How to open your own optical store. Own business: how to open "Optics"? How to open an optics store: necessary equipment and obtaining a license Opening an optics whether a license is needed

WHO (World Health Organization) has cited rather alarming data in recent years, the number of people with vision problems is increasing quite quickly. If no measures are taken, then in the very near future, about 80% of Russians will have visual impairment. And the current situation can be explained as follows - the load on vision has increased very sharply. A huge number of smartphones, various tablets and computers, and frequent work with these devices, force citizens to wear optics. On the present moment, almost every fifth inhabitant of our country suffers from the problem of poor vision. These statistics are not encouraging. It makes you think carefully about creating own store for the sale of optics, as a necessary and quite promising business. In this article, we will try to tell you in more detail how to start opening an optics salon, and what costs this enterprise will require from you.

If you read this article to the end, then you can learn how to open an optics salon from scratch. No business can do without proper registration. You can choose to conduct this business LLC or IP. If your plans include the sale of only finished goods (glasses), you will not need to have a license. It follows from this that individual entrepreneurship is more suitable for you. But still, our advice, you should immediately register as a legal entity. In this case, you can get a special license to practice medicine. This, in turn, can maximize the number of services provided in the sale of glasses or lenses, which are usually prescribed by a doctor.

To do this, you will need to arrange the arrangement of the glasses production room. To obtain special licenses, you will need to collect a number of documents:

• Sanitary and epidemiological conclusion;
• A package of documents for a room for optics and equipment;
• Registration and constituent documents;
• Qualification document for optometrists.

Collecting a package of these documents will take you about a month. You will also be required to pay a government fee.

Room selection

An optics salon can become a profitable business. And before opening such a business, it is important to understand whether it is profitable to open such a point of sale. If you went to register, then it's time to take care of other things.

First of all, you should start looking for the right place. As a rule, a lot in this case depends on the number of services you provide. But still, an optics shop should be located in a place with a very high traffic. If your plans do not include the organization of a diagnostic room, then for the salon you will have enough space of 45 sq.m., since you can place glasses in a small area. But if you decide to open a large optics store, with the provision of vision diagnostic services, and the production of glasses, then the total area of ​​\u200b\u200bthe premises should be larger. According to the established standards, the diagnostic room in its area should be at least 19 sq.m. You will also need to provide additional space for the workshop. All premises must comply with established standards, fire and sanitary requirements. But when choosing the right room for an optics salon, you still cannot do without some difficulties. If you can overcome them, then you will stand firmly on your feet and be able to reap excellent profits from the services provided.

Range

When you find a suitable room, then think about the goods. In this case, first of all, you need to decide on the client audience that will contact your salon. Can be guided by middle class population. Since people with wealth like to change glasses quite often. The range of these products should be very wide, and include products of different price categories. In addition to corrective optics, it is necessary to sell more popular contact lenses, all kinds of simulators to improve vision, sunglasses, and accessories.

Equipment needed for an optics store

In order to equip your diagnostic room, you will need special equipment.

• Slit lamp.
• Ophthalmoscope.
• Refractometer - keratometer.
• Sign projector.
• A set of trial lenses.

The cost of this equipment will be approximately 350-360 thousand rubles. you will need an amount from 1.3 to 1.9 million rubles.

Staff

Optics as a business is a great opportunity to make money. Therefore, learn about how to open a point for the sale of glasses. For diagnostic services in the salon, you will need to hire a professional ophthalmologist. He must also be a contactologist, and be able to prescribe contact lenses. As a rule, 2 specialists work in shifts in optics salons. And on the trading floor there should be sales assistants who assist customers in choosing the right frame for glasses and lenses. And the head of this salon should be a qualified pharmacist with an accreditation certificate. The staff of the optics salon, which consists of the head, 2 sales consultants, 2 doctors, will require wages, approximately 150-160 thousand rubles. Around 45% of this amount will go to tax authorities as a deduction and payment to the funds.

We should talk separately about the spectacle collector, the specialist who manufactures prescription glasses. His professionalism and the quality of the work performed will depend on the equipment that you buy. Let's say that a master who has excellent skills in manual ore can work on semi-automatic or fully automated equipment. But on a manual machine, only a qualified master will be able to carry out work.

Read the site article: Business idea - production of children's playgrounds

Issue price

From all of the above, we can draw the following conclusion - this idea will require quite a large investment from you. In addition to the listed purchase costs necessary equipment and remuneration of employees, finance will be required for:

Purchases of goods 230-400 thousand rubles. 2. Rent of premises - from 20 to 25 thousand rubles.

Opening your own optician

The main profit from this type of activity, as a rule, depends on the location of the salon. But still, the demand for these products is very high, and every year it is growing steadily. The income of the enterprise will be more tangible due to the difference between the purchase and sale value. Profit can be 220-300 thousand rubles a month. Net income 90-200 thousand rubles. Based on this, all your cash costs can pay off very quickly. Consider all these tips and open your own optics salon for profit.

Glasses production: certain issues of business organization and taxation

We have repeatedly addressed the issue of organizing activities for the manufacture of glasses. Taxation issues were not bypassed either. A survey of readers showed that the relevance of the issue is not decreasing.

How to open an optics store from scratch

The activity of manufacturing corrective optics is back in the spotlight today.

Glasses - the subject of medical equipment

In accordance with All-Russian classifier products OK 005-93<1>glasses (code 944260) belong to the class 940000 "Medical equipment". Spectacle frames (code 944265) are also included in this class. When selling this product, this feature should be taken into account.

<1>Approved by the Decree of the State Standard of Russia of December 30, 1993 N 301.

Is optics available in a pharmacy?

Can a pharmacy, expanding the range of products sold and attracting new customers, open an optics department? Let's turn to the main pharmaceutical document - Federal Law N 61-FZ<2>. According to paragraph 7 of Art. 55 federal law N 61-FZ pharmacy organizations, individual entrepreneurs licensed for pharmaceutical activities, along with medicines have the right to purchase and sell medical products, disinfectants, personal hygiene items and means, utensils for medical purposes, items and means intended for caring for the sick, newborns and children under the age of three, spectacle optics and care products, mineral water, medical, baby and dietary food products, biologically active additives, perfumes and cosmetics, medical and sanitary-educational publications intended for propaganda healthy lifestyle life.

<2>Federal Law No. 61-FZ of April 12, 2010 "On the Circulation of Medicines".

Similar provisions are contained in the Industry standard "Rules for the release (sale) of medicines in pharmacy organizations. Basic provisions"<3>. According to the provisions of this document, pharmacies can sell optics (in particular, ready-made glasses, eyeglass care products, etc.).

<3>Approved by Order of the Ministry of Health of Russia dated March 4, 2003 N 80.

Thus, the sale of glasses is the kind of activity that pharmacies can carry out.

Do you need a license?

Before starting a new type of activity, it is advisable to make sure that it is not licensed. Otherwise, you need to get a license.

The list of activities for which a license is required is given in Art. 12 Federal Law N 99-FZ<4>. In particular, these include activities for the production and maintenance medical technology.

<4>Federal Law No. 99-FZ of 04.05.2011 "On Licensing Certain Types of Activities".

The procedure for licensing the production of medical equipment, including corrective glasses, is determined by Decree of the Government of the Russian Federation of August 16, 2002 N 612 "On Approval of the Regulation on Licensing the Production of Medical Equipment". A license to carry out activities for the production of medical equipment is granted for five years. The validity period of a license may be extended in the manner provided for reissuing a license.

