers and conducting an advertising campaign.

Where to look for customers for those who want to open a food delivery business?

The profit of food delivery companies directly depends on the breadth of their customer base.

The principle is simple: the more products you order daily, the higher your income will be.

That is why, before starting a lunch delivery business, you need to decide how exactly you will advertise your company and look for customers.

The most common ways to find clients are only 3:

1. Visits to offices and government organizations in your city.
   You can leave your business cards and prices, or you can do something even more cunning: make several dishes for testing.
   If they are tasty, then your chances of getting a client will increase significantly.
2. Use of traditional advertising tools: ads, flyers, booklets and more.
3. Internet.
   This resource should be used to the maximum: social media, contextual advertising, communication on the forum.
   If the amount of initial capital allows, then you can create your own website so that customers can get acquainted with the range of your dishes, pricing policy, see how appetizing the dishes look, read reviews from satisfied customers, and even place an order.

How to make a lunch delivery business profitable?

Starting a startup is much easier than making it successful and profitable.

If you want your food delivery business to pay off in the first year after opening and only develop in the future, you need to create competent competitive advantages:

1. Good tasting qualities of the dishes you cook.
2. Acceptable pricing policy.
3. The ability to deliver a hot lunch not only to central offices, but also to companies that operate on the outskirts.
4. System of discounts and pleasant bonuses for the holidays for regular customers.
5. Thematic decoration of dishes in pre-holiday and holiday periods.
6. Constant updating of the menu.
7. The presence of a platform where your customers could put forward their suggestions, thank you or complain.
   This is the only way to study the tastes of your consumers as much as possible in order to give them exactly what they require.
8. Polite and friendly staff.
9. Punctual delivery.
10. Cleanliness in the kitchen where you cook.
    One hair in the afternoon and the loss of a client is guaranteed.

Food Delivery Business: Schedule

The timing of the launch of a startup directly depends on how large-scale a business project you plan to open.

If you are going to cook right at home and sell finished products in the nearest market, it takes no more than a week to start a business.

If you want to do everything officially: register, rent a room, launch advertising campaign etc., then all this will take you several months.

Stage	Jan	Feb	Mar	Apr	May
Registration
Premises for rent
Purchase of equipment
Recruitment
Advertising campaign
Opening

Registration for a food delivery business

Interesting fact from history:
Roasted camel is considered to be the largest dish prepared since ancient times. This dish was served at the courts of the rulers of Morocco hundreds of years ago, and it continues to be cooked to this day at Bedouin weddings. Such a camel is stuffed with one whole ram, 20 chickens, 60 eggs and many other ingredients.

Many businessmen who deliver meals made right in their home kitchen do not register at all.

If you are going to deliver food, for example, in the market, then you can follow their example.

If you want to open a serious company that delivers meals to all major offices in your city, then it is better to legalize your business and rent a suitable cooking space.

To start engaging in this type of activity, it is enough to register as an individual entrepreneur, register with tax service, pay all state duties and choose a form of taxation, for example, UTII.

The most difficult part of the registration procedure is obtaining permits from the SES and the Fire Service to operate the premises, as well as issuing medical books for all its employees.

If you doubt that you can handle all this on your own, then you can involve a qualified lawyer in the case.

Food delivery business premises

You don't need a huge space to start a business.

50-80 squares are quite enough to place all utensils, kitchen surfaces, ovens, stoves and refrigerators in it.

The location of your business does not play a big role, as long as it is located not too far from potential customers, because they will want to get hot meals.

You won’t have to make grandiose repairs in the rented premises - all the same, customers will not see it.

You just need to comply with the SES requirements, make the room clean, dry and safe for cooking.

Food delivery business equipment

Of course, to cook dinners, you will need standard kitchen equipment: a stove, an oven, a refrigerator, a freezer, as well as a variety of cooking utensils, cutting boards, and more.

The quality of the meals you cook does not depend on the cost and brand of equipment, so you should not buy all the most expensive ones.

Look for unnecessary pots and pans at home, take a closer look at household appliances already used or sold at a discount.

If you don't have anything, you'll have to buy everything from scratch.

To open a small food delivery business, you will have to buy the following set of equipment:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			200 000 rub.
Cooker with oven	1	50 000	50 000
Microwave	1	10 000	10 000
Food processor	1	10 000	10 000
Hood	1	15 000	15 000
Fridge	1	30 000	30 000
Freezer	1	30 000	30 000
Kitchen surfaces with bedside tables	2	9 000	18 000
Frying pans of different sizes	3	1 500	4 500
Saucepans	2	1 000	2 000
Pots of various sizes	3	1 500	4 500
Cutting boards	4	250	1 000
Knives	5	600	3 000
Forms for baking and baking	4	1 000	4 000
Ladles, spatulas, spoons and other utensils		5 000	5 000
Graters	2	500	1 000
Other		12 000	12 000

Staff for a food delivery company

Even with small business food delivery is difficult to handle alone.

You can, of course, try to combine the duties of a cook, a carrier, an advertising agent, an administrator and an accountant, but this is quite difficult to do.

