What is network traffic. What is traffic
In the life of any Internet businessman, the word traffic plays an important role. No, today we will not talk about traffic as the amount of information transmitted, but about traffic as the numerical value of visitors. It is from this point of view that he is interesting both to me and to those who are on the Internet.
What is traffic
Traffic as the number of site visitors
Traffic will not increase earnings if we use selling links or articles without trying to monetize in other ways, such as contextual advertising. Therefore, for such projects that earn mainly only from selling links, think about traffic, the number of visitors, doesn't make much sense.
If you decide to make money on contextual advertising, increasing your traffic, while selling links, be prepared for possible sanctions from the search engines, I highly do not recommend doing this, just ruin the project. It's over and it still depends on the number of sales.
Do not go too far by combining earnings. In general, this method of monetization is recommended to be used only on old, trust resources. And then it should be borne in mind that it is worth selling no more than 10 percent of pages, from the total articles on the site.
Working only with traffic, we don't have to worry at all, because we create a website for people, we do everything according to technology, which ultimately, after a certain time, will give us passive income, and this, as you know, is fashionable and cool, a lot of joy and happiness.
And who said that happiness is not in money, I only measure it by this. It means that the more traffic on the site, the more and income, but we do not need to have one site with a lot of traffic, we can get it and having many sites.
Traffic as a volume of information
If we consider traffic as a volume of information, then it can be conditionally divided into two types.
- External.
- Interior.
External traffic is the amount of information received, measured in bytes, megabytes, and so on. Suppose we are downloading something from the Internet, and so the external traffic will be, the weight of the information that we downloaded
Internal traffic is traffic originating from you. For example, let's say you created a torrent distribution. Accordingly, everyone who downloads a file from you receives external traffic, and you give internal traffic.
Traffic characteristics
What is traffic quality
There is such a thing as traffic quality. To put it simply, the more money your visitors bring to you, the better the traffic. For example, you are selling a product.
The more your traffic makes purchases, the better it will be. This concept is mostly relative and there is no specifics here. Bad and low-quality traffic this is when you practically do not sell anything and does not bring you money.
Traffic arbitrage
Traffic arbitration is one of the ways making money on the Internet... It consists in buying cheap traffic to your site in order to sell something and make a profit. The goal may not be selling, but attracting referrals or registering a project.
Traffic is bought from, for example, Yandex direct, it can also be bought from social networks, VKontakte, where you can launch your own advertising company. A very profitable way to make money with a competent approach.
Increased traffic
So, an important part of making money on the site, if we are talking about content projects, is to increase traffic... The most basic way to increase traffic is of course to use SEO. I already wrote about the main points of SEO, but I think it's not a sin to remind again that the right SEO includes
Writing texts using keywords in headings for articles.
- Improving the usability of the site.
- Internal optimization and linking.
- External optimization, buying links.
I will not specifically dwell on these points, otherwise I will never finish this article. If all this is observed, your site will gain traffic and bring in a large amount of money.
Traffic accounting
In order to assess the quantitative component of traffic, we need to use statistics services that must be installed for each webmaster. Agree that it is very convenient to know how many people visited you today and in a month, compare and do.
To understand whether we are doing everything right or marking time. For traffic accounting, services are mainly used Liveinternet, as well as Yandex Metrics and Google Analytics. Each has its own pros and cons, but they all allow you to see the growth trend and accept correct decisions to increase traffic. You will also be able to view the most traffic queries used on the site.
Traffic monetization
Of course, the increase in traffic is done only in order to increase your earnings. I don't think there are fans who want to set some kind of world record and get into the Guinness Book of Records, as people who have tons of traffic and don't make money on it.
If you are an adequate person, then simply are obliged to monetize traffic... Depending on the topic of the site, monetization can be carried out various companies and ways. The best one, in my opinion, is contextual advertising from Yandex Direct and Google Adwords. But if you have a site, the subject of which is prohibited for advertising contextual advertising, then traffic can be monetized and:
- Teaser advertising.