In addition, Roszdravnadzor specialists in Letter No. 02I-52/05 dated February 15, 2005 draw the attention of business entities to the need to separate the activities of making glasses and the activities of examining by an ophthalmologist, selecting glasses, etc.: when spectacle optics manufacturers carry out activities to examine a patient ophthalmologist, selection of glasses, etc. a license is required to carry out medical activities, the licensing procedure for which is determined by Decree of the Government of the Russian Federation of January 22, 2007 N 30 "On Approval of the Regulation on Licensing Medical Activities".

Note! For the manufacture of spectacle optics without a license, manufacturers are responsible in accordance with the procedure established by the legislation of the Russian Federation.

Often, in order to attract customers, entrepreneurs advertise for free vision testing, without thinking that such a service requires a license to practice medicine. The consequences of such a step are presented in detail in the Decree of the FAS VSO dated 01/26/2011 in case N A10-2112 / 2010.

According to the organization that acted as an advertiser and was brought to administrative responsibility, the message about free vision testing on the latest equipment is aimed at advertising the opening of an optics salon. In the opinion of the complainant, vision testing does not apply to medical services.

The backstory is this. The company distributed advertisements for the services of the "VIDI optics" optics salon, informing consumers about the opening of an optics salon, the possibility of acquiring glasses from world brands, as well as providing services for free vision testing using the latest equipment.

By the decision of the OFAS in the Republic of Buryatia, the advertising of goods and services for free vision testing of the optics salon "VIDI optics" distributed by the society was recognized as inappropriate and inconsistent with paragraph 7 of Art. 7 Federal Law N 38-FZ<5>due to the advertiser's lack of a license to carry out medical activities.

<5>Federal Law No. 38-FZ of March 13, 2006 "On Advertising".

• it cannot be concluded from the content of the video that the purpose of free testing on the latest equipment in the optics salon is to determine the parameters of visual acuity in diopters for the subsequent prescription of corrective glasses, it does not contain a message about the involvement of an ophthalmologist during vision testing, does not indicate the testing mechanism;
• OFAS in the Republic of Buryatia did not provide evidence that when testing vision by an individual entrepreneur Dambinov D.A. carried out exclusively medical activities;
• the message about the provision of services for free vision testing on the latest equipment is not an object of advertising. As can be seen from the ad placed, it contains information not only about the salon "VIDI optics", but also about the provision of services for free vision testing on the latest equipment. According to society, a free service is not an entrepreneurial activity, is not a product and cannot act as an object of advertising. Goods - a product of activity (including work, service) intended for sale, exchange or other introduction into circulation (Article 3 of Federal Law N 38-FZ). The medical service is intended for introduction into circulation, and therefore is the object of advertising, regardless of the form of payment.

However, these arguments, according to the judges, cannot be taken into account.

In refusing to satisfy the company's application for recognizing the decision as invalid, the courts of two instances proceeded from the fact that the contested non-normative legal act complies with Federal Law N 38-FZ and does not violate the rights and legitimate interests of society. The courts considered that testing in the VIDI Optics salon for the purpose of diagnosing vision and selecting glasses on equipment relates to medical activities in the field of medical optics and ophthalmology, and therefore the provision of these services can only be carried out on the basis of a license.

In accordance with Art. 3 of the Federal Law N 38-FZ advertising - information disseminated in any way, in any form and using any means, addressed to an indefinite circle of persons and aimed at drawing attention to the object of advertising, generating or maintaining interest in it and promoting it on the market; improper advertising - advertising that does not comply with the requirements of the legislation of the Russian Federation.

According to paragraph 7 of Art. 7 of Federal Law N 38-FZ, it is not allowed to advertise goods, the production and (or) sale of which requires obtaining licenses or other special permits, in the absence of such permits.

From paragraph 7 of Art. 38 of the Federal Law N 38-FZ it follows that the advertising distributor is liable for violation of the requirements established by Art. 7 of this Law.

In accordance with paragraph 1 of Art. 17 of the Federal Law of 08.08.2001 N 128-FZ "On Licensing Certain Types of Activities"<6>medical activity is subject to licensing.

<6>The document became invalid due to the adoption of the Federal Law of May 4, 2011 N 99-FZ "On Licensing Certain Types of Activities". In accordance with it, medical activity is also subject to licensing.

Decree of the Government of the Russian Federation of January 22, 2007 N 30<7>approved the Regulations on the licensing of medical activities. By virtue of paragraph 4, medical activity provides for the performance of works (services) for the provision of pre-medical, outpatient, inpatient, high-tech, emergency and sanatorium medical care in accordance with the List according to the Appendix. The List of works (services) in the implementation of medical activities includes works (services) in medical optics and ophthalmology.

<7>The document became invalid due to the publication of Decree of the Government of the Russian Federation of April 16, 2012 N 291, which approved the Regulations on the licensing of medical activities (with the exception of the specified activities carried out medical organizations and other organizations that are part of the private healthcare system on the territory of the Skolkovo Innovation Center). According to the new Regulation on Licensing Medical Activities, the List of Medical Services also includes works (services) in medical optics and ophthalmology.

Order of the Ministry of Health of Russia dated April 10, 2001 N 113 introduced the Industry classifier "Simple medical services"(OK PMU N 91500.09.0001-2001), from which it follows that simple medical services include activities to determine the parameters of vision, including refractometry, ophthalmometry.

According to the Letter of Roszdravnadzor dated February 15, 2005 N 02I-52/05 "On the procedure for licensing work related to the manufacture of corrective glasses" when spectacle optics manufacturers carry out activities for examining a patient by an ophthalmologist, selecting glasses, etc. a medical license is required.

As follows from the case materials, the company, on the basis of an advertising service agreement, provided the owner of the VIDI Optics optics salon, an individual entrepreneur Dambinov D.A., services for the production and placement of advertising products (rental) on a television channel.

The company posted on the TV channel the following information: "Look at life in a new way. For each buyer free testing vision with the latest equipment.

The judges of two instances, taking into account the content of the video and the above rules of law, came to the correct conclusion that the company, being an advertising distributor, distributed an advertisement for medical activities. At the same time, as established by the judges, individual entrepreneur Dambinova D.A. during the period of distribution of advertising there was no license to carry out medical activities.

Production of spectacle optics: which taxation regime to choose?

To answer this question, first of all, it should be determined whether the manufacture of spectacle optics falls under the taxation regime in the form of UTII, since its application is mandatory. Otherwise, the taxpayer has the right to choose between the general taxation regime and the simplified taxation system.

In accordance with paragraph 2 of Art. 346.26 of the Tax Code of the Russian Federation, the taxation system in the form of UTII for certain types of activities can be applied by decision of the representative bodies of municipal districts, urban districts, legislative (representative) government bodies of federal cities of Moscow and St. Petersburg, including in relation to the provision of personal services, their groups, subgroups, types and (or) individual household services classified in accordance with the All-Russian classifier of services to the population OK 002-93<8>(OKUN).

<8>Approved by the Decree of the State Standard of Russia dated 06/28/1993 N 163.

Thanks to the Amendments introduced by the Order of Rosstandart of December 23, 2010 N 1072-st to OKUN and which entered into force on April 1, 2011, the household services group includes services for the repair and manufacture of eyeglass optics (OKUN code 018332).