If you cannot turn this business into a family business, for example, do it together with your husband / wife, inviting for a solution financial matters accountant, you should think about hiring staff.

The best option is to hire a cook and an auxiliary worker who will not only do the rough work (peel vegetables, wash dishes), but also clean the room, and leave the delivery of ready-made meals, customer search, grocery shopping and accounting for yourself.

The cost of staff salaries in this case will be from 25,000 rubles per month.

	Qty	Salary (in rubles)	Total (in rubles)
Total:			25 000 rub.
Cook	1	15 000	15 000
support worker	1	10 000	10 000

How much does it cost to open a food delivery business?

Your expenses for opening a food delivery business directly depend on the future size of the company, on whether you will cook in your own kitchen or in a rented room, on whether you can save money at the stage of purchasing equipment, on the city where you are going to work , and other factors.

If you want to do everything officially, then get ready to invest about half a million rubles in starting a startup:

Item of expenses	Amount (in rubles)
Total:	300 000 rub.
Registration	10 000
Purchase of equipment	200 000
Lunch bags	30 000
Purchase of disposable tableware	10 000
Purchase of the first batch of products for cooking	20 000
Advertising	10 000
Additional expenses	20 000

It is imperative to include money in capital investments for a three-month maintenance of the business.

It usually takes three months to start making more or less decent profits.

In our case, the amount for the maintenance of a food delivery business will consist of renting a room, staff salaries, taxes, and consumables (gasoline for cars, groceries, plastic utensils).

We multiply 65,000 rubles. by 3, which is equal to 195,000 rubles, we add 300,000 rubles to this amount. to start a business and get half a million rubles of capital investment.

This amount will increase even more if you do not have a car, which is necessary for everyone who organizes a food delivery business.

You can buy an inexpensive car in good condition for 150,000 rubles.

About how they work large companies for home delivery of food,

see in the video:

food delivery business profitability

Experts evaluate the food delivery business in different ways.

Someone - in 10%, and someone - in all 25%.

Let's say the average cost of one complex lunch is 100 rubles.

You have 60 clients who order lunch from you every day, that is, you earn 6,000 rubles a day.

Weekends for your customers are Saturday and Sunday, these days they do not need lunch, which means that you make a profit only 20-22 days a month.

We multiply the number of working days by the amount of daily revenue and get an amount of 120–132,000 rubles per month.

Subtracts the amount that you spend on business maintenance and supplies (65,000 rubles) and get a monthly profit of 55–67,000 rubles.

As you can see, with such indicators food delivery business becomes self-sustaining within a year of operation.

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Before delving into all the secrets and deciding to open your own business, you need to understand how food delivery services work.

Food delivery is a service that provides users with the ability to order food from restaurants and receive food at short time, and also gives information about catering establishments in the city:

• prices;
• stock;
• menu.

What do companies in this business earn? The partner restaurant deducts a percentage of each delivered order to the delivery service. Such a service is convenient not only for customers, but also for restaurateurs, because with its help it becomes possible to attract more customers.

Food Delivery Business: How to Start

If you have decided to open a business in this area, then you should start by creating your own website. It should be simple and understandable for users. The site should present a colorful menu of various restaurants with prices and descriptions of dishes.

Another important point in organizing a business is a geolocation service - automatic determination of the customer's location, based on which a choice of restaurants located within a radius of 2-5 kilometers is offered. This will reduce the waiting time for the order.

When organizing such a business, it is important to take into account the fact that more than 50% of the world's Internet traffic comes from mobile devices. That is why special attention should be paid to creating an application for platforms such as:

• android;
• Windows.

The owners of Delivery Club, the largest food delivery service in Russia, note that more than 70% of orders come from mobile devices. In addition, the Delivery Club smartphone application provides the ability to select a geolocation. Users can pay with both plastic cards and cash.

Owners of food delivery service Foodfox after launch mobile application for iOS, we decided not to stop there and created a courier application. It allows you to track the location of couriers and update the status of the order online. For now, this feature is available only to administrators, but in the future, the owners plan to provide such an opportunity to their customers.

Restaurant partnerships

If you want to open a food delivery business, one of the main tasks will be finding partner restaurants. How to establish mutually beneficial conditions for cooperation with public catering?

Your task is to choose a number of restaurants with which you wish to start cooperation. Next, you need to send a commercial offer by e-mail or personally talk with the owners of the establishments. In most cases, the organization of a delivery service for restaurateurs is a complex, time-consuming process, so they willingly agree to a partnership.

There are two options for cooperation:

• fixed payment for delivery: the client makes an order for any amount, but at the same time he needs to pay separately for the delivery of food (this amount will be the organization's income);
• fixed minimum check amount: the client can place an order for a minimum set amount. In this case, your company receives profit in the form of interest paid by the partner restaurant.

These conditions must be negotiated in advance with the owners of catering establishments.

At this stage, it is important to remember one rule: "The client will only re-order if he is satisfied with the food ordered." If a restaurant loses a customer, then your business loses revenue.

