the main Ways to make money How to increase revenue in a small grocery store. How To Increase Profits In The Grocery Store How Best To Raise Revenue In The Shoe

How to increase revenue in a small grocery store. How To Increase Profits In The Grocery Store How Best To Raise Revenue In The Shoe

Own business is the optimal solution for those who are tired of working for an "uncle" or "aunt". However, this or that enterprise is not yet a guarantee of a comfortable old age and financial prosperity. It is important to conduct your business correctly and try to avoid the most common mistakes that can lead to not the most favorable consequences.

Good location and low prices are not enough to promote a grocery store. Competitors and potential buyers play an important role, and should be considered first of all.

Given the fact that a grocery store already exists in a certain area, the choice of the optimal location no longer has the right to exist. This means that it is necessary to build on the existing features of the enterprise, that is, to make sure that the location of the store plays into the hands of its owner.

Competitors

Grocery stores are a very competitive type of business.

In order to work successfully in this area of business, it is necessary to take into account competitive enterprises and use strengths their business.

For example, arrange sales and lure customers. low prices, conduct advertising campaigns and report discounts.

Working hours

The opening hours of the grocery store play an important role. Is there a convenience store nearby? If not, why not extend the running time of your own? This will increase the number of buyers and.

Of course, you will have to tinker with obtaining permission to trade at night, but the possibility of selling alcoholic beverages will be a key factor that will increase the profitability of the enterprise.

Suppliers

How it works? Let's take, for example, the real cost of 1 kg of oranges - 50 rubles. We reduce the price and inform the buyers about it. We calculate the amount of the estimated loss and redistribute it to other goods.

The most correct and correct policy, which is guided by experienced entrepreneurs who have achieved success in their business, is to sell a lot, not dearly. That is why novice businessmen need to learn how to increase profits with a large turnover of products, and not try to make capital by selling bread at the price of meat.

It is enough to go through the shops of competitors and set the price for this or that product at least one ruble lower than in similar stores. This will allow you to grow and acquire an expanded customer base.

Service

This is a separate topic in the conversation about the right way of doing business. No matter how good a grocery store is, no matter how low the prices are, all this does not matter if an angry and untidy aunt sits at the counter or cash register, spitting seeds and rude to customers.

It is the attitude of the staff to the client that plays a fundamental role in the successful development of any trade enterprise. The buyer should receive an answer to any question raised regarding the operation of a particular grocery store. It is unlikely that the same old woman who asked about the composition of the sausage and did not receive an answer will want to go to this store again. But a woman who came for a liver for a cat, seeing a pleasant attitude towards herself and due attention, will certainly want to return to this grocery store.

A courteous attitude towards customers is the key to a favorable customer experience about a point of sale.

The most common mistakes aspiring entrepreneurs make

Surely many have tried more than once to reproduce in reality all of the indicated, but have not been able to achieve the desired result. In order to make sure that your actions are correct, you should pay attention to a few more points, the implementation of which is mandatory for successful development grocery store:

A grocery store sign should be stylish, vibrant, creative and eye-catching, not a dusty reflection of the Soviet era.
Some products should be priced lower than competitors. It really works for the good of the grocery store.
The assortment list leaves much to be desired. It was in Soviet times that the sausage was of the highest and first grade, that is, only two names. Now the buyer has the opportunity to choose the best for himself and his family. This is what you need to use, constantly expanding the assortment list of the store. There is no need to be afraid of experiments - you can try to sell exclusive sorts of coffee or alcoholic beverages, try to sell sausages of an uncommon type. By the way, not every grocery store has rabbit or beef meat products - why not take advantage of this absence and fill this gap?

Lack of an exclusive product. You need to make sure that in the city only in your store you can buy this or that product. You can run an advertising campaign, arrange for a weekend tasting of an exclusive sauce from a well-known manufacturer - later, customers will know that it is in this store that a wide range of all kinds of dressings for dishes is presented.
Low prices and appropriate quality of food products. Sometimes you shouldn't fall for the clever tricks of unscrupulous suppliers and buy low-quality products from them at a low price. Better to take quality, not quantity.
Lazy and illiterate salespeople who, among other things, are still not clean on their hands. Here the conclusion itself suggests itself - no one will go to the store again, where the sellers are rude or deceived.