Thus, in order for a pharmacy organization to have an obligation to apply the special UTII regime in relation to operations for the manufacture of spectacle optics, the following conditions must be met:

• on the territory where the pharmacy organization operates, a taxation regime in the form of UTII has been introduced in relation to the type of activity for the provision of personal services;
• consumers of this pharmacy service are individuals who purchase goods for their personal needs;
• provision of services for the production of spectacle optics is carried out on the basis of a household contract. According to paragraph 1 of Art. 730 of the Civil Code of the Russian Federation under a consumer contract, the contractor carrying out the relevant entrepreneurial activity, undertakes to perform, on the instructions of a citizen (customer), certain work intended to satisfy the household or other personal needs of the customer, and the customer undertakes to accept and pay for the work.

By virtue of Art. 346.27 of the Tax Code of the Russian Federation to household services relate paid services provided individuals(except for services of pawnshops and services for the repair, maintenance and washing of motor vehicles) provided for by OKUN, with the exception of services for the manufacture of furniture, construction of individual houses.

Officials of the main financial department, in their explanations, adhere to the position according to which only those organizations and individual entrepreneurs that provide paid household services to individuals (the population) on the basis of household contracts are recognized as UTII payers in terms of the provision of personal services. Provision of services provided for in sect. 010000 "Household services" OKUN, on orders of legal entities for the purpose of applying Ch. 26.3 of the Tax Code of the Russian Federation does not apply to personal services and is subject to taxation in accordance with other regimes (see, for example, Letters of 10.20.2010 N 03-11-06 / 3/142, of 09.27. /133).

K.I.Yusupov

Journal Expert

"Pharmacy: accounting

and taxation"

How to open an optics salon

Whatever the economic realities in the country and the world, this will not affect the business in the field of vision correction too much. Compared to many other needs, a person's desire to see is an absolute priority. Meanwhile, the number of people whose vision is not all right is increasing every year. And if earlier the main client of ophthalmologists were representatives of the older generation, now there is a clear rejuvenation of the contingent of consumers. Therefore, opening an optics salon is a reasonable decision from a business point of view.

Having briefly studied the environment of prospective competitors, we distinguish three types of optical points of sale. The most common type is retail outlets located in markets, train stations, shopping centers, crossings, etc. Designed mainly for grandparents, they sell ready-made glasses with unpretentious frames and dubious optics. But an attractive price (on average, a purchase of up to 300 rubles) makes the pensioner forget about the quality of the product and its possible negative impact on the visual organs in the future.

The second type is multi-brand stores. Their main visitor is the middle class, ready to fork out up to about 8,000 rubles to improve their eyesight. In such a salon they will appreciate Current state your visual organs.

Business idea: how to open an optics salon

Specialists, based on your financial capabilities, will help you choose the appropriate frame and optimal lenses.

Premium salons, belonging to the third type, cater to the elite, who are ready to pay for a purchase of $ 1,000 and more. During the crisis, such salons practically disappeared due to a significant shortage of customers.

Based on the foregoing, we will focus on the second type and consider the sequence of actions for opening an optical salon.

Obtaining a license to open optics

You are planning to open an institution where you will carry out both pharmaceutical activities and medical services. Therefore, you cannot do without a license from the Federal Service in charge of healthcare.

Obtaining a license is accompanied by paperwork and bureaucratic red tape with the execution of many constituent and registration documents, obtaining approvals and permits in various institutions. For example, SES requires, in addition to constituent papers, documents for premises, equipment, medical diplomas and personnel certificates. Sanitary inspectors may require other documents, and the sooner you provide them, the faster you will take the inspectors to the facility. True, sometimes the verification of all documents is enough to obtain the conclusion of the SES.

All these concerns should be placed on intermediaries. If there is a “preliminary package”, specialized agencies are ready to help for a fee of up to fifty thousand rubles. Obtaining a license on your own will cost half as much.

Premises and equipment of the optics salon

A prominent convenient place at the intersection of human flows - best option location of the future salon.

An optics salon should be such that customers not only feel comfortable, but are also satisfied with the attention provided. Therefore, in addition to the premises for sales, a separate office is needed, where it is possible to perform an eye examination and possible medical procedures. The minimum requirements for a medical office include the presence of a place for washing hands, windows no less than the height of the floor. The length of the cabinet must be at least.

The salon will not interfere with a small storage room for storing frames, lenses and other attributes.

A set of equipment in the salon is necessary so that it is possible to carry out a comprehensive check of the client for visual acuity. To do this, you will need: autorefkeratometer, dioptrimeter, slit lamp, pupillometer, sign projector, a set of exemplary lenses.

Taking into account the purchase of furniture and commercial equipment, equipping the salon will cost from 750 thousand rubles to 1200 thousand.

Components

Among the suppliers of lenses and frames, focus only on trusted brands.

Frames of "economy class" from manufacturers Aristocrat, Elegant, Nimani cost up to $30. Brands Antonio Sordi, Marc O'Polo, Christie's offer mid-range frames for prices up to $100. And premium frames from TAG Heuer, Rodenstock, Ray Ban will cost $150-500. The average margin on frames ranges from 100 to 200%.

Ordinary medium lenses are priced from 3 thousand rubles to 5 thousand, and the entire price range is within 300-30,000 rubles. Among the manufacturers, we note the French company Essilor, the German concern Carl Zeiss and the Korean company Corning. Extra charge on lenses - 100-150%.

A significant segment of all sales (up to 40%) is occupied by contact lenses sold with a markup of 60-80%.

The initial purchase of components will be about 1 million. rubles.

A little about income

In addition to the sale of optics that can bring up to 100,000 thousand rubles a month, do not forget about complex diagnostics (1200 rubles - examination) and a standard vision test (120 rubles). The total monthly income of a successful salon ideally approaches $10,000. initial investment the real payback of the "optical" business is no more than one year.

Prepared by the editors: "Business GiD"
www.bisgid.ru

According to statistics, 40 million people in Russia experience vision problems. About a million children are already born with poor eyesight, and by the age of 15 this number has tripled. Therefore, it is profitable to trade glasses in our country.

Optical business: hawkers

The optics market began to take shape ten years ago. At that time, stalls and pavilions began to appear, selling glasses in a variety of crowded places - in markets, near the subway, underpasses. And even today, the number of stalls and tents that have become the launching pad for many prosperous salons has not decreased; 65% of all corrective and sunglasses are sold through them.

In the stalls of the subway and underground passages, the products of Chinese manufacturers are mainly sold for 200-500 rubles, occasionally diluted with products from Russian factories. Despite the fact that glasses bought in such places can harm your eyesight, the popularity of stalls does not fall. They attract low-income buyers, pensioners with their cheapness and availability.

Optical Business: Single Shops

At the next level in terms of service are optics stores. These include points at pharmacies, individual salons and shops located in shopping centers. All of them work in their price niche and focus on a specific buyer. Someone sells mass market products, someone exclusive an expensive commodity. One thing unites them - they are all medical institutions. Each store usually has an optometrist who selects glasses and a workshop for their manufacture.

The range of stores is quite wide. Here you can find expensive Italian and cheap Korean frames. Some companies organize networks of several stores, where glasses are made in the main store, and orders are taken in all other branches.
The most active companies managed to raise enough capital to organize

But it is difficult to call them real networks. They lack the main criterion - a well-known brand and a unique sales concept.

Optical business: Large chains

Brand networks offer quality products, a wide range of services and qualified service. At the moment, they own about 30% of the market, and this share is constantly increasing.