It is important to follow trends and take into account the taste preferences of the audience. The head of the center for expert business support "KLEN" Vladimir Mikhailov believes that today.

Restaurant rating

If you decide to organize your business in this area, then special attention should be paid to the distribution of restaurants on your list. It is not necessary to include in your list all the catering establishments of the city. Establishments whose dishes leave much to be desired can be crossed off the list altogether. Establishments with the best service and delicious food.

• the number of failures, for example, per month;
• reviews;
• number of repeat orders.

Accordingly, if the restaurant does not have repeated orders, and the customer reviews are not the most flattering, then the institution drops in the rating from the first lines to lower positions.

Transferring orders to restaurants

Another problem that many food delivery services face is the transfer of the order to restaurants. Typically, email is used in this situation. However, this process creates many inconveniences, for example, the establishment needs to hire individual person, which will check mail and transfer orders to the kitchen. The service itself also wastes precious minutes, and the waiting time for the client increases.

Delivery Club owners have found an excellent solution to this problem. An application is installed on the tablet, which displays information about the receipt of the order, as well as the address and form of payment. Next, the tablet is handed over to the waiter, who will work with the device in the same way that he serves the guests of the restaurant. That is, the waiter takes the order through the tablet and passes it to the kitchen, where the chefs start preparing the ordered food.

"Lucky for those who are lucky"

Another very important point when starting a business is the organization and delivery time. Typically, food ordering customers want their lunch hot and as soon as possible.

Aleksey Ovchinnikov, a 32-year-old startup, paid special attention to solving this problem in his Hunger project.

The Hunger business project promises to deliver food to its customers within 8 minutes. Such a figure was determined for a reason. Ovchinnikov analyzed the process of ordering food and determined that more than 60% of the time is spent on cooking and only 40% is spent on delivery. In addition, about half an hour is spent on the choice of dishes. The businessman suggested reducing the choice to a minimum:

• fish;
• meat;
• hen.

In this case, the dishes must be prepared in advance. Ovchinnikov also conducted an experiment and calculated that the average delivery time for meals in Moscow is 8 minutes. In addition, it was calculated that the courier spends quite a lot of time looking for a parking space and an office.

When ordering food through “Hunger”, the client must comply with two conditions: pay with a card and independently go outside for an order. As practice has shown, for fast delivery people don't mind going outside and picking up their lunch. However, in an interview with RBC, the entrepreneur said that at the moment the service does not fit in 8 minutes, and the delivery time takes 2 times longer.

Service Foodfox, found another solution to this business problem. The client is invited to choose food only from those restaurants that are located within a radius of 2-2.5 kilometers from him. Thus, the delivery time of the dish is about 15-18 minutes, plus 20-25 minutes for cooking. As a result, the client receives hot food in 40-45 minutes.

But the owners of the Pizza Empire restaurant took advantage of the most original solution. Their courier is an ordinary dog. In order for the animal to correctly find customers, a special device was developed with a GPS navigator and two vibrators (left and right), it is these vibrations that guide the dog along a given route. The administrator of the institution can also track the position of the "courier" on the map. In addition, special packaging has been developed to ensure that the pizza retains its original quality.

Reading 9 min. Published on 04.12.2019

Supply Russian citizens ready meals is a fairly popular and profitable type of business in our country. Although there are a fair number of competitors, this does not prevent newcomers from finding their niche in this area. How to open a business for the delivery of ready-made food to your home or office? Where to begin? How to bypass competitors and not lose customers? What do experts advise? How to develop a business plan? Questions answered in the order in which they were received.

What types of home delivery business are there?

The business activity under consideration takes various forms:

• . In this option, the entrepreneur acts as an intermediary delivering the restaurant product to the customer's home or office. Many restaurants do not want to lose customers, and at the same time, they consider it inappropriate to spend on organizing delivery. The benefit is mutual: the food manufacturer expands its customer base, the intermediary earns on the margin.
• with delivery service to your home or office.
• Cooking at home with the subsequent delivery of ready meals to customers . This is a variation of the family business, where all relatives are involved. In addition to ready-made food, you can specialize in the delivery of semi-finished products (dumplings, dumplings, and so on).

How to formalize a home delivery business?

The so-called legalization of business is mainly started after the promotion of the business, when there was a profit and the prospect of its growth. This is a risky path. Penalties have not yet been lifted.

It is better to immediately take care of the necessary package of documents:

1. Register the status of an individual entrepreneur and obtain the relevant papers.
2. visit tax office to choose the form of taxation.
3. Obtain permits from the SES and the fire department to ensure that the premises comply with all standards, taking into account the planned activities. Of course, this is not an easy question. Therefore, its decision is usually taken by specialists of law firms.
4. Permits must be signed by Rospotrebnadzor.
5. Non-cash payment for services requires a bank account.
6. Each employee must issue a sanitary book.

In total, up to 3,000 rubles are spent on the documentary part. The duration of the procedure is a month or more.

What do you need to purchase to start a food delivery business?

