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Business plan trading house. Wholesale business plan. Calculation of projected income

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Modern shopping centers are not just tens of thousands of varieties of goods collected under one roof. The format of this institution has undergone significant changes over the course of recent years, thanks to which it became quite a profitable enterprise. Solid shopping centers exist today in almost every major city, and it will be quite difficult for them to compete. But if you set a clear goal for yourself, while having the financial ability to realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since traffic in them usually always remains at high level... But, if you try, in each of these establishments you can find both minor and rather large flaws. Your task is to analyze them carefully in order to avoid them in your endeavors. Study customer demand, the availability of additional services - all this will help you when working on your own project.

Business on business

Trade in various goods still occupies the main place in the activities of any shopping center. But, besides this, the number of additional services provided to visitors of this institution is growing and expanding. Considering the amount of time that visitors spend on shopping, as well as the fact that many parents have no one to leave their babies with, it becomes clear the need to open mall children's playroom, where mothers and fathers can safely leave their children under the supervision of an experienced teacher.

Any business for the owner of a shopping center is just a source of additional income. Opening a new store in a shopping center is a common occurrence. But fast food outlets in which customers can quickly "freeze the worm" will also be absolutely not superfluous in this establishment. Coffee shops, pizzerias, sushi bars - there may be several similar points, and rest assured - none of them will suffer from the absence of visitors.

It is very difficult to determine which direction of trade will be the most profitable in a shopping center. As a rule, the more goods are offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to choose a suitable building from the existing ones in the city, and therefore most businessmen are inclined towards such an option as the construction of a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a lot of panic in the entrepreneur.

A professional shopping center business plan will help you to minimize possible risks, facilitate communication with officials and avoid unnecessary costs. It contains detailed description all stages of the creation of a shopping center. Without the use of this most important financial document, it is impossible to imagine such a large-scale project - the role of an accidental error is too great.

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Wholesale Business Plan Reviews (15)

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Business plan wholesale trade

Nikolay

individual project

Nikolay, thanks for your feedback. You're right, sample wholesale planning is the basis for creating your own personalized document. We wish successful start business.

Wholesale business plan

Leonid

Leonid, thank you for your feedback. It looks like you started the business without planning. This was the main mistake. It's good that we managed to fix the mistakes and establish business. We wish you success in the development of wholesale trade.

Wholesale business plan

Vladimir

Vladimir, thank you for feedback and highly appreciated our work. In any business, a lot of subtleties are hidden that are not visible at first glance, and the opening of a wholesale trade is no exception. It's just that some plan everything in advance and anticipate possible troubles, while others try to eliminate them as they become available. We wish you good luck in your business.

The main thing about the wholesale business plan

Probability financial risks great in any kind of business, but in wholesale they can cause the most significant damage due to the huge initial investment. Problems lie in wait for a businessman from different sides, for example, suppliers or manufacturers are able to "set" you up, selling low quality products or disrupting delivery times.

Various changes in Russian legislation can lead to losses, especially in that part of it that relates to taxation or specifics customs clearance, implementation of import and export operations.

It is impossible not to take into account such force majeure circumstances as natural disasters or economic problems in the country. For example, not all wholesalers survived the last financial crisis in the regions, but the strongest not only stayed on their feet, but also strengthened their position. The excessive level of inflation, due to which the prices of the goods rise, and the demand for it, on the contrary, usually falls, also significantly hits the wholesaler's pocket. Therefore, in the process of opening a wholesale business - whether it be fruits, frozen foods, Appliances or furniture - you should anticipate any possible risks and find solutions to the problems that arise.

He who does not take risks wins

A competent organization will help, first of all, to reduce the likely risks that may arise when creating a wholesale enterprise. When deciding on the choice of a product for wholesale, an entrepreneur should study the situation in advance, assessing consumer demand for this particular product, the level of competition and the existing price range. This will help you understand whether you will be able to compete and keep the cost of the product at the required level. To do this, you also need to know the maximum size of the wholesale markup for different types goods - they are the same for household chemicals, but for food products they are completely different.