One of largest networks- "Ochkarik" - has 20 salons in Moscow and the Moscow region. The success of this network was brought by the organization of spectacle supermarkets. They offer glasses of all price categories - from 500 to 30 thousand rubles. Expensive frames made in Italy and Germany are purchased directly from abroad or from Russian distributors. Mid-price frames are products made in China and Korea under European brands. The cheapest products - frames Russian production. Thanks to this great choice Buyers with any income can find the right product in the stores of the network.

Another equally well-known chain with 14 stores, LensMaster, is owned by Winning Vision. The main advantage of this network is fast and high-quality service. In the LensMaster salons, not only democratic, but also very up to
horny frames, and prices for services range from 700 to 50 thousand rubles.

The network of fine optics salons Good Look, numbering 7 salons, despite its English name, has Russian roots. The concept of this chain is stores for fashionistas, which sell products from the category of affordable "luxury" at prices ranging from $150 to $1500 for sunglasses or frames.

The price of glasses depends on various factors, the material from which the frame is made, such as gold, platinum, titanium or other rare earth metals, finishes with precious woods or rhinestones, as well as the use of expensive eyeglass production technology, and brand awareness.

Optics salon business plan

The most expensive glasses are from Cartier, they use precious metals, and the frame is sometimes made of solid gold.

Large networks are gradually attracting buyers of single stores. But this process is slow. Our people are used to buying glasses where it is cheaper. This is due to the historically developed frivolous attitude to one's health. It is especially difficult to convince the elderly population, who are accustomed to wearing glasses for ten years.

The only way out is education.

Unlike the elderly, young wealthy people know exactly what they want. They prefer not to save on their health. They are well versed in products, know manufacturers. The average order value of such clients is $100.

It is thanks to this segment of the audience that the contact lens market is also growing. The ratio of sales of contact lenses and glasses in stores is now approximately 40% to 60%. But if the pace of growth continues, then sales of lenses will outstrip sales of glasses.

The main consumers of contact lenses are young people aged 18 to 25 years. They are active, love sports and travel and want to look different every time. With the help of contact lenses, they succeed.

According to experts, our market has a good potential, only Moscow can accommodate another 150-200 optics stores without compromising the profits of existing stores.

As for forecasts, whether over time networkers will replace “loners”, then most likely, stalls and shops selling only inexpensive glasses will exist for many more years.

Business on optics: Numbers

Moscow market share

Stalls near the metro and in the passages - 35% *.

Single and network salons - 45%.

Boutiques, departments in fashion stores – 20%.

Optics business: Average monthly profit

Stalls and tents at the metro - about $ 2.5-3 thousand.
Shops "Optics" - about $ 4.5-6 thousand.
Network salons - about $ 10.5-15 thousand.

Business on optics: Ideal optics salon

Room area: for boutiques - from 35 sq. m, for showrooms - from 100 sq. m.
Location: large mall, in a boutique gallery or on a busy street.
Presence in the room trading floor, eyeglasses workshop, medical office.
Modern diagnostic equipment, glasses assembly line, retail store equipment.
Own brand.
Qualified personnel (doctor, optometrist).
Regular customers.
Profitable contracts with suppliers of lenses and frames.
Availability of permits.

Poor eyesight is the most common human problem. Today, almost every third person has vision problems. Now there are many ways to correct vision, but most people prefer glasses, as they are the safest way ...

The glasses business is profitable. As a rule, in modern stores you can buy a variety of glasses: for vision, for working with e-books, for working at a computer, 3D glasses, etc.

Before you open an eyewear business, you must decide what it will be: small, large, medium. It is worth noting that optics stores have always been popular.

Choose a business format. Many entrepreneurs start this business from a small tray. The tray can be placed in an underpass or in the market. The goods of the tray attract with their cheapness, and poor people and pensioners are their regular customers.

This business format is quite popular and profitable. But people with medium and high incomes will definitely not go to the subway or the market to buy optics. They will prefer a more solid place.

How to make money selling points?

The next business format is a single store. It can be individual stores and departments in a large shopping center. Such stores operate in their own price niche and they have their own customers. In such stores, both exclusive glasses and simple ones can be sold.

As a rule, an optometrist should work in such a store, who will be engaged in the selection of glasses for the client. It is desirable that the assortment of such stores be large enough.

But the most elite and expensive business format are branded stores. In salons of this type, only the highest quality glasses are sold. Now modern market optics is filled by 30% with similar stores.

As a rule, the assortment of such a store should consist of elite and high-quality glasses, lenses, frames.

Discovered Optics

Many people buy glasses in such stores, because they not only solve vision problems, but also even restore it ...

How to open an optics shop? Business from scratch

A significant increase in the amount of time spent in front of a monitor or gadget screen leads to the fact that the average person is increasingly forced to contact an ophthalmologist and go to the store for glasses or lenses. An optics store can be opened in several formats, each of which differs in start-up costs and points of implementation in practice.

Optical store formats

First option This is a regular shop for optics, frames and sunglasses. This option allows you to choose a small area and requires a minimum package of permits.

To cover comprehensive customer service, you may want to consider a full-fledged optics salon with a working ophthalmological office. This format will cost an order of magnitude more expensive in connection with the purchase of diagnostic equipment, obtaining a medical license and hiring an additional staff member.

For those who want to avoid all sorts of mistakes and follow a clear plan, there is franchise option. In this case, you get working marketing solutions and a permanent list of suppliers from whom you can take points in bulk, working under a single program. The main disadvantage of buying a franchise is the additional costs associated with a lump-sum fee, monthly deductions and a minimum amount of initial investment.

In terms of selecting premises, you should pay attention to places with good traffic, close to public transport stops, metro stations and shopping centers.

Pros and pitfalls

In general, in this area there is no such thing as seasonality.

How to open your own optical store

People turn to glasses as needed. Often there is an influx of schoolchildren before the start school year. Of course, during the summer holidays there may be some decline, but in general, you can count on stable revenue throughout the year.

It is also worth thinking about competitive advantages, because. There is quite a bit of competition in this niche. It can be the highest quality product in the city at affordable prices, a very high level customer service and other moments.

Assortment and how to choose a supplier

In times of crisis, it is necessary to reach as high a percentage of the target audience as possible. To do this, you need to sell products of various price categories, including the following items:

• lenses and frames;
• finished glasses;
• training glasses and models for working at a computer;
• contact lenses;
• optics care products and cases;
• Sunglasses.

The supplier of spectacle optics must provide the widest possible range and favorable conditions for cooperation. The best thing work with trusted companies, which have been on the market for at least a few years. In particular, these include the company "Athena", which offers a wide range of spectacle optics and accessories from China. low prices, With favorable conditions cooperation.

How to open an optics store - the main pros and cons, 4 powerful competitive advantages, financial calculations and advice from experts.

Capital investments in the optics salon: 70 000$.
Payback period according to the business plan: 2-3 years.

Reply with a couple of sentences how to open an optical shop, impossible.

This type of business is complicated not only by the impressive sum of necessary capital investments.

It is also important to take into account the subtleties of obtaining permits, the formation of the necessary pricing policy and other facts.

It can be difficult to understand them even for those who have worked for hire in someone else's optics for more than one year.

Perhaps that is why some firms close after six months or a year.

However, the number of people with vision problems is steadily increasing.

Already now there are more than 40 million people!

A certain percentage of them refuses to use glasses or lenses, a part acquires finished products of very poor quality (usually pensioners).