Working with a full production cycle, i.e. preparing food and delivering the finished product, implies a hefty cost.

The amount of expenses is directly dependent on some features of this business:

• Food specifics . For example, only pies are baked or full three-course dinners are prepared. Other options are possible.
• Cooking method.
• Planned profit - sales volumes.

In any case, the entrepreneur should purchase:

1. A variety of kitchen utensils, ranging from pans, pots, knives, forks, graters and ending with cutting boards.
2. Combine with a lot of functions. This will immediately eliminate the need for other appliances - a meat grinder, blender, mixer and others.
3. Stove (gas or electric).
4. Microwave and steamer. This will greatly speed up the cooking process.
5. Freezer and refrigerator - equipment that ensures the safety of products.
6. High-quality delivery will not do without special containers, thermal bags and plastic utensils. By the way, they can be with the company logo.

Transportation is also on the list of necessary acquisitions. Delivery can be carried out by car, scooter, motorcycle and even by bicycle. By the way, a car is not always appropriate in big cities - huge traffic jams make it difficult to deliver the order on time.

Note . By hiring a courier with personal transport, you can save on the purchase of a delivery vehicle.

Where and how can you organize production for food delivery to your home or office?

The organization of such a business requires a systematic study of all aspects of future activities.

The business owner will need to answer the following questions:

• Where to cook? This question is related to the availability of the premises. Perhaps it already exists. Then there will be no costs for its purchase or rent.
• With what to cook and where to store purchased products?
• How to deliver? This is the transport solution.

1. Production room

Many start a business in the home kitchen, where most of the inventory is available. Otherwise, you need to find a room that is rented. The main condition is its compliance SES requirements and firefighters.

2. Equipment

As noted above, the set of equipment depends entirely on the direction of activity. Semi-finished products, homemade food, cakes or pizza require different cooking specifics. This means that appropriate equipment is purchased.

3. Consumables

Not all products can be purchased for future use. Therefore, only those with a sufficiently long shelf life are initially purchased - vegetable oil, cereals, flour, spices, vegetables, meat (if kept frozen) and so on.

The rest is purchased as the customer base is formed. How it looks in practice. For example, a businessman negotiates with the management of an office for the delivery of lunches, agrees on an approximate menu for the week and the start date for deliveries. Then you can proceed to the main purchase of consumables.

Note . Funds for these costs must be available before work begins.

4. Food supply

Needless to say about the quality of the products used, confirmed by the relevant documentation. It does not matter here who is the food supplier - a grandmother in the market or a reputable company - the main thing is to use first-class goods. The reputation of the food delivery company depends on this. And one more nuance is the timeliness of delivery of initial products. This is agreed in advance - before the opening of the company.

5. Staff

Professional qualities are the only criterion in the selection of personnel. At the initial stage, two people are enough: one is engaged in cooking, the other - delivery. The main concern of a businessman is to promote the business. And as the scale of activity expands, increase the staff.

Features of promoting a food delivery business: where and how to look for customers?

Starting a food delivery business is easy. It is much more difficult to attract customers who will later become regular customers. Business people invest a lot of money in the promotion of their company.

What methods are used to promote the business in question - how customers are attracted:

• by the most in a simple way is going around the offices in the afternoon with the offer of their products . In this option, it is appropriate not only to offer lunch delivery and leave business cards, but also to arrange a tasting of dishes. If it is successful, you can count on a large audience of customers and even on serving corporate parties.
• Distribution is efficient advertising products(leaflets, business cards, booklets) in crowded urban areas or sending advertisements to offices. Do not forget about posting ads in hostels or apartment buildings. Each method is good as drawing attention to the company. In this case, a small percentage of people who order products with delivery is enough.
• Most people use the Internet resource to find the right contacts . That is why it is important not only to create a website, but also to promote it by increasing the rankings in search engine. This will significantly increase the client base. Of course, special skills and knowledge are required. However, you can always use the services of specialists in this field.

Here, the main arguments that attract customers are:

1. Quality service.
2. Availability of prices.

This method begins to work after a certain time, when the first satisfied customers appear. They will recommend the delivery service they like to their loved ones.

The profitability of the case depends on the number of applications. To increase their number, high-quality diverse advertising is needed. Therefore, spare money for it should be. To use the services of a new company, you need to at least know about it. This is what advertising does - informs people.

Attention . The first months the company earns a reputation. It is important that it be positive.

What contributes to the success of a business - expert advice:

• Compliance with delivery times - punctuality. The lunch meal is very time-limited. No one will waste precious minutes lunch break for a long wait for dinner.
• Receiving orders through the site significantly increases the number of customers.
• Regular customers are always pleased to participate in various drawings and promotions. This is a great tool for retaining regular users of the service.
• Customers should not be forced to heat up food. If provided by the recipe, food is best delivered hot. Needless to say about the quality and taste of the dishes. The high level of these criteria is required by default.