Wholesalers who are ready to work on sales cannot but take into account such a factor as the limited shelf life of certain types of goods. For example, a business such as the wholesale purchase of eggs can quickly collapse due to the fact that the marketing routes for these perishable products have not been clearly established.

Increased lending rates, non-fulfillment of obligations by firms purchasing your products, unfair competition - these and other types of possible risks are listed in professional example wholesale business plan with ready-made calculations. This document details step by step opening wholesale trade, the procedure for its activities and development.

A ready-made wholesale business plan from scratch with examples of opening calculations

We offer a business plan for wholesale trade, which will help you create your own wholesale base in order to establish wholesales of grocery or non-food products... Evaluate the prospects of this undertaking, because any trading company ensures its profitability through the provision of intermediary services between sellers and end customers. And if the undertaking is set correctly, then the profitability of the trade organization will always be high.

The sample wholesale business plan offers many sections where specialists present detailed calculations of the activities of a distribution company. You should be concerned about finding suppliers of products, having decided on the direction of the future. trading company, as well as find channels for selling products: boutiques, shops or industrial enterprises. A wholesale store is a risk, but also super profit, if you put your business on a high-quality basis.

You can study an example of a business plan for organizing a wholesale trade enterprise right now. In this matter, it will be of great importance business connections and clear, coordinated work of the team of the wholesale company. You will need a staff of employees: warehouse workers, freight forwarders, distributors, security guards, salesmen, managers. Therefore, in the presented document, you can find calculations that are associated with the involvement of personnel in trade organization, payment of wages.

Having received a business plan for organizing a wholesale and retail trading company, you will appreciate the possibilities of an entrepreneurial business, which is sure to be successful when it is in the hands of professionals and you will understand how sales are built in this area. Service wholesale makes the task easier for retailers, so you just have to decide on the range of products that you can offer at favorable prices for partners. Do not forget that this business requires a storage facilities, this should be taken care of first.

In stock Wholesale business plan 5 31

Approximate data:

The monthly income is 1,050,000 rubles.
Net profit- 250 750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will compose detailed business plan store women's clothing with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Description of the service

The business plan examines the specifics of opening a women's clothing store designed for the middle price segment. Again, this business plan can be applied to men's clothing, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur administers his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, are thinking about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, and still others decide to open a clothing discount center. Of course, all of this can generate income with the right approach to work. But nevertheless, before choosing one or another store format, it is worthwhile to carefully analyze the market, because there are many competitors on it.

I must say that many people believe that opening their own clothing store necessarily requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investment only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible store formats.

Today, in a broad sense, the following options for opening their own retail outlets for the sale of clothing are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites, or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I would like to warn aspiring entrepreneurs : Many people naively believe that the main thing in the success of a store is investment. No one is more interested in the success of the business than an investor, because in this situation he risks a large amount of funds. Experienced businessmen advise not to give up the management of the store to the wrong hands, at least for the first six months. People who do otherwise will most of the time fail and go bankrupt.

Now let's look at specific store formats.

Regular shop

This format is the most common. Two subformats can be included here, each with its own specifics:

Shop located in a shopping center

These stores usually sell items of the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placement additional advertising... When people come to a shopping center, they often visit several departments at once. That is why it is very important to choose a shopping center that will be visited by a suitable audience.

Shop located in a free-standing building

These stores usually sell items in the price segment above the average. This includes luxury, designer products and creative pieces from talented designers. You will have to spend a lot of money on attracting customers.

When calculating the necessary costs, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
wages staff;
taxes.

The cost of expenses for 1 m 2 on average accounts for about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover initial costs... There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain amount of money “just in case”.