Other - the target audience optics.

It is worth understanding all the intricacies and drawing up a detailed business plan.

This is the only way to become the owner of a serious business that will bring high profits.

List of documents in the business plan of the optics salon

Usually, the choice between registering an individual entrepreneur and an LLC is at the discretion of the entrepreneur.

But in the case of the idea of ​​​​opening an optics salon, it is strongly recommended that the option of registering a limited liability company.

As you know, only after that you can get licenses for some specific types of production or trade.

If you sell only finished optical products, the profit will not be significant.

But in order to diagnose and make glasses in your optics, you will need a medical license.

It is better to think about it right away and start paperwork with registering an LLC.

After that, collect a package of papers for obtaining a license for medical activities.

Their list must be indicated in the business plan of the salon:

• documentation that confirms the right to own the premises;
• certificates for medical equipment;
• diplomas and certificates that will prove the necessary qualifications of the doctors you have enrolled in the state;
• the conclusion of the SES that the optics store meets their requirements;
• other registration papers.

The above paperwork processes are not so complicated, although they take a lot of time and nerves.

If you do not want to do this yourself, you can delegate the business registration process to specialists for a fee.

Marketing analysis for an optics business plan

In the business plan of an optics store, it is important to indicate exactly how your salon will strive to take a place in the market.

This section is also important for potential investors who will not invest in a mediocre business idea.

The target audience of optics is extensive.

Indeed, in this case, clients become not so much at will, but because of the existence of a problem, a need.

For further planning of a marketing strategy, the target audience can be designated as a solvent audience aged 18+.

List of competitive advantages for an optics salon

“Without a clear understanding of how to become profitable, a business is not a business – it is nothing more than a hobby!”
Jason Fried

It is important to make research on the nearest competitors in the market in the business plan of an optics store.

You need to know them "by sight": understand the strengths and weaknesses, get acquainted with the assortment, pricing policy, advertising methods.

To do this, it is enough to visit several optics salons in person, as well as study the information available on the Internet.

Based on these data, it will be possible to compile a list of competitive advantages.

It is on them that you will bet in the marketing strategy of the business plan.

And precisely because of these strengths customers will come to your optics salon, and not to competitors.

4 options for significant competitive advantages:

Advantage	Description
Equipment	Sometimes people with difficult vision problems will come to you. If you can help in situations where competitors give up, this will be an important advantage. For the most part, success depends on the qualifications of the staff. But it is also important to open an optician with the best modern equipment.
Certificates	Good glasses and lenses are expensive. Therefore, it is important for the client to know what he pays for. Enter well-known brands in the assortment and be sure to have quality certificates. First, because it will increase loyalty to the salon. Secondly, their absence is fraught with large fines.
Loyalty system	Covering the low-affluence segment of the public may not bring significant benefits to the optician. However, if you dilute the assortment with a line of affordable frames for those who are not so well off, you will get an additional advantage.
Discount Program	Optical products are not something that is bought weekly. But lens wearers, for example, will show up at your door every month. Enter the club regular customer so that they come back to you. Provide a cumulative discount, send SMS, run promotions for old customers.

Promotion methods in the business plan of an optics store

Optics salons are now mostly focused on people with an average level of income.

Trade exclusively in luxury products was unprofitable. As well as selling cheap ready-made glasses.

The basis of the assortment of the store should be made products from the middle price category (80%), and the rest should be allocated for goods at a low price and branded (10% each).

To attract the right audience, use the following advertising methods:

advertising method	Description
Registration	Usually, in the design of optics salons, the most open spaces are used. The door and walls can be transparent so that people passing by pay attention to the interior. Pay attention to sufficiently bright lighting. The combination of these factors will make the point look like a large storefront. And this is a very effective method of advertising for the store.
POS materials for business	Promotional materials for optics should be distributed where the target audience can appear. It is very effective to conclude an agreement with medical institutions and place posters, business cards or other promotional materials there.
media	Television advertising is rarely used because of the high cost. However, before opening a store, you should use this method of promotion.
Internet	Creating a good website is an integral part of the marketing policy in our time. On the page, you can inform customers about the assortment of the salon, current promotions, and place useful texts. A good practice is to create an opportunity for each client with a buyer's card to enter their personal account. When deciding to scale the business, you can use the site for additional sales via the Internet.
SMS	Some optical services are required for clients to receive on a regular basis. For example, change lenses for a period of 1-3-6 months, undergo an eye test. Sending reminder SMS messages to customers increases sales significantly.

How to choose a room to open an optics salon?

The step that you will need to go through even before applying for a business license is finding a suitable premises.

The main thing is that it should be at least 50 m 2 in area and located in a fairly crowded place.

Under these requirements, both a separate building and a retail space in some shopping center can be suitable.

In addition to the stylistic design of the interior, it is important to bring it into line SES requirements and fire safety.

From this point of view, renting premises in a shopping center is more profitable for business.

After all, the responsibility for obtaining permits is assumed by the administration, which provides the lease.

Another plus of renting in a shopping center is the presence of its own security.

If you decide to open a store in a separate building, be sure to install an alarm and video surveillance system.

What equipment is needed to open an optics store?

Name	Description
Glasses production line	This type of equipment will bring the greatest benefit to an optics store. However, this is also the largest cost item (1 - 1.5 million rubles). This includes processing systems for glass and plastic lenses, ultrasonic type washer, assembly line, diopter and other devices.
Doctor's office equipment	According to statistics, a complete set of an ophthalmologist's office in an optics salon can cost 350,000 - 400,000 rubles. This amount includes only professional equipment (projector, trial lenses, slit lamp, vision table, refractometer, ophthalmoscope, etc.). In a business plan, it is important to indicate who will supply the equipment and deal with its maintenance.
Retail store equipment	Do not forget that we are still talking about trading business. This means that you can not do without standard equipment for sales: showcases, cash register, racks, a set of furniture.
Signboard	It is customary to include a salon signboard in the list of necessary equipment. Don't forget that this is also a method of outdoor advertising. Therefore, you should not save on its design and quality.

Recruitment for an optics store

The business plan of the optics salon includes such an important section as personnel outlet.

It indicates information about who will work in the store, what duties to perform, how much to receive.

The plan even includes the amount of future bonuses and work schedule.

Position in the salon	Qty	Salary (rub.)
Total:	5	RUB 125,000
Administrator	1	30 000
Doctor	1	30 000
Optical technician	1	25 000
Shop assistant	2	20 000

The presence of an ophthalmologist in the staff will significantly increase the profit from the salon.

At the same time, the employee must also have a contactologist specialization, because contact lenses make up the lion's share of the assortment of a successful store.

The doctor must have documents that confirm his professional level.

Without these papers, it is impossible to obtain a license to carry out medical activities in an institution.

Serious requirements are also placed on the level of professionalism of the master who will be engaged in the manufacture of glasses in the salon.

This is especially important if you have to work on a manual machine.

Financial section of the business plan for an optics store

Financial section allows you to calculate what specific amount is needed to open a salon.

Aspiring entrepreneurs rarely have such an impressive amount and may decide to use a bank loan or attract investors.

However, experts advise not to rush to take such a risky step.

The first business is often not very successful.

And opening an optics store is also particularly risky.

How much money does it take to open an optics store?