Today's times are characterized by a large number of retail chains that place their shopping facilities literally at every turn. Oddly enough, but an ordinary buyer still lacks an individual approach and communication with the seller. That is why we have every chance to win their niche from large enterprises and win over the buyer.

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Use windows and doors to draw attention with posters and banners depicting food and drinks. Correct display of goods How to make sure that the buyer purchases several times more than he planned?

In time to "remind" him of related purchases or form a desire to buy something else. Hiring a professional merchandiser is expensive, but a specialist consultation will cost $ 200-300 and will significantly help improve sales.

How to increase profits at the grocery store

To improve something, you must first understand what mistakes and problems in trading should be eliminated.

And this can only be done by conducting a thorough analysis of your own point of sale... Sell at competitive prices

The price today is perhaps one of the most important factors formation of consumers' opinion about the outlet.

How to raise revenue in a rural store?

You can take note of all the examples that you see or hear anywhere, since each of them, with varying degrees of success, can bring you success.

But remember that blind repetition of others' successes, even if they are brilliant, can play a cruel joke - they will not work for you! And the money for the experiment has already been spent!

Try to observe, talk, and reflect. Considering that you work in a rural store, where heart-to-heart communication is not a problem, you can learn a lot. First, try to find out from people what they would like to see in your store.

How to increase sales in a retail grocery store

Layout trading floor should provoke the buyer to go through all the departments. In some, this is provided by the closedness of space. In other words, in order to exit or reach the checkout, the visitor must go through the entire store.

To increase sales of bread in stores, it is placed at the exit near the checkout. This technique acts as a subconscious reminder. The goods that need to be sold are placed in different parts of the hall.

Secrets to Increasing Profits in a Grocery Store

Range

A good alternative, if you have not a small counter-type grocery "shop", but a rather large store, is to switch to self-service. Quite a profitable solution that can increase sales by several times.

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Grocery stores are a very competitive type of business.

In order to work successfully in this area of business, you need to take into account the characteristics of competitive enterprises and use the strengths of your business. For example, arrange sales and lure shoppers with low prices, run advertising campaigns and report discounts. Opening Hours The opening hours of a grocery store play an important role.

It is worth starting from the presented assortment of food products: Competitive prices - the path to success Conveniences as a way to attract customers Shopping comfort should be at the highest level:

A sign and a facade or "they are greeted by their clothes ..."

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When talking about how to increase revenue in a store, first of all, you should understand the factors influencing it.

There are a huge number of reasons affecting revenue, of course, their character and strength depends on the focus and activity of the business, so in reality they may differ slightly.

Nevertheless, it is possible to single out global factors with a single, universal model, which are also suitable for the realities of the store's business processes.

For convenience, let's divide them into 2 categories:

internal;
external.

The second group is, rather, of an introductory nature, helping to form an understanding of the external, superficial influence exerted by the state and society.

Particular attention should be paid to the first group, since the leader, who is responsible for the development of the store and, accordingly, the growth of the revenue itself, is able to independently form these factors.

Internal

Input factors:

Investment.
Equipment.
The amount of human resources.
Technology and know-how (eg self-service, disabled access).

Factors associated with production processes- business structure:

Personnel: career development, motivation, industrial relations training.
Building and equipment use, maintenance, development.
Raw materials and energy sources.
Working methods.
Organizational systems and management style.
Feedback: measurement, analysis.

Factors related to the sale of products:

The volume of production (the number of products sold in general - the turnover of the store).
Product range (breadth of product selection).
After-sales service (retaining existing customers through low-cost operations - more on that below).
Product price.
Package.
Product technical excellence.
Availability of goods at any time, in the right quantity.
System of guarantees.
Market share.
Company image in the eyes of consumers.

External

Business Cycle and Structural Change:

Business environment, competition.
Structural shifts between sectors of the economy.
Changes in the capital structure.
Demographic and social changes.

Resources:

Land: availability, price.
Raw materials and energy sources.
Access to finance: external investment.
Labor force: supply-demand balance, education, flexibility, mobility.

Government policy:

Fiscal and tax policy.
Education and training of personnel (level of secondary, higher education).
Cycle smoothing policy (stabilization of the economy in the country).
Business efficiency policy (simplification of processes related to document flow and reporting).
Structural Change Policy.