Another very interesting option for a "real-time" store is the so-called "Showroom at home"... This option is suitable for those with a size initial capital very small. There are benefits in this case, they are quite large:

lack of rent;
no wage costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract and persuade them to buy. Although, if they come, they probably intend to buy something.

These shops are usually used as a source of additional income. Often so impromptu outlets opened by hairdressers, manicurists working at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess opportunities, competition and occupy the most preferred niche.

Here the savings are quite significant. There is no need to spend money on equipment, staff salaries, or renting premises for a store. Everything happens online. Customers don't come to try on outfits, they buy them when they see an image on the Internet.

Most often, beginner businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for the coming years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

If you believe this graph, then the category "clothing and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products online, while the rest prefer to visit stores on their own.

From this we can conclude that more sales can be obtained by opening a store in "real time".

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not be scattered about many product categories at once. Better to focus on one variety and build sales.

More often than not, people buy clothes online from sites that do not have a pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer places an order.

But waiting will suit those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs enter regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It should be noted that the latter option is in the greatest demand today.

According to statistics, to enter the clothing market, you need at least 1.5-2.25 million rubles. It takes 5 times more to go international.

So, we have decided that an "offline" store in the long run can bring a lot of profit. It is his discovery that we will consider. Now you need to decide which clothes to sell (womens or mens) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is women who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following signs:

suitable thing (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and convenient things that fit in size.

It must be said that the stratum of the population with an average income is the overwhelming majority of the population. It is on them that you need to be guided when opening a store.

Thus, our store will sell women's goods at an affordable price on the territory of the shopping center with a focus on women aged 18–45 years.

I would also like to say that any consumer has latent needs. Based on them, you need to choose a work strategy.

This table informs about the hidden needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the operation. own business... In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

TO external factors can be attributed:

Possibilities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and adolescents to the product matrix;
the ability to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible that the legislation will be toughened, which will create obstacles to work in this segment;
economic downturn negatively affecting economic performance store.

Internal factors include:

Strengths:

increasing staff motivation to work;
the ability to find bona fide suppliers;
the ability to work at a high margin;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and profitable location for sales;
convenient working hours.

Weak sides:

lack of experience in this area;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity assessment

Our store will operate on the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

The entrepreneur will not sell products through the online store. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It should be noted that the registration of LLC in this case is inappropriate... When registering, it is important to indicate codes according to OKVED. In this type of activity, it can be:

52.42.1 Retail men's, women's and children's clothing;

52.42.2 - Retail trade of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail trade in sportswear;

52.42.6 - Retail trade of hosiery;

52.42.7 - Retail trade in hats;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail trade in footwear and leather goods;

52.43.1- Retail trade of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to understand exactly what you will be doing in own store to reflect all planned activities at once, rather than making changes to documents every time.

The entrepreneur can choose either UTII. In the second case, two options are possible - the USN "Income" 6% or the USN "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry into the general commercial register... In our case, the store will be opened on the territory of the shopping center, which will determine the receipt of the necessary document.
You will need to obtain permission to carry out trading activities.
The conclusions of the State Fire Inspection and Rospotrebnadzor are required.
It is obligatory to have a formal lease agreement, a garbage collection agreement.
A permit for outdoor advertising will be required, if any.
Do not forget to fix the cash register in the tax office.
You will need Goskomstat codes.
If you plan to sell any product that requires a license, you will need to obtain it.
Employees must have medical records (do not forget about the regularity of commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments it is necessary.

Documents such as a contract for the export of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has general agreement for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increased customer loyalty... This technique is based on the holding of commodity days, when the cost of specific goods is reduced to or close to cost. At the same time, it is very important to present the idea in an interesting way so that the store will be remembered by the consumer, and he will come here for shopping again.
Informing your consumers through the group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to timely add relevant and interesting information to them - about possible promotions. You can hold raffles, for example, to get a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But you shouldn't get carried away with them.

Placing information in the media is not cheap. And these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion when it comes to small shop, intended for representatives of the middle price category and below the average.