Item of expenses	Amount ($)
Total:	70 000 $
Obtaining permits from SES and firefighters	150
Obtaining licenses for medical services and production of glasses	1 400
Creating a stock of frames	20 000
Creation of a commodity stock of optical and eyeglass lenses	10 000
Create an inventory of accessories	5 000
Purchase of eyewear equipment	23 000
Purchase of equipment for the doctor's office	6 200
Purchase of furniture, showcases and cash register	3 000
Launch of an advertising campaign	250
Unrecorded business expenses	1 000

Regular investments in an optics salon

The video below shows the examination of the patient by an ophthalmologist for the correct selection of lenses:

Payback period of the optics salon

Both the cost of opening an optics store and the payback period depend on many factors.

The average level of salon revenue can be about 80-100,000 rubles.

With this indicator, investments can “rebound” completely in 2-3 years.

The business of manufacturing and selling optical products involves many risks.

However, at the same time, it shows stable growth.

The main thing is to use it wisely.

The prospects that open up for entrepreneurs compensate even for the impressive amount of capital investment and the difficult process of obtaining a license.

So if you're thinking about how to open an optician, it is worth developing this topic.

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What is an optician's shop? This is an enterprise whose products are mainly glasses of various directions - from sunglasses to lenses. They also sell frames and various products that help take care of the glasses.

Now businessmen pay more and more attention to the trade in optics. According to statistics, about 25% of the country's inhabitants have various problems. 95 percent of residents have sunglasses in their wardrobe. According to experts, the optical trade niche is only 40-50 percent filled.

How to get a stable income

To open such a salon, first of all, you need to prepare the material base. In theory, a store can be opened if you have the registration of an individual entrepreneur. In practice, it's quite different.

If you need a trading license, it will not be easy to get one. This task can be facilitated by registering a legal entity (LLC).

Under what circumstances might a license be required?

If your plans include only selling ready-made glasses or lenses, then a license will not be needed. If yes, then by doing this you will limit the circle of your customers, and will look like ordinary market stalls.

In order to be able to offer a doctor's prescription glasses to a customer, you will need a license. This is due to the fact that this type of activity falls under the classification of the manufacture of medical equipment.

Making glasses means inserting glasses into frames. To do this, you must have a small office equipped.

If you are in doubt about whether you need a license, contact the Licensing Bureau. Specialists from the bureau will help you in resolving this issue.

Room search

As for the room, there are two options. Let's consider both.

The first option is the most economical.

You can rent a small space for your shop in the market, or in a shopping center. Underpasses are also not a bad option. Engage in the sale of inexpensive optics of Chinese origin.

The total sales volume of such products is considerable, because the goods of the middle price category are in great demand.

The second option is the opening of a solid salon for the sale of optics.

Salons mean by themselves that in it you can not only buy high-quality frames, but also consult a doctor, as well as order prescription glasses or contact lenses.

Renting such a room will not be cheap, because for a trading floor you need at least 35 square meters and about 15 more for a room for diagnosing vision problems.

When choosing a location, the city center is best suited, near expensive boutiques, large supermarkets and entertainment centers. The design of the room should look solid.

An abundance of light, a beautiful interior and professional showcases are essential attributes of a professional optics salon. Hire experienced salespeople to help your customers choose exactly what they need.

Range

Now let's talk about the range. It should be formed depending on which market segment your store is aimed at. Focusing on the middle class, make sure that the assortment of your product is represented by a variety of models of different price categories.

Separately arrange a window display with sunglasses. Also, it will not be superfluous to replenish the assortment of your store with contact lenses, all kinds of simulators for the development and strengthening of vision, and other accessories.

You will make the most profit from the sale of sunglasses. A showcase with them can be put up towards the end of winter, because their sales season begins in March, and it will be at its peak in April. A huge margin on them will provide you with good profits.

A salon or an optics store cannot do without an ophthalmologist. He will receive clients and give recommendations on the selection of glasses. Certainly, the best option there would be a doctor-contactologist who can prescribe contact lenses.

What criteria to choose a doctor

If the doctor is a professional in his field, then he will be able to prescribe the right glasses for people who suffer from astigmatism. People who buy prescription glasses from your doctor will need to see well with them.

It will be necessary to purchase an autorefractometer, with which the doctor will check the eyesight of customers. Such a computer is not cheap, so buying a used device would not be a bad option. The diagnosis will be made by working with a table that checks eyesight, the computer is more for the image than for good.

Almost all people trust more those optics stores where there are such devices, not knowing that it is not very useful.

A good way to increase income is to open an office in the store in which the doctor will work with children who have poor eyesight. For training, there are special sets of exercises that will help get rid of strabismus without resorting to surgery, it is also possible to train the eye muscles.

Parents are shelling out big bucks to save their kids' sight or just to slow down the irreversible loss of sight.

It is unfortunate that the number of children with poor eyesight or those suffering from astigmatism is on the rise. Even in small towns there are many such children, and huge queues line up in such children's offices.

To set up such an office, you need a couple of computers and other equipment that costs less than an autorefractometer. You also need at least two nurses in your state.

When will it all pay off and is it profitable

Most entrepreneurs who work in this business say that it is very profitable, but it must take at least 1 year to reach good level sales. Try to attract customers with the help of advertising - this will speed up the process of making a profit.

What are the pitfalls

If you decide that you will be doing business in the field of optics, then you better contact a good consultant because this market is very specific.

You can make a mistake in the formation of the assortment if you cannot distinguish a frame that is universal in shape, from one that suits a particular person according to facial features.

Keep track of the skill level of your optical sales consultants. Choose only experienced and qualified people. After all, if the buyer wishes to receive information on any product and does not receive it, then he most likely will never return to you. To see behind all this, you need to know a lot of information about lenses from various manufacturers.

Another problem that arises when looking for a master who will make prescription glasses. You will most likely not find unemployed craftsmen, so you will have to bear all the training costs yourself.

Keep in mind one more thing - having bought an expensive machine for turning lenses, the qualifications of the master must also be at a high level.

You need a highly qualified specialist, who is almost impossible to find, if you have purchased a cheap, manual machine.

You can train a young person on a semi-automatic machine, and if the machine is automatic, then the training is minimal, which means that you won’t need a large amount to train a specialist, and you can save at the very beginning, when it’s already very difficult to enter the market and you need to have a lot of money.

Be prepared for big expenses, because you will need to buy or rent a good, spacious room, an autorefractometer, as well as a machine for the master, on which he will actually make lenses. Take a training course for your employees together so that you can train new employees yourself in the future.

conclusions

Trade in optics - very promising business because the market is not yet completely filled. Before you open a store, you need to do research on what the consumer audience is in your city and the area where the store is located - this will be the right approach to start a successful career.

To get high profits, try to get comfortable in this type of business as quickly as possible. Understand the intricacies of the optics trade, order advertising in the media, in a word, do everything in order to overcome your competitors.

What is the article about?

—>
An optics salon may seem like a rather attractive business idea. We will try to figure out in detail how to open it, calculate the profitability of the project and get acquainted with the reviews of the owners of such establishments. After all, for a beginner, any information will be invaluable.

(adsbygoogle = window.adsbygoogle || ).push(()); It is worth preparing for the fact that this type of business is quite complicated, since the sale of optics belongs to the medical business line. And the state authorities always have the highest requirements for it and checks of various services will be carried out regularly.

• Activity format
• What documents are needed?
• We are looking for a room
• Choosing equipment
• What to trade?
• Qualified personnel
• Advertising campaign
• Issue price
• Reviews

Activity format

This type of business is highly profitable. This is explained very simply. Firstly, every year around the world, including our country, the number of people suffering from poor eyesight and various eye diseases is growing rapidly. And they need glasses. Even in times of crisis, this accessory is a necessity for most.

