How to make a flower business profitable. How to open a flower shop from scratch? Type of outlet

The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the studies. Economists argue that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this matter.

It should be noted that the sale of flowers is one of the five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, in order for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person loves to tinker in the garden, grows great indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then family budget replenishes steadily.

To answer the most main question whether the flower business is profitable, one should remember the hype for the holidays, for example, before St. Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

Besides, flower arrangements are popular as gifts for relatives, friends, loved ones, as well as business partners. They are purchased not only on major holidays, but also on weekdays for decorating bars, restaurants, hotels, spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then prices increase on the sixth day, and on the immediate day of the holiday they reach their climax and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many beginners in the flower business do not create it from scratch, but buy a ready-made one. This, if the purchased business is “working” in some moments, is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business ads.
Search the web for something like:

— I will buy a flower business;
- opening a flower shop business plan;
— flower business to buy;
— sale of flower business;
— sell the flower business;
- a cheap flower shop.

There are many offers and you are sure to find something that suits you. But we repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a pacifier! Or problems instead of profit.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people, versed in botany, open outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because in addition to positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

Retail flower business is conditionally divided into four formats:

• — pavilions located near the subway and in passages;
• - small shops located in shopping malls, in crowded places;
• — specialized boutiques located on the busiest streets of the city center;
• - in addition to the existing flower shop, it is advisable to open an online store - virtual reality is now extremely relevant.

The flower pavilion is a huge competition

Today, small flower pavilions are found literally everywhere, because there are such outlets near every metro and in all transitions. True, there are many potential buyers, since these are very busy places.

A good location is considered an important guarantee for the development of such a business, because flowers are a perishable commodity, so a good turnover is essential.

The basis of sales in a small pavilion are cut flowers, the assortment of which is 15-20 items. But as an additional percentage of income is packaging.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can also organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income through the sale of ceramics and potted plants.

Of course, if a store is organized, great attention should be paid to the selection of personnel. Friendly, competent, color-savvy sellers will be able not only to sell goods, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praise a customer for their excellent taste, and he can turn from an occasional customer into a regular one.

A flower shop requires a significant investment, which cannot be compared with the opening of a small pavilion. It pays off more slowly, but one of the undoubted advantages of this format is stability, and all thanks to the rich assortment and the presence of regular customers.

Floral boutique - a newfangled trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: both the design of the room, and the flower arrangements created by real masters, and the aura in such a room is special. Competent sellers are also relevant, because profitability depends on them.

In order to open a store high level, it will take a tidy sum of money, but, despite the high costs, in the future you can receive an excellent percentage of income. This promising business, because having a floristic boutique, you can go to corporate clients.

For example, the design of just one corporate banquet brings profit, which is compared with a week of a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life runs very fast, so many people do not want to spend their precious time going to flower shops and specialty boutiques. For this reason, it is impossible to do without an online store at the present time.

The cost of opening it is not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because customers can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a great sales channel, thanks to which revenues increase significantly. But you also need to be aware of the additional shipping costs and take into account the very possible probability of returning the goods.

And yet, if there is no regular flower shop, you should not open an online store, because this is a very risky undertaking, because the goods are perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to a birthday ... To open a flower pavilion, you need to consider the following important points:

• - register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• - to have contacts with flower suppliers.

Now let's look at these points in more detail in order to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case, it is not necessary, that is, it is quite enough to register as an individual entrepreneur.
This process is carried out in tax office at the place of residence.

If we talk about sellers, their remuneration may consist either of a salary and a percentage of sales, or entirely of a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, and not one.

An important factor in the success of any small retail is the choice of location: on the one hand, it should be passable (near a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can arrange deliveries with a flower greenhouse. But in order to minimize your risks, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, it should be remembered that flowers in such places are bought by people with low salaries, so they always want to save their money. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “beautifulness”.

You do not need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Start off own business with a quality online store franchise is the best solution for beginners:

The best option for decorating a pavilion for flowers: wooden shelves, ordinary plastic buckets, vases, a table-counter, racks for bouquets. The buyer will immediately see that there are friendly people here and there are no exorbitant prices. Accordingly, it is necessary to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers the following choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets, of which several are in red and white.

And one more important point - you do not need to keep flower vases half empty. The bottom line is that customers think very extraordinary: many believe that the product that is in demand has long been sold and the most unclaimed flowers remain.

And some people think that a half-empty vase is evidence of the failure of the owner of the pavilion, because the vases are not bursting with flowers (of course, the buyer will take the flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, it is difficult to find a good place for a store today, because most best places already occupied, and if it is released, you must be prepared for a high rental rate.