How to Write a Food Delivery Business Plan: Calculating Costs and Profitability

Amount of expenses at the start:

Margin from 15-50%. The full sale of products brings income in the amount of 120,000-170,000 rubles per month. Considering the monthly costs:

The profit will be equal to 80,000 rubles. Business pays off in 8-9 months. These are the most modest estimates. In this area high performance profitability. They practically do not depend on the chosen direction.

Home and office food delivery franchise: do you really need independent production?

In big cities, there are a lot of respectable catering establishments that do not have their own delivery service. There is also an abundance of customers who want to taste quality food, but for one reason or another do not have time to visit their favorite restaurant or cafe.

What franchisors offer:

1. A unique business for large cities where the demand for food delivery services is unusually high. Accordingly, the profit is considerable.
2. Low level of competition. As a rule, such services cover 10-20 cuisines with a variety of dishes (up to 1000 dishes).
3. Minimum risk. People order prepared food even in times of crisis.
4. Well-established business - the work process is registered and repeatedly tested in practice. This activity is easy to do.
5. Comprehensive support for the one who became the owner of the franchise.
6. Minimum financial resource to enter the business and minimum term cost recovery. With an investment of 180,000 rubles and a turnover of 500,000 rubles, the costs will pay off in just 90 days.

There are two questions:

• Is it worth it to organize your own production if you can set up the process of delivering food prepared by real professionals.
• Will restaurants collaborate with a little-known firm? After all, qualified delivery of dishes is important to them, so that the positive image of the institution is not spoiled.

That is why acquiring a franchise in this segment is a particularly profitable option not only for start-up entrepreneurs.

Without much investment, a lunch business can be started in any locality, taking into account its specifics and occupation of the population. Who needs ready meals? Employees who work at some distance from home, who do not have enough time to get to their own kitchen during their lunch break, as well as employees of those enterprises that do not have a corporate dining room.

Potential customers may include employees shopping center, a wholesale base on the outskirts, builders of a new microdistrict, employees of a beauty salon or office plankton. Do not rely on income from teachers, doctors or military personnel, not because they are considered low-paid workers, but because they may prefer more affordable food from the canteens that serve these institutions.

You also need to take into account the fact that all your customers should have conditions for eating right at the workplace. You should clarify the equipment of the premises for staff with such household electrical appliances, like a microwave, kettle, refrigerator, and choose the way of packaging and storing ready-made food, taking into account their presence or absence.

Make a preliminary list of nearby businesses and office buildings, or talk to people you know about catering conditions at their workplace. Check out these companies in the lead-up to your lunch break and ask if your help will be needed to deliver ready-to-eat meals. Invite everyone to use your services and leave your business card.

Do not forget to weigh your own strengths and evaluate the possibilities. It’s worth starting with 10-20 full meals, gradually gaining momentum and choosing the optimal number of complexes and the number of clients.

What can be served to the people?

At the same preliminary stage, it is necessary to draw up a menu and plan the layout. The standard package includes:

• First course;
• Salads and appetizers;
• Garnish;
• hotter;
• Sweet and savory baked goods.

You can combine 1-2 variants of each element per day. A sample Monday menu may include borscht and pea soup, rice and buckwheat porridge with meatballs or liver, fresh cabbage salad or cucumber-tomatoes. As a dessert, you can offer cheesecakes or pancakes with a variety of fillings. For vegetarians, vegetable stew is suitable as a side dish. Additionally, you can add fruit, yogurt, juice, a portion of nuts and candied fruits.

The choice of the dishes themselves can be limited by a combination of several criteria: the cost of the ingredients, the complexity of preparation, your ability to cook, technical capabilities for preparation and storage, as well as the preferences of your direct customers. The menu can be adjusted according to the season.

As a specialization, you can choose food delivery for those categories of people who are more picky about food - vegetarians and vegans, diabetics and allergy sufferers, raw foodists and just for ladies on a diet. There is one more direction for development – ​​maintenance of private kindergartens. Now many send their children to private home kindergartens and developmental groups, you can find such a children's club for 3-10 people in the neighborhood and agree to provide them with regular meals, having approved the menu with their parents.

Remember about the wide possibilities when organizing corporate events. Design commercial offers for any events - a small tea party in honor of the birthday of one of the employees, a large banquet for partners in honor of the company's anniversary or an offsite picnic for a joint vacation of the team.

Eye to eye or monitor? Ways to interact with customers

Oh, this point of work can be the most difficult, but at the same time the most interesting. In a small provincial town, you need to take a more conservative path and establish personal interaction with your main consumers. Just come and talk, treat you with your pastries. In megacities, one cannot do without an Internet site with the possibility of online ordering.

In small groups, regardless of the locality, you can arrange a mini-presentation with a tasting of your products and, again, personally communicate with members of the team. On the large enterprises you can get close to the secretary or office manager to notify employees about the possibility of ordering lunch from you - by announcement or electronic intra-corporate mailing.

At the same time, orders can be carried out centrally (through one authorized employee) or individually, or customers will purchase a set “from what is”, that is, they will be deprived of a choice. Pre-order must be taken from the standard menu. Don't forget about the "product face" and invite everyone to first get acquainted with the colorful menu with the image of the positions.