- Affiliate programs that pay for sending SMS.
- CPA affiliate programs.
There are many more different ways to monetize traffic. How do you get traffic to your website?
Do you want to be smarter than others? Earn more? Read more:
- ... We are trying to make money smartly.
- ... It should be interesting to everyone.
- ... Several interesting ways.
The word "traffic" has many meanings, although most often, perhaps, it is used in the field information technologies... In this article, we will explain what traffic is in general, internet traffic and mobile traffic.
Traffic: definition
The word "traffic", as you might guess, is borrowed from a foreign language - it comes from the English "traffic". English word, as is often the case, ambiguously: "traffic" can be translated as "movement", "transport", "transportation" or "trade".
Outside of the IT sphere, the word "traffic" has taken root well in the Russian language in the combination of "drug traffic". This is understood as illegal drug trafficking and trafficking.
Sometimes "traffic" can also be used to mean "volume road traffic"," Congestion of roads "(for example," there is a lot of traffic on the roads ", that is, there are a lot of cars) - however, this is still a rare Englishism. Well, now let's talk about the most popular meaning - what is traffic on the Internet and, alternatively, what is mobile traffic.
Internet traffic
Internet traffic refers to the amount of data transmitted over an Internet connection at a given point in time. Traffic is inbound and outbound. The first is the amount of data you downloaded. The second is the amount of data you sent.
It is worth noting that not only direct downloading of files is taken into account here, but in general any data transmitted over the network: for example, when you open a web page, you download data about it to your computer, and when you enter a query in a search engine and click the button " Search ”, send data to a remote server.
Typically, traffic is measured in bits, bytes and their derivatives with the prefixes “kilo-”, “mega-” and “giga-”. Understanding the scale of your network traffic is important if you have a pay-per-data-sent / received Internet — in other words, pay-per-traffic Internet.
However, cable ISPs in last years use such billing less and less. It is more important to closely monitor mobile traffic - that is, the amount of data that you transmit and receive via 3G or LTE Internet on your smartphone or tablet. Usually mobile operators offer subscribers tariffs that include a certain amount of traffic (1 GB, 2 GB, etc.) for a monthly fee.
Good day! Do you know what traffic is? Let's understand and find out what it is and why so many people are trying so hard to get more and more of it. What is traffic is a certain number of visitors who went to the site. One of the most important tasks of any SEO is to make sure that their sites, or the sites of the clients they are working on, can attract as much traffic as possible. In order to achieve good results and receive a large amount of traffic, various methods are used.
Firstly, it is the application of rules when writing, buying links, social factors, and so on. It is equally important, when creating a website, to think about something that will work stably and withstand good loads with high traffic.
Traffic can be received in various ways, the most common are:
- Search
- From social networks
- From mailings
- Arbitration
- Etc.
For monetization, the best is search traffic, because these are targeted visitors who are looking for the necessary information. The worst traffic is traffic from social networks. It is very poorly monetized, people sit there for the sake of "entertainment" and are not interested in anything in life, they went to your site and left without taking any action (at least a larger percentage of visitors).
Now that we have analyzed the main types of traffic, let's talk about how to increase traffic on the site, most likely this question is of interest to almost every webmaster.
Boosting website traffic
In general, there are many ways to increase the traffic (traffic) on the site, but we will analyze a few main groups that are really capable of bringing results by increasing the traffic statistics of any site.
Traffic from search engines (search traffic) and advertising of your site (project)
Each site can receive an unlimited number of visitors from search engines. But not everyone succeeds in getting the coveted traffic to the site, because everything depends on the budget for promotion and the knowledge that the webmaster possesses. Without even knowing the basics of website promotion, it is unlikely that it will be possible to gain thousands or tens of thousands of visitors per day. Especially if the budget for website promotion is planned within a few thousand rubles.