Of course, the arrangement of the store and the choice of assortment is a more difficult task than the design of the pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be a modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flower flasks.

In addition, you need to have:

• — coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should install air conditioning and put a glass refrigerator.

It should be said that the customers of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from customers of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, business should be developed here in two directions: plants that bloom in the corresponding season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

The choice of a name for the store is the main point

As one famous cartoon character said, “as you call a yacht, so it will float.” This statement is beyond doubt, so this aspect should be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the category of consumers by observing competitors near your outlet. After the age of potential buyers is determined, previously invented names should be filtered, leaving only those that will attract people from the target audience.

A Quick Step-by-Step Guide to Opening a Flower Shop

So, to summarize the above and supplement it with new arguments, we can draw up the following plan of action:

• - for starters, it is desirable to get a basic education in the flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet in order to keep abreast of events and understand current trends;
• – business registration – if knowledge in this area is not enough, you can ask for help from law firm. Employees of such an organization for a fee will provide competent advice and help prepare a package of documents;
• - the store premises should be located in a place with a high degree of traffic, in addition, it should be open for viewing;
  - acquisition of the necessary equipment, tools;
• The choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural enterprises). You should also ask about the quality of products, find out the terms of delivery and look for reviews about the supplier;
• — equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. Without fail, the showcase must be attractive so that people passing by want to go into the store;
• - additional benefits are always useful - it can be delivery, the creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. Nobody canceled this rule, because it is extremely effective.

Remedies for wilting - a separate topic

A guide to starting a flower business would be incomplete without mentioning special means, which are added to water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics are often used to combat harmful microorganisms, as well as antibacterial preservative additives. As for the cheapest options, these are old and one might say “penny” remedies: acetylsalicylic acid, potassium permanganate, lemon acid.

If you have big plans for the development of a promising business and wish to acquire regular customers, you should not get carried away with special means, that is, preservatives and probiotics, because such substances turn off the plant's immunity to the bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-growing plants are best used to create floral paintings, dry bouquets, than to imitate a live view up to the minute of implementation, deceiving the client.

Floral boutique - the aerobatics of the flower business

What do you need to do to open a flower shop?

The very first step is to search suitable place. But now you should take into account not only the location, but also be guided by the possibility of repairs, radical redevelopment.

It is much better if the premises are owned or, as the most extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The main principles to be applied in practice are as follows:

• - careful maintenance of customer databases, confidentiality;
• - the owner of the boutique should regularly attend exhibitions, read a lot of literature;
• — the purchase of flowers is carried out only from trusted suppliers, even despite the high prices;
• – it is necessary to hire only professional florists with a name, with good experience work;
• – the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions for certain varieties of flowers, potted plants, and ending with the intricacies of creating unusual compositions.

Floristic salon

is not only the sale of flowers, but also the provision of a wide range of additional services: for example, work with exotic plants that are brought to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers do not need to be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say so directly, since buyers of this kind primarily appreciate the level of service.

As for the direct design of the premises, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of raw flowers in buckets do not need to be flaunted.

To equip a mid-range boutique, you should purchase:

• — good floristic racks;
• - glass refrigerator
• - a couple of tables, chairs;
• - it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• - at least one computer and a complete set of office equipment. As for the program, the most preferred option is 1C, because it is ideal for the requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated in a stylish, but not minimalistic way, because it sells emotions and, of course, flowers ...

But what about the assortment? It must satisfy any requests, striking in breadth and diversity. The client suddenly wants purple roses, and in response to him “we will soon bring them from Holland, don’t worry.”

A significant advantage of a floristic boutique is the fact that there is no need to purchase large quantities of flowers in bulk. The reason is clear - buyers understand what the “bring to order” service means, since they encounter such procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladiolus, lilies of the valley, daffodils.

But this is not all the advantages of a business of this format, because customers do not require long-term color fastness. If the bouquet stays for three days, that will be enough for them. What does it give? The secret is that they open excellent opportunities in terms of performing various techniques of weaving, stringing.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. It can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same applies to workplaces in the office, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of fancy is unlimited, if there is talent, then the business will go up.

In addition to making bouquets and compositions, designers arrange events, developing an individual approach to each client. Today, floristry has reached its peak, because flowers can be used to make unimaginable compositions on the walls, garlands, stunning wedding bouquets. It is also possible to make combined flower baskets, for example, from dried flowers and living plants.