However, the importance cannot be underestimated feedback- regularly adjust the assortment and listen to other wishes, for example, by adding cutlery, napkins, toothpicks, chewing gum for fresh breath, fruits or soft drinks to the complex. Suggestions and complaints can be accepted in person, by phone or through a special form on the website. The main thing is to respond quickly to them in order to show loyalty to customers.

How should it work?

When choosing this field of activity, you need to pay attention to absolutely all the components - from compiling a menu and purchasing quality products to appearance the dish itself and the courier upon delivery. At all stages of creation, storage and transportation, it is necessary to maintain sterile cleanliness and take care of the safety of your customers who trust you with their well-being and health.

So, if you have decided that you will cook only for a nearby small office, you can handle it yourself without involving hired workers. Weekends can be devoted to buying products at a wholesale base or from trusted sellers in the market and preparing semi-finished products. In advance, you can do the preparation of minced meat and cutlets, dough for freezing, dumplings or dumplings, stuffed peppers and cabbage rolls, as well as homemade cheese and cottage cheese, sour cream and butter from farm milk, or cutting fish and meat, cooking vegetables for salads, and most importantly - general cleaning the kitchen.

On weekdays, from the very morning, you should already start preparing first and second courses, appetizers and salads, sometimes you need to cook most types of pastries so that it is still warm when it hits the buyer’s table.

An important aspect of delivery is packaging. The weight of servings should be standard - be sure to indicate it in the menu:

• first courses - 250-500 ml .;
• hot - 100-150 gr.;
• garnish - 100-150 gr.;
• salad or appetizer - 100-150 gr.

What should be hot should be hot; what should be stored in a cool place should remain cold. Sauces and dressings should be packed separately and not mixed, for example, you should not add mayonnaise or sour cream to a salad - let the buyer do it himself.

Pick up good thermos bags and portable freezers so you can transport food without sacrificing quality. It is better to choose disposable dishes, but of high quality, so that there are no extraneous odors. It is also necessary to take into account such psychological aspect, as a subordination and prepare a separate VIP serving for the management team so that middle and senior managers can stand out in the crowd.

We count expenses and plan profits

The amount of money spent and earned depends on the scale of the activity. If your plans include delivery of more than 50-100 meals daily, then production resources you should have, as in the average dining room.

In various variations, the cost of a complex lunch can reach from 90 to 250 rubles. The average price is 150 rubles. Calculating potential income is easy - just multiply the number regular customers per total number of cooked servings. If the number of customers is 10, then the daily revenue is only 1,500 rubles, if the team is 100 people, then the income is already 15 thousand rubles a day.

The corresponding ratio also applies to costs. If you are solely engaged in cooking and delivery, then the list of expenses includes only the costs of food and packaging, utility bills, and official business registration can be avoided.

When attracting hired personnel, it will be necessary to pay salaries, pay for medical examinations, rent a room, pay taxes, and also bear mandatory expenses for the same products and packaging. Do not forget about such small but necessary items of expenditure as telephone bills, business card printing and website maintenance.

You will also have to incur one-time expenses when buying everything you need to start production:

• Refrigeration equipment - chest freezer and refrigerator;
• Transportation equipment - thermos bags, portable refrigerators;
• Kitchen equipment - stove and oven, cutting table, mixer, meat grinder, combine;
• Kitchen utensils - pots, pans, steamers, cutting boards, knives;
• Consumables - packaging, containers, cutlery, napkins, toothpicks, bags.

Thus, the starting capital can range from several thousand rubles for a mini-business and reach millions of rubles when opening production in premises equipped with everything for catering. The last section contains a calculation of the payback for opening a lunch preparation workshop with the organization of their delivery and takeaway trade, as well as specific figures for the launch and maintenance of such an enterprise.

Here is a calculation of the profit of a home business for the delivery of ready meals:

• Revenue - 20 days * 10 complexes * 150 rubles = 30,000 rubles per month;
• Purchase of products - 20 days * 10 complexes * 60 rubles = 12,000 rubles per month;
• Packing - 20 days * 10 * 10 rubles = 2,000 rubles per month;
• Utility expenses - 3,000 rubles per month;
• Household expenses (household chemicals, cleaning products, kitchen utensils) - 500 rubles per month;
• Communication expenses (Internet, telephone, advertising) - 1,000 rubles per month;
• Transportation costs - 1,500 rubles per month.

Total profit will be: 10,000 rubles per month.

But such a profit will be only with the regular sale of all 10 complete sets, and if one of the regular customers gets sick or does not want to take the whole complex? Then you lose in profit. Therefore, it is better to count on a larger number and for 12-13 people to prepare 10-12 sets of dishes daily, taking into account the preferences of each eater. Unsold food can be consumed on your own, fed to household members, or even treated to an elderly neighbor whose pension does not allow you to cook meat dishes every day.

There is an opportunity to save money without sacrificing quality by using products grown by your family. The same fruits, berries, vegetables and herbs, pickles and jams from your own summer cottage will be an excellent addition to the diet of your customers.