Ways to Increase Profitability

Recalculation and optimization of initial resources (raw materials, energy, employees)- reduction of unwanted, useless waste.
Increase in average check- this indicator is very important and can be calculated simply - you need to divide the amount of purchases for a certain time by the number of checks. By changing it to positive side, you can significantly affect the revenue of the store as a whole and raise it. For this, the use of "cross-sell" is suitable, that is, cross-selling, when it is additionally proposed to take something else to the main choice.
Customer Lifetime Value (LTV)- a departure from the paradigm that many more new visitors will come, instead of old ones, a focus on cooperation with regular customers.
Expansion of the assortment of the store (the number of units of goods)- pushing its boundaries, it becomes possible to hook up as large an audience as possible.
Cost of goods- providing a store with goods from manufacturers, dealers, more favorable conditions / discounts often allows you to increase revenue by reducing purchasing costs.

How to increase the income of a grocery store?

Now that we’re familiar with the reasons that affect revenue, let's look at how they should be used to benefit the store. Of all kinds of options highlight the most significant and effective techniques and build a chain.

For clarity, let's choose a simple goal: to raise the revenue of a regular grocery store.

Interesting video

Businesspeople working in the trade are not always happy with the level of sales. Low sales lead to lower profits, and often it even ends up closing a business. But there is no need to rush. Will now be considered effective options increase in store sales.

Reasons for poor sales

First you need to find the root of the problem. There are 5 common reasons:

Poor quality of the product. People who buy a poor quality product will never return to the store. Moreover, they will also create anti-advertising through word of mouth.
The product is not in demand. Maybe this product is simply not interesting to the consumer.
Location. If the store is located on the outskirts of a city, then the low level of sales should not be surprising.
High prices. The overpriced product will also scare off many buyers.
Bad service. Poor customer attitudes from staff will negatively impact profits.

If the problem does not concern these points, then you can proceed to familiarize yourself with five ways to increase store profits.

A discount

This is the most powerful weapon in the hands of marketers. People love discounts. Even if they do not need the product, they will all buy it exactly, since it is sold at a discount. This is pure psychology and primitive human instinct. Even the usual inscription "discount" will have an effect. But not all sellers give a real discount. In other words, they leave the cost the same, but write on the price tag that the discount is in effect.

In addition, the duration of the action can be limited so that there is motivation to buy here and now, because a person, thinking about a future purchase, may change his mind. Do not forget about the system of cumulative discounts for regular customers, this will allow you to bind a person to your store.

2 items in 1

You can increase the level of sales if you stimulate the consumer to purchase several products at once. Often sellers combine 2 products in 1. For example, shampoo (200 rubles) and soap (50 rubles). They need to be packed together and set a price, for example, at 300 rubles. This is especially true during the holidays when people buy gift baskets.

"Rare product"

You can create the illusion of a rare product. This method is often used for mass marketing. For example, "Only from November 1 to December 1, we will sell fashionable fur coats from the new collection." This will encourage the buyer to make a purchase as quickly as possible in order to have time to grab something rare and unique.

"999.99 rubles"

Everyone agrees that 59.90 p. visually it seems less than 60 rubles, although the difference is only 10 kopecks. The consumer can and understand this, but subconsciously does not take into account. It seems to him that the product is not expensive, and he buys it. An excellent example of advertising a new taxi service: "Landing from 49 rubles." It seems that this is "forty-something", but in the end it is no less than in other services. Although most of the customers will opt for the first option.

To the fore

This option is more suitable for selling stale goods. Any product will find its buyer, and this has already been proven in practice, it is simple, sometimes it takes a lot of time. Sellers shorten this period by placing stale goods in the most conspicuous place. Roughly speaking, they impose the product on the consumer. Large hypermarkets operate on the same principle, where every little thing is located at the checkout. People, standing in line, unwittingly pay attention to various chewing gums, chocolate bars, etc.

You may have noticed that you are more likely to buy products that are at eye level. Likewise, goods for children are placed on a level below where they can see them and ask them to buy from their parents.

Combine these methods and your store's profits will increase.

If the store is well located, good service, and the product is of high quality, then these 5 ways to increase sales will definitely work if you combine them, in addition, you can try using viral advertising. These marketing tricks have long been known, but novice businessmen simply do not use them. And in vain, because with their help you can really increase the profit in the store.

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