Clients for a floristic salon can be searched either on your own, or you need to get connections with wedding offices, interior design organizations. Of course, a certain percentage will have to be deducted from each order received, but there will be no shortage of customers, that is, the business will actively develop.

As for the winter period, there are fewer holidays and celebrations at this time of the year, but this is not a reason to relax. For example, in winter, you can closely engage in interior design, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - Attractive price point.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies are developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent need.

If an online store is created on the basis of a floristic boutique, it should simply be promoted and make a profit. In addition, the site must be securely protected so that competitors do not copy photos of your work, then passing them off as their own. But it is desirable to supplement the business card site with video recordings of master classes in the manufacture of flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today among those who want to grow professionally, and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if we consider the design, you can order an individual version or use ready template. The main thing is that it should be attractive, inviting, memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - you don’t need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires a high server speed.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking business, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that in order to create successful business: “Lawy agency” requires special education and experience. But you might be interested in the guide:
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It is also possible to do business in such a way, when an online store does not have a basic framework. How does this happen in practice?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need to:

• - look for a landlord;
• - hire staff;
• — to spend money on the repair and arrangement of the store;
• - buy equipment;
• - to wage a zealous fight with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be provided, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception room combined with an office where the equipment is located, and, of course, a workshop: florists work there and couriers are waiting for orders.

There is no doubt that the office should have a well-thought-out communication system, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly efficient, so it is better to have retail outlets and create a virtual resource based on them.

We consider it wrong to create an online store that sells exclusively flowers. The online store sells very well and other related products. For example, you can create an online store for indoor flowers, an online store for selling potted flowers, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower trends that you can use to create several small online stores or combine them all into one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for opening a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

A thorough study of the nuances of the market

There should not be any special problems for opening a business: you need to rent a retail outlet, arrange Required documents, order flowers from suppliers and you can start your development. But still, you should first think through everything carefully, analyze the situation, find out if there are many competitors and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words, this is easily explained: the rose bush blooms without a transplant for several years, and chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on them.

Good location for a shop

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. The fastest way to pay off is retail outlets near the metro, in underground passages and other places with a high degree of traffic.

Also flower trade to some extent, it is of a momentary nature: a man was walking past a store, saw flowers of extraordinary beauty, went in and bought them, although he was not going to do this at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and simply wither. The period of their implementation is not very long, so for short term they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, flowers can be treated with drugs that slow down the process of decay. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (naturally, if we are talking about foreign deliveries).

While the aircraft is in the air, clearance customs declaration, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

At the first stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main drawback of the business lies, since the maximum sales period for most types of flowers is a week. This means that the entrepreneur must calculate possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering customers exclusively expensive and exotic flowers is impractical, because not everyone has the same financial capabilities. It is good when the client can purchase a cheaper option, for example, to buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a florist designer are additionally paid.

The fruits of action must be visible

What is meant by this? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, you attract new customers.
If the business is already well developed, you can become a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

flower business- a serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs pay off in about a year and a half, so having a common mind, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks does not drink champagne, this is a well-known fact.

It may be interesting: Video - ART OF BUSINESS: Make money on flowers:

How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

If you are just thinking about whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:

1. Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor is of great importance for the business, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. It can be soft toys, plants in pots, different types packaging and souvenirs.
4. Internet shops. IN countryside there are very few such offers, so it is promising direction sales.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought to cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Minimum expenses to pay utilities and you won't need to rent large sums. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then net profit you can expect about 75-85 thousand rubles a month. Although in good location and during the holidays, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for the retail sale of flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. IN holidays it would be nice to offer flower products for office workers, making a mutually beneficial discount for buying a large number of bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Begin

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need quite a bit of starting capital. And income during the holidays can be impressive. However, everything just seems at first glance. Flower business requires a lot of time and effort. And in order for the business to really bring profit, it is also necessary to understand the proposed plants.

The basic principle

People most often go to a flower shop in a good mood. The task of the business owner is not only to maintain a positive mood of the client, but also to feed it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires, recommend to the buyer the most suitable bouquet for a particular case.

The flower business is graceful and sophisticated. There's no place here bad mood and ill-treatment. If an entrepreneur behaves correctly, he can also make good money. The margin for flowers is usually 90-150%. And to open a small shop, you will need no more than 7000 USD. e. You can quickly promote a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in underpasses and on crowded streets. The disadvantage of this format of doing business is a huge competition. Two vendors can be just a meter apart. But there will always be plenty of customers. After all, you usually have to work in this format where there is always a huge flow of people. Acquire regular customers succeeds not always. Along with this, flowers are excellently sold not only on weekends and holidays, but also on working days. The main segment is young people who are in a hurry for a date. Based on this, you can put a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that all preparatory work takes no more than a month. All you need to do is to arrange a rental site, find flower suppliers and purchase a tent or pavilion. Here it is necessary to take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal business. In harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that loses its appeal very quickly. Therefore, the trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. At this time, sales will be the largest. Further, people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, let the hired employee distribute leaflets with detailed information About Store.