Delivery of ready meals to a small office is ideal for a home business. The needs of a large number of people can be successfully provided by a cafe-dining room, which is unable to invite everyone to its hall due to small space or a large distance from business center, but on the other hand, it has spacious production facilities and technical capabilities for preparing a huge number of servings of various menu items daily.

So, weigh your strengths, write a sample menu, make a website, photograph your favorite dishes, print business cards, go around the surrounding offices, progeny in the kitchen and start delicious achievements. It is quite possible that soon you will be crowded, and you decide to develop your business and feed all the working people.

Calculation of the payback of the workshop for the preparation of complex meals

This table shows the calculation of the payback of the workshop for the production of ready-made complex meals with delivery, with a capacity of 2 million servings per month, located in a rented premises adapted for food production.

Starting capital, rub.
Permits	90 000
Selection of premises and its repair (from 200 sq. m.)	950 000
Workshop design and construction works	425 000
Arrangement of service and amenity premises	350 000
Purchase of kitchen equipment and its installation (refrigeration equipment, cooking stoves, washing equipment, food storage racks, tables for cooking)	5 980 000
Purchase of equipment and kitchen utensils	350 000
Initial cost of products	1 000 000
Purchasing packaging and ordering other corporate identity elements	540 000
Development technological maps and menu creation	120 000
Marketing activities, including the creation of a website	195 000
Total initial investment:	10 000 000
Regular expenses, rub./month
Payroll fund (manager of production (technologist), 2 cooks, 4 assistant cooks, purchasing manager, marketer, 2 forwarding drivers, auxiliary worker, industrial premises cleaner)	585 000
Room rent and utilities	285 000
Purchase of products	1 000 000
Purchasing kitchen utensils and cleaning supplies	54 000
Purchasing a package	164 000
Advertising costs	60 000
Delivery costs (rental of 2 personal cars from hired drivers, transport depreciation, fuel payment)	202 000
Accounting service	70 000
Miscellaneous (communications, bank commissions, stationery)	78 000
other expenses	50 000
taxes	40 000
Total monthly expenses:	2 600 000
Financial performance
Sales volume, per month	2,000,000 complexes
The cost of a set lunch	150 rub.
Revenue, per month	300 million rubles
The cost of a set lunch, including packaging and delivery	118 rub.
Net profit, per month	RUB 640,000
Project payback	20 months

The main goal of the online service project for ordering and delivering ready-made meals from restaurants and cafes that do not have their own delivery service is to provide a high-quality and fast service for ordering food from restaurants and cafes anywhere in the city.

The high pace of life, as well as an irregular schedule, forces the average city dweller to reduce the time spent on eating. This is the main reason for the skyrocketing demand for food delivery services. Moreover, an hour of working time is often much more expensive than lunch or dinner delivery services.

Food delivery is currently the fastest growing segment restaurant business. According to the statistics of the current Delivery Club service, as well as data from the analytical agency RBC.Research:

• 150,000 orders with home delivery are placed daily by Russians;
• 76.6% of Russians at least once used the food delivery service at home;
• 59% of Russians order food at home via the Internet;
• $1.5 billion - volume Russian market food delivery.

Based on these data, we can conclude that the demand market for ready-made food delivery is growing at a rapid pace. This leads to the emergence of demand, which remains unsatisfied both in terms of the quantity and quality of the services provided. The current situation creates objective external prerequisites for creating such a business as a delivery service.

The internal prerequisites for the implementation of the project are the low level of investment in the project, the absence of commercial risks, the simplicity of organizing and doing business.

Since the delivery service works with many establishments in the city, the client gets the opportunity to order dishes from several restaurants at the same time.

The main benefits of starting a business are:

• Uniqueness. Such unified services exist only in large cities with high level demand;
• Low competition. The service has dozens of cuisines and thousands of dishes for every taste;
• Absence of market and financial risks. Even in a crisis situation, people do not refuse prepared food;
• Ease of doing business. All business processes are debugged and registered.

Investments in the project - 93,000 thousand rubles.

The payback period of the project is 4 months.

Breakeven point - 3 months.

Average monthly profit - 99,577 rubles.

2. Description of the business, product or service

3. Description of the market

The target audience

Since the company provides a huge selection of dishes from various restaurants and cafes in the city, the audience of the project is very wide.

The target audience can be represented in the form of several categories:

Men of working age from 23 to 45 years. They order lunches and dinners, as there is not enough time for self-cooking. Order frequency - from 3 to 7 times a week.

Women of working age from 23 to 35 years. Mostly unmarried. They order lunches and dinners, as they prefer to devote most of their time to work and meetings with friends. Order frequency - from 2 to 5 times a week.

Companies ordering a corporate lunch. Order frequency - 5 times a week.

Families with / without children who want to please themselves with something new on the weekend. Order frequency - from 1 to 3 times a week.

Schoolchildren and students having a party. Order frequency - once a week.

Share from total orders, which falls on each category of the consumer, is displayed in the form of a diagram.