In pursuit of traffic, every webmaster tries to move all the most traffic requests as high as possible to the top in order to receive more and more visitors from search engines.
There are a lot of methods that allow you to do this, but perhaps the most popular and often used is website promotion with perpetual links, this method is of higher quality and gives the greatest result. If you choose the right site for buying links, similar topics to your site and high rate trust, then your article will rise higher in the top.
Regardless of what link you buy to your site, or make a run through directories or trust databases, all the same, search engines will index after a certain time the page that links to your site, and will rank in a positive or negative direction.
The most important thing is that when buying links or running, you need to understand that not all links are equally useful, most of the links may not give you an increase in positions, but, on the contrary, lower your site in the search results at best. At worst, it can be anything up to various filters and sanctions from search engines. Therefore, always, before placing a link to your site, you need to check the sites.
A significant part of the traffic can also be received from various advertising platforms, there are such webmasters who very often receive the first traffic to the site using arbitration. But again, it is not entirely clear how to monetize it on the content, information site. Because if traffic is not monetized, then long-term use of arbitrage becomes irrelevant, due to the fact that the costs are very high and do not pay off even 50%.
In order to roughly understand how much money is needed for arbitrage and getting advertising traffic to a young site, let's do some calculations. If you advertise an information site in the same Yandex Direct or Google Adwords, then the minimum cost of a click is from 50 kopecks in Direct, and approximately in Google Adwords, depending on the competition, of course, in order to receive 1000 visitors every day for a month, you need will give at least 500 rubles a day, a very significant amount of 15,000 rubles a month comes out.
Of course, the figure is too low, in reality the costs will be three times higher, but still, this amount is already too high. It is easier, in my opinion, to go to special services and order traffic articles for this amount, which are also not cheap, but they will give much more benefit. Especially when you consider that when you run out of funds on your balance in advertising company, then the traffic will end. But, from high-quality content, you can get new visitors constantly.
Perhaps the easiest way to advertise your site absolutely free is to create groups in social networks... If your topic is interesting a large number users, then the number of transitions to the site will be quite significant. Therefore, I believe that every young site should start its promotion with the creation of groups in social networks. This will provide an opportunity for more short term collect first traffic to the site and improve social factors.
How to track traffic on the site
To track traffic on the site, special services are used that collect data on traffic to your site around the clock. This is necessary so that you can always see how much traffic your site receives per day, month or year. Also, the statistics indicator is very important not only for you, but also for advertisers who are very interested in placing their company's advertising on sites with high traffic.
Also, statistics services allow you to monitor site traffic all the time and, if necessary, take measures to increase it. After all, it is in statistics that a lot of the most necessary things are collected, thanks to this data, you can increase traffic on the site several times.
Today the most popular services for collecting and processing statistics are:
- Liveinternet;
- Google Analytics;
- Rambler TOP 100;
- Yandex Metrica.
Be sure to install a code from any of these services on your site to keep statistics on traffic, or install several at once for a more complete analysis of your site and check traffic.
I guess now you know exactly what traffic is? Let's now look at ways to monetize traffic so that you can not only know what traffic is, but also what it is for, and how you can make money on the Internet using it.
Website traffic monetization methods and possibilities
Each site owner does not just work and tries to keep up with the large volume of traffic, but this is done in order to increase income from the site. This works on the principle of investment. I bought links, bought articles to fill the site, and then passively get income and beat off your expenses and get profit.
After the traffic to the site is attracted, it needs to be sold or in simple words monetize, do everything so that visitors give you income. To do this, site owners sell banners, place contextual advertising, publish advertising reviews and develop income through affiliate programs.
Therefore, the more traffic you have on the site, the higher income you will receive. The cost of advertising depends on the traffic to your site, just as the number of clicks will be much higher with high traffic.