Secondly, general computerization affects the fact that these indicators are only getting worse. And if part of the population wants to protect their eyes due to special lenses, then the other half is forced to deal with the consequences of constant work at a computer monitor.

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Thirdly, almost everyone buys sunglasses with rare exceptions. And they also belong to the goods of the optical group and are sold in specialized stores. Therefore, without clients, your salon is unlikely to remain.

Before you open your own optics, you need to carefully analyze the market, assess the level of competition in this segment, and get approximate calculations of average profitability. It is also worth paying attention to fashion trends, according to which customers choose certain frames, as well as enlisting the support of a professional ophthalmologist.

Think in advance which market segment your business will focus on and what format of the institution you intend to open. After all, the amount of capital investment at the start largely depends on this, whether it is profitable for the owner, the client base, the need for this or that equipment and the range of goods offered.

Today, optics may look different:

1. Sales stall finished products- popular among low-income people. Here, most buyers are pensioners who cannot afford expensive service and branded frames. The product of such an outlet belongs to a cheap and low-quality category. For the owner, this means that organizing a business will be quite simple and will not require big investments, but you should not expect large profits.
2. A multi-brand store with a diagnostic room - a fairly wide range is already presented here quality goods(frames, lenses with different specifications, contact lenses), as well as care products for these accessories. The cost of such products fluctuates in a wide range in order to cover the widest possible range of buyers. To insert glasses into the frame, it will also be necessary to equip a laboratory for the master here, and enough space is also allocated separately for a diagnostic room where an oculist works. Such optics can satisfy any request of customers, and for the owner it will be a profitable investment.
3. Salon-shop of a premium class - with a focus only on branded and elite models of glasses and other products in this area. Clients are served here high level income, but the service must be appropriate. Starting investments are the largest, which affects the longer payback of the project.

Each of the options has its own characteristics in the process of organizing a business, the number of required documents and other nuances. Let's focus on the average, most popular and profitable format - an optics salon with a diagnostic room and a wide selection of goods.

What documents are needed?

This activity should be properly registered in the various government bodies. You will have to go through the following steps:

• Create LLC ( entity), i.e. a company. And although, according to the law, it can theoretically sell goods in this direction self employed, but the first option remains preferable for a number of reasons.
• Specify OKVED codes 52.32.
• Choose the appropriate form of taxation - STS (simplified).
• Prepare the premises in accordance with the requirements of the SES and the fire inspection and obtain the appropriate permits from them.
• If in the optics salon it is supposed not only the sale of finished products, but also their creation, then you will definitely have to issue a license. Gives her away federal Service for health care supervision.
• When buying professional equipment and consumables, be sure to ask for quality certificates, copies of which should be in your hands.
• When hiring staff, check the documents on the qualifications of ophthalmologists and the health books of all staff.

In order not to run into unnecessary problems, it is better to ask the local authorities in advance what requirements in your region apply to the optics salons of the selected format.

If there are difficulties with paperwork or you simply do not want to deal with lengthy bureaucratic processes, then you can entrust everything to legal professionals for a fee. In the case when a novice entrepreneur is not at all confident in his abilities to organize such a complex business, you can use turnkey solution- a franchise.

We are looking for a room

In this case, you need to carefully approach the choice of a suitable building. Several factors should be taken into account here:

1. High permeability.
2. Rental price.
3. Area dimensions.
4. Compliance with SES and fire inspection standards.
5. Presence of competitors in the area.

So, in the optics salon with a diagnostic room there should be:

• plumbing installed;
• windows are located at a height of 1 meter from the floor or higher;
• The total area of ​​the trading floor is about 40 sq. m., and the place of work of the doctor involves at least 20 square meters. m., including the length of the room for eye examination 2.5 meters;
• equip an office for the work of a master in the manufacture of glasses;
• a warehouse for storing goods can be small in size, since these products are quite compact;
• there is a bathroom for employees;
• good lighting is provided in all rooms;
• trading racks are placed in such a way that each frame is easy to see;
• mirrors are a must.

Think about where exactly to locate the optics salon. After all, the number of customers and the profit of the store will largely depend on the place. A simple stall with ready-made products can also be opened in the market, next to bus stops, or rented space in a shopping center.

But a serious institution will require a separate room on the ground floor of a residential building or office building. It is important that the street is crowded and there are no direct competitors nearby. Do not forget to correlate your opportunities and future profits with the rental rate, because if it turns out to be too high, then you will suffer losses for a long time.

Pay attention to the interior. Everything should be decorated with taste, so that beautiful and neat shop windows attract customers from the outside, and inside it is light, clean, and a feeling of prestige and respectability is created.

Choosing equipment

We list what you need to open an optics salon from scratch:

1. For the trading floor and convenient provision of the entire range of goods, glass showcases, shelves and racks should be purchased.
2. The diagnostic room will require an autorefkeratometer, a dioptrimeter, a sign projector, a slit lamp, a set of lenses and a pupillometer. Modern technology in the form of universal optical equipment can replace several of them at once. Which devices are more convenient for a doctor to work with, it is advisable to discuss with him before making a specialized order. Also, in addition, the optometrist can compile a list of required tools for work.
3. If you have an eyeglass maker's office, you need to purchase the appropriate equipment. But often it is not required, since a specialist can carry out orders at home or in a separate laboratory.
4. Furniture for staff and clients is designed in the same style and harmonizes with the overall design of the hall.

What to trade?

Optics stores can offer customers a fairly wide range of products:

• glasses for vision correction of various brands, shapes, shades, price range, quality and material of manufacture;
• lenses for insertion into the main accessory - you should definitely have different options available (simple, with a range of diopters, for astigmatism, etc.);
• contact lenses;
• Sunglasses;
• related products - cases, wipes, cleaning products, drops, vision aids, etc.

It is important to focus on a wide segment of the market and provide customers with the opportunity to choose products of different price categories. But in any case, each product must have quality certificates and other Required documents. Therefore, cooperate only with official representatives of well-known manufacturers.

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Please note that when selling frames and sunglasses, most of the customers are guided by fashion trends. Therefore, you should not buy large quantities of goods, otherwise it will remain unsold. And although such a risk always exists, it is better to offer customers modern products and interesting novelties in limited quantities.

The international exhibition SILMO in France, where the latest collections are presented, will help you make a choice.

1. 20% - fashionable and branded frames.
2. 40% - sunglasses (seasonal).
3. 30% - contact lenses of the best manufacturers.
4. 10% - care products and several options for cheap finished products from the budget sector.

It is important to set the value correctly. There are many factors that affect pricing, for example, the economic situation in the country, competition in the market, etc. But the main recommendations are as follows:

• for frames of well-known brands, you can safely put a markup of 90-180%;
• corrective glasses - 80-150%;
• contact lenses - no more than 50-80%.

But it is worth considering this issue from another angle. If the product belongs to cheap Korean products, then you can increase the cost by 3-4 times in order to get at least some benefit from their sale. But for elite models, try not to raise prices higher than 1.5-2 times. Here you need to strictly monitor the competition and the cost of frames in the region, so as not to lose customers.

Qualified personnel

To make sales in an optics salon, it is enough to have two sales assistants on staff who have a pleasant appearance, work experience, are able to establish contact with the client and explain the differences in the goods provided. The schedule is set in shifts, and to ensure discipline, it is prescribed job description.

In a serious institution, an ophthalmologist is required. And if in fact it is needed only to maintain documentation and a license, then it is enough to train a student to work with a diagnostic device or hire a simple optometrist with a secondary education. But with a quality approach, you should definitely trust this function only to experienced professionals with an impressive work experience.

If such a salon provides a service for making glasses, then you should look for a good master of this profile. We note right away that this is not an easy task, since there are very few specialists, and the cost of their work is quite high. Most often, they conclude an agreement for the execution of individual orders with a master optician who serves more than one salon in the city according to a free schedule.

In the same way, bookkeeping can be outsourced, which involves maintaining company accounts and tax documentation by a person who is not in the main staff of the store. This saves on wages without loss of quality of work.

It is important that the director of the salon or its owner has certain knowledge. For example, regulatory authorities may require an accreditation certificate as a professional pharmacist or ophthalmologist. Therefore, in the absence of such papers, it is better to hire an appropriate specialist to manage the store.

To promote a new optics salon will require some effort and financial investments. You can use different in modern ways advertising:

1. The discovery itself should be covered in the local media - radio, television, magazines.
2. Install a prominent sign above the entrance.
3. Create a website with addresses and phone numbers of the store, a list of services provided, prices for goods and services, a range of products, etc.
4. Post ads on forums social groups, use viral and contextual advertising.
5. Conduct promotions periodically, make bonuses and discounts for regular customers.
6. Attract with fashionable novelties, famous brands, the best professionals and high quality work.
7. Print business cards, leaflets, posters, flyers and other printed products, leave them in different places where potential customers live and work.
8. Pay illuminated advertising, photo on public transport, banner or other advertising space in the city.

Here you can download a free business plan for an optics salon as a sample.

Issue price

For the competent organization of such a serious project, a business plan with calculations should be drawn up. If it is difficult to do it yourself, then you can use the help of specialists. They will evaluate the market in a particular region and indicate more accurate figures for the costs and expected income when organizing their own business in this direction. We will provide average figures.

	Starting investment	Price, in rubles
1	registration	20 000
2	Equipment	500 000
3	Premises renovation	100 000
4	First batch of goods	400 000
Total:	1 020 000

You will also need money for the maintenance of the salon.

The price of entry into such a business is rather big, but it's worth it. After all, the profitability of this area is estimated at 20-25%, and with the right approach, in a year you can expect full payback and an increase in constant profit.

According to average estimates, for a month of operation of a popular salon, you can get about 350,000 rubles. True, it will not be possible to reach such a level immediately, so you need to have a certain amount in reserve to ensure the operation of the store for the first time.

Video: optics boutique.

V modern world the vast majority of people try to take care of their own health and maintain it at an acceptable level. Today, there are enough ways and medicines for this. In addition, thanks to scientific progress, day by day there are fewer and fewer diseases that cannot be cured.

But what is the problem with the development modern technologies? No matter how sad it may be, but because of the constant time spent in front of the TV, smartphone or computer, it is enough a large number of people suffer from visual impairment. It is thanks to such a prevalence of this problem that more and more novice businessmen have become interested in how to open an optics store from scratch.

If you are one of these people, then you probably want to know how much you need to invest in an optics salon, how to find the necessary premises, equipment for it, and how to hire staff. In addition, it will not be superfluous to learn about legal side this business and, of course, about when the optics salon can pay off. Let's deal with this!

Which room should you choose?

Without which almost no one can exist modern business? Of course, without an office and work space! That is why the choice of a room where racks with expensive products will be located and where buyers will come should be taken with all responsibility and seriousness.

First of all, let's decide on the location of the store. The best choice would be the streets and alleys in the city center, where hundreds, maybe thousands of people walk every day. In addition, attention should be paid to the area of ​​\u200b\u200bthe room. What area do you need? If you are going to provide diagnostic services, then you will need about 50 square meters. Because in accordance with GOST, a doctor's office will need 18 meters, and an optician's office - 10 meters. As for the trading floor, the minimum area that will not impede the movement of customers will be a room of 20 square meters. If your optics salon will not provide diagnostic services, then a room of 40 square meters will be enough for you.

What equipment is needed?

Second, but no less an important factor salon optics is equipment.

For the normal functioning of your store, you will need to acquire:

• autorefractometer;
• a table of characters;
• ophthalmoscope;
• a set of trial lenses;
• ophthalmic table;
• showcases and racks on which the sold products will be placed.

It should be noted that it is definitely not worth saving on the purchased equipment. The average amount that will be spent on the purchase of all the necessary equipment is about 6 thousand dollars.

If you are also going to assemble glasses, then you will also need a device for drilling and painting plastic lenses, a diopter, a centralizer, an ultrasonic cleaner, as well as a machine on which the lenses will be processed.

How to recruit staff for an optics store?

The choice of personnel who will work in your salon should be approached responsibly. Because the health of patients who turn to you for services depends on the qualifications of the doctor. As for the salary of an ophthalmologist, it should be from 20 thousand rubles a month.

In addition to an ophthalmologist, you will also need a technician who will manufacture glasses. His salary is also 20 thousand rubles.

You will also need two more employees who will be involved in the sale of products. average salary each of them is about 13 thousand rubles.

Hire only qualified professionals. Since they, due to their work experience, will be able to quickly endear themselves and win the respect of customers for your optics salon.

How many products are needed?

As for the initial quantity of goods, you successful start about 500-700 types of frames will be required. Also, do not forget about sunglasses, which you should buy the same amount. It should be noted that all products must be designed for both men and women. In addition, it is also important to take care of children's frame sizes.

Include in your product range not only glasses for corrective vision, but also glasses designed for computer work, for style, as well as sunglasses.

As for contact lenses, you should have at least ten types of them in stock. It is best to choose the most common types and purchase lenses with different wearing periods.

Good products that can also significantly increase the income of the salon are various accessories. It will not be superfluous to buy cases for glasses, laces, chains, as well as special cloths for wiping lenses.

Try to offer your customer a wide price range. Because some can afford branded glasses from Chanel, while others want to buy something simpler.

What permits and licenses are required?

Do not forget about the legal side of starting a business. As for the optics salon, there are also several nuances here. If you are going to sell only ready-made glasses, then you will not need absolutely any license and you will only need individual entrepreneurship. But in this situation, you should not expect much profit. Well, if you are going to offer your customers the services of a doctor who can prescribe lenses and glasses, then you will need to register a legal entity, which will allow you to engage in medical activities.

Yes, of course, with the registration of an LLC, you will have to suffer a little and collect the necessary package of documents, but this will allow you to significantly increase the profitability of your optics store.

How much will the opening cost?

But what kind of starting amount do you need for successful opening optics store from scratch? In order to open a salon in an average city, you will need about 35 thousand dollars and you will need about a month to buy everything necessary equipment. As for profit, it can reach an average of 7,500 thousand dollars with a margin of up to 200% and 10 buyers daily.

Do not forget, the profitability of your business also depends on your abilities. Try to learn more and understand all the subtleties - this will significantly increase the income of your salon.

Summing up

Salon optics is enough profitable business, which can not only pay off quickly, but also bring a fairly good and, most importantly, stable income. Do not hesitate, if you choose the right strategy and take into account all the above tips, then you will definitely succeed and the question: “How to open an optics store from scratch” will no longer be relevant for you.