According to the results marketing research the total volume of the public catering market in city N with a population of 1 million people is 17.4 million rubles. for 2015. The revenue potential of the delivery service in the city of N ranges from 12 million rubles. up to 20 million rubles in year.

It is worth noting that the revenue potential depends on the dynamics of demand for services of restaurants and cafes, as well as on changes in the city's population and per capita income.

The advantage of running this type of business is the lack of seasonal sales.

Competitor analysis

Competitors are similar delivery services operating in the catering industry. In many cities, such a business is not developed at all, and there are no competitors. But even in the conditions of current competition, the company is distinguished by unique offers that allow you to quickly take a leading position in the market:

• three detailed systems of cooperation with restaurants and cafes;
• convenient Internet site with the calculation of the cost of delivery and a personal account;
• bonus program of work with clients;
• possibility of cashless payment;
• mobile application for Android and iOS;
• specially designed CRM;
• excellent level of service.

In addition, the market capacity of this type of service is so large that it implies the presence of demand even with existing competitors.

At the disposal of the service are dozens of cuisines and thousands of dishes for every taste. This is a unique service, because food suppliers are restaurants and cafes of the city, which are many times more than individual delivery services.

SWOT analysis

Strengths of the project	Vulnerabilities of the project
Unique characteristics of the service (order from different establishments); Huge selection of dishes (from 100 - 300 restaurants and cafes); High quality of services provided (our own staff of couriers and call - center); Convenient website and mobile application; Bonus customer service program	The cost of delivery varies depending on the distance of the institution to the client; Possibility of delayed delivery with a large number of orders.
Opportunities and prospects	Threats of the external environment
Expansion of the branch network throughout the country; Organization additional services(flowers, goods, etc.); attraction corporate clients(lunches in the office); Great value of potential market capacity.	None.

4. Sales and Marketing

Current Marketing

Cooperation with catering establishments

The total income consists of the cost of delivery to the end consumer and interest on the order received from catering establishments. That's why marketing plan includes the development of cooperation programs with restaurants and cafes.

Sales program

The sales plan is focused on the number of orders per day. The average check is 1000 rubles. Delivery price varies from 150 to 300 rubles depending on the distance of the client. A one-time order from two restaurants is accompanied by an addition of 150 rubles. to the shipping amount. On average, delivery costs 225 rubles per client. The following is a sales plan for the first 5 months of the organization with a minimum staff, which includes two couriers.

When developing a sales plan, it is assumed that maximum amount orders per day for one courier - 15.

5. Production plan

Starting a ready-to-eat food delivery service business involves several steps.

Registration

The first thing to do when starting your business is registering an individual entrepreneur or LLC. The chosen system of taxation is USN 6% (income).

Site creation

The company's website includes the ability to create a personal account for each client, place an online order, participate in bonus program, as well as the calculation of the cost of delivery depending on the location of the client. Website setup is included in the company's franchise package. Content is uploaded to the site as contracts are concluded with restaurants and cafes.

Search for customers from restaurants and cafes

At this stage, you, as the owner of the business, have a very painstaking work to do. The volume of demand that you can satisfy depends on how many establishments of the city will become your partners. First of all, it is necessary to collect a database of all cafes and restaurants in the city where the online service is being created. Then arrange a personal meeting with the managers of the establishments to describe all the benefits of your cooperation and conclude an agreement. The next stage can begin when at least 10 establishments of the city have become your partners.

Office rent

Suitable room with an area of ​​10 - 15 sq.m. in any part of the city. In the room you will need to put a table, a chair, as well as a computer.

Recruitment

At the initial stage, 4 couriers and 2 dispatchers will be required in the state. 2 couriers and 1 dispatcher work simultaneously per shift. The courier is hired with his car.

Starting a business

This step is extremely important for verifying the customer service sequence. The manager must monitor whether the team is working smoothly, at what stage there are delays in the execution of the order. It also monitors the strict adherence to job descriptions.

Service delivery process

6. Organizational structure

At the start-up stage, you can get by with a minimum number of personnel:

1. Manager;
2. Dispatcher - 2 people;
3. Courier - 4 persons

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Manager	40 000	1	40 000	40 000
Dispatcher	25 000	2	50 000	25 000
Courier	17 500	4	70 000	23 876
Insurance premiums			48 000
Total payroll			208 000

The manager's responsibilities include:

• Conclusion of contracts;
• Working with the site - laying out the menu, monitoring and ensuring the smooth operation of the site, processing feedback through monitoring customer reviews, website promotion;
• Financial management, salary payment;
• Formation of a development strategy, search for business expansion opportunities, search for new partners.

Wage- 40,000 rubles.

The responsibilities of the dispatcher include:

• Processing orders from the site and communicating with customers;
• Coordinating the work of couriers;
• Transferring the order to the manager of the restaurant / cafe;
• Eliminate conflicts with clients.

The dispatcher works alone on shift. Schedule - two working days / two days off. Salary - 25,000 rubles. KPI for the dispatcher - revenue of 35,000 rubles / shift.