Based on all that has been said, a conclusion can be drawn. That a site without traffic will not be able to generate a normal income, if something can be earned, it will be a penny compared to sites that have traffic of 10,000 visitors per day.
Now knowing what traffic is and what it is for. Every blogger and webmaster should seriously engage in the promotion and promotion of his web resource in order to increase the amount of traffic day by day and with it income! For some, the site is just a hobby, but for some guys the creation and development of sites is a hobby, work, business, and so on.
For example, I will say about myself, I have been ill with the creation of sites for a very long time and this cannot be cured. I really like to choose new niches, conduct analysis, statistics, find copywriters, negotiate with them. Run new project and see him start his life.
This is not a transferable feeling for me. I have already developed this habit, every 2-3 months I create new sites in a completely new niche, I do not have sites that have the same topic.
Soon I plan to launch several more sites, to be precise 6 sites, but the seventh is only in plans for the future. The seventh project is not just a website, but a large content project that I cannot afford yet, because to fill it I will need, on average, several hundred thousand articles. So this is still a dream and a goal for me until the end of this year.
Well, dear friends, now you know what traffic is and why it is needed for a website. Therefore, do not be lazy, but take everything into your own hands and achieve your goals! I'm sure you will succeed, the main thing is not to give up and overcome all the difficulties that you may encounter on the way!
That's all for me, see you again, good luck in promoting sites and huge traffic! Bye! Bye!
Hello dear readers of the blog site. Those who are not related to webmastering will say that, most likely, this concept means Internet traffic, i.e. uploaded or uploaded by you to the network through this or that Internet provider.
Sometimes this value is limited, for example, when using mobile internet and it can be useful for users to know how much more traffic they will be allowed to use per day or month. But today I want to talk about another use of this term.
Traffic types and arbitrage example
Traffic is still very often called among webmasters and optimizers flow of visitors coming to the site. For the visitors themselves, I think this word will be unpleasant, but it is used mostly among those webmasters who do not "bring the rational, kind, eternal into the world." The owners of SDL (sites for people) rarely use this word, but you still need to know the meaning of it.
In fact, in a certain environment, traffic is a commodity that can be sold, bought, and then sold again, but at a higher price. In general, speculation in this market is thriving and this process even got its stable name - traffic arbitrage... Where do the traffic flows come from and how are they redirected to benefit from this business?
let's consider simplest example... There is, for example, in which you intend to make money on the sale of some goods (for each real purchase you will be paid a percentage of its value). But where to get visitors who come to the partner online store and buy something there?
First, you can hang advertising banner on your website (or write an article about these products and insert there) and redirect to affiliate program your own traffic (visitors to your site). Secondly, you can engage in traffic arbitrage if your resource is not available or you do not want to clog it.
You can, for example, create a row and direct users to click on them to the same online store. This will be arbitrage - you buy traffic from Yandex (visitors who clicked on your ad in search results) and sell it to an affiliate store. This process of speculation can be called successful only if you earn more than you spend.
But an ordinary webmaster who has his own website is primarily interested in his own traffic, and also in how it can be turned into hard currency (read about this in the article -). You should not be ashamed that you are trying to get paid for your work, because it should be so, otherwise interest will fade away, and with it the Internet project itself will sink into oblivion.
How to measure traffic going to a website from the Internet?
So how do you measure your own website traffic? It turns out that there are quite a few ways. You can calculate the statistics of visits on the server itself using the appropriate scripts, or you can use plugins for the engine on which your site is running. But all this is not the case.
Most often used external statistics systems, which are called traffic counters (or, in other words, traffic). Counters, again, are different - simple and sophisticated. The first include:
In addition, there are also extensive statistics systems that allow you to find out not only the value and assess the quality of traffic, but also to obtain data for very specific purposes. These include:
- Google analytics
More detailed information you can learn about the device of these traffic measurement systems from the articles on the links provided, as well as from the publication about that.
Good luck to you! See you soon on the pages of the blog site
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