Complete flower shop

This option is suitable for those entrepreneurs who have a starting capital of at least 7000 USD. e. It is worth choosing a room with an area of ​​​​at least 30 m 2. The more space there is on the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers flowers in pots, artificial decor, related materials for the care of garden plants. The larger the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, but carry away much more.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. It can be a trained employee who has an out-of-the-box thinking. Both ready-made bouquets for sale and under the order can be created. The most demanded segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in the format of a store will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will certainly turn to a flower shop that works longer.

Floral boutique

Most interesting ideas flower business associated with the opening of a floristic boutique. Everything must be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in a big city. For provinces, this format is not quite suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that finished work will also cost a lot. Only a few are willing to give an impressive amount of money for a perishable product. IN small town it would be unprofitable to work on such a principle.

In order to open a floristic boutique, it is worth having an amount of starting capital of at least 20,000 USD. e. For work, you will have to rent a large room. Shopping room must be at least 60 m 2. For a business to be truly profitable, it is worth carefully selecting employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. net income flower business. Feedback from the owners shows that this is enough to pay off the investment within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach out to corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All that is needed is to establish links with restaurants that regularly host events. In the future, the flower business can be expanded. A network of boutiques in a big city will bring really good profits.

Online flower shop

With development information technologies more and more businessmen are abandoning the traditional conduct of their own business. The field of floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the delivery service of bouquets is very popular. This is due to the acute lack of time. People are always in a hurry somewhere. And some are just too lazy to once again go to the store. You can place an order in advance using your home or office computer.

The least expensive is a similar flower business. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. It can be a room with an area of ​​​​10 m 2. An important point is the temperature in the room. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers can place orders online. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case can he attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a true professional. You can find a lot of interesting offers to create any sites for the lowest price. They should not be trusted. It is better to contact a good web studio that has been operating on the market for more than a year. For a quality site you will have to pay about 1500 USD. e. This is the largest expense item. Further, the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer commercial equipment for various types of businesses. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can be interested only in the colorful interior and the professionalism of the sellers. highlight commercial premises can become designer shelves with flowers. It is better to entrust the production of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To prolong their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in the flower shop must be in warehouse hidden from visitors. People like to think that the rose went on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special conditions storage.

flower shop specialists

The personnel issue in the flower industry is quite acute. The selection of personnel should be given special attention. It depends on the professionalism of the sellers how quickly the investment can pay off. Only people with unconventional thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the care of various plants. The seller not only creates designer bouquets to order, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost every major city. Necessary information can also be found in real time. But the crust, which tells that a person has completed the courses, does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

The ability to sell is another positive quality of a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate for the working day is set, but also the percentage of sales. The employee will want to sell more to get more money for your work.

It is worth starting a flower business from scratch not only with the selection of qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you can not do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to the workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is the key to a successful business in any field.

Choose an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? good income will be only if a good trade turnover is ensured. Otherwise, it makes no sense to purchase expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in bulk abroad and arrange delivery to their own warehouse. The entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This option of cooperation can be beneficial for owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

In the assortment of a flower shop or boutique there may be not only cut flowers or ready-made bouquets. A lot of buyers are addicted to indoor plants. Such products should also be offered. The seller must know full information about a flower in a pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days, if you put it in the wrong place or forget to water it several times.

Additionally, in a flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against wilting plants

Even in the presence of high-quality refrigerators and freezers, flowers can fade quickly enough. This is due to the rapid reproduction in a humid environment of pathogenic bacteria. You can’t do without special chemicals for caring for plants in a store. How to start a flower business without knowing about specialty probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid can be used in the store. However, you can not overdo it in the matter of caring for plants. The problem is that all of the above funds can kill the flower's native immunity. After the buyer puts the plant in ordinary tap water, it quickly withers. Therefore, special chemistry can be offered to the client at the time of sale. Moreover, the cost of the powders are very low.

Summing up

So how do you start a flower business from scratch? The first thing to do is to draw up a plan of action. We must remember the advantages and disadvantages. The margin for flowers is more than 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Good flowers are sold before the holidays and in the summer months. In winter, it can be very difficult to earn even to rent a room.

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