Calculation of projected income

It is rather difficult to calculate the possible income. We will proceed from the total purchase cost of the product and the average product margin in the industry.

The average margin in this industry is about 100%, sometimes even more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly revenue will be about 1,050,000 rubles... And the cost of purchasing a product will be 525,000 rubles.

Production plan

The store premises will have an area of 70–90 m 2. You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, no special repair costs will be required, but it will simply be necessary to equip it. You will need:

We also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other lighting methods.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes. Total costs for wages - 110,000 rubles.

Organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
Tax (calculate the simplified taxation system 15% of the difference between income and expenses): 44 250 rubles.
Net profit: 295,000 - 44,250 = 250,750 rubles.
Profitability: 250 750/1 050 000 * 100% = 23.88%.
Payback period: 1 999 300/250 750 = 7.97. Consequently, the store can pay off in 8 months.

Risks

The following risks can be identified:

Increase in the cost of rent.

This risk can cause a serious decrease in the level of sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, negatively affects demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the lessor. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increased competition.

As a result of the onset of such a situation, the number of visitors will decrease, as well as the volume of sales.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
offer your consumers a unique product;
holding various promotions and offering discounts.

Lack of professionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the total sales volume will decrease, and the goodwill can turn from positive to negative.

It is possible to overcome these risks an integrated approach including:

continuous training of personnel related to sales and service trainings;
informing about the peculiarities of fabrics, materials, goods and their care;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

Out-of-fashion products, their irrelevance.

This can threaten a rather serious freezing of positions, a decrease in the purchase value and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

Franchise business

You can also consider the option of opening a clothing store for a franchise, where you will receive a completely step-by-step model of opening a store for a promoted brand. Franchising is a less risky start because the business model has been tried and tested and works successfully.

Use ours to find a franchise!

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for the attention!

Last update: & nbsp 02/17/2020

Reading time: 24 min. | Views: 40308

Hello, dear readers of the online magazine about money "RichPro.ru"! This article will focus on how how to draw up a business plan... This publication is a direct instruction for action that will allow you to turn a raw business idea into a confident one. step by step plan to implement a clear task.

We'll consider:

What is a business plan and what is it for;
How to draw up a business plan correctly;
How to structure it and write it yourself;
Ready business- plans for small business - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of aspiring entrepreneurs. There will be a lot of arguments in favor of creating quality and thoughtful a business plan that will bring the realization of your idea and success affairs in the future.

Also, this article will provide examples finished works, which you can simply use, or you can take as a basis for developing your project. Ready examples of the submitted business plans can be free download.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

1. How to draw up a business plan: detailed instructions on how to write yourself 📝

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. It performs many important functions that no other person can do otherwise.

With its help, you can enlist financial support and open, develop your business much earlier than you can collect a significant amount for the business.

The majority of investors react positively to a good, well-thought-out business plan written without errors, as they see this as a way of making money quietly with all the invented and described troubles.

In addition, even before the opening of the establishment, you can see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also the plan you want, if you get into trouble yourself. In the end, if the calculation of risks turns out to be too daunting, you can redo a little, transform the general idea to reduce them.

Creating a good business plan - this is an excellent solution for finding investment and developing your own algorithms for action even in the most difficult situations, which are more than enough in business.

That is why, in addition to their own efforts it is worth using "other people's brains"... A business plan implies many sections and calculations, research and knowledge, only with successful operation, with which you can achieve success.

The ideal would be to study all aspects on your own. For this, it is not enough to sit and read the relevant literature. It is worth changing the social circle, referring to courses and trainings, finding specialists for advice on certain issues... This is the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home Is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business consistently and regularly generating income). This is the first step towards realizing dreams and a confident middle class status.

If you still have questions, then perhaps you will find the answers to them in the video: "How to draw up a business plan (for yourself and investors)".

That's all for us. We wish you all good luck